Bestseller Fashion (Tianjin) Co., Ltd.
SELECTED men's clothing is another successful men's clothing brand that BESTSELLER has promoted to China after ONLY, JACK & JONES, and VERO MODA. It is a business and casual series designed specifically for fashionable men. The design philosophy is to provide customers with a wardrobe, allowing them to easily create a versatile image that can handle various occasions. SELECTED men's clothing means noble quality and infinite possibilities, reflecting the dressing style of confident men: the design is simple but not lacking in fashion taste, focusing on professional tailoring, and emphasizing detailed design. You can feel the new trends and fashion trends he brings on the streets of Milan, London, Tokyo, New York.... SELECTED will use unique and high-quality fabric quality, colors and details that conform to international trends, so that high-quality men can easily cruise between business and fashion. BESTSELLER is one of the largest fashion groups in Europe, founded by privately and founded in 1975. Currently, the business covers 29 countries around the world, with more than 12,000 employees working for BESTSELLER, engaged in fashion design, development, retail and brand promotion. Ayama Fashion is a wholly owned subsidiary of Denmark BESTSELLER in China and entered China in 1996. Bestseller was founded in Denmark in 1975 by Troels Holch Povlsen. Bestseller designs and sells fashion and accessories suitable for urban women, men, children and teenagers. It owns VERO MODA, ONLY, VILA, Object, JACK & JONES, selected, tdk, PIECES, EXIT, Name It/Newborn, PH Industries and 15 brands including phink industries have more than 1,600 direct stores in 27 countries around the world. Currently, there are 12,000 employees in 35 branches in 29 countries; there are nearly 7,000 franchise agent stores in Run the Bestseller brand. Bestseller does not have its own processing plants, and they work closely with selected suppliers, mainly in Europe and Asia; at the same time, Bestseller has more than 50 designers for clothing style design and trend tracking. In China, the company mainly operates three brands: ONLY, Jack & Jones and Vero Moda. In 2008, selected also entered China, and the Chinese company operates four brands. Since entering China in 1996, the company has grown rapidly and currently has nearly 400 direct stores and more than 300 agent stores.
Bestseller Fashion (Tianjin) Co., Ltd.
SELECTED men's clothing is another successful men's clothing brand that BESTSELLER has promoted to China after ONLY, JACK & JONES, and VERO MODA. It is a business and casual series designed specifically for fashionable men. The design philosophy is to provide customers with a wardrobe, allowing them to easily create a versatile image that can handle various occasions. SELECTED men's clothing means noble quality and infinite possibilities, reflecting the dressing style of confident men: the design is simple but not lacking in fashion taste, focusing on professional tailoring, and emphasizing detailed design. You can feel the new trends and fashion trends he brings on the streets of Milan, London, Tokyo, New York.... SELECTED will use unique and high-quality fabric quality, colors and details that conform to international trends, so that high-quality men can easily cruise between business and fashion. BESTSELLER is one of the largest fashion groups in Europe, founded by privately and founded in 1975. Currently, the business covers 29 countries around the world, with more than 12,000 employees working for BESTSELLER, engaged in fashion design, development, retail and brand promotion. Ayama Fashion is a wholly owned subsidiary of Denmark BESTSELLER in China and entered China in 1996. Bestseller was founded in Denmark in 1975 by Troels Holch Povlsen. Bestseller designs and sells fashion and accessories suitable for urban women, men, children and teenagers. It owns VERO MODA, ONLY, VILA, Object, JACK & JONES, selected, tdk, PIECES, EXIT, Name It/Newborn, PH Industries and 15 brands including phink industries have more than 1,600 direct stores in 27 countries around the world. Currently, there are 12,000 employees in 35 branches in 29 countries; there are nearly 7,000 franchise agent stores in Run the Bestseller brand. Bestseller does not have its own processing plants, and they work closely with selected suppliers, mainly in Europe and Asia; at the same time, Bestseller has more than 50 designers for clothing style design and trend tracking. In China, the company mainly operates three brands: ONLY, Jack & Jones and Vero Moda. In 2008, selected also entered China, and the Chinese company operates four brands. Since entering China in 1996, the company has grown rapidly and currently has nearly 400 direct stores and more than 300 agent stores.
Bestseller Fashion (Tianjin) Co., Ltd.
JACK&JONES is designed for men aged 18 to 30 who like to wear casual, fashionable and stylish. JACK&JONES' design caters to the taste of life of men in the international metropolitan areas, who prefer a unique, distinctive and plain style while garments made of high-quality, fashionable and novel fabrics. Jack Jones has become one of the best denim ready-to-wear brands in Europe, committed to providing the best quality denim fashion to the widest customer base. We have done this successfully. Today, you can find traces of Jack Jones cowboys in any European city’s street. Jack Jones represents the most popular styles and the most competitive price. BESTSELLER launched the JACK&JONES brand in 1990, and its first JACK&JONES store opened in Trondheim, Norway in 1991. Since then, JACK&JONES has opened 341 direct stores and 1,720 agent stores in Europe and the Middle East. You can meet JACK&JONES stores in Australia, Denmark, Finland, Belgium, Germany, the United Kingdom, Ireland, Ireland, Kuwait, Latvia, Lebanon, the Netherlands, Norway, Spain, Sweden, Switzerland, the United Arab Emirates, Northern Ireland and China. Ayama Fashion introduced the JACK&JONES brand to China in 1999, and has opened nearly 200 specialty stores in large and medium-sized cities such as Beijing and Shanghai in China.
Bestseller Fashion (Tianjin) Co., Ltd.
JACK&JONES is designed for men aged 18 to 30 who like to wear casual, fashionable and stylish. JACK&JONES' design caters to the taste of life of men in the international metropolitan areas, who prefer a unique, distinctive and plain style while garments made of high-quality, fashionable and novel fabrics. Jack Jones has become one of the best denim ready-to-wear brands in Europe, committed to providing the best quality denim fashion to the widest customer base. We have done this successfully. Today, you can find traces of Jack Jones cowboys in any European city’s street. Jack Jones represents the most popular styles and the most competitive price. BESTSELLER launched the JACK&JONES brand in 1990, and its first JACK&JONES store opened in Trondheim, Norway in 1991. Since then, JACK&JONES has opened 341 direct stores and 1,720 agent stores in Europe and the Middle East. You can meet JACK&JONES stores in Australia, Denmark, Finland, Belgium, Germany, the United Kingdom, Ireland, Ireland, Kuwait, Latvia, Lebanon, the Netherlands, Norway, Spain, Sweden, Switzerland, the United Arab Emirates, Northern Ireland and China. Ayama Fashion introduced the JACK&JONES brand to China in 1999, and has opened nearly 200 specialty stores in large and medium-sized cities such as Beijing and Shanghai in China.
Mark Fairwhale (Shanghai) Commercial Co., Ltd.
Brand introduction Mark Fairwhale is a trendy brand of diverse artistic creation. The brand adheres to the "art" DNA element and has been drawing inspiration from multiple art fields since 2002, including performing arts (music, dance), plastic arts (painting, sculpture, architecture), language arts (literature) and comprehensive arts (drama, movies, etc., through patterns, patterns, colors, crafts and other clothing design techniques. Brand positioning Core brand values: Each piece is a limited edition Target customer group: Age-grade & gender-free Audience psychological age: 24-26 years old Brand Product Series National Trend Art Series: Use Chinese culture/Chinese spirit/Chinese attitude to convey the positive power of the brand through clothing, Chinese elements integrate seasonal international trend styles and silhouettes to shape the national style HIGH-STREET. International Art Series: Carrying the original, artistic and trendy DNA of Mark Waffe brand, the brand focuses on craftsmanship, patterns, and color genes, and integrates art and fashion through the use of flowers, insects, birds and beast elements. Simple Art Series: Use different artistic styles and artistic elements such as simplicity, abstraction or linearity.
Mark Fairwhale (Shanghai) Commercial Co., Ltd.
Brand introduction Mark Fairwhale is a trendy brand of diverse artistic creation. The brand adheres to the "art" DNA element and has been drawing inspiration from multiple art fields since 2002, including performing arts (music, dance), plastic arts (painting, sculpture, architecture), language arts (literature) and comprehensive arts (drama, movies, etc., through patterns, patterns, colors, crafts and other clothing design techniques. Brand positioning Core brand values: Each piece is a limited edition Target customer group: Age-grade & gender-free Audience psychological age: 24-26 years old Brand Product Series National Trend Art Series: Use Chinese culture/Chinese spirit/Chinese attitude to convey the positive power of the brand through clothing, Chinese elements integrate seasonal international trend styles and silhouettes to shape the national style HIGH-STREET. International Art Series: Carrying the original, artistic and trendy DNA of Mark Waffe brand, the brand focuses on craftsmanship, patterns, and color genes, and integrates art and fashion through the use of flowers, insects, birds and beast elements. Simple Art Series: Use different artistic styles and artistic elements such as simplicity, abstraction or linearity.
PUMA® is a world-renowned sports brand that designs, develops, sells and promotes a variety of footwear, clothing and accessories products. After more than 70 years of brilliant footprints, PUMA adheres to the brand philosophy of "Forever.Faster." and is committed to using the value concept of courage, confidence, firmness and pleasure to influence the sports industry and street fashion culture. PUMA offers sports products including football, running, training, basketball, golf and racing, and a sports-inspired life series. PUMA works hand in hand with world-renowned designers and brands to inject its influence in the sports world into the fields of street culture and fashion. The brands under the PUMA Group include: PUMA, Cobra Golf and Stichd. PUMA is headquartered in Herzogen, Germany. It has about 13,000 employees worldwide and its products are exported to more than 120 countries and regions.
Kering Group
PUMA® is a world-renowned sports brand that designs, develops, sells and promotes a variety of footwear, clothing and accessories products. After more than 70 years of brilliant footprints, PUMA adheres to the brand philosophy of "Forever.Faster." and is committed to using the value concept of courage, confidence, firmness and pleasure to influence the sports industry and street fashion culture. PUMA offers sports products including football, running, training, basketball, golf and racing, and a sports-inspired life series. PUMA works hand in hand with world-renowned designers and brands to inject its influence in the sports world into the fields of street culture and fashion. The brands under the PUMA Group include: PUMA, Cobra Golf and Stichd. PUMA is headquartered in Herzogen, Germany. It has about 13,000 employees worldwide and its products are exported to more than 120 countries and regions.
Ralph Lauren Trading (Shanghai) Co., Ltd.
Ralph Lauren is constantly expanding its reputation and building a unique brand image in the growing global products, brands and international markets. Its brands include Ralph Lauren Purple Label, Ralph Lauren Boutique Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's Clothing, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Chaps and Club Monaco, which together create a globally renowned consumer brand family. . We firmly believe that a wide global presence, abundance of product categories and a variety of sales channels are the key to our victory in all luxury and apparel companies. As a lifestyle brand with lofty ambitions, it demonstrates a unique American style. Led by the internationally renowned designer Ralph Lauren, we have brought a profound impact on people's dressing and fashion promotion methods, and have won praise from the whole world. We integrate consumer needs into our design, sales and brand image, and work with our partner brands to improve our lifestyle product series.
Ralph Lauren Trading (Shanghai) Co., Ltd.
Ralph Lauren is constantly expanding its reputation and building a unique brand image in the growing global products, brands and international markets. Its brands include Ralph Lauren Purple Label, Ralph Lauren Boutique Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's Clothing, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Chaps and Club Monaco, which together create a globally renowned consumer brand family. . We firmly believe that a wide global presence, abundance of product categories and a variety of sales channels are the key to our victory in all luxury and apparel companies. As a lifestyle brand with lofty ambitions, it demonstrates a unique American style. Led by the internationally renowned designer Ralph Lauren, we have brought a profound impact on people's dressing and fashion promotion methods, and have won praise from the whole world. We integrate consumer needs into our design, sales and brand image, and work with our partner brands to improve our lifestyle product series.
Tommy Hilfiger (Shanghai) Apparel Co., Ltd.
Since its establishment in 1985, Tommy Hilfiger has been a highly recognizable international designer brand, constantly evolving traditions, creating diverse and individual lifestyles and classic cool trends. Tommy Hilfiger includes two brands: TOMMY HILFIGER and TOMMY JEANS, and is one of the widely recognized design and talk style groups in the world. Its focus is on designing and marketing high-quality custom clothing and sportswear for men; women's clothing and sportswear, children's clothing, denim series, underwear (including robes, pajamas and home clothing), footwear and accessories. Tommy Hilfiger also offers lifestyle products such as glasses, watches, perfumes, swimsuits, socks, small leather goods, household items and suitcases. TOMMY JEANS product line includes jeans and men's and women's shoes, accessories and perfumes. TOMMY HILFIGER and TOMMY JEANS offline stores, department stores, and Palace.com provide products and services to consumers around the world.
Tommy Hilfiger (Shanghai) Apparel Co., Ltd.
Since its establishment in 1985, Tommy Hilfiger has been a highly recognizable international designer brand, constantly evolving traditions, creating diverse and individual lifestyles and classic cool trends. Tommy Hilfiger includes two brands: TOMMY HILFIGER and TOMMY JEANS, and is one of the widely recognized design and talk style groups in the world. Its focus is on designing and marketing high-quality custom clothing and sportswear for men; women's clothing and sportswear, children's clothing, denim series, underwear (including robes, pajamas and home clothing), footwear and accessories. Tommy Hilfiger also offers lifestyle products such as glasses, watches, perfumes, swimsuits, socks, small leather goods, household items and suitcases. TOMMY JEANS product line includes jeans and men's and women's shoes, accessories and perfumes. TOMMY HILFIGER and TOMMY JEANS offline stores, department stores, and Palace.com provide products and services to consumers around the world.
Columbia Sportswear Trading (Shanghai) Co., Ltd.
Founded in 1938, Columbia Sportswear originated from Portland, Oregon, USA. As a pioneer in outdoor clothing brand technology, the company's philosophy is Connect active people with their passwords. We are committed to conveying the essence of its brand through its products and through various original technologies, allowing consumers to enjoy the outdoor fun for a longer time. In the autumn and winter of 2015, Columbia promoted its brand to consumers worldwide under the new slogan "Tested Tough". It is not just an advertising slogan, it is the brand commitment of Columbia to every customer in the past 80 years since its establishment. After in-depth research on the main audience groups in the Chinese market, in the spring and summer of 2017, the new Chinese brand slogan "Tested Tough If You Want to Play" officially met with consumers. Columbia's consistent field testing culture ensures that the product is in a real outdoor environment. Countless tests have been conducted to ensure high quality of the product and the functions of keeping warm and waterproofing, allowing consumers to enjoy the outdoor fun for a longer time.
Columbia Sportswear Trading (Shanghai) Co., Ltd.
Founded in 1938, Columbia Sportswear originated from Portland, Oregon, USA. As a pioneer in outdoor clothing brand technology, the company's philosophy is Connect active people with their passwords. We are committed to conveying the essence of its brand through its products and through various original technologies, allowing consumers to enjoy the outdoor fun for a longer time. In the autumn and winter of 2015, Columbia promoted its brand to consumers worldwide under the new slogan "Tested Tough". It is not just an advertising slogan, it is the brand commitment of Columbia to every customer in the past 80 years since its establishment. After in-depth research on the main audience groups in the Chinese market, in the spring and summer of 2017, the new Chinese brand slogan "Tested Tough If You Want to Play" officially met with consumers. Columbia's consistent field testing culture ensures that the product is in a real outdoor environment. Countless tests have been conducted to ensure high quality of the product and the functions of keeping warm and waterproofing, allowing consumers to enjoy the outdoor fun for a longer time.
The world-famous fleece, rib down jacket and C-series functional underwear are from the American outdoor sports brand - PATAGONIA . Founder Yvon Chouinard began his business journey in the 1950s by designing, manufacturing and selling mountaineering equipment. He learned from French climbing technology and improved the icebreaker, which became the basis for the design of modern icebreaker. In 1973, he founded PATAGONIA Clothing Company, which has now developed into a comprehensive high-end brand including clothing, backpacks, and shoes. Patagonia is a brand with a high sense of social responsibility. During the production process, its products pay great attention to the use of various environmentally friendly materials including recyclable and recyclable fabrics. PATAGONIA insists on its original intention: "Use low damage to produce good products." No matter from any perspective, PATAGONIA is like a willful child in the business world.
Patagonia, Inc.
The world-famous fleece, rib down jacket and C-series functional underwear are from the American outdoor sports brand - PATAGONIA . Founder Yvon Chouinard began his business journey in the 1950s by designing, manufacturing and selling mountaineering equipment. He learned from French climbing technology and improved the icebreaker, which became the basis for the design of modern icebreaker. In 1973, he founded PATAGONIA Clothing Company, which has now developed into a comprehensive high-end brand including clothing, backpacks, and shoes. Patagonia is a brand with a high sense of social responsibility. During the production process, its products pay great attention to the use of various environmentally friendly materials including recyclable and recyclable fabrics. PATAGONIA insists on its original intention: "Use low damage to produce good products." No matter from any perspective, PATAGONIA is like a willful child in the business world.
CalvinKlein is a global lifestyle brand that embodies bold and enterprising ideas, embodying modern fashion styles while maintaining authentic purity, naturalness and the most minimalist aesthetic. As a global fashion lifestyle brand, Calvin Klein has four major brands: CK Calvin Klein (high-end garments), Calvin Klein Jeans (jeans), Calvin Klein Underwear (underwear), Calvin Klein Performance (fashion and sports), and also operates perfumes. , watches, jewelry, glasses, pajamas, swimsuits, socks, shoes, home accessories and other third-party products. Calvin Klein is the largest designer brand in the United States. It has won four consecutive well-known clothing awards; its related products are emerging one after another, with an amazing momentum. Calvin Klein has always adhered to perfectionism, and every Calvin Klein fashion looks perfect. Because it embodies a full New York lifestyle, Calvin Klein's clothing has become a favorite among the brand choices of a new generation of professional women. Calvin Klein is known for its urban simplicity. Since its rise in the 1970s, its usual modern urban style has been loved by the taste community. The clean and perfect image is made of natural materials and neatly tailored to present a noble style, and it has not changed until today. Calvin Klein has three major brands: "Calvin Klein Collection", "CK Calvin Klein" (high-end clothing), and "CKJ" (denim), and also operates casual wear, socks, underwear, pajamas, swimsuits, perfumes, and glasses. , watches/home decorations, etc. Calvin Klein, founder of Calvin Klein, was born in New York, USA in 1942 and studied at the famous New York Fashion Institute (FIT). In 1968, Calvin Klein "Caven Klein" company. Calvin Klein is well deserved to be the most well-known fashion designer in the United States. In addition to high-end and high-quality classics, Klein is also an advocate for fashionable genderless perfumes and denim clothing that targets young people. Calvin Klein has three major brands: Calvin Klein (High Fashion), CK Calvin Klein (High Clothing), and Calvin Klein Jeans (Denim), and also operates casual wear, socks, underwear, pajamas, swimsuits and perfumes. , glasses, home decoration products, etc. In 2010, Calvin Klein launched the ck one brand again. Make it a comprehensive lifestyle brand. Calvin Klein, a global franchise company that operates Calvin Klein underwear and Calvin Klein jeans and swimwear, will cooperate with Warnaco, a brand new lifestyle brand, including men's and women's denim clothing, underwear and The brand name of the swimsuit series continues to be based on the brand name of the original perfume brand ck one. Since establishing its own company in 1968, Calvin Klein has been in the fashion industry for forty years, enjoying a reputation and is considered a representative figure of American fashion today. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is also Calvin Klein's design philosophy. He said: "I also found that the essence of American style is also international. Just like New York, it is not a typical American city, but a typical international city. The same is true for London, Tokyo or Seoul. Living in People in these cities will respond to my designs because their lives and needs are very similar. Modern people have their commonalities no matter where they live. "In 1968, Calvin Klein first launched women's coats, and immediately Favored by New York department stores and placed a large number of orders, Calvin Klein became famous; afterwards, Calvin Klein's clean lines and restrained design not only won the recognition of buyers and fashion media, but also a comfortable and pleasant dressing. Attitude lays the foundation for the huge fashion industry in the future. Calvin Klein likes a clean and perfect image, so it is also reflected in clothing. It uses natural materials such as silk, satin, linen, cotton and wool, and is neatly tailored to present a noble style, which has never changed to this day. Calvin Klein is quite keen on fashion. In the late 1970s, Calvin Klein launched an original denim suit series, with Brooke Silk as the spokesperson. She said in a TV commercial: "There is nothing between me and my Calvin!" Provocative words immediately stimulate sales. Similarly, the Underwear underwear series published in 1982, paired with highly provocative advertisements (such as Mark Waberg), changed the global view of underwear and became a fashion that everyone pursued. Perfume is undoubtedly also a representative work of Calvin Klein. Obesession, Eternity and Escape in the 1980s added many topics to Calvin Klein. The cK One neutral perfume, first launched in 1994 and the cK be later, broke the concept of gender barriers. Let the brand career reach its peak again. Minimalist style is a registered trademark of Calvin Klein in design and is also a popular trend today. But when minimalist style is no longer a trend, will it change? Regarding this question, the confident Calvin Klein once said that I feel that my design philosophy is more modernist, and I will continue to focus on aesthetics, one by one, tend to emphasize a pure, simple, relaxed and elegant spirit. I always try to be pure, sexy, elegant, and I also try to be consistent in style and be true to my dreams. I think people will understand more about what I want to present because of this, and they will appreciate and respond positively. Advertising is the best focus of Calvin Klein's creativity. Since its launch, the "sexy" presented by a strong visual impression has always been synonymous with Calvin Klein's advertising. Calvin Klein is also very good at shaping characters, and he has made it famous by himself. Models such as Christy Turlington and Kate Moss are both popular. Calvin Klein prefers nude images. Whether in underwear, fashion or perfume advertisements, models can often be seen as having a naked or semi-nude posture. The visual impression of being provocative is very sexy and not vulgar, so Calvin Klein remains the first place in the fashion industry at any time. Wire. One of the important styles of Klein's products is sexy, so this feature is fully utilized in his advertising: his advertising often uses nude portraits, aiming to create perfect, artistic images; but sometimes Klein can Playing some edge balls, such as using a female model who looks like a minor in her underwear advertisement to pose with a erotic underwear, has caused a lot of controversy and has been interfered by the British Advertising Standards Agency. In Calvin Klein's concept, sexy is diverse, so recently his advertisements have disappeared from the skin and decadence of the past, replaced by a group of energetic, youthful and healthy young people with bright smiles. The enthusiasm of enthusiasm easily captured the hearts of consumers. Calvin Klein said he wants to design clothing for modern women who are active in social and family life and seek balance in it. They are a group of women who value their souls and look kind and don’t spend much time in front of the dressing mirror. They want a relaxing, casual and elegant outfit, which I believe is what fashion trends in the future. In terms of appearance, Calvin Klein women are fresh, natural and beautiful, not an unreal charm.
PVH Corp
CalvinKlein is a global lifestyle brand that embodies bold and enterprising ideas, embodying modern fashion styles while maintaining authentic purity, naturalness and the most minimalist aesthetic. As a global fashion lifestyle brand, Calvin Klein has four major brands: CK Calvin Klein (high-end garments), Calvin Klein Jeans (jeans), Calvin Klein Underwear (underwear), Calvin Klein Performance (fashion and sports), and also operates perfumes. , watches, jewelry, glasses, pajamas, swimsuits, socks, shoes, home accessories and other third-party products. Calvin Klein is the largest designer brand in the United States. It has won four consecutive well-known clothing awards; its related products are emerging one after another, with an amazing momentum. Calvin Klein has always adhered to perfectionism, and every Calvin Klein fashion looks perfect. Because it embodies a full New York lifestyle, Calvin Klein's clothing has become a favorite among the brand choices of a new generation of professional women. Calvin Klein is known for its urban simplicity. Since its rise in the 1970s, its usual modern urban style has been loved by the taste community. The clean and perfect image is made of natural materials and neatly tailored to present a noble style, and it has not changed until today. Calvin Klein has three major brands: "Calvin Klein Collection", "CK Calvin Klein" (high-end clothing), and "CKJ" (denim), and also operates casual wear, socks, underwear, pajamas, swimsuits, perfumes, and glasses. , watches/home decorations, etc. Calvin Klein, founder of Calvin Klein, was born in New York, USA in 1942 and studied at the famous New York Fashion Institute (FIT). In 1968, Calvin Klein "Caven Klein" company. Calvin Klein is well deserved to be the most well-known fashion designer in the United States. In addition to high-end and high-quality classics, Klein is also an advocate for fashionable genderless perfumes and denim clothing that targets young people. Calvin Klein has three major brands: Calvin Klein (High Fashion), CK Calvin Klein (High Clothing), and Calvin Klein Jeans (Denim), and also operates casual wear, socks, underwear, pajamas, swimsuits and perfumes. , glasses, home decoration products, etc. In 2010, Calvin Klein launched the ck one brand again. Make it a comprehensive lifestyle brand. Calvin Klein, a global franchise company that operates Calvin Klein underwear and Calvin Klein jeans and swimwear, will cooperate with Warnaco, a brand new lifestyle brand, including men's and women's denim clothing, underwear and The brand name of the swimsuit series continues to be based on the brand name of the original perfume brand ck one. Since establishing its own company in 1968, Calvin Klein has been in the fashion industry for forty years, enjoying a reputation and is considered a representative figure of American fashion today. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is also Calvin Klein's design philosophy. He said: "I also found that the essence of American style is also international. Just like New York, it is not a typical American city, but a typical international city. The same is true for London, Tokyo or Seoul. Living in People in these cities will respond to my designs because their lives and needs are very similar. Modern people have their commonalities no matter where they live. "In 1968, Calvin Klein first launched women's coats, and immediately Favored by New York department stores and placed a large number of orders, Calvin Klein became famous; afterwards, Calvin Klein's clean lines and restrained design not only won the recognition of buyers and fashion media, but also a comfortable and pleasant dressing. Attitude lays the foundation for the huge fashion industry in the future. Calvin Klein likes a clean and perfect image, so it is also reflected in clothing. It uses natural materials such as silk, satin, linen, cotton and wool, and is neatly tailored to present a noble style, which has never changed to this day. Calvin Klein is quite keen on fashion. In the late 1970s, Calvin Klein launched an original denim suit series, with Brooke Silk as the spokesperson. She said in a TV commercial: "There is nothing between me and my Calvin!" Provocative words immediately stimulate sales. Similarly, the Underwear underwear series published in 1982, paired with highly provocative advertisements (such as Mark Waberg), changed the global view of underwear and became a fashion that everyone pursued. Perfume is undoubtedly also a representative work of Calvin Klein. Obesession, Eternity and Escape in the 1980s added many topics to Calvin Klein. The cK One neutral perfume, first launched in 1994 and the cK be later, broke the concept of gender barriers. Let the brand career reach its peak again. Minimalist style is a registered trademark of Calvin Klein in design and is also a popular trend today. But when minimalist style is no longer a trend, will it change? Regarding this question, the confident Calvin Klein once said that I feel that my design philosophy is more modernist, and I will continue to focus on aesthetics, one by one, tend to emphasize a pure, simple, relaxed and elegant spirit. I always try to be pure, sexy, elegant, and I also try to be consistent in style and be true to my dreams. I think people will understand more about what I want to present because of this, and they will appreciate and respond positively. Advertising is the best focus of Calvin Klein's creativity. Since its launch, the "sexy" presented by a strong visual impression has always been synonymous with Calvin Klein's advertising. Calvin Klein is also very good at shaping characters, and he has made it famous by himself. Models such as Christy Turlington and Kate Moss are both popular. Calvin Klein prefers nude images. Whether in underwear, fashion or perfume advertisements, models can often be seen as having a naked or semi-nude posture. The visual impression of being provocative is very sexy and not vulgar, so Calvin Klein remains the first place in the fashion industry at any time. Wire. One of the important styles of Klein's products is sexy, so this feature is fully utilized in his advertising: his advertising often uses nude portraits, aiming to create perfect, artistic images; but sometimes Klein can Playing some edge balls, such as using a female model who looks like a minor in her underwear advertisement to pose with a erotic underwear, has caused a lot of controversy and has been interfered by the British Advertising Standards Agency. In Calvin Klein's concept, sexy is diverse, so recently his advertisements have disappeared from the skin and decadence of the past, replaced by a group of energetic, youthful and healthy young people with bright smiles. The enthusiasm of enthusiasm easily captured the hearts of consumers. Calvin Klein said he wants to design clothing for modern women who are active in social and family life and seek balance in it. They are a group of women who value their souls and look kind and don’t spend much time in front of the dressing mirror. They want a relaxing, casual and elegant outfit, which I believe is what fashion trends in the future. In terms of appearance, Calvin Klein women are fresh, natural and beautiful, not an unreal charm.
Mingtian Garment (Shanghai) Co., Ltd.
The legendary story of the French LACOSTE brand was born in 1933. That year, René Lacoste used light and breathable small elevated mesh fabric to make a light and comfortable short-sleeved jersey, replacing the hard traditional long-sleeved jersey, which set off a game. The men's clothing revolution has created the LACOSTE classic POLO shirt that is now well-known. Over the past 80 years, LACOSTE has been constantly innovating and always pursuing an elegant and comfortable style, gradually becoming a brand that embodies the elegant French lifestyle. Today, LACOSTE demonstrates its brand philosophy that advocates the art of life through a comprehensive product range, including men's clothing, women's clothing, children's clothing, shoes, perfume, leather goods, glasses, watches, belts, home products and fashion jewelry. LACOSTE has always adhered to authenticity and elegance as an important element of brand success. Today, the crocodile logo is a style pioneered by René Lacoste, his wife Simone Lacoste and his daughter Catherine Lacoste in tennis courts, golf courses and people's daily lives.
Mingtian Garment (Shanghai) Co., Ltd.
The legendary story of the French LACOSTE brand was born in 1933. That year, René Lacoste used light and breathable small elevated mesh fabric to make a light and comfortable short-sleeved jersey, replacing the hard traditional long-sleeved jersey, which set off a game. The men's clothing revolution has created the LACOSTE classic POLO shirt that is now well-known. Over the past 80 years, LACOSTE has been constantly innovating and always pursuing an elegant and comfortable style, gradually becoming a brand that embodies the elegant French lifestyle. Today, LACOSTE demonstrates its brand philosophy that advocates the art of life through a comprehensive product range, including men's clothing, women's clothing, children's clothing, shoes, perfume, leather goods, glasses, watches, belts, home products and fashion jewelry. LACOSTE has always adhered to authenticity and elegance as an important element of brand success. Today, the crocodile logo is a style pioneered by René Lacoste, his wife Simone Lacoste and his daughter Catherine Lacoste in tennis courts, golf courses and people's daily lives.
Under Armour, a sports equipment brand in the United States. Under Armour (NYSE code-named UA) is headquartered in Baltimore, Maryland, and the company mainly produces sports equipment. UA mainly produces tight underwear worn in sports team uniforms (such as under basketball uniforms and baseball uniforms) or shoulder pads (such as shoulder pads for American football or hockey), but in addition, UA also produces sweatshirts, ordinary Tee, long Sport pants and so on. Under Armour leads the trend of producing tight sports equipment that uses sweat-absorbing polyester yarn (moisture-wicking) as its material. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. In June 2006, Under Armour released a football brand with the slogan "Click-Clack".
Co., Ltd.
Under Armour, a sports equipment brand in the United States. Under Armour (NYSE code-named UA) is headquartered in Baltimore, Maryland, and the company mainly produces sports equipment. UA mainly produces tight underwear worn in sports team uniforms (such as under basketball uniforms and baseball uniforms) or shoulder pads (such as shoulder pads for American football or hockey), but in addition, UA also produces sweatshirts, ordinary Tee, long Sport pants and so on. Under Armour leads the trend of producing tight sports equipment that uses sweat-absorbing polyester yarn (moisture-wicking) as its material. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. In June 2006, Under Armour released a football brand with the slogan "Click-Clack".
Levi Strauss & Co. (Shanghai) Commercial Co., Ltd.
People often say that the most popular and often the easiest to date, but Lev's has created an immortal legend. Since the birth of the first pair of jeans in 1853 , the world has experienced 150 years of turmoil, and Leⅵs has interpreted the 150-year bull king myth. As jeans become a fashion logo around the world, with the evolution of denim culture, Levs maintains its original spirit and courage and is still recognized as a world-renowned denim brand. In 1853, LEVI STRAUSS founded LEVI STRAUSS&CO (LS&CO) in San Francisco, which was in the gold rush. In 1873, he and JACOB DAVIS in Reno City, Nevada successfully obtained the patent for the use of copper rivets on men's work pants. The first blue Colorful jeans were born. Since the double horse leather label in 1886 confirmed the durability of rivet clothing, LS&CO was founded in 1890. Among all the products, one of the button jeans called WAIS OVERALLS is divided into 501, which is the classic jeans Levs501 jeans. Over the past 150 years, Levs' continuous creativity has maintained the original traditional design of LEVI STRAUSS, and has created an international brand suitable for both young and old according to trends and people's needs. While providing customers with comprehensive service, they also bring their jeans to the world. Because of its strong tolerance, jeans play an elusive role in the fashion industry: on the one hand, they are always popular classics, and have never faded for 150 years, but on the other hand, they are praised by consumers of all countries and ages, becoming the essence of civilian fashion. , always appearing with an unruly expression, becoming a representative of anti-popularity. Different brands of jeans have their own expressions, and the classics in the lock are still the Leⅵs brand that just celebrated its 150th anniversary. I don’t know if LEV STRAUSS dreamed that such sturdy pants would walk into everyone’s wardrobe. Now, Levi’s has become synonymous with American jeans. Les has many jeans series, and 501 is the legend of the legend.
Levi Strauss & Co. (Shanghai) Commercial Co., Ltd.
People often say that the most popular and often the easiest to date, but Lev's has created an immortal legend. Since the birth of the first pair of jeans in 1853 , the world has experienced 150 years of turmoil, and Leⅵs has interpreted the 150-year bull king myth. As jeans become a fashion logo around the world, with the evolution of denim culture, Levs maintains its original spirit and courage and is still recognized as a world-renowned denim brand. In 1853, LEVI STRAUSS founded LEVI STRAUSS&CO (LS&CO) in San Francisco, which was in the gold rush. In 1873, he and JACOB DAVIS in Reno City, Nevada successfully obtained the patent for the use of copper rivets on men's work pants. The first blue Colorful jeans were born. Since the double horse leather label in 1886 confirmed the durability of rivet clothing, LS&CO was founded in 1890. Among all the products, one of the button jeans called WAIS OVERALLS is divided into 501, which is the classic jeans Levs501 jeans. Over the past 150 years, Levs' continuous creativity has maintained the original traditional design of LEVI STRAUSS, and has created an international brand suitable for both young and old according to trends and people's needs. While providing customers with comprehensive service, they also bring their jeans to the world. Because of its strong tolerance, jeans play an elusive role in the fashion industry: on the one hand, they are always popular classics, and have never faded for 150 years, but on the other hand, they are praised by consumers of all countries and ages, becoming the essence of civilian fashion. , always appearing with an unruly expression, becoming a representative of anti-popularity. Different brands of jeans have their own expressions, and the classics in the lock are still the Leⅵs brand that just celebrated its 150th anniversary. I don’t know if LEV STRAUSS dreamed that such sturdy pants would walk into everyone’s wardrobe. Now, Levi’s has become synonymous with American jeans. Les has many jeans series, and 501 is the legend of the legend.
Hugo Boss (Shanghai) Trading Co., Ltd.
Hugo Boss originated in Germany in 1923 and started with the production of work clothes, waterproof suits, raincoats and uniforms. Its design and image began to be very masculine, starting with men's clothing with a calm style, and it was not until 1972 that it officially entered the fashion industry. The style of HUGO BOSS is based on the traditional European image and has a strong German atmosphere. It never goes with the flow, its design is restrained and elegant, without pretentious details, and without extra accessories, but it pays attention to social recognition. HUGO BOSS has opened specialty stores in more than 100 countries and regions around the world. Its products have always been highly respected for their quality, taste and luxurious temperament. In addition to men's clothing, HUGO BOSS has also developed a women's clothing series. The brand's glasses, perfumes, watches, shoes and leather goods have also won the market recognition for its excellent quality.
Hugo Boss (Shanghai) Trading Co., Ltd.
Hugo Boss originated in Germany in 1923 and started with the production of work clothes, waterproof suits, raincoats and uniforms. Its design and image began to be very masculine, starting with men's clothing with a calm style, and it was not until 1972 that it officially entered the fashion industry. The style of HUGO BOSS is based on the traditional European image and has a strong German atmosphere. It never goes with the flow, its design is restrained and elegant, without pretentious details, and without extra accessories, but it pays attention to social recognition. HUGO BOSS has opened specialty stores in more than 100 countries and regions around the world. Its products have always been highly respected for their quality, taste and luxurious temperament. In addition to men's clothing, HUGO BOSS has also developed a women's clothing series. The brand's glasses, perfumes, watches, shoes and leather goods have also won the market recognition for its excellent quality.
VF Apparel (China) Co., Ltd.
Founded in 1966, The North Face® is an important member of the VF Group, a listed American company. It is headquartered in a LEED Platinum-Certified Energy-saving and Environmental Protection Industrial Park in California, USA. It is committed to every time for outdoor athletes. Severe adventures provide professional equipment. As the world's leading outdoor sports brand today, The North Face® helps the world explore and challenge the limits of human potential with products that have been tested and explored by athletes and adapted to various outdoor needs. At the same time, the brand has always been committed to protecting the outdoor environment and reducing the impact of human beings on the natural environment to a lower level through various sustainable development projects.
VF Apparel (China) Co., Ltd.
Founded in 1966, The North Face® is an important member of the VF Group, a listed American company. It is headquartered in a LEED Platinum-Certified Energy-saving and Environmental Protection Industrial Park in California, USA. It is committed to every time for outdoor athletes. Severe adventures provide professional equipment. As the world's leading outdoor sports brand today, The North Face® helps the world explore and challenge the limits of human potential with products that have been tested and explored by athletes and adapted to various outdoor needs. At the same time, the brand has always been committed to protecting the outdoor environment and reducing the impact of human beings on the natural environment to a lower level through various sustainable development projects.
Fast Retailing (China) Trading Co., Ltd.
UNIQLO is a powerful core brand under the FAST RETAILING Group. We insist on providing modern, simple, natural, high-quality and easy-to-match products to consumers around the world. The "versatile" concept advocated is also well known to the world. The full name of UNIQLO is UNIQUE CLOTHING WAREHOUSE. Its inherent meaning refers to providing the products that customers want at reasonable and credible prices by abandoning unnecessary decoration warehouse-type stores and adopting supermarket-type self-service shopping methods. UNIQLO brand Fast Retailing Company was established in 1963 and was a small clothing store selling suits. The company's current chairman and general manager, Tada Yanai graduated from Waseda University in his early years. He joined Fast Sales Company in August 1972 and became the company's chairman and general manager in September 1984. In 1982, Yanai, who was already a specialized director of the company, was in the United States when he was in the United States. Inspired by the warehousing-style sales methods on American university campuses, he proposed to try to sell clothing in a clothing store in a storage-style self-service shopping method, and introduced it. The hypermarket-style clothing sales method achieves low cost in store operations through a unique product planning, development and sales system. In June 1984, UNIQLO storage clothing store officially opened in Hiroshima, Japan. At that time, when the Japanese economy was in a recession, UNIQLO's business strategy was to provide fashionable casual clothing to all consumers at low prices. In order to gather popularity and attract customers, when the business was first opened, UNIQLO also provided a free breakfast to customers who came to shop: bread and milk. This trick really attracted a large number of customers. Every morning, there are always many people gather in front of UNIQLO's store, line up to get breakfast, and then go to the store to choose. In 1991, the company quickly began to launch chain business and proposed the development plan to establish 1,000 branches to realize the UNIQLO chainization. Stores such as Limited and GAP in the United States, which have their own characteristics, have become a model for UNIQLO expansion; in 1994, UNIQLO was in Hiroshima. It was listed on the stock exchange and then listed on the Tokyo Stock Exchange; in 1998, UNIQLO Harajuku store opened, and the wool sweater promotion was successful, and the era of "casual clothing is directly for consumers". The so-called "casual clothing is directly for consumers" is to correct business processes such as planning, production, circulation, and sales, and strive to establish a business model suitable for consumers. The key is to mass production according to consumers' needs. In this way, relying on its uniqueness. UNIQLO has developed its business philosophy and business model.
Fast Retailing (China) Trading Co., Ltd.
UNIQLO is a powerful core brand under the FAST RETAILING Group. We insist on providing modern, simple, natural, high-quality and easy-to-match products to consumers around the world. The "versatile" concept advocated is also well known to the world. The full name of UNIQLO is UNIQUE CLOTHING WAREHOUSE. Its inherent meaning refers to providing the products that customers want at reasonable and credible prices by abandoning unnecessary decoration warehouse-type stores and adopting supermarket-type self-service shopping methods. UNIQLO brand Fast Retailing Company was established in 1963 and was a small clothing store selling suits. The company's current chairman and general manager, Tada Yanai graduated from Waseda University in his early years. He joined Fast Sales Company in August 1972 and became the company's chairman and general manager in September 1984. In 1982, Yanai, who was already a specialized director of the company, was in the United States when he was in the United States. Inspired by the warehousing-style sales methods on American university campuses, he proposed to try to sell clothing in a clothing store in a storage-style self-service shopping method, and introduced it. The hypermarket-style clothing sales method achieves low cost in store operations through a unique product planning, development and sales system. In June 1984, UNIQLO storage clothing store officially opened in Hiroshima, Japan. At that time, when the Japanese economy was in a recession, UNIQLO's business strategy was to provide fashionable casual clothing to all consumers at low prices. In order to gather popularity and attract customers, when the business was first opened, UNIQLO also provided a free breakfast to customers who came to shop: bread and milk. This trick really attracted a large number of customers. Every morning, there are always many people gather in front of UNIQLO's store, line up to get breakfast, and then go to the store to choose. In 1991, the company quickly began to launch chain business and proposed the development plan to establish 1,000 branches to realize the UNIQLO chainization. Stores such as Limited and GAP in the United States, which have their own characteristics, have become a model for UNIQLO expansion; in 1994, UNIQLO was in Hiroshima. It was listed on the stock exchange and then listed on the Tokyo Stock Exchange; in 1998, UNIQLO Harajuku store opened, and the wool sweater promotion was successful, and the era of "casual clothing is directly for consumers". The so-called "casual clothing is directly for consumers" is to correct business processes such as planning, production, circulation, and sales, and strive to establish a business model suitable for consumers. The key is to mass production according to consumers' needs. In this way, relying on its uniqueness. UNIQLO has developed its business philosophy and business model.
Gap (Shanghai) Commercial Co., Ltd.
Founded in 1969, the American fashion brand Gap has always adhered to the reshaping of classics and interpreted the exquisite American style. After landing in China in 2010, Gap will continue to carry forward its original classic and creative fashion style, and convey the "bold, simple and real" fashion culture to more people! GAP once used the Chinese name: "Gap". The brand officially entered China in October 2010 and was renamed "Gapap". Gap was born in California, USA. Gap brand clothing brings people a casual temperament, allowing unrestrained American youth to enjoy a natural and comfortable life. In 1969, Don Fisher, the founder of Gap, was in a fashion store in California, USA, choosing jeans that suited her, but she couldn't find a suitable one after another. Driven by this motivation, Don Fisher created this historic American brand - Gap. Gap's first store was sold side by side with jeans and audio tapes, but the results were not ideal. Many people are interested in just audio tapes. As for jeans, due to their wear resistance and wearability, people will choose Levi's, a famous denim brand tycoon at that time. Therefore, nearly 4 tons of Gap jeans can only be sold at purchase prices. Until the second Gap store opened, when Don Fisher turned his focus to young people, emphasizing a younger shopping atmosphere, and the products sold only include casual clothing, such as round collars. T-shirts, short and lean pure cotton tops, jeans, etc. In the 1980s and 1990s, Gap developed rapidly. Gap's brands include: Gap, Old Navy, Banana Republic (acquired by GAP in 1983), Piperlime and Athleta, and the product series ranges from The initial denim expanded to women's clothing (GAP Men), various accessories, children's clothing (Gap Kids), maternity clothing (GapMaternity), baby clothing (babyGap), and occupied the American casual brand in the shortest time. The market has been recognized by the United States and overseas. Gap has more than 3,100 direct-operated stores in the United States, the United Kingdom, Japan and other countries.
Gap (Shanghai) Commercial Co., Ltd.
Founded in 1969, the American fashion brand Gap has always adhered to the reshaping of classics and interpreted the exquisite American style. After landing in China in 2010, Gap will continue to carry forward its original classic and creative fashion style, and convey the "bold, simple and real" fashion culture to more people! GAP once used the Chinese name: "Gap". The brand officially entered China in October 2010 and was renamed "Gapap". Gap was born in California, USA. Gap brand clothing brings people a casual temperament, allowing unrestrained American youth to enjoy a natural and comfortable life. In 1969, Don Fisher, the founder of Gap, was in a fashion store in California, USA, choosing jeans that suited her, but she couldn't find a suitable one after another. Driven by this motivation, Don Fisher created this historic American brand - Gap. Gap's first store was sold side by side with jeans and audio tapes, but the results were not ideal. Many people are interested in just audio tapes. As for jeans, due to their wear resistance and wearability, people will choose Levi's, a famous denim brand tycoon at that time. Therefore, nearly 4 tons of Gap jeans can only be sold at purchase prices. Until the second Gap store opened, when Don Fisher turned his focus to young people, emphasizing a younger shopping atmosphere, and the products sold only include casual clothing, such as round collars. T-shirts, short and lean pure cotton tops, jeans, etc. In the 1980s and 1990s, Gap developed rapidly. Gap's brands include: Gap, Old Navy, Banana Republic (acquired by GAP in 1983), Piperlime and Athleta, and the product series ranges from The initial denim expanded to women's clothing (GAP Men), various accessories, children's clothing (Gap Kids), maternity clothing (GapMaternity), baby clothing (babyGap), and occupied the American casual brand in the shortest time. The market has been recognized by the United States and overseas. Gap has more than 3,100 direct-operated stores in the United States, the United Kingdom, Japan and other countries.
ZARA Commercial (Shanghai) Co., Ltd.
In 1975, Amancio Ortega, an apprentice, opened a small clothing store called ZARA in a remote town in northwest Spain. Now, ZARA, which was once unknown, has grown into a global fashion clothing brand, covering 86 countries and regions around the world, with 1,808 stores. Group Profile Inditex's global sales in 2005 were 6.741 billion euros, with sales of 429 million units and a net profit of 803 million euros. As of June 2006, it has opened 2,899 stores in 64 countries and regions around the world, with a total of 8 clothing retail brands, including ZARA, Pull and Bear, Kiddy's Class, Massimo Dutti, Bershka, Stradivarius, Oysho, and ZARA Home. ZARA was founded in 1975 and currently has 1,757 specialty stores in 72 countries around the world (self-operated specialty stores account for 90%, and the rest are joint ventures and franchised specialty stores). As the world's largest fashion retail company, Inditex has more than 4,600 stores in 76 countries in Europe, America, Asia and Africa. In addition to the retail chain Zara, Inditex also owns seven other brands: Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. In addition, the group also has more than 100 companies engaged in textile and clothing design, production and sales related businesses.
ZARA Commercial (Shanghai) Co., Ltd.
In 1975, Amancio Ortega, an apprentice, opened a small clothing store called ZARA in a remote town in northwest Spain. Now, ZARA, which was once unknown, has grown into a global fashion clothing brand, covering 86 countries and regions around the world, with 1,808 stores. Group Profile Inditex's global sales in 2005 were 6.741 billion euros, with sales of 429 million units and a net profit of 803 million euros. As of June 2006, it has opened 2,899 stores in 64 countries and regions around the world, with a total of 8 clothing retail brands, including ZARA, Pull and Bear, Kiddy's Class, Massimo Dutti, Bershka, Stradivarius, Oysho, and ZARA Home. ZARA was founded in 1975 and currently has 1,757 specialty stores in 72 countries around the world (self-operated specialty stores account for 90%, and the rest are joint ventures and franchised specialty stores). As the world's largest fashion retail company, Inditex has more than 4,600 stores in 76 countries in Europe, America, Asia and Africa. In addition to the retail chain Zara, Inditex also owns seven other brands: Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. In addition, the group also has more than 100 companies engaged in textile and clothing design, production and sales related businesses.
adidas Sports (China) Co., Ltd.
adidas is a sports goods manufacturer. Named after its founder Adolf Adi Dassler, Adidas began producing footwear products in 1920 in Herzogenaurach , near Nuremberg. Registered on August 18, 1949 under the name adidas AG. Adidas' clothing and sneaker design usually shows 3 parallel strips, which can also be seen on its logo. The 3 strips are the characteristics of Adidas. In the world of sports goods, adidas has always represented a special status symbol, which some people call "the three lines of victory." Since its establishment in 1948, adidas has helped countless athletes achieve great achievements and achieved many great achievements. Therefore, adidas can also be said to be a model that brings together trust and respect to everyone. Adidas is the initiator of many technological breakthroughs, and has obtained more than 700 patents in total. Adidas's screw-in studs in particular are a very revolutionary concept, and people even think that it made great contributions to the German football team's World Cup in 1954. In addition, since the 1970 World Cup, Adidas has become the official FIFA ball sponsor and provides game balls for each subsequent World Cup. Adidas also sponsors many sports teams, such as some football teams, rugby teams and the NBA league. The national football teams designed by Adidas include China , Hong Kong, Nigeria , Argentina, France, Spain, Japan, etc. Adidas sponsors football league teams include Chelsea, Germany, Benfica, Bayern Munich, Schalke 04, Marseille, AC Milan, Liverpool, and our domestic Dalian Shide, Beijing Hyundai, etc. Today, adidas still adheres to the concept of Adi Dassler shoes, constantly exchanging experiences and needs with athletes and coaches. After a series of repeated tests and tests, it has developed various ergonomic products, which can not only help all kinds of athletes. Improve sports performance and better meet the needs of general market consumers for high-quality sports products. In recent years, adidas not only has new breakthroughs in design and function, but also the representative three-line design concept has set off another trend in the fashion trend, sweeping the young generation today to form a new fashion style, leading global sports products toward More diversified vision. Adidas sports goods have never lacked excellent high-tech products, because Adidas has always regarded "sports technology" as the original driving force and foundation of brand development, which is also an important reason why the Adidas brand resisted the war of war sports goods market. Just like the application of a3, T-MAC3, Y-3 and other technologies developed by the brand in recent years. At the same time, Adidas is accustomed to constantly updating product technology and improving product design capabilities. For example: In 2004, Adidas launched the a3 shoe model based on the concept of shock absorption, guidance and transmission, using the concept of "three-in-one energy management" of shock absorption, guidance and transmission, and once again revolutionized the "a3 ULTRA with wear resistance, temperature resistance and shock absorption. RIDE running shoes.” In the same year, the Adidas "ClimaCool" series of 360-degree breathable sports shoes were launched. Adidas new and old logo In 1972, adidas adopted the trademark "Three Leaf Crocodile". "Three-leaf clover" represents the Olympic spirit and is also the goal that athletes have always pursued - higher, faster and stronger. Many people think that the design of "Three Leaf Crocodile" represents a blooming flower. In fact, it originally represented a world map, connecting three continental plates together, which also symbolizes Adidas founder Adidas, in sports shoes. Three straps sewn on it. In 1996, adidas chose to begin the 100th anniversary of the birth of the Modern Olympics to commemorate and celebrate the great achievements made in the past and look forward to the future. "Three-leaf clover" will only appear on the classic series of products, and all other products are replaced by the new "Three-leaf" trademark, representing the brand's high-quality connotation and future prospects.
adidas Sports (China) Co., Ltd.
adidas is a sports goods manufacturer. Named after its founder Adolf Adi Dassler, Adidas began producing footwear products in 1920 in Herzogenaurach , near Nuremberg. Registered on August 18, 1949 under the name adidas AG. Adidas' clothing and sneaker design usually shows 3 parallel strips, which can also be seen on its logo. The 3 strips are the characteristics of Adidas. In the world of sports goods, adidas has always represented a special status symbol, which some people call "the three lines of victory." Since its establishment in 1948, adidas has helped countless athletes achieve great achievements and achieved many great achievements. Therefore, adidas can also be said to be a model that brings together trust and respect to everyone. Adidas is the initiator of many technological breakthroughs, and has obtained more than 700 patents in total. Adidas's screw-in studs in particular are a very revolutionary concept, and people even think that it made great contributions to the German football team's World Cup in 1954. In addition, since the 1970 World Cup, Adidas has become the official FIFA ball sponsor and provides game balls for each subsequent World Cup. Adidas also sponsors many sports teams, such as some football teams, rugby teams and the NBA league. The national football teams designed by Adidas include China , Hong Kong, Nigeria , Argentina, France, Spain, Japan, etc. Adidas sponsors football league teams include Chelsea, Germany, Benfica, Bayern Munich, Schalke 04, Marseille, AC Milan, Liverpool, and our domestic Dalian Shide, Beijing Hyundai, etc. Today, adidas still adheres to the concept of Adi Dassler shoes, constantly exchanging experiences and needs with athletes and coaches. After a series of repeated tests and tests, it has developed various ergonomic products, which can not only help all kinds of athletes. Improve sports performance and better meet the needs of general market consumers for high-quality sports products. In recent years, adidas not only has new breakthroughs in design and function, but also the representative three-line design concept has set off another trend in the fashion trend, sweeping the young generation today to form a new fashion style, leading global sports products toward More diversified vision. Adidas sports goods have never lacked excellent high-tech products, because Adidas has always regarded "sports technology" as the original driving force and foundation of brand development, which is also an important reason why the Adidas brand resisted the war of war sports goods market. Just like the application of a3, T-MAC3, Y-3 and other technologies developed by the brand in recent years. At the same time, Adidas is accustomed to constantly updating product technology and improving product design capabilities. For example: In 2004, Adidas launched the a3 shoe model based on the concept of shock absorption, guidance and transmission, using the concept of "three-in-one energy management" of shock absorption, guidance and transmission, and once again revolutionized the "a3 ULTRA with wear resistance, temperature resistance and shock absorption. RIDE running shoes.” In the same year, the Adidas "ClimaCool" series of 360-degree breathable sports shoes were launched. Adidas new and old logo In 1972, adidas adopted the trademark "Three Leaf Crocodile". "Three-leaf clover" represents the Olympic spirit and is also the goal that athletes have always pursued - higher, faster and stronger. Many people think that the design of "Three Leaf Crocodile" represents a blooming flower. In fact, it originally represented a world map, connecting three continental plates together, which also symbolizes Adidas founder Adidas, in sports shoes. Three straps sewn on it. In 1996, adidas chose to begin the 100th anniversary of the birth of the Modern Olympics to commemorate and celebrate the great achievements made in the past and look forward to the future. "Three-leaf clover" will only appear on the classic series of products, and all other products are replaced by the new "Three-leaf" trademark, representing the brand's high-quality connotation and future prospects.
Nike Commercial (China) Co., Ltd.
NIKE is headquartered in Portland, Oregon, USA. The company produces sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-renowned sports brand. It originally means the Greek goddess of victory in English and translated as Nike in Chinese. Nike is a sporting goods manufacturer. The Nike trademark pattern is a small hook, with a simple and powerful shape, as fast as lightning. At a glance, people think of the speed and explosive power generated after using Nike sports goods. In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with trend experts from all walks of life to launch joint limited editions. In the United States, up to 70 % of teenagers dream of having a pair of Nike shoes . "Sports" is Nike's language Nike has always regarded inspiring every athlete in the world and offering good products to it as a glorious task. Nike's language is the language of sports. Nike has invested a lot of manpower and material resources in the development and development of new products. Nike's first air cushion technology has brought a revolution to the sports world. Sports shoes made using this technology can protect athletes' bodies, especially their ankles and knees, prevent them from spraining during intense exercise, and reduce impact and wear on the knees. Sports shoes with air cushion technology became very popular once they were launched. In 2001, after developing the air cushion technology, Nike launched a new shock-proof technology called Shox. Sports shoes produced using this technology are also very popular, with sales rising steadily. In addition to sports shoes, Nike's clothing is also innovative. For example: High-performance textiles manufactured using FIT technology can effectively help athletes train and compete in any weather conditions. Other sports goods manufactured by Nike, such as watches, glasses, etc., are the crystallization of high technology. Just do it In 1988, Dan Wieden, founder of Wieden+Kennedy advertising company, created the loud slogan of " Just Do It " for Nike's new round of advertising. Sign Meaning The name NIKE is very auspicious in the eyes of Westerners, and is easy to read and remember, and can be very famous. The Nike trademark symbolizes the feathers of the Greek goddess of victory, representing speed, and also representing dynamic and gentleness. Nike's Nike trademark has a small hook with a simple and powerful shape, as fast as lightning. It reminds people of the speed and explosive power generated after using Nike sports goods. The sneakers named after "Nike" have square convex soles to enhance stability, and there are knife-shaped curved hooks on both sides of the shoe body, symbolizing the goddess' wings.
Nike Commercial (China) Co., Ltd.
NIKE is headquartered in Portland, Oregon, USA. The company produces sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-renowned sports brand. It originally means the Greek goddess of victory in English and translated as Nike in Chinese. Nike is a sporting goods manufacturer. The Nike trademark pattern is a small hook, with a simple and powerful shape, as fast as lightning. At a glance, people think of the speed and explosive power generated after using Nike sports goods. In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with trend experts from all walks of life to launch joint limited editions. In the United States, up to 70 % of teenagers dream of having a pair of Nike shoes . "Sports" is Nike's language Nike has always regarded inspiring every athlete in the world and offering good products to it as a glorious task. Nike's language is the language of sports. Nike has invested a lot of manpower and material resources in the development and development of new products. Nike's first air cushion technology has brought a revolution to the sports world. Sports shoes made using this technology can protect athletes' bodies, especially their ankles and knees, prevent them from spraining during intense exercise, and reduce impact and wear on the knees. Sports shoes with air cushion technology became very popular once they were launched. In 2001, after developing the air cushion technology, Nike launched a new shock-proof technology called Shox. Sports shoes produced using this technology are also very popular, with sales rising steadily. In addition to sports shoes, Nike's clothing is also innovative. For example: High-performance textiles manufactured using FIT technology can effectively help athletes train and compete in any weather conditions. Other sports goods manufactured by Nike, such as watches, glasses, etc., are the crystallization of high technology. Just do it In 1988, Dan Wieden, founder of Wieden+Kennedy advertising company, created the loud slogan of " Just Do It " for Nike's new round of advertising. Sign Meaning The name NIKE is very auspicious in the eyes of Westerners, and is easy to read and remember, and can be very famous. The Nike trademark symbolizes the feathers of the Greek goddess of victory, representing speed, and also representing dynamic and gentleness. Nike's Nike trademark has a small hook with a simple and powerful shape, as fast as lightning. It reminds people of the speed and explosive power generated after using Nike sports goods. The sneakers named after "Nike" have square convex soles to enhance stability, and there are knife-shaped curved hooks on both sides of the shoe body, symbolizing the goddess' wings.
VF Apparel (China) Co., Ltd.
DICKIES was born in Texas, USA in 1922. In the spirit of tribute, we provide generations of creators with more tenacious and durable work clothes, and protect the creators and their creative spirit. As a member of VF Group, DICKIES has developed into a representative brand and spiritual leader for global creators. Continuously inspire creators to create their own unique style. Until today, DICKIES has been manufacturing tooling for a hundred years and is sold in more than 100 countries around the world. From a small tooling manufacturing plant, it has become a world-renowned brand. After a century of experience, DICKIES has not forgotten its original intention. Based on the spirit of classic workwear, it has continuously absorbed new cultural trends, created a new world of workwear, redefined classic workwear, and made it more modern, fashionable and trendy with a sense of design.
VF Apparel (China) Co., Ltd.
DICKIES was born in Texas, USA in 1922. In the spirit of tribute, we provide generations of creators with more tenacious and durable work clothes, and protect the creators and their creative spirit. As a member of VF Group, DICKIES has developed into a representative brand and spiritual leader for global creators. Continuously inspire creators to create their own unique style. Until today, DICKIES has been manufacturing tooling for a hundred years and is sold in more than 100 countries around the world. From a small tooling manufacturing plant, it has become a world-renowned brand. After a century of experience, DICKIES has not forgotten its original intention. Based on the spirit of classic workwear, it has continuously absorbed new cultural trends, created a new world of workwear, redefined classic workwear, and made it more modern, fashionable and trendy with a sense of design.
