Mark Fairwhale (Shanghai) Commercial Co., Ltd.
Brand introduction Mark Fairwhale is a trendy brand of diverse artistic creation. The brand adheres to the "art" DNA element and has been drawing inspiration from multiple art fields since 2002, including performing arts (music, dance), plastic arts (painting, sculpture, architecture), language arts (literature) and comprehensive arts (drama, movies, etc., through patterns, patterns, colors, crafts and other clothing design techniques. Brand positioning Core brand values: Each piece is a limited edition Target customer group: Age-grade & gender-free Audience psychological age: 24-26 years old Brand Product Series National Trend Art Series: Use Chinese culture/Chinese spirit/Chinese attitude to convey the positive power of the brand through clothing, Chinese elements integrate seasonal international trend styles and silhouettes to shape the national style HIGH-STREET. International Art Series: Carrying the original, artistic and trendy DNA of Mark Waffe brand, the brand focuses on craftsmanship, patterns, and color genes, and integrates art and fashion through the use of flowers, insects, birds and beast elements. Simple Art Series: Use different artistic styles and artistic elements such as simplicity, abstraction or linearity.
Mark Fairwhale (Shanghai) Commercial Co., Ltd.
Brand introduction Mark Fairwhale is a trendy brand of diverse artistic creation. The brand adheres to the "art" DNA element and has been drawing inspiration from multiple art fields since 2002, including performing arts (music, dance), plastic arts (painting, sculpture, architecture), language arts (literature) and comprehensive arts (drama, movies, etc., through patterns, patterns, colors, crafts and other clothing design techniques. Brand positioning Core brand values: Each piece is a limited edition Target customer group: Age-grade & gender-free Audience psychological age: 24-26 years old Brand Product Series National Trend Art Series: Use Chinese culture/Chinese spirit/Chinese attitude to convey the positive power of the brand through clothing, Chinese elements integrate seasonal international trend styles and silhouettes to shape the national style HIGH-STREET. International Art Series: Carrying the original, artistic and trendy DNA of Mark Waffe brand, the brand focuses on craftsmanship, patterns, and color genes, and integrates art and fashion through the use of flowers, insects, birds and beast elements. Simple Art Series: Use different artistic styles and artistic elements such as simplicity, abstraction or linearity.
Jiangsu Qianrengang Industrial Co., Ltd.
The predecessor of Qianrengang Group Company was founded in 1992. It was a small workshop factory with only a few dozen people at the beginning. After 17 years of accumulation and precipitation, the company has established the "Qianrengang" trademark, a down clothing brand that is well-known in China's clothing industry. Jiangsu Qianrengang Industrial Co., Ltd. is a professional down clothing manufacturer integrating R&D, design, production, sales, and self-operated import and export trade. Its business scope: clothing, down clothing, specializing in the production and operation of the "Qianrengang" brand Down clothing. The company is located in Changshu City, Jiangsu Province, a famous down clothing production base in China. The company covers an area of 90,000m2 and has a construction area of 46,000m2. It has 1,000 employees. It is equipped with a clothing CAD/CAM system with an internationally advanced level and has an internationally advanced level. There are 582 sets of computer flat sewing machines and supporting equipment, with an annual design and production capacity of 1 million pieces (sets). The company sincerely welcomes guests from home and abroad to come and guide and seek common development.
Jiangsu Qianrengang Industrial Co., Ltd.
The predecessor of Qianrengang Group Company was founded in 1992. It was a small workshop factory with only a few dozen people at the beginning. After 17 years of accumulation and precipitation, the company has established the "Qianrengang" trademark, a down clothing brand that is well-known in China's clothing industry. Jiangsu Qianrengang Industrial Co., Ltd. is a professional down clothing manufacturer integrating R&D, design, production, sales, and self-operated import and export trade. Its business scope: clothing, down clothing, specializing in the production and operation of the "Qianrengang" brand Down clothing. The company is located in Changshu City, Jiangsu Province, a famous down clothing production base in China. The company covers an area of 90,000m2 and has a construction area of 46,000m2. It has 1,000 employees. It is equipped with a clothing CAD/CAM system with an internationally advanced level and has an internationally advanced level. There are 582 sets of computer flat sewing machines and supporting equipment, with an annual design and production capacity of 1 million pieces (sets). The company sincerely welcomes guests from home and abroad to come and guide and seek common development.
Qingzhou Tanboer Garment Co., Ltd.
It is famous for its unique artistic perspective, spiritual color application, and simple and meticulous artistic style. It integrates design, production and sales. Qingzhou Tambor Clothing Co., Ltd. is a modern down clothing enterprise integrating design, production and sales, with three R&D bases in Shanghai, Shandong and Beijing. At the beginning of its establishment, the company established the corporate philosophy of "seeking development through innovation and creating a brand through quality" and the business purpose of allowing the people to truly benefit. The Tambors regard quality as life. For a long time, Tambor down jackets have added fashion elements to the down clothing industry with a unique artistic perspective, spiritual color application, and simple and meticulous artistic style, which has won the trust of consumers and praise from the industry. The brand reputation has been continuously improved. The sales area is constantly expanding, and product sales cover more than 20 provinces and cities including Beijing, Shanghai, Hebei, Henan, Northeastern provinces, Shanxi, Tianjin, Anhui, Hubei, and Jiangsu. The comprehensive market share of a single brand is firmly at the forefront of the industry.
Qingzhou Tanboer Garment Co., Ltd.
It is famous for its unique artistic perspective, spiritual color application, and simple and meticulous artistic style. It integrates design, production and sales. Qingzhou Tambor Clothing Co., Ltd. is a modern down clothing enterprise integrating design, production and sales, with three R&D bases in Shanghai, Shandong and Beijing. At the beginning of its establishment, the company established the corporate philosophy of "seeking development through innovation and creating a brand through quality" and the business purpose of allowing the people to truly benefit. The Tambors regard quality as life. For a long time, Tambor down jackets have added fashion elements to the down clothing industry with a unique artistic perspective, spiritual color application, and simple and meticulous artistic style, which has won the trust of consumers and praise from the industry. The brand reputation has been continuously improved. The sales area is constantly expanding, and product sales cover more than 20 provinces and cities including Beijing, Shanghai, Hebei, Henan, Northeastern provinces, Shanxi, Tianjin, Anhui, Hubei, and Jiangsu. The comprehensive market share of a single brand is firmly at the forefront of the industry.
Bosideng International Garments (China) Co., Ltd.
Jiangsu famous brand products, one of the five golden flowers under Bosideng, is a youthful/fashion/trendy/energy style positioning, leading the trend of down jacket trend design. Bingjie Clothing Co., Ltd., invested and founded by Bosideng International Holdings Co., Ltd. and Shanghai Bosideng International Clothing Co., Ltd., independently operates the series of products of the "Bingjie" brand. It is one of the "Five Golden Flowers" of Bosideng International Holdings Co., Ltd. Clean and elegant, unparalleled - Bingjie down jackets are elegant and elegant, simple and smooth, with excellent fabric quality and exquisite workmanship, showing the romantic and tenderness of the urban fashion family. Adhering to the style positioning of "youth, fashion, trend and vitality", Bingjie has caused a fashion hurricane in the down jacket industry. Under the direct leadership of Mr. Gao Dekang, Chairman of the Board of Directors of Bosideng International Holdings Co., Ltd., "scientific research, design, production and sales" are integrated. In recent years, relying on the company's strong marketing network, scientific integrated marketing solutions and in place after-sales service, Bingjie down jackets have shown a rapid development trend in the domestic market, and their market share has continued to rise. It is better to define fashion than to pursue fashion; Bingjie down jackets, with ever-changing trendy clothes and ever-changing styles; advocate a light and fast fashion attitude towards life; make the world dazzled, I advocate the new fashion - Bingjie down jacket!
Bosideng International Garments (China) Co., Ltd.
Jiangsu famous brand products, one of the five golden flowers under Bosideng, is a youthful/fashion/trendy/energy style positioning, leading the trend of down jacket trend design. Bingjie Clothing Co., Ltd., invested and founded by Bosideng International Holdings Co., Ltd. and Shanghai Bosideng International Clothing Co., Ltd., independently operates the series of products of the "Bingjie" brand. It is one of the "Five Golden Flowers" of Bosideng International Holdings Co., Ltd. Clean and elegant, unparalleled - Bingjie down jackets are elegant and elegant, simple and smooth, with excellent fabric quality and exquisite workmanship, showing the romantic and tenderness of the urban fashion family. Adhering to the style positioning of "youth, fashion, trend and vitality", Bingjie has caused a fashion hurricane in the down jacket industry. Under the direct leadership of Mr. Gao Dekang, Chairman of the Board of Directors of Bosideng International Holdings Co., Ltd., "scientific research, design, production and sales" are integrated. In recent years, relying on the company's strong marketing network, scientific integrated marketing solutions and in place after-sales service, Bingjie down jackets have shown a rapid development trend in the domestic market, and their market share has continued to rise. It is better to define fashion than to pursue fashion; Bingjie down jackets, with ever-changing trendy clothes and ever-changing styles; advocate a light and fast fashion attitude towards life; make the world dazzled, I advocate the new fashion - Bingjie down jacket!
Hangzhou Realbeat E-commerce Co., Ltd.
The lilbetter brand is affiliated to Hangzhou Lilbetter E-Commerce Co., Ltd., which is a famous original designer brand and was founded in March 2011. Lil means small, Better means better. Mainly operates and sells clothing, shoes, luggage, accessories, etc. The products are divided into classic series, fashion series and high-end series. LilBetter, a famous original designer brand, was founded in March 2011. LilBetter shows the positive side of life and firmly believes that there will be small progress every day! LilBetter represents not only a trendy brand, but also a positive attitude towards life and the belief of young people. LilBetter shows the positive side of life and firmly believes that there will be small progress every day! LilBetter represents not only a trendy brand, but also a positive attitude towards life and the belief of young people. "DO IT BETTER, just for better!" brand slogan just illustrates this brand philosophy. With its minimalist design and unique cutting craftsmanship, LilBetter attracts young trendy people who pursue fashion between the ages of 20 and 30, and has a place in his mind. LilBetter doesn't stop for this. Adhering to innovation, it only aims to pursue better and better meet the needs of young people for high-quality life. For this reason, LilBetter has found a new breakthrough and launched a high-end series. It uses high-quality fabrics, ultimate workmanship and unique design.
Hangzhou Realbeat E-commerce Co., Ltd.
The lilbetter brand is affiliated to Hangzhou Lilbetter E-Commerce Co., Ltd., which is a famous original designer brand and was founded in March 2011. Lil means small, Better means better. Mainly operates and sells clothing, shoes, luggage, accessories, etc. The products are divided into classic series, fashion series and high-end series. LilBetter, a famous original designer brand, was founded in March 2011. LilBetter shows the positive side of life and firmly believes that there will be small progress every day! LilBetter represents not only a trendy brand, but also a positive attitude towards life and the belief of young people. LilBetter shows the positive side of life and firmly believes that there will be small progress every day! LilBetter represents not only a trendy brand, but also a positive attitude towards life and the belief of young people. "DO IT BETTER, just for better!" brand slogan just illustrates this brand philosophy. With its minimalist design and unique cutting craftsmanship, LilBetter attracts young trendy people who pursue fashion between the ages of 20 and 30, and has a place in his mind. LilBetter doesn't stop for this. Adhering to innovation, it only aims to pursue better and better meet the needs of young people for high-quality life. For this reason, LilBetter has found a new breakthrough and launched a high-end series. It uses high-quality fabrics, ultimate workmanship and unique design.
Bosideng International Holdings Limited
Bosideng International Holdings Co., Ltd., snowflying, a well-known down jacket brand, a well-known winter clothing brand, and a growth brand in the clothing industry. It is popular in the market for its vitality, enjoyment and fun brand characteristics. China's well-known trademark "Snow Fly" is a rising star in China's down clothing industry. Xuezhongfei urban casual clothing brand has been loved by consumers for many years for its vitality, enjoyment and fun brand characteristics. According to statistics on the sales of large-scale retail products in the country by the China Business Federation and the China Business Information Center, the domestic market share of Xuezhongfei down jackets has been second in the industry for 13 consecutive years (2000-2012). The brand value of Xuezhongfei has reached 6.576 billion yuan after being evaluated by authoritative institutions. Become one of the most growing brands in the clothing industry. "Reject extraordinary and enjoy extraordinary". As the most growing brand in the industry, Xue Zhongfei continues to enrich the brand's connotation on the basis of maintaining a youthful style, creating a passionate and vibrant brand image, subtly infecting the younger generation. It has cultivated good brand awareness and reputation, and the brand market competitiveness has been significantly improved, becoming one of the most popular brands among young people in the down jacket market. Xue Zhongfei is committed to implementing the brand strategy and unremittingly taking the path of brand development. From 2002 to 2003, Xuezhongfei down jackets were recognized as Chinese famous brand products and national inspection-free products by the General Administration of Quality Supervision, Inspection and Quarantine. In 2007, Xue Zhongfei was rated as a well-known trademark in China, and was successively rated as the most well-known innovative brand in 2006 and the designated supplier of famous and excellent Chinese products. In the international market, Xuezhongfei casual wear is certified as a green product by the US Green Products Committee and recommended as a high-quality technological product by the French Science and Technology Quality Supervision Committee. Xuezhongfei down jackets have continuously enriched their brand connotation. Since 2012, they have cooperated with the world-renowned color trend survey agency, France's Bercler, to absorb fashion trends and create a domestic urban casual clothing brand. According to data compiled by the China Industry Enterprise Information Release Center, based on sales in 2007, the four major down jacket products, "Bosideng", "Snow Fly", "Kangbo" and "Bingjie" account for 39.9% of China. market share#. According to data from the China Industry Enterprise Information Release Center and the National Bureau of Statistics, "Bosiden" has become the number one down jacket brand in China for 13 consecutive years from 1995 to 2007. The "Bosiden" brand was selected by the World Productivity Science Alliance, the China Productivity Society and the World Productivity Conference as one of the "China World Influence Brands" in the global market in 2006. In 2007, "Bosideng" was awarded the title of "China's World Famous Brand" by the General Administration of Quality Supervision, Inspection and Quarantine, and is the only clothing brand to receive this honor.
Bosideng International Holdings Limited
Bosideng International Holdings Co., Ltd., snowflying, a well-known down jacket brand, a well-known winter clothing brand, and a growth brand in the clothing industry. It is popular in the market for its vitality, enjoyment and fun brand characteristics. China's well-known trademark "Snow Fly" is a rising star in China's down clothing industry. Xuezhongfei urban casual clothing brand has been loved by consumers for many years for its vitality, enjoyment and fun brand characteristics. According to statistics on the sales of large-scale retail products in the country by the China Business Federation and the China Business Information Center, the domestic market share of Xuezhongfei down jackets has been second in the industry for 13 consecutive years (2000-2012). The brand value of Xuezhongfei has reached 6.576 billion yuan after being evaluated by authoritative institutions. Become one of the most growing brands in the clothing industry. "Reject extraordinary and enjoy extraordinary". As the most growing brand in the industry, Xue Zhongfei continues to enrich the brand's connotation on the basis of maintaining a youthful style, creating a passionate and vibrant brand image, subtly infecting the younger generation. It has cultivated good brand awareness and reputation, and the brand market competitiveness has been significantly improved, becoming one of the most popular brands among young people in the down jacket market. Xue Zhongfei is committed to implementing the brand strategy and unremittingly taking the path of brand development. From 2002 to 2003, Xuezhongfei down jackets were recognized as Chinese famous brand products and national inspection-free products by the General Administration of Quality Supervision, Inspection and Quarantine. In 2007, Xue Zhongfei was rated as a well-known trademark in China, and was successively rated as the most well-known innovative brand in 2006 and the designated supplier of famous and excellent Chinese products. In the international market, Xuezhongfei casual wear is certified as a green product by the US Green Products Committee and recommended as a high-quality technological product by the French Science and Technology Quality Supervision Committee. Xuezhongfei down jackets have continuously enriched their brand connotation. Since 2012, they have cooperated with the world-renowned color trend survey agency, France's Bercler, to absorb fashion trends and create a domestic urban casual clothing brand. According to data compiled by the China Industry Enterprise Information Release Center, based on sales in 2007, the four major down jacket products, "Bosideng", "Snow Fly", "Kangbo" and "Bingjie" account for 39.9% of China. market share#. According to data from the China Industry Enterprise Information Release Center and the National Bureau of Statistics, "Bosiden" has become the number one down jacket brand in China for 13 consecutive years from 1995 to 2007. The "Bosiden" brand was selected by the World Productivity Science Alliance, the China Productivity Society and the World Productivity Conference as one of the "China World Influence Brands" in the global market in 2006. In 2007, "Bosideng" was awarded the title of "China's World Famous Brand" by the General Administration of Quality Supervision, Inspection and Quarantine, and is the only clothing brand to receive this honor.
The Canadian Goose brand officially entered the Chinese market in 2018 and established an affiliated company, Xiji (Shanghai) Trading Co., Ltd., which is mainly responsible for product sales in China. In 1957, Canada's Metro Sportswear began producing Canada Goose clothing. Metro Sportswear, the company name at that time may have hinted at the urban style of Canada Goose. In fact, Metro Sportswear's history of formally producing products using Canada Goose's brand began in 2000. In the 1990s when down jackets were on the rise, Metro Sportswear registered Snow Goose, the trademark Snow Goose in Canada, and then Canada Goose in 2000. Today, all the company's products are marketed around the world by the Canada Goose trademark. Metro Sportswear is headquartered in Toronto, Canada, and another regional headquartered in Stockholm, the capital of Sweden. The cold northern part of Canada is always a key area for sales of cold-proof clothing. This is also Canada Goose's overseas branch, which was established with the development of the brand in 2010. Canada Goose focuses on the production of polar cold-proof clothing, including down jackets, jackets, vests, hats, gloves and a series of clothing in extremely cold environments. All Canada Goose velvet jackets use goose down and duck down, and some collars also use coyote and fox hair. Canada Goose's clothing design is fashionable and simple, and has attracted a lot of attention from celebrities.
The Canadian Goose brand officially entered the Chinese market in 2018 and established an affiliated company, Xiji (Shanghai) Trading Co., Ltd., which is mainly responsible for product sales in China. In 1957, Canada's Metro Sportswear began producing Canada Goose clothing. Metro Sportswear, the company name at that time may have hinted at the urban style of Canada Goose. In fact, Metro Sportswear's history of formally producing products using Canada Goose's brand began in 2000. In the 1990s when down jackets were on the rise, Metro Sportswear registered Snow Goose, the trademark Snow Goose in Canada, and then Canada Goose in 2000. Today, all the company's products are marketed around the world by the Canada Goose trademark. Metro Sportswear is headquartered in Toronto, Canada, and another regional headquartered in Stockholm, the capital of Sweden. The cold northern part of Canada is always a key area for sales of cold-proof clothing. This is also Canada Goose's overseas branch, which was established with the development of the brand in 2010. Canada Goose focuses on the production of polar cold-proof clothing, including down jackets, jackets, vests, hats, gloves and a series of clothing in extremely cold environments. All Canada Goose velvet jackets use goose down and duck down, and some collars also use coyote and fox hair. Canada Goose's clothing design is fashionable and simple, and has attracted a lot of attention from celebrities.
Salewa Trading (Beijing) Co., Ltd.
Founded in Germany in 1935, it is a forefront of European mountaineering and outdoor sports brand. It is affiliated to the Italian OBERALP Group and has a professional outdoor brand with product lines in the fields of mountaineering and rock climbing. In 1935, JOSEFLIEBHART, President of the German Horse Harness Association, founded SALEWA Germany Co., Ltd. in Munich. In 1998, the Italian OBERALP Group injected Italian elements into SALEWA's German ancestry, and "half the weight double the strength" made it an innovator in mountaineering adventure equipment. No matter where you are in the world, combining the experience of professional athletes in exploring the extremes, using high-tech fabrics and technologies to develop trustworthy all-weather and full range of functional products to provide explorers with safe and comfortable protection. Brand History 1935: SALEWA was founded on July 8, 1935 and is founded by Mr. Josef Liebhart, President of the German Harness Association. In German, SA means horse harness, LE means leather utensils, and WA means supplies; 1940: The financial reform on June 21, 1948 brought a new beginning to the western Germany and the SALEWA brand. The main products at that time were camera bags, backpacks, leather footballs, motorcycle oil tank bags, ski poles made of hazel wood, etc.; 1955: SALEWA not only developed an excellent mountaineering adventure backpack, but also supported Mr. Hermann Huber to lead a multinational expedition team to complete the expedition in the Andes. Mr. Hermann Huber later served as the management director of SALEWA; 1960: During this period, the fully adjusted crampons developed and manufactured by SALEWA redefined this type of product and became one of the successful products of SALEWA at that time. The spiral ice cone developed and manufactured by SALEWA has also become a cutting-edge brand of equipment in the alpine field, and this invention is still an industry benchmark; 1979: The winged eagle officially became the registered trademark of the SALEWA brand, and since then it has become a symbol of the quality and performance of SALEWA products. At the same time, the breakthrough SIERRA dome tent was launched simultaneously in the market; 1985: Joining forces with explorers Reinhold Messner and Kurt Albert to allow a large number of creative inventions to be tested in actual combat on the expedition; 1990: Italian importer Heiner Oberrauch and his Oberalp Group officially took over the management of the SALEWA brand. The brand’s headquarters moved to Bolzano, Italy; 1994: The Helium helmet developed is a lightweight helmet that fully demonstrates the characteristics of SALEWA products - "half of weight, double strength"; 2001: "Half weight, double strength" became the standard for SALEWA product development. After that, SALEWA focused on the research and development of ultralight products, and in 2001 developed an ultralight product series, such as: a Sub 33 carabiner weighing 33g and an ultralight jacket weighing less than 350g; 2002: The first retail store opened in Finale Ligure; 2003: SALEWA continues to expand and set up subsidiaries in France and Spain. At this time, mountaineering and outdoor brands bloomed everywhere in the European market and launched a strong export offensive; In 2005: SALEWA began to develop a brand new category: shoes; 2007: In order to better meet the needs of North American market, SALEWA set up branches in Boulder and Colorado respectively. At the same time, SALEWA has also made key decisions in other important export markets. In South Korea, the core market for Asian outdoor equipment, SALEWA and local partners have worked together to open 44 stores, followed by 16 more. In Poland, a market with a long tradition of alpine sports, SALEWA has established a local branch; 2011: Create a new headquarters of SALEWA Group in Polzano, Italy, with a rock climbing hall, central warehouse and office area; 2015: At the 2015 summer product launch conference, SALEWA released a brand new brand identity and design concept to consumers around the world; 2016: Signed a strategic agreement with Tutu Outdoor and granted Tutu Outdoor exclusive operation rights in China.
Salewa Trading (Beijing) Co., Ltd.
Founded in Germany in 1935, it is a forefront of European mountaineering and outdoor sports brand. It is affiliated to the Italian OBERALP Group and has a professional outdoor brand with product lines in the fields of mountaineering and rock climbing. In 1935, JOSEFLIEBHART, President of the German Horse Harness Association, founded SALEWA Germany Co., Ltd. in Munich. In 1998, the Italian OBERALP Group injected Italian elements into SALEWA's German ancestry, and "half the weight double the strength" made it an innovator in mountaineering adventure equipment. No matter where you are in the world, combining the experience of professional athletes in exploring the extremes, using high-tech fabrics and technologies to develop trustworthy all-weather and full range of functional products to provide explorers with safe and comfortable protection. Brand History 1935: SALEWA was founded on July 8, 1935 and is founded by Mr. Josef Liebhart, President of the German Harness Association. In German, SA means horse harness, LE means leather utensils, and WA means supplies; 1940: The financial reform on June 21, 1948 brought a new beginning to the western Germany and the SALEWA brand. The main products at that time were camera bags, backpacks, leather footballs, motorcycle oil tank bags, ski poles made of hazel wood, etc.; 1955: SALEWA not only developed an excellent mountaineering adventure backpack, but also supported Mr. Hermann Huber to lead a multinational expedition team to complete the expedition in the Andes. Mr. Hermann Huber later served as the management director of SALEWA; 1960: During this period, the fully adjusted crampons developed and manufactured by SALEWA redefined this type of product and became one of the successful products of SALEWA at that time. The spiral ice cone developed and manufactured by SALEWA has also become a cutting-edge brand of equipment in the alpine field, and this invention is still an industry benchmark; 1979: The winged eagle officially became the registered trademark of the SALEWA brand, and since then it has become a symbol of the quality and performance of SALEWA products. At the same time, the breakthrough SIERRA dome tent was launched simultaneously in the market; 1985: Joining forces with explorers Reinhold Messner and Kurt Albert to allow a large number of creative inventions to be tested in actual combat on the expedition; 1990: Italian importer Heiner Oberrauch and his Oberalp Group officially took over the management of the SALEWA brand. The brand’s headquarters moved to Bolzano, Italy; 1994: The Helium helmet developed is a lightweight helmet that fully demonstrates the characteristics of SALEWA products - "half of weight, double strength"; 2001: "Half weight, double strength" became the standard for SALEWA product development. After that, SALEWA focused on the research and development of ultralight products, and in 2001 developed an ultralight product series, such as: a Sub 33 carabiner weighing 33g and an ultralight jacket weighing less than 350g; 2002: The first retail store opened in Finale Ligure; 2003: SALEWA continues to expand and set up subsidiaries in France and Spain. At this time, mountaineering and outdoor brands bloomed everywhere in the European market and launched a strong export offensive; In 2005: SALEWA began to develop a brand new category: shoes; 2007: In order to better meet the needs of North American market, SALEWA set up branches in Boulder and Colorado respectively. At the same time, SALEWA has also made key decisions in other important export markets. In South Korea, the core market for Asian outdoor equipment, SALEWA and local partners have worked together to open 44 stores, followed by 16 more. In Poland, a market with a long tradition of alpine sports, SALEWA has established a local branch; 2011: Create a new headquarters of SALEWA Group in Polzano, Italy, with a rock climbing hall, central warehouse and office area; 2015: At the 2015 summer product launch conference, SALEWA released a brand new brand identity and design concept to consumers around the world; 2016: Signed a strategic agreement with Tutu Outdoor and granted Tutu Outdoor exclusive operation rights in China.
In 1981, American Ron Gregg founded Outdoor Research. For more than 20 years, Ron has been focusing on researching solutions and providing practical and functional equipment for outdoor sports enthusiasts to various problems encountered in the wild. With the development of outdoor gloves, hats, snow covers and other products, OR has grown rapidly and has become a supplier of gloves and hats for the US military. By the turn of the century, OR already had a line of clothing, outdoor accessories and a lightweight camping product line. OR is no longer limited to producing the world's top outdoor accessories products, but provides users with products that are both functional and comfortable from head to toe, from inside to outside.
Outdoor Research
In 1981, American Ron Gregg founded Outdoor Research. For more than 20 years, Ron has been focusing on researching solutions and providing practical and functional equipment for outdoor sports enthusiasts to various problems encountered in the wild. With the development of outdoor gloves, hats, snow covers and other products, OR has grown rapidly and has become a supplier of gloves and hats for the US military. By the turn of the century, OR already had a line of clothing, outdoor accessories and a lightweight camping product line. OR is no longer limited to producing the world's top outdoor accessories products, but provides users with products that are both functional and comfortable from head to toe, from inside to outside.
Klättermusen is a Swedish brand known for its eco-friendly outdoor apparel and gear. Established in 1975, it offers sustainable and durable down jackets.
Klättermusen AB
Klättermusen is a Swedish brand known for its eco-friendly outdoor apparel and gear. Established in 1975, it offers sustainable and durable down jackets.
Beijing Ruiji Longfeng International Trade Co., Ltd.
It started in the United States in 1971. It is a world-leading outdoor product research and development manufacturer, and a revolutionary outdoor sports clothing and equipment brand integrating sports and high technology. Marmot For Life, born for professional outdoors. Most of Marmot's products are personally tested in extreme environments through alpine guides, professional outdoor athletes, skiers, etc. The design and improvement of the products are to better protect the sportsman's bodies in extreme outdoor environments and bring them to the athletes' better. The goal is to be more comfortable and dynamic. Marmot's products gain the trust of consumers through their high-quality functionality and durability. The core of Marmot is to let everyone feel the fun of sports. Outdoor sports have a strong attraction and will make our lives colorful and full of vitality. When wearing Marmot products, you will feel its comprehensiveness, and its special design and tailoring will make the movement more relaxed and comfortable. Marmot has 4 testing centers around the world, including France, England and the United States, to evaluate the functionality, durability, comfort, diversity and other information of Marmot products. The engineers of the Marmot Design Department and Product Department are based on the test center's Evaluate the data and then improve the product. Therefore, the products produced by Marmot are worthy of consumers' trust. Marmot's unwavering high demands on quality have never changed over time because Marmot understands that what they are doing is a cause to save lives. Beijing Ruijilongfeng International Trade Co., Ltd. is a modern professional enterprise engaged in the sales and operation of outdoor clothing and equipment. The company's main business is the agency of international brand clothing. With its honest service, mutual benefit and win-win business philosophy and professional management team, our team successfully signed a contract with the Chinese agency rights of the American outdoor brand Marmot in 2011.
Beijing Ruiji Longfeng International Trade Co., Ltd.
It started in the United States in 1971. It is a world-leading outdoor product research and development manufacturer, and a revolutionary outdoor sports clothing and equipment brand integrating sports and high technology. Marmot For Life, born for professional outdoors. Most of Marmot's products are personally tested in extreme environments through alpine guides, professional outdoor athletes, skiers, etc. The design and improvement of the products are to better protect the sportsman's bodies in extreme outdoor environments and bring them to the athletes' better. The goal is to be more comfortable and dynamic. Marmot's products gain the trust of consumers through their high-quality functionality and durability. The core of Marmot is to let everyone feel the fun of sports. Outdoor sports have a strong attraction and will make our lives colorful and full of vitality. When wearing Marmot products, you will feel its comprehensiveness, and its special design and tailoring will make the movement more relaxed and comfortable. Marmot has 4 testing centers around the world, including France, England and the United States, to evaluate the functionality, durability, comfort, diversity and other information of Marmot products. The engineers of the Marmot Design Department and Product Department are based on the test center's Evaluate the data and then improve the product. Therefore, the products produced by Marmot are worthy of consumers' trust. Marmot's unwavering high demands on quality have never changed over time because Marmot understands that what they are doing is a cause to save lives. Beijing Ruijilongfeng International Trade Co., Ltd. is a modern professional enterprise engaged in the sales and operation of outdoor clothing and equipment. The company's main business is the agency of international brand clothing. With its honest service, mutual benefit and win-win business philosophy and professional management team, our team successfully signed a contract with the Chinese agency rights of the American outdoor brand Marmot in 2011.
Helly Hansen Anli (Shanghai) Apparel Co., Ltd.
Helly Hansen, referred to as HH for short. The outdoor clothing brand founded by Norwegian Halle-Yer Hansen in 1877 mainly produces outdoor clothing such as sailing and skiing. The design of Helly Hansen clothing focuses on strengthening the protective function of clothing in outdoor sports. The clothing styles and design are centered on Nordic design, emphasizing fashionable styles, simple lines, slim tailoring and simple and comfortable styles. In 2009, Hong Kong Xinfeng Fashion Co., Ltd. signed the general agency rights of the Helly Hansen brand in China and officially introduced Helly Hansen to the Chinese market. Currently, it has specialty stores in cities such as Shanghai, Beijing, and Hangzhou.
Helly Hansen Anli (Shanghai) Apparel Co., Ltd.
Helly Hansen, referred to as HH for short. The outdoor clothing brand founded by Norwegian Halle-Yer Hansen in 1877 mainly produces outdoor clothing such as sailing and skiing. The design of Helly Hansen clothing focuses on strengthening the protective function of clothing in outdoor sports. The clothing styles and design are centered on Nordic design, emphasizing fashionable styles, simple lines, slim tailoring and simple and comfortable styles. In 2009, Hong Kong Xinfeng Fashion Co., Ltd. signed the general agency rights of the Helly Hansen brand in China and officially introduced Helly Hansen to the Chinese market. Currently, it has specialty stores in cities such as Shanghai, Beijing, and Hangzhou.
Moncler (Shanghai) Trading Co., Ltd.
Moncler was founded in France in 1952 and is headquartered in Milan, Italy. It is a luxury clothing brand mainly based on professional outdoor sports equipment. Its products include down jackets, jackets, sweaters, windbreakers, jackets, sweaters, shirts, etc. . Mengkelai, headquartered in Milan, Italy, entered the Chinese market in 2009 and established Mengkelai (Shanghai) Trading Co., Ltd. in Jing'an District, Shanghai. Its first flagship store in mainland China opened in Shanghai Henglong Plaza on Nanjing West Road. In 2021, Mengkeli established a dedicated Chinese business department at its headquarters, aimed at the Chinese market and Chinese customers around the world.
Moncler (Shanghai) Trading Co., Ltd.
Moncler was founded in France in 1952 and is headquartered in Milan, Italy. It is a luxury clothing brand mainly based on professional outdoor sports equipment. Its products include down jackets, jackets, sweaters, windbreakers, jackets, sweaters, shirts, etc. . Mengkelai, headquartered in Milan, Italy, entered the Chinese market in 2009 and established Mengkelai (Shanghai) Trading Co., Ltd. in Jing'an District, Shanghai. Its first flagship store in mainland China opened in Shanghai Henglong Plaza on Nanjing West Road. In 2021, Mengkeli established a dedicated Chinese business department at its headquarters, aimed at the Chinese market and Chinese customers around the world.
Jiangsu Finniss Outdoor Products Co., Ltd.
The brand story of Fjällräven is derived from 1950. Founder by Mr. Åke Nordin, a 14-year-old boy from Örnsköldsvik, northern Sweden, is preparing to set out for a hike in the mountains. Åke didn't like the popular backpack design on the market at that time. It had limited capacity and was loaded into a pear shape, which was uncomfortable to press on the back. Åke personally created a wooden frame, which improved the weight distribution of the weight on the back. After using this wooden frame, not only can the comfort of the carrying, but the weight that can be carried is also greatly increased. This innovation is gradually helping more and more people have the opportunity to get close to nature. Once launched, this wooden frame design immediately attracted market attention and demand grew strongly. Until today, this design principle that bears the design to bear the weight is still widely used. The productized production of this wooden frame in 1960 marked the official operation of Fjällräven. Starting from a small basement in the northern Swedish city of Örnsköldsvik, starting with a wooden backpack frame, the Fjällräven brand has grown into a comprehensive professional outdoor leisure brand over 50 years, with a series of products such as backpacks, tents, sleeping bags and outdoor clothing. and services all over the world. For more than 50 years since its establishment, the Fjällräven brand has always adhered to the brand's tradition: it is committed to providing innovative solutions for outdoor recreation and sports; it is committed to promoting outdoor activities to inspire people's enthusiasm to enter nature; it is committed to environmental protection and treating nature well. Today, Fjällräven's goal remains: to provide innovative solutions for those who love outdoor recreation. The Swedish multinational group (Fenix Outdoor AB Publ) was founded in 1960. The company created its own brand Fjällräven (Arctic Fox). With the development of the company, it has successively acquired four world-renowned high-end outdoor brands, namely HANWAG, Swedish stove and lamp brand Primus, and American high-end outdoor equipment brand Brunton. In 1983, the company's shares were listed and traded on the Swedish Stock Exchange. In 2002, the company was renamed Fenix Outdoor AB Publ. Today, Feinais global sales network has spread to five continents around the world, and it has seven subsidiaries around the world, including Jiangsu Feinais Outdoor Products Co., Ltd. FENIX OUTDOOR INC. was founded in May 2008. Its headquarters is located in Yangzhou, Jiangsu, a historic city of beautiful scenery. It is the seventh joint venture subsidiary of the Swedish multinational enterprise Fenix Outdoor AB Publ in the world, and the Beijing Marketing Center Mainly engaged in the promotion and sales of Fenix Group's brands in the Chinese market.
Jiangsu Finniss Outdoor Products Co., Ltd.
The brand story of Fjällräven is derived from 1950. Founder by Mr. Åke Nordin, a 14-year-old boy from Örnsköldsvik, northern Sweden, is preparing to set out for a hike in the mountains. Åke didn't like the popular backpack design on the market at that time. It had limited capacity and was loaded into a pear shape, which was uncomfortable to press on the back. Åke personally created a wooden frame, which improved the weight distribution of the weight on the back. After using this wooden frame, not only can the comfort of the carrying, but the weight that can be carried is also greatly increased. This innovation is gradually helping more and more people have the opportunity to get close to nature. Once launched, this wooden frame design immediately attracted market attention and demand grew strongly. Until today, this design principle that bears the design to bear the weight is still widely used. The productized production of this wooden frame in 1960 marked the official operation of Fjällräven. Starting from a small basement in the northern Swedish city of Örnsköldsvik, starting with a wooden backpack frame, the Fjällräven brand has grown into a comprehensive professional outdoor leisure brand over 50 years, with a series of products such as backpacks, tents, sleeping bags and outdoor clothing. and services all over the world. For more than 50 years since its establishment, the Fjällräven brand has always adhered to the brand's tradition: it is committed to providing innovative solutions for outdoor recreation and sports; it is committed to promoting outdoor activities to inspire people's enthusiasm to enter nature; it is committed to environmental protection and treating nature well. Today, Fjällräven's goal remains: to provide innovative solutions for those who love outdoor recreation. The Swedish multinational group (Fenix Outdoor AB Publ) was founded in 1960. The company created its own brand Fjällräven (Arctic Fox). With the development of the company, it has successively acquired four world-renowned high-end outdoor brands, namely HANWAG, Swedish stove and lamp brand Primus, and American high-end outdoor equipment brand Brunton. In 1983, the company's shares were listed and traded on the Swedish Stock Exchange. In 2002, the company was renamed Fenix Outdoor AB Publ. Today, Feinais global sales network has spread to five continents around the world, and it has seven subsidiaries around the world, including Jiangsu Feinais Outdoor Products Co., Ltd. FENIX OUTDOOR INC. was founded in May 2008. Its headquarters is located in Yangzhou, Jiangsu, a historic city of beautiful scenery. It is the seventh joint venture subsidiary of the Swedish multinational enterprise Fenix Outdoor AB Publ in the world, and the Beijing Marketing Center Mainly engaged in the promotion and sales of Fenix Group's brands in the Chinese market.
Columbia Sportswear Trading (Shanghai) Co., Ltd.
Founded in 1938, Columbia Sportswear originated from Portland, Oregon, USA. As a pioneer in outdoor clothing brand technology, the company's philosophy is Connect active people with their passwords. We are committed to conveying the essence of its brand through its products and through various original technologies, allowing consumers to enjoy the outdoor fun for a longer time. In the autumn and winter of 2015, Columbia promoted its brand to consumers worldwide under the new slogan "Tested Tough". It is not just an advertising slogan, it is the brand commitment of Columbia to every customer in the past 80 years since its establishment. After in-depth research on the main audience groups in the Chinese market, in the spring and summer of 2017, the new Chinese brand slogan "Tested Tough If You Want to Play" officially met with consumers. Columbia's consistent field testing culture ensures that the product is in a real outdoor environment. Countless tests have been conducted to ensure high quality of the product and the functions of keeping warm and waterproofing, allowing consumers to enjoy the outdoor fun for a longer time.
Columbia Sportswear Trading (Shanghai) Co., Ltd.
Founded in 1938, Columbia Sportswear originated from Portland, Oregon, USA. As a pioneer in outdoor clothing brand technology, the company's philosophy is Connect active people with their passwords. We are committed to conveying the essence of its brand through its products and through various original technologies, allowing consumers to enjoy the outdoor fun for a longer time. In the autumn and winter of 2015, Columbia promoted its brand to consumers worldwide under the new slogan "Tested Tough". It is not just an advertising slogan, it is the brand commitment of Columbia to every customer in the past 80 years since its establishment. After in-depth research on the main audience groups in the Chinese market, in the spring and summer of 2017, the new Chinese brand slogan "Tested Tough If You Want to Play" officially met with consumers. Columbia's consistent field testing culture ensures that the product is in a real outdoor environment. Countless tests have been conducted to ensure high quality of the product and the functions of keeping warm and waterproofing, allowing consumers to enjoy the outdoor fun for a longer time.
Jack Wolfskin Trading (Shanghai) Co., Ltd.
Jack Wolfskin's head office is located in Idstein, Taunus, Germany. As a major brand in the European outdoor products market and a large distributor in the German sports products retail industry, Jack Wolfskin's success relies on not only excellent innovation capabilities, product concepts based on quality and customer needs, but also advanced products in the market Online and distribution strategies and include continuous investment in brand image. After building a high brand awareness among outdoor enthusiasts, Jack Wolfskin has begun to discover new potential customers in recent years: for example, those who like the outdoor feeling, like going out in any weather, but have not been used frequently so far Outdoor products for people. The basic principle of every product at Jack Wolfskin is to perfectly combine functionality and comfort. Jack Wolfskin firmly believes that outdoor sports should be fun and that products should help users get a comfortable outdoor experience. The entire product line includes functional clothing, utensils and shoes specially designed for outdoor sports, tourism and leisure, which are divided into series such as "outdoor mountaineering", "tour and hiking", "urban outdoor", and "recreational wild fun".
Jack Wolfskin Trading (Shanghai) Co., Ltd.
Jack Wolfskin's head office is located in Idstein, Taunus, Germany. As a major brand in the European outdoor products market and a large distributor in the German sports products retail industry, Jack Wolfskin's success relies on not only excellent innovation capabilities, product concepts based on quality and customer needs, but also advanced products in the market Online and distribution strategies and include continuous investment in brand image. After building a high brand awareness among outdoor enthusiasts, Jack Wolfskin has begun to discover new potential customers in recent years: for example, those who like the outdoor feeling, like going out in any weather, but have not been used frequently so far Outdoor products for people. The basic principle of every product at Jack Wolfskin is to perfectly combine functionality and comfort. Jack Wolfskin firmly believes that outdoor sports should be fun and that products should help users get a comfortable outdoor experience. The entire product line includes functional clothing, utensils and shoes specially designed for outdoor sports, tourism and leisure, which are divided into series such as "outdoor mountaineering", "tour and hiking", "urban outdoor", and "recreational wild fun".
The world-famous fleece, rib down jacket and C-series functional underwear are from the American outdoor sports brand - PATAGONIA . Founder Yvon Chouinard began his business journey in the 1950s by designing, manufacturing and selling mountaineering equipment. He learned from French climbing technology and improved the icebreaker, which became the basis for the design of modern icebreaker. In 1973, he founded PATAGONIA Clothing Company, which has now developed into a comprehensive high-end brand including clothing, backpacks, and shoes. Patagonia is a brand with a high sense of social responsibility. During the production process, its products pay great attention to the use of various environmentally friendly materials including recyclable and recyclable fabrics. PATAGONIA insists on its original intention: "Use low damage to produce good products." No matter from any perspective, PATAGONIA is like a willful child in the business world.
Patagonia, Inc.
The world-famous fleece, rib down jacket and C-series functional underwear are from the American outdoor sports brand - PATAGONIA . Founder Yvon Chouinard began his business journey in the 1950s by designing, manufacturing and selling mountaineering equipment. He learned from French climbing technology and improved the icebreaker, which became the basis for the design of modern icebreaker. In 1973, he founded PATAGONIA Clothing Company, which has now developed into a comprehensive high-end brand including clothing, backpacks, and shoes. Patagonia is a brand with a high sense of social responsibility. During the production process, its products pay great attention to the use of various environmentally friendly materials including recyclable and recyclable fabrics. PATAGONIA insists on its original intention: "Use low damage to produce good products." No matter from any perspective, PATAGONIA is like a willful child in the business world.
Amer Sports Trading (Shanghai) Co., Ltd.
Archaeopteryx was founded in Vancouver, British Columbia, Canada in 1989. Some of the production of affiliated products has been moved to New Zealand, Vietnam and China, but the company's headquarters, design rooms and main production workshops are still in Vancouver, and its products are mostly used in Rock climbing, hiking and other activities. Its headquarters, design studio, and main production lines in Vancouver. Due to its almost crazy pursuit of new processes and new technologies, in just over a decade, it has grown into a recognized leading outdoor brand in North America and even the world, with good products in the clothing and backpacking fields. Its products are mainly involved in hiking, climbing and ice sports. Archaeopteryx is known for its passion and commitment to design, craftsmanship and performance. Unique manufacturing processes create trusted technical products that perform well in extreme environments. Archaeopteryx has its own factory in a unique geographical location focusing on products, polishing details and performance. In the coastal mountains behind the headquarters and design center, the Archaeopteryx team has passed product testing to create a technology that is fit, durable and high-performance. Amer Sports Corporation (hereinafter referred to as Amer Sports Corporation), a parent company of "Architecture Birds", is a Finnish company headquartered in Helsinki. It was founded in 1950 and was an industrial company in the early years. It began to develop its sports business in 1974. It is currently a sports product. Multinational corporations for production and marketing. On February 25, 2019, Anta Sports announced that the offeror of the acquisition of Amer Sports Corporation, the parent company of "Archaew Bird", had received the necessary approval from the Federal Economic Competition Commission of Mexico for completing the offer. At this point, the consortium led by Anta has obtained all official approvals required to acquire Finnish sports brand Amer Sports.
Amer Sports Trading (Shanghai) Co., Ltd.
Archaeopteryx was founded in Vancouver, British Columbia, Canada in 1989. Some of the production of affiliated products has been moved to New Zealand, Vietnam and China, but the company's headquarters, design rooms and main production workshops are still in Vancouver, and its products are mostly used in Rock climbing, hiking and other activities. Its headquarters, design studio, and main production lines in Vancouver. Due to its almost crazy pursuit of new processes and new technologies, in just over a decade, it has grown into a recognized leading outdoor brand in North America and even the world, with good products in the clothing and backpacking fields. Its products are mainly involved in hiking, climbing and ice sports. Archaeopteryx is known for its passion and commitment to design, craftsmanship and performance. Unique manufacturing processes create trusted technical products that perform well in extreme environments. Archaeopteryx has its own factory in a unique geographical location focusing on products, polishing details and performance. In the coastal mountains behind the headquarters and design center, the Archaeopteryx team has passed product testing to create a technology that is fit, durable and high-performance. Amer Sports Corporation (hereinafter referred to as Amer Sports Corporation), a parent company of "Architecture Birds", is a Finnish company headquartered in Helsinki. It was founded in 1950 and was an industrial company in the early years. It began to develop its sports business in 1974. It is currently a sports product. Multinational corporations for production and marketing. On February 25, 2019, Anta Sports announced that the offeror of the acquisition of Amer Sports Corporation, the parent company of "Archaew Bird", had received the necessary approval from the Federal Economic Competition Commission of Mexico for completing the offer. At this point, the consortium led by Anta has obtained all official approvals required to acquire Finnish sports brand Amer Sports.
Mammut Outdoor Gear (Shanghai) Co., Ltd.
Mammut is a Swiss outdoor products company founded in 1862 and has been more than a hundred years ago. The company is headquartered in Seon, very close to Zurich, the heart of Switzerland. Mammut is one of the largest manufacturers of mountaineering and outdoor equipment, with five series: alpine climbing, rock climbing, skiing, trail running, and hiking. As a pioneer in the industry, the MAMMUT mammoth brand announced its entry into the Chinese market in February 2013 and opened its first store in April 2013. In addition to continuous innovation and high-quality products, Mammut Mammut also represents a group of employees who sincerely love outdoor sports.
Mammut Outdoor Gear (Shanghai) Co., Ltd.
Mammut is a Swiss outdoor products company founded in 1862 and has been more than a hundred years ago. The company is headquartered in Seon, very close to Zurich, the heart of Switzerland. Mammut is one of the largest manufacturers of mountaineering and outdoor equipment, with five series: alpine climbing, rock climbing, skiing, trail running, and hiking. As a pioneer in the industry, the MAMMUT mammoth brand announced its entry into the Chinese market in February 2013 and opened its first store in April 2013. In addition to continuous innovation and high-quality products, Mammut Mammut also represents a group of employees who sincerely love outdoor sports.
Shenzhen Himalaya Trading Co., Ltd.
At Black Diamond, it's all about climbing and skiing. Black Diamond has the same experiences you have on rocks/ice and snow that have prompted Black Diamond to provide good gear to climbers and skiers families around the world. Starting with the backyard anvil and hammer, it has grown into a multinational company with offices on three continents. Black Diamond is a company that not only serves rock climbers and skiers, but also represents the sporting spirit of life. Since 1957, Black Diamond ’s innovative gear design has set standards in many areas. This part is the result of the dedication, desire and diligence of an incredible team, and it is also a product of the fact that everyone is a climber and a skier. Black Diamond is a user company, a dreamer about what can happen, and a critic of the problems that exist. Therefore, the creation of Black Diamond is a never-ending process. Today, Black Diamond is more loyal than ever, with their infinite energy and personal participation creating a bright future for all climbers and skiers around the world.
Shenzhen Himalaya Trading Co., Ltd.
At Black Diamond, it's all about climbing and skiing. Black Diamond has the same experiences you have on rocks/ice and snow that have prompted Black Diamond to provide good gear to climbers and skiers families around the world. Starting with the backyard anvil and hammer, it has grown into a multinational company with offices on three continents. Black Diamond is a company that not only serves rock climbers and skiers, but also represents the sporting spirit of life. Since 1957, Black Diamond ’s innovative gear design has set standards in many areas. This part is the result of the dedication, desire and diligence of an incredible team, and it is also a product of the fact that everyone is a climber and a skier. Black Diamond is a user company, a dreamer about what can happen, and a critic of the problems that exist. Therefore, the creation of Black Diamond is a never-ending process. Today, Black Diamond is more loyal than ever, with their infinite energy and personal participation creating a bright future for all climbers and skiers around the world.
