MarkFairwhale
MarkFairwhale
Brand introduction
Mark Fairwhale is a trendy brand of diverse artistic creation. The brand adheres to the "art" DNA element and has been drawing inspiration from multiple art fields since 2002, including performing arts (music, dance), plastic arts (painting, sculpture, architecture), language arts (literature) and comprehensive arts (drama, movies, etc., through patterns, patterns, colors, crafts and other clothing design techniques.
Brand positioning
Core brand values: Each piece is a limited edition
Target customer group: Age-grade & gender-free
Audience psychological age: 24-26 years old
Brand Product Series
National Trend Art Series: Use Chinese culture/Chinese spirit/Chinese attitude to convey the positive power of the brand through clothing, Chinese elements integrate seasonal international trend styles and silhouettes to shape the national style HIGH-STREET.
International Art Series: Carrying the original, artistic and trendy DNA of Mark Waffe brand, the brand focuses on craftsmanship, patterns, and color genes, and integrates art and fashion through the use of flowers, insects, birds and beast elements.
Simple Art Series: Use different artistic styles and artistic elements such as simplicity, abstraction or linearity.
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