Headquartered in Paris, France, the first store opened in Germany in 1915. It is an internationally renowned fashion women's clothing brand. Its casual series WeekEnd is widely popular among girls.

The retail store named ETAM opened in Germany in 1915. By 1928, the chain point network developed into Paris, and with this as a base, it gradually became a well-known women's clothing chain in France and even Europe. In Paris in 1982, There is already an ETAM store. ETAM has become a familiar and friendly brand for young French girls with its stylish style and moderate prices. ETAM's underwear is a popular chain of women's underwear.

Chinese market

At the end of 1994, the French ETAM Group established a branch in China, Shanghai Yingmodel Garment Co., Ltd., and opened a specialty store in Shanghai in January 1995. In the past five years, the company has learned from the successful experience of French ETAM and effectively combined the characteristics of the Chinese market. In particular, it has changed all sales outlets from specialty stores to setting up counters in well-known shopping malls, making ETAM Eiger a well-known brand in the country. In 1998, ETAM's casual series WeekEnd was launched, emphasizing the wearability and comfort of clothing in casual time, thus better adapting to the fashion trends of world fashion. Each season of ETAM and WeekEnd send countless surprises to consumers who love it. The design department in Shanghai uses French popular information to launch a series of clothing with different stories as the theme under the careful planning of the designer.

Style: ETAM, which is mainly urban clothing, continues simple and smooth lines, adopts popular and comfortable fabrics, and adapts to the trend of casual formal clothing. The cross-match of fabrics in different textures allows you to walk out of the restrained suit in the office and be as dazzling as the office building.

Style: ETAM emphasizes the slim fit and the exquisite detailed designs such as drawstrings, beads, embroidery, and prints to create a young girl's image in different styles.

Fabric: Light, thin and soft have become the popular theme of fabrics. In spring and summer clothing, sandy printed fabrics, cotton and hemp are well used; while autumn and winter clothing mainly uses coated fabrics and drapes, chemical fibers and pure wool feels better.

Aiger's brand

Yi Nian: Yi Nian was formerly a series of clothing that was mainly produced by MY Clothing Co., Ltd., and was acquired by Ai Ger in September 2010 and officially became an Ai Ger brand series. The series is mainly sold to Southeast Asia, such as Japan, South Korea, India, Malaysia and other places. , adopts advanced craft fabric PIT technology, which greatly saves costs and is cost-effective, and has become a popular brand series of clothing for Japanese and Korean women.

Etam: Trusted with femininity, softness and personality, elegance and dazzling, etam incorporates fantasy and creativity to provide a fashionable urban outfit for women who desire it all. (Brand keywords: elegant, charming, feminine)

Etam Weekend: Shining, poetic, romantic, innocent and straightforward, etam weekend combines a variety of styles and popular elements, meaning to carry out mixing and absolute romance to the end. (Brand keywords: girl, romantic, sweet)

ES: Comfortable, casual and fun, kawaii quality, full of poetry. ES is the young product series of etam Group. Focus on young women aged 18 to 25 and convey products that are full of vitality and campus temperament to them. (Brand keywords: fun, cute, campus)

Etam Lingerie: Fashionable lingerie, full of sweetness and fun. Etam Lingerie understands women’s requirements for comfort and sophistication. Mixed-up girls & comfort, nostalgia & retro, sweet & tempting, they have different personalities and charm. Since 1916, Etam Lingerie has always made their loyal companion and the secret life of women to make Etam Lingerie's history. (Brand keywords: sweet, playful, fresh)

EHomme: To meet the growing demands of young men for fashion in China, the EHomme store opened in 2007. EHomme explains the new urban fashion culture, and its cool posture and urban dress that pursues taste blur the boundaries between fashion and formal wear. EHomme has won the trust and loyalty of Chinese fashion men (brand keywords: fashionable, urban, personalized)

E&Joy by etam: Eiger Group has launched a new denim brand. E&Joy by etam rewrites the design trend in design, tailor-made for Chinese fashion consumers, freely citing various elements. E&Joy by etam pursues the expression of personality. Elegance and streets, E&Joy by etam mixes charming fashion clothes and urban outfits, boldness and freedom, E&Joy by etam positiones unruly and colorful colors, city and creativity, E&Joy by etam combines catwalk and life, presenting easy-to-wear Series design. (Brand keywords: charm, confidence, performance)

theme

Want-free punkism: metal chains, thin leather, black, tight, these keywords appear again and again in designer creative inspiration. They cleverly combine these elements to make them more vivid and energetic. But it is full of feminine characteristics. They broke the frame of inspiration and shaped self-punkism, making the whole autumn no longer monotonous.

Ancient 60S style: This fall, the retro trend will once again spread around the world. Loose tops, POP-style patterns, tight denims are everywhere trying to shape the side of young women to express their personality. Eiger's own inspiration for the 1960s was a yearning for the 1960s, independent, individual and retro.

Knight from England: gold accessories, metal snails, pacifist logos, double-breasted jackets, neat long jacket trench coat. The handsomeness and charm of the chivalrous spirit are everywhere. This handsome inspiration breaks through people's simple understanding of the British style in the past, reflects the unique detailed design in the dullness, making the whole story unique and breaks the same British plot.

Shuimu Nianhua: Denim blue and beige, matched with lake blue, native white, brown, or brown, black mixed, pink, paired with brown and pink; fabrics are made of jacquard denim, cotton brocade, wool/cotton blend, and flower embroidery. Printed cotton, striped cotton ammonia, rabbit hair, TR/spandex. Coupled with national floral patterns, retro details evolve into fashionable language, showing a fashionable and elegant feminine style. In detail processing, the use of clear layers of ethnic embroidery, partial (collar, cuff, etc.) crochets, and laces and crushed pleats.

Modern City: Large pieces are camel-colored and gray-blue; the fabrics are mainly made of bright silk blends, fake leather, cotton brocade, T/R plaid cloth, lace, polyester/viscope/spandex, pigskin velvet, stripes, stripes What does it taste like? Small pieces are beige, pink orange, brown, and pink blue; the fabric is made of striped elastic cotton, oily cloth, cotton/rabbit hair, colored yarn, wool, cotton ammonia, mohair/glossy silk, grinding cloth, and gold wire cloth. It is equipped with stripes, plaid prints, and striped print patterns. The style emphasizes simple and capable appearance and smooth lines to create the image of a modern urban modern girl with the spirit of the 1960s. For details, use wide belts, line-ups, knitted and mesh or woven fabrics.