
Langjiu

Langjiu
Langjiu Co., Ltd. is a large modern enterprise with the main business of producing and operating the famous Chinese wine "Lang" brand series of wines. The company currently has 20,000 employees and 20 wholly-owned and controlled subsidiaries. Langjiu has a long history of brewing, and it has been a thousand years since the "Goji Sauce" in the Western Han Dynasty. After the founding of New China, Langjiu resumed production in Erlang Town, Gulin County, Sichuan Province in 1957.
The Centennial Lang wine is endless and the thousand-year craftsmanship is passed down from generation to generation. Hyundai Langjiu has grown into a traditional Chinese sauce-flavored liquor manufacturer, and Moutai is also a national sauce-flavored liquor standard setter. Langjiu, which has entered a new stage of historical development with annual sales of 20 billion yuan, is firmly following the development strategy of quality, brand and taste, and is determined to take a development path with unique Langjiu characteristics.
Quality is the root. Langjiu Co., Ltd. operates with the "dual headquarters" of Chengdu headquarters and Erlang headquarters, and the Erlang sauce-flavored production area and Luzhou thick sauce-flavored production area "flying together". The Erlang sauce aroma production area now has an annual production capacity of 72,000 tons of high-quality sauce liquor, and the storage capacity of high-quality sauce liquor has reached 265,000 tons. In the future, the storage capacity will exceed 300,000 tons. The Luzhou Luzhou strong sauce and fragrant production area has been partially put into production. After completion, the annual raw wine will reach 150,000-200,000 tons and the storage capacity will reach 300,000 tons. A strong brewing technical team ensures the quality of Langjiu.
The brand is sail. Under the leadership of the brand-driven development strategy, the seven major strategic products of Hongyunlang, Blue and White Lang, Honghualang, Langpai·Heimate, Langpai Special Qu·T8, Xiaolangjiu and Shunpinlang are presented, and Langjiu's new era The brand market layout is accelerating and deepening.
Taste is beauty. The left bank of Chishui River, 49 kilometers from Erlang to Maoxi, is the core brewing area of China's top sauce wine. Based on the ecological environment of Chishui River, Langjiu respects nature and scientifically lays out. It plans to build a 10 square kilometers Langjiu Manor, scientifically connects it. "Growth and Care" (born in the Chishui River, grew up in the Tianbao Peak, raised in the Taotanku, hidden in the Tianbao Cave), stored the "Heaven and Earth Renhe" (Tianbao Cave, Dibao Cave, Renhe Cave), and the Star Luo "Four" Step storage (open-air temple storage, valley tank storage, indoor jar storage, natural cave storage), guide Chinese liquor to break through the traditional workshop mode and workshop-based traditional model, and successfully enter a new stage of manor-based development.
"Brew good wine" is Langjiu's mission. At present, Langjiu is upright in his heart and virtue, respects nature, advocates science, and brews good wine, guided by the five consciousnesses of "brewing the ultimate good wine", "only guests are respected", "value creation", "everyone's Langjiu" and "serving a better life" , unite and work hard and strive to promote the development of Langjiu three major goals: 1. Have an important position in the liquor industry; 2. Have unique characteristics with Maotai on the right bank of Chishui River, and jointly build high-end sauce wine; thick sauce and fragrance liquor become fragrant Leader; 3. Langjiu Manor has become a world-class winery and a place for liquor lovers to yearn for.
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