Gujinggong Wine Brand Ranking
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Gujinggong Wine

Gujinggong Wine

Anhui Gujinggong Wine Co., Ltd.
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Brand Introduction

Anhui Gujing Group Co., Ltd. is the eight old famous liquor companies in China. It is a national large-scale first-tier enterprise with Anhui Gujing Gongjiu Co., Ltd., a liquor listed company that issues A and B shares at the same time. It is located in Bozhou City, Anhui Province.

The predecessor of the company was Gongxing Tankfang, which originated in the tenth year of Zhengde in the Ming Dynasty (1515 AD), and was transformed into the Gujing Winery, Yingbo County, Provincial Yingbo County in 1959. The group company was established in 1992, and Gujinggong shares were listed in 1996. Gujing Group adheres to the values ​​of "being a real person, brewing fine wine, making good use of itself, and helping the world", promotes Strategy 5.0 and recreates a new Gujing that is "digital, international, and rule of law". It has more than 12,000 formal employees, with liquor as its main business, and business, tourism, finance and other industries as its auxiliary business. The liquor industry has four major brands: Gujinggong, Huanghelou, Lao Mingguang and Caishu wine, including five flavors: strong fragrance, clear fragrance, bright green fragrance, guxiang (roasted wheat fragrance), and soy sauce fragrance.

Gujing Gongjiu·Year pulp is a strategic product of the group. Gujing Gongjiu originated in 196 AD when Cao Cao presented the "Jiufeng Chunjiu" and brewing method produced in his hometown of Bozhou to Emperor Xian of Han Liu Xie. Since then, Cao Cao has been used as a royal tribute. Cao Cao has also been named Gujing Gongjiu "Divine God" by the historical community. . Gujing Gongjiu has a unique style of "clear color as crystal, pure fragrance as orchid, sweet and mellow in the mouth, and long-lasting aftertaste".

At present, the company's main product Gujing Gongjiu "Year Original Pulse". With the excellent quality of "peach blossom qualities, Wuji Water, Jiuyuan Wine Method, Ming Dynasty Cellar Pot", it has successively become a strategic partner of the Anhui Pavilion at the Shanghai World Expo, and the 2012 Korean Lishui World Expo. , Milan World Expo in Italy in 2015, Kazakhstan Astana World Expo 2017, and Dubai World Expo 2020.

In April 2016, Gujing Gongjiu and Huanghelou Wine Co., Ltd. signed a strategic cooperation agreement to usher in a new era of cooperation in famous Chinese wines. The product has a unique style of "soft and mellow, elegant and refreshing, with a long aftertaste". Huanghelou Wine Industry currently has three major bases: Wuhan, Xianning and Suizhou. Among them, the Wuhan base Huanghelou Wine Culture Expo Park has been approved as a national AAA tourist attraction, and the Xianning base Huanghelou Forest Wine Town has been approved as a national AAAA scenic spot. In 2018, Huanghelou Liquor Daqingxiang product was officially launched. In 2022, Huanghelou Wine launched its strategic new product, Nanpai Da Qingxianglou 20.

In January 2021, Gujing Gongjiu and Mingguang Liquor signed a strategic cooperation agreement. The unique mung bean fragrance adds new talents to the Gujing famous wine family. The main representative products of Mingguang Wine Industry are Mingguang Brewery, Mingguang Daqu, Mingguang Youliu Liquid, Mingguang Special Qu, and 53 degrees Minglu Liquid. In December of that year, Lao Mingguang's brewing skills were included in the sixth batch of provincial intangible cultural heritage list.

In November 2022, while maintaining the integrity of its main business, Gujing Group innovatively opened the second track and established Anhui Gujing Health Technology Co., Ltd. to embark on a new journey of the development of the big health industry of traditional Chinese medicine.

The business and tourism industry is mainly based on Anhui Ruijing Business and Tourism Group, ranking among the top 20 tourism and hotel industry in China. It has two five-star hotels (Hefei Gujing Holiday Hotel and Bozhou Hotel) and one four-star hotel (Shanghai Gujing Holiday Hotel). The subsidiary Gujing Hotel Management Company was approved to be listed on the New Third Board in 2016, and has three hotel brands: "City Home", "Junlai" and "Gujing".

The financial industry is mainly based on Anhui Huixin Financial Investment (Group) Co., Ltd., including pawn companies, micro-loan companies, financial leasing companies, etc., focusing on the development of industrial chain finance.

In addition, the group also includes Shenglong Trading Company, Longrui Glass Company, Ruiswell Technology Company, Runan Xinke Testing Company, etc. In 2023, Gujing Group's revenue is expected to exceed 20 billion yuan.

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