Wuliangye Group Co., Ltd. (hereinafter referred to as the company) is a super-large state-owned enterprise group with the wine industry as its core and involves modern manufacturing, modern packaging, modern logistics, financial investment, health industry and other fields.

Its leading product, Wuliangye Wine, has a long history and profound cultural heritage. It is a typical representative of China's strong-flavored liquor and a famous national brand. It has been included in the China-Europe Geographical Indications Agreement Protection List.

The company is headquartered in Yibin, one of the world's top ten spirit wine producing areas with a history of more than 4,000 years of winemaking. It has a superior natural environment and the Sanjiang River has a unique ecology. There is no severe cold in winter, no scorching heat in summer, and few frost and snow. The rain is abundant, the annual average temperature is around 17.9℃, and the organisms are rich and diverse, which is especially suitable for the reproduction and growth of wine-making microorganisms.

Wuliangye wine is the company's leading product. It is made from five fine grains: sorghum, rice, glutinous rice, wheat and corn as raw materials, and is brewed with ancient craft formulas. It is the first strong wine in the world to use five kinds of grains to brew. Its solid-state brewing of multiple grains has been passed down for more than a thousand years. Since the "Chongbi Wine" in the prosperous Tang Dynasty, it has been brewing with multiple grains. In 765 AD, the great poet Du Fu passed by Yibin, and the local Supreme Chief Executive Yang Envoy held a banquet in the east building. After drinking the wine, Du Fu was amazed and wrote "Feasting for the East Tower of Yang Envoy of Rongzhou": "The best is to shock your old age, and you will be filled with joy. The person who follows the secret of the singer and enjoys his master's responsibility. Chongbi wine picks up spring wine, and lights red lychees. The building is high and I want to be sad, but the flute is still not blown." In 782 AD, Emperor Dezong of Tang issued an edict, Chongbi wine officially became the official special wine (county wine).

At present, the group company owns two A-share listed companies (000858 Wuliangye and 600793 Yibin Paper). The joint-stock company currently has an annual production capacity of 100,000 tons of pure grain solid raw wine and a storage capacity of 1 million tons of raw wine. Among them, the largest liquor brewing workshop has an annual production capacity of 40,000 tons, and the industrial park has a planned area of ​​18 square kilometers. It has been rated as a national AAAA-level tourist attraction.

The company has always protected the honor of "Chinese time-honored brands". In the production process of Wuliangye wine, relying on systematic engineering and Chinese five elements philosophy, abide by the traditional skills of "Tao follows nature, always communicates with ancient and modern times, inheritance and development, and good craftsmanship", and insists on "materials must be The ancient saying of "good quality, high yield, low consumption, balance and safety" is adhered to the modern production concept of "high quality, high yield, low consumption, balance and safety", and summarized and refined the "seeding, brewing, selecting, aging and mixing" wine. The five-character formula forms the internal synergy and external beneficial effects of the wine body.

From selecting grain ingredients, grinding and making koji, brewing and fermenting to opening a cellar to obtain wine, Wuliangye wine has a long brewing time period, detailed operation requirements, difficult control and high production costs. Especially during the brewing and fermentation stage, it is necessary to go through the "running cellar" Many extremely complex processes such as circulation, "continuing fermentation", "boiling point water", "layering crumbs", "mixed steam and mixed flask", etc. The fermentation time takes 70 days per round, and the fermentation cycle reaches 140 days. Its traditional Brewing skills are recognized as a national intangible cultural heritage.

The company is committed to creating a complete range of liquor brands worldwide, with products covering high, medium and low alcohol content such as 39°, 45°, 52°, 56°, 60°, 68°, 72°, etc., forming a wine that can meet different consumers. The full product supply chain system for demand:

Wuliangye’s main brand “1+3” product strategy: “1” is a generation series with the eighth generation Wuliangye as the core, and “3” are the ancient cellar series represented by 501 Wuliangye, and the year series represented by classic Wuliangye. , a cultural custom series represented by zodiac wine.

"4+4" product strategy of Wuliang Rich Fragrance Series Wine Brand: including four national strategic brands: Wuliangchun, Wuliangyuan, Wuliangtequ and Jianzhuang, Wuliangrenjia, Youjiu, Baijia Banquet, and Hot Four regional key brands are added.

Wuliangye Xianlin Ecological Brand "1+2+2" Product Strategy: Taking the "Wuliang Materia Medica" brand as the strategic core, based on the two key brands of "Dragon Tiger, Shangxuan", and "Xianlin and Asia" Brands (fruit wine, wine) are represented by building a multi-category composite brand structure under "one axis and two wings".

The company adheres to the marketing concept of "consumer-driven, platform-based operation, digital support" and plans to plan a global market system. The domestic market covers 26 marketing regions and 75 marketing regions; the foreign market has set up international marketing centers in many places such as Europe, the Americas, and the Asia-Pacific region. The products are directly sold to 56 duty-free shops abroad, and the distribution business covers more than 100 countries and regions. Build a multi-dimensional channel system of "offline + online", covering operators, specialty stores, KA supermarkets, and terminal retail stores offline, laying Wuliangye cloud store network online, innovatively applying "digital wine certificates" and expanding "new" Retail”, relying on digital platforms to link dealers, terminals, and consumers.