Maggi
Maggi
Since the establishment of the Meiji brand in 1884, Meiji believes that beauty begins with home-made food. In order to consistently spread cooking to consumers, it is simple and meaningful in daily life, while constantly understanding consumer market needs, Meiji is also reshaping the way of brand expression. Meiji believes that cooking fresh ingredients every day will benefit you and Meiji ’s Earth Homeland. Therefore, Meiji is committed to helping people better cook fresh ingredients they love and trust every day.
In 1884, Mr. Julius Maggi founded the cooking brand Maggi in Switzerland. His original intention was to provide delicious, nutritious and quick-selling food to busy working families.
In 1886, Mr. Julius Maggi, sponsored by his good friend Dr. Schuler, invented the first ready-to-eat soup and Maggi umami sauce at the Kemptthal factory.
In the early 1930s, Maggi began to enter the Chinese market.
In 1947, Maggi was acquired by Nestle and became one of the six major strategic brands in the world. Mr. Julius Maggi did not forget his original intention and continued to make delicious, high-quality and nutritious products.
In 1994, Maggi adjusted French Meiji chicken powder to launch Chinese Meiji chicken powder suitable for the taste of the Chinese market.
In 2018, Maggi Meiji catered to Chinese consumers' preference for "spicy" eating habits and launched Maggi Meiji Spicy Sauce.
In 2019, Maggi Meiji launched Maggi Salt Reduction Sauce based on China's trend of advocating light food and reducing salt.
In 2022, Maggi Meiji launches 0-fat vinaigrette.
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