Jinsha Huisha Brand Ranking
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Jinsha Huisha

Jinsha Huisha

Guizhou Jinsha Cellar Wine Industry Co., Ltd.
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Brand Introduction

Guizhou Jinshajiao Liquor Industry Co., Ltd. is located in Dashui, Jinsha County, Guizhou Province, and is located in the Chishui River Basin sauce-flavored liquor cluster area-upstream Jinsha production area.

Jinsha winemaking has a long history and a profound cultural heritage. According to the "Qianxi Prefecture Zhixuzhi", as early as the Daoguang period, there were verses of praise that "village wine is not required to stay in the guest without credit". In the 1930s, Moutai winemaker Liu Kaiting introduced the Maotai Daqu sauce aroma craft to brew Jinsha wine.

The company is an early state-owned liquor manufacturer in Guizhou. In 2007, the state-owned Guizhou Jinshajiao Wine Factory was reorganized into Guizhou Jinshajiao Wine Co., Ltd. In January 2023, China Resources acquired Guizhou Jinshajiao Wine Co., Ltd. and became a central enterprise holding company. The company currently has more than 3,500 employees, fixed assets reach 4.5 billion yuan, annual base wine production reaches 24,000 tons, and base wine inventory exceeds 70,000 tons. In 2023, the total value of Summary and Jinsha Huisha dual brand is 208.474 billion yuan. The sales market covers 31 provinces and municipalities including Guizhou, Shandong, Henan, Beijing, Guangdong, Guangxi, Jiangsu, Hunan, Hubei, Anhui, etc.

The company has two major brands. One is the summary, which is positioned as "high-end sauce-flavored liquor from Guizhou Jinsha"; the other is Jinsha Huisha, which is positioned as "famous sauce-flavored liquor from Guizhou Jinsha". The two major brands mainly include Jinsha Huisha·Anniversary Wine Series, Jinsha Huisha·Real Year Wine Series, and Abstract Wine Series. They are selected Jinsha high-quality red tassel glutinous sorghum as raw materials, wheat koji, two feeding, nine steaming, Eight fermentation and seven times wine collection, and are brewed according to the traditional crafts of Dragon Boat Festival making and Double Ninth Festival Xiasha. It has "slight yellow and transparent, elegant sauce flavor, mellow and pleasant, full body, long aftertaste, and comfortable fragrance in the empty cup" The mellow sauce flavor is unique.

The company has developed into a key supporting liquor production enterprise in Guizhou Province. During the 14th Five-Year Plan period, the company will invest 8.5 billion yuan to expand its capacity, and will achieve a base wine production capacity of 50,000 tons per year and a base wine storage scale of 200,000 tons.

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