Mark Fairwhale (Shanghai) Commercial Co., Ltd.
Brand introduction Mark Fairwhale is a trendy brand of diverse artistic creation. The brand adheres to the "art" DNA element and has been drawing inspiration from multiple art fields since 2002, including performing arts (music, dance), plastic arts (painting, sculpture, architecture), language arts (literature) and comprehensive arts (drama, movies, etc., through patterns, patterns, colors, crafts and other clothing design techniques. Brand positioning Core brand values: Each piece is a limited edition Target customer group: Age-grade & gender-free Audience psychological age: 24-26 years old Brand Product Series National Trend Art Series: Use Chinese culture/Chinese spirit/Chinese attitude to convey the positive power of the brand through clothing, Chinese elements integrate seasonal international trend styles and silhouettes to shape the national style HIGH-STREET. International Art Series: Carrying the original, artistic and trendy DNA of Mark Waffe brand, the brand focuses on craftsmanship, patterns, and color genes, and integrates art and fashion through the use of flowers, insects, birds and beast elements. Simple Art Series: Use different artistic styles and artistic elements such as simplicity, abstraction or linearity.
Mark Fairwhale (Shanghai) Commercial Co., Ltd.
Brand introduction Mark Fairwhale is a trendy brand of diverse artistic creation. The brand adheres to the "art" DNA element and has been drawing inspiration from multiple art fields since 2002, including performing arts (music, dance), plastic arts (painting, sculpture, architecture), language arts (literature) and comprehensive arts (drama, movies, etc., through patterns, patterns, colors, crafts and other clothing design techniques. Brand positioning Core brand values: Each piece is a limited edition Target customer group: Age-grade & gender-free Audience psychological age: 24-26 years old Brand Product Series National Trend Art Series: Use Chinese culture/Chinese spirit/Chinese attitude to convey the positive power of the brand through clothing, Chinese elements integrate seasonal international trend styles and silhouettes to shape the national style HIGH-STREET. International Art Series: Carrying the original, artistic and trendy DNA of Mark Waffe brand, the brand focuses on craftsmanship, patterns, and color genes, and integrates art and fashion through the use of flowers, insects, birds and beast elements. Simple Art Series: Use different artistic styles and artistic elements such as simplicity, abstraction or linearity.
VF Apparel (China) Co., Ltd.
Founded in 1966, The North Face® is an important member of the VF Group, a listed American company. It is headquartered in a LEED Platinum-Certified Energy-saving and Environmental Protection Industrial Park in California, USA. It is committed to every time for outdoor athletes. Severe adventures provide professional equipment. As the world's leading outdoor sports brand today, The North Face® helps the world explore and challenge the limits of human potential with products that have been tested and explored by athletes and adapted to various outdoor needs. At the same time, the brand has always been committed to protecting the outdoor environment and reducing the impact of human beings on the natural environment to a lower level through various sustainable development projects.
VF Apparel (China) Co., Ltd.
Founded in 1966, The North Face® is an important member of the VF Group, a listed American company. It is headquartered in a LEED Platinum-Certified Energy-saving and Environmental Protection Industrial Park in California, USA. It is committed to every time for outdoor athletes. Severe adventures provide professional equipment. As the world's leading outdoor sports brand today, The North Face® helps the world explore and challenge the limits of human potential with products that have been tested and explored by athletes and adapted to various outdoor needs. At the same time, the brand has always been committed to protecting the outdoor environment and reducing the impact of human beings on the natural environment to a lower level through various sustainable development projects.
Carhartt is known for its rugged workwear, including gloves that are waterproof and insulated, designed for durability and warmth in tough conditions.
Carhartt, Inc.
Carhartt is known for its rugged workwear, including gloves that are waterproof and insulated, designed for durability and warmth in tough conditions.
Eddie Bauer provides classic and durable outdoor clothing, including versatile outdoor pants for various activities.
Eddie Bauer, LLC
Eddie Bauer provides classic and durable outdoor clothing, including versatile outdoor pants for various activities.
One of the oldest outdoor brands, Woolrich is known for its classic and warm winter clothing.
Woolrich, Inc.
One of the oldest outdoor brands, Woolrich is known for its classic and warm winter clothing.
Brooks Brothers Group, Inc.
An American clothing company famous for its traditional and classic business attire, including suits, shirts, and ties.
Brooks Brothers Group, Inc.
An American clothing company famous for its traditional and classic business attire, including suits, shirts, and ties.
An American clothing company famous for its casual and professional attire, including suits, blazers, and accessories.
J.Crew Group, Inc.
An American clothing company famous for its casual and professional attire, including suits, blazers, and accessories.
An American fashion brand known for its modern and versatile business wear, offering stylish suits, dresses, and accessories.
Banana Republic, LLC
An American fashion brand known for its modern and versatile business wear, offering stylish suits, dresses, and accessories.
Land's End offers durable and stylish backpacks for kids, known for their quality craftsmanship and customization options.
Land's End, Inc.
Land's End offers durable and stylish backpacks for kids, known for their quality craftsmanship and customization options.
Filson is a heritage brand offering rugged and high-quality canvas bags and luggage for outdoor enthusiasts.
Filson Holdings, Inc.
Filson is a heritage brand offering rugged and high-quality canvas bags and luggage for outdoor enthusiasts.
An American company specializing in fly fishing equipment, Orvis is known for its premium rods, reels, and apparel, catering to both beginners and seasoned anglers.
The Orvis Company, Inc.
An American company specializing in fly fishing equipment, Orvis is known for its premium rods, reels, and apparel, catering to both beginners and seasoned anglers.
LLBEAN is the abbreviation of the founder Leon Leon WoodBean, Chinese name: Lyon Bean. LLBEAN is a famous outdoor products brand in the United States. It was founded in 1912 and has a long history of 99 years. Its founder LLBEAN is an outdoor sports enthusiast, so his products are designed and produced specifically for this type of consumer group. After nearly a hundred years of struggle, LLBEAN has become a world-renowned brand, and has established 17 sales stores in the United States. LLBEAN first met with Chinese consumers in 2008, and all products are designed according to the characteristics of the Chinese market. There are more than 60 stores in China, covering more than 20 cities, including men's and women's clothing, accessories, shoes, luggage and outdoor equipment, etc., which have entered the Chinese market. LLBean is a leading outdoor brand in the United States, we always follow our core values: integrity, service, respect, perseverance, safe and healthy lifestyle. This is why American writer Hemingway, former US President Roosevelt Mrs. Eleanor Roosevelt, Admiral Donald McMelen, etc., are all loyal customers of LLBean. Although Mr. Leon Leonwood, the founder of our brand, has passed away for more than 30 years, he is one of the top ten entrepreneurs of the 20th century by the Wall Street Journal. Today, LLBean is an industry leader in both brand management, customer loyalty, and marketing. We are also recognized as the world leader in the mail order and retail industry and have developed more channels to provide customers with the same high level of service in China as the United States. LLBeanChina Beijing Binyong Outdoor Products Trading Co., Ltd. is a US-Korea joint venture jointly funded by LLBeanUSA and the South Korean YoungOne Group. For nearly a century, LLBean, Inc. has been a trusted supplier of quality clothing, reliable outdoor sports equipment and expert advice. In 1912, Leon LeonwoodBean founded LLBean, Inc. A century is almost over, and the company grew from a one-person business model when it was just starting out to a world-renowned company with annual sales of US$1.5 billion. The company is headquartered in Freeport, Maine, USA, on the same road as the original old store. In 2007, LLBean's net sales, $1.62 billion – a 5.5% growth rate on the 2006 basis. The National Retail Association's annual customer service survey gave LLBean's 'first' evaluation in customer service; LLBean's website sales volume On a 2006 basis, more than 81 million users visited the website; contributed to the development of nature conservation, entertainment, health and human services, education and the arts, including the development of Leon Gorman Park in Freeport; Helping Maineans who need to cope with the ever-increasing fuel costs, contribute $250,000; receiving the 2008 Green Building Bonus from the U.S. Green Building Council in Connecticut, Massachusetts and New York State, a new 30,000 square foot hunting/fishing store is built, in Maine, including two new stores in Japan, with a total of 15 new stores worldwide. LLBean's board of directors grants $18.5 million to reward qualified employees, and an additional $10 million allocated to the pension plan to enable them to be fully implemented. “These bonuses are worthy of everyone,” said Leon Gorman (Chairman of LLBean’s Board of Directors), “On behalf of the Board, I congratulate LLBean employees on their outstanding performance this year. We have a great team and are happy to be rewarded here for their achievements. ”. At present, the opening of LLBean's three stores in Pennsylvania and Chicago, New York, is under preparation, and the opening of the flagship store in Beijing is about to come to an end. At that time, outdoor enthusiasts can finally see LLBean in Beijing SOLANA Blue Harbor International Community. The Chinese style of an outdoor expert.
LLBEAN is the abbreviation of the founder Leon Leon WoodBean, Chinese name: Lyon Bean. LLBEAN is a famous outdoor products brand in the United States. It was founded in 1912 and has a long history of 99 years. Its founder LLBEAN is an outdoor sports enthusiast, so his products are designed and produced specifically for this type of consumer group. After nearly a hundred years of struggle, LLBEAN has become a world-renowned brand, and has established 17 sales stores in the United States. LLBEAN first met with Chinese consumers in 2008, and all products are designed according to the characteristics of the Chinese market. There are more than 60 stores in China, covering more than 20 cities, including men's and women's clothing, accessories, shoes, luggage and outdoor equipment, etc., which have entered the Chinese market. LLBean is a leading outdoor brand in the United States, we always follow our core values: integrity, service, respect, perseverance, safe and healthy lifestyle. This is why American writer Hemingway, former US President Roosevelt Mrs. Eleanor Roosevelt, Admiral Donald McMelen, etc., are all loyal customers of LLBean. Although Mr. Leon Leonwood, the founder of our brand, has passed away for more than 30 years, he is one of the top ten entrepreneurs of the 20th century by the Wall Street Journal. Today, LLBean is an industry leader in both brand management, customer loyalty, and marketing. We are also recognized as the world leader in the mail order and retail industry and have developed more channels to provide customers with the same high level of service in China as the United States. LLBeanChina Beijing Binyong Outdoor Products Trading Co., Ltd. is a US-Korea joint venture jointly funded by LLBeanUSA and the South Korean YoungOne Group. For nearly a century, LLBean, Inc. has been a trusted supplier of quality clothing, reliable outdoor sports equipment and expert advice. In 1912, Leon LeonwoodBean founded LLBean, Inc. A century is almost over, and the company grew from a one-person business model when it was just starting out to a world-renowned company with annual sales of US$1.5 billion. The company is headquartered in Freeport, Maine, USA, on the same road as the original old store. In 2007, LLBean's net sales, $1.62 billion – a 5.5% growth rate on the 2006 basis. The National Retail Association's annual customer service survey gave LLBean's 'first' evaluation in customer service; LLBean's website sales volume On a 2006 basis, more than 81 million users visited the website; contributed to the development of nature conservation, entertainment, health and human services, education and the arts, including the development of Leon Gorman Park in Freeport; Helping Maineans who need to cope with the ever-increasing fuel costs, contribute $250,000; receiving the 2008 Green Building Bonus from the U.S. Green Building Council in Connecticut, Massachusetts and New York State, a new 30,000 square foot hunting/fishing store is built, in Maine, including two new stores in Japan, with a total of 15 new stores worldwide. LLBean's board of directors grants $18.5 million to reward qualified employees, and an additional $10 million allocated to the pension plan to enable them to be fully implemented. “These bonuses are worthy of everyone,” said Leon Gorman (Chairman of LLBean’s Board of Directors), “On behalf of the Board, I congratulate LLBean employees on their outstanding performance this year. We have a great team and are happy to be rewarded here for their achievements. ”. At present, the opening of LLBean's three stores in Pennsylvania and Chicago, New York, is under preparation, and the opening of the flagship store in Beijing is about to come to an end. At that time, outdoor enthusiasts can finally see LLBean in Beijing SOLANA Blue Harbor International Community. The Chinese style of an outdoor expert.
Fast Retailing (China) Trading Co., Ltd.
UNIQLO is a powerful core brand under the FAST RETAILING Group. We insist on providing modern, simple, natural, high-quality and easy-to-match products to consumers around the world. The "versatile" concept advocated is also well known to the world. The full name of UNIQLO is UNIQUE CLOTHING WAREHOUSE. Its inherent meaning refers to providing the products that customers want at reasonable and credible prices by abandoning unnecessary decoration warehouse-type stores and adopting supermarket-type self-service shopping methods. UNIQLO brand Fast Retailing Company was established in 1963 and was a small clothing store selling suits. The company's current chairman and general manager, Tada Yanai graduated from Waseda University in his early years. He joined Fast Sales Company in August 1972 and became the company's chairman and general manager in September 1984. In 1982, Yanai, who was already a specialized director of the company, was in the United States when he was in the United States. Inspired by the warehousing-style sales methods on American university campuses, he proposed to try to sell clothing in a clothing store in a storage-style self-service shopping method, and introduced it. The hypermarket-style clothing sales method achieves low cost in store operations through a unique product planning, development and sales system. In June 1984, UNIQLO storage clothing store officially opened in Hiroshima, Japan. At that time, when the Japanese economy was in a recession, UNIQLO's business strategy was to provide fashionable casual clothing to all consumers at low prices. In order to gather popularity and attract customers, when the business was first opened, UNIQLO also provided a free breakfast to customers who came to shop: bread and milk. This trick really attracted a large number of customers. Every morning, there are always many people gather in front of UNIQLO's store, line up to get breakfast, and then go to the store to choose. In 1991, the company quickly began to launch chain business and proposed the development plan to establish 1,000 branches to realize the UNIQLO chainization. Stores such as Limited and GAP in the United States, which have their own characteristics, have become a model for UNIQLO expansion; in 1994, UNIQLO was in Hiroshima. It was listed on the stock exchange and then listed on the Tokyo Stock Exchange; in 1998, UNIQLO Harajuku store opened, and the wool sweater promotion was successful, and the era of "casual clothing is directly for consumers". The so-called "casual clothing is directly for consumers" is to correct business processes such as planning, production, circulation, and sales, and strive to establish a business model suitable for consumers. The key is to mass production according to consumers' needs. In this way, relying on its uniqueness. UNIQLO has developed its business philosophy and business model.
Fast Retailing (China) Trading Co., Ltd.
UNIQLO is a powerful core brand under the FAST RETAILING Group. We insist on providing modern, simple, natural, high-quality and easy-to-match products to consumers around the world. The "versatile" concept advocated is also well known to the world. The full name of UNIQLO is UNIQUE CLOTHING WAREHOUSE. Its inherent meaning refers to providing the products that customers want at reasonable and credible prices by abandoning unnecessary decoration warehouse-type stores and adopting supermarket-type self-service shopping methods. UNIQLO brand Fast Retailing Company was established in 1963 and was a small clothing store selling suits. The company's current chairman and general manager, Tada Yanai graduated from Waseda University in his early years. He joined Fast Sales Company in August 1972 and became the company's chairman and general manager in September 1984. In 1982, Yanai, who was already a specialized director of the company, was in the United States when he was in the United States. Inspired by the warehousing-style sales methods on American university campuses, he proposed to try to sell clothing in a clothing store in a storage-style self-service shopping method, and introduced it. The hypermarket-style clothing sales method achieves low cost in store operations through a unique product planning, development and sales system. In June 1984, UNIQLO storage clothing store officially opened in Hiroshima, Japan. At that time, when the Japanese economy was in a recession, UNIQLO's business strategy was to provide fashionable casual clothing to all consumers at low prices. In order to gather popularity and attract customers, when the business was first opened, UNIQLO also provided a free breakfast to customers who came to shop: bread and milk. This trick really attracted a large number of customers. Every morning, there are always many people gather in front of UNIQLO's store, line up to get breakfast, and then go to the store to choose. In 1991, the company quickly began to launch chain business and proposed the development plan to establish 1,000 branches to realize the UNIQLO chainization. Stores such as Limited and GAP in the United States, which have their own characteristics, have become a model for UNIQLO expansion; in 1994, UNIQLO was in Hiroshima. It was listed on the stock exchange and then listed on the Tokyo Stock Exchange; in 1998, UNIQLO Harajuku store opened, and the wool sweater promotion was successful, and the era of "casual clothing is directly for consumers". The so-called "casual clothing is directly for consumers" is to correct business processes such as planning, production, circulation, and sales, and strive to establish a business model suitable for consumers. The key is to mass production according to consumers' needs. In this way, relying on its uniqueness. UNIQLO has developed its business philosophy and business model.
Gap (Shanghai) Commercial Co., Ltd.
Founded in 1969, the American fashion brand Gap has always adhered to the reshaping of classics and interpreted the exquisite American style. After landing in China in 2010, Gap will continue to carry forward its original classic and creative fashion style, and convey the "bold, simple and real" fashion culture to more people! GAP once used the Chinese name: "Gap". The brand officially entered China in October 2010 and was renamed "Gapap". Gap was born in California, USA. Gap brand clothing brings people a casual temperament, allowing unrestrained American youth to enjoy a natural and comfortable life. In 1969, Don Fisher, the founder of Gap, was in a fashion store in California, USA, choosing jeans that suited her, but she couldn't find a suitable one after another. Driven by this motivation, Don Fisher created this historic American brand - Gap. Gap's first store was sold side by side with jeans and audio tapes, but the results were not ideal. Many people are interested in just audio tapes. As for jeans, due to their wear resistance and wearability, people will choose Levi's, a famous denim brand tycoon at that time. Therefore, nearly 4 tons of Gap jeans can only be sold at purchase prices. Until the second Gap store opened, when Don Fisher turned his focus to young people, emphasizing a younger shopping atmosphere, and the products sold only include casual clothing, such as round collars. T-shirts, short and lean pure cotton tops, jeans, etc. In the 1980s and 1990s, Gap developed rapidly. Gap's brands include: Gap, Old Navy, Banana Republic (acquired by GAP in 1983), Piperlime and Athleta, and the product series ranges from The initial denim expanded to women's clothing (GAP Men), various accessories, children's clothing (Gap Kids), maternity clothing (GapMaternity), baby clothing (babyGap), and occupied the American casual brand in the shortest time. The market has been recognized by the United States and overseas. Gap has more than 3,100 direct-operated stores in the United States, the United Kingdom, Japan and other countries.
Gap (Shanghai) Commercial Co., Ltd.
Founded in 1969, the American fashion brand Gap has always adhered to the reshaping of classics and interpreted the exquisite American style. After landing in China in 2010, Gap will continue to carry forward its original classic and creative fashion style, and convey the "bold, simple and real" fashion culture to more people! GAP once used the Chinese name: "Gap". The brand officially entered China in October 2010 and was renamed "Gapap". Gap was born in California, USA. Gap brand clothing brings people a casual temperament, allowing unrestrained American youth to enjoy a natural and comfortable life. In 1969, Don Fisher, the founder of Gap, was in a fashion store in California, USA, choosing jeans that suited her, but she couldn't find a suitable one after another. Driven by this motivation, Don Fisher created this historic American brand - Gap. Gap's first store was sold side by side with jeans and audio tapes, but the results were not ideal. Many people are interested in just audio tapes. As for jeans, due to their wear resistance and wearability, people will choose Levi's, a famous denim brand tycoon at that time. Therefore, nearly 4 tons of Gap jeans can only be sold at purchase prices. Until the second Gap store opened, when Don Fisher turned his focus to young people, emphasizing a younger shopping atmosphere, and the products sold only include casual clothing, such as round collars. T-shirts, short and lean pure cotton tops, jeans, etc. In the 1980s and 1990s, Gap developed rapidly. Gap's brands include: Gap, Old Navy, Banana Republic (acquired by GAP in 1983), Piperlime and Athleta, and the product series ranges from The initial denim expanded to women's clothing (GAP Men), various accessories, children's clothing (Gap Kids), maternity clothing (GapMaternity), baby clothing (babyGap), and occupied the American casual brand in the shortest time. The market has been recognized by the United States and overseas. Gap has more than 3,100 direct-operated stores in the United States, the United Kingdom, Japan and other countries.
Ralph Lauren Trading (Shanghai) Co., Ltd.
Ralph Lauren is constantly expanding its reputation and building a unique brand image in the growing global products, brands and international markets. Its brands include Ralph Lauren Purple Label, Ralph Lauren Boutique Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's Clothing, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Chaps and Club Monaco, which together create a globally renowned consumer brand family. . We firmly believe that a wide global presence, abundance of product categories and a variety of sales channels are the key to our victory in all luxury and apparel companies. As a lifestyle brand with lofty ambitions, it demonstrates a unique American style. Led by the internationally renowned designer Ralph Lauren, we have brought a profound impact on people's dressing and fashion promotion methods, and have won praise from the whole world. We integrate consumer needs into our design, sales and brand image, and work with our partner brands to improve our lifestyle product series.
Ralph Lauren Trading (Shanghai) Co., Ltd.
Ralph Lauren is constantly expanding its reputation and building a unique brand image in the growing global products, brands and international markets. Its brands include Ralph Lauren Purple Label, Ralph Lauren Boutique Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's Clothing, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Chaps and Club Monaco, which together create a globally renowned consumer brand family. . We firmly believe that a wide global presence, abundance of product categories and a variety of sales channels are the key to our victory in all luxury and apparel companies. As a lifestyle brand with lofty ambitions, it demonstrates a unique American style. Led by the internationally renowned designer Ralph Lauren, we have brought a profound impact on people's dressing and fashion promotion methods, and have won praise from the whole world. We integrate consumer needs into our design, sales and brand image, and work with our partner brands to improve our lifestyle product series.
Tommy Hilfiger (Shanghai) Apparel Co., Ltd.
Since its establishment in 1985, Tommy Hilfiger has been a highly recognizable international designer brand, constantly evolving traditions, creating diverse and individual lifestyles and classic cool trends. Tommy Hilfiger includes two brands: TOMMY HILFIGER and TOMMY JEANS, and is one of the widely recognized design and talk style groups in the world. Its focus is on designing and marketing high-quality custom clothing and sportswear for men; women's clothing and sportswear, children's clothing, denim series, underwear (including robes, pajamas and home clothing), footwear and accessories. Tommy Hilfiger also offers lifestyle products such as glasses, watches, perfumes, swimsuits, socks, small leather goods, household items and suitcases. TOMMY JEANS product line includes jeans and men's and women's shoes, accessories and perfumes. TOMMY HILFIGER and TOMMY JEANS offline stores, department stores, and Palace.com provide products and services to consumers around the world.
Tommy Hilfiger (Shanghai) Apparel Co., Ltd.
Since its establishment in 1985, Tommy Hilfiger has been a highly recognizable international designer brand, constantly evolving traditions, creating diverse and individual lifestyles and classic cool trends. Tommy Hilfiger includes two brands: TOMMY HILFIGER and TOMMY JEANS, and is one of the widely recognized design and talk style groups in the world. Its focus is on designing and marketing high-quality custom clothing and sportswear for men; women's clothing and sportswear, children's clothing, denim series, underwear (including robes, pajamas and home clothing), footwear and accessories. Tommy Hilfiger also offers lifestyle products such as glasses, watches, perfumes, swimsuits, socks, small leather goods, household items and suitcases. TOMMY JEANS product line includes jeans and men's and women's shoes, accessories and perfumes. TOMMY HILFIGER and TOMMY JEANS offline stores, department stores, and Palace.com provide products and services to consumers around the world.
Columbia Sportswear Trading (Shanghai) Co., Ltd.
Founded in 1938, Columbia Sportswear originated from Portland, Oregon, USA. As a pioneer in outdoor clothing brand technology, the company's philosophy is Connect active people with their passwords. We are committed to conveying the essence of its brand through its products and through various original technologies, allowing consumers to enjoy the outdoor fun for a longer time. In the autumn and winter of 2015, Columbia promoted its brand to consumers worldwide under the new slogan "Tested Tough". It is not just an advertising slogan, it is the brand commitment of Columbia to every customer in the past 80 years since its establishment. After in-depth research on the main audience groups in the Chinese market, in the spring and summer of 2017, the new Chinese brand slogan "Tested Tough If You Want to Play" officially met with consumers. Columbia's consistent field testing culture ensures that the product is in a real outdoor environment. Countless tests have been conducted to ensure high quality of the product and the functions of keeping warm and waterproofing, allowing consumers to enjoy the outdoor fun for a longer time.
Columbia Sportswear Trading (Shanghai) Co., Ltd.
Founded in 1938, Columbia Sportswear originated from Portland, Oregon, USA. As a pioneer in outdoor clothing brand technology, the company's philosophy is Connect active people with their passwords. We are committed to conveying the essence of its brand through its products and through various original technologies, allowing consumers to enjoy the outdoor fun for a longer time. In the autumn and winter of 2015, Columbia promoted its brand to consumers worldwide under the new slogan "Tested Tough". It is not just an advertising slogan, it is the brand commitment of Columbia to every customer in the past 80 years since its establishment. After in-depth research on the main audience groups in the Chinese market, in the spring and summer of 2017, the new Chinese brand slogan "Tested Tough If You Want to Play" officially met with consumers. Columbia's consistent field testing culture ensures that the product is in a real outdoor environment. Countless tests have been conducted to ensure high quality of the product and the functions of keeping warm and waterproofing, allowing consumers to enjoy the outdoor fun for a longer time.
The world-famous fleece, rib down jacket and C-series functional underwear are from the American outdoor sports brand - PATAGONIA . Founder Yvon Chouinard began his business journey in the 1950s by designing, manufacturing and selling mountaineering equipment. He learned from French climbing technology and improved the icebreaker, which became the basis for the design of modern icebreaker. In 1973, he founded PATAGONIA Clothing Company, which has now developed into a comprehensive high-end brand including clothing, backpacks, and shoes. Patagonia is a brand with a high sense of social responsibility. During the production process, its products pay great attention to the use of various environmentally friendly materials including recyclable and recyclable fabrics. PATAGONIA insists on its original intention: "Use low damage to produce good products." No matter from any perspective, PATAGONIA is like a willful child in the business world.
Patagonia, Inc.
The world-famous fleece, rib down jacket and C-series functional underwear are from the American outdoor sports brand - PATAGONIA . Founder Yvon Chouinard began his business journey in the 1950s by designing, manufacturing and selling mountaineering equipment. He learned from French climbing technology and improved the icebreaker, which became the basis for the design of modern icebreaker. In 1973, he founded PATAGONIA Clothing Company, which has now developed into a comprehensive high-end brand including clothing, backpacks, and shoes. Patagonia is a brand with a high sense of social responsibility. During the production process, its products pay great attention to the use of various environmentally friendly materials including recyclable and recyclable fabrics. PATAGONIA insists on its original intention: "Use low damage to produce good products." No matter from any perspective, PATAGONIA is like a willful child in the business world.
Wuxi Weihao Sports Equipment Co., Ltd.
Wuxi Weihao Sports Equipment Co., Ltd. is located in Wuxi. The company was founded in 1999 and the factory covers an area of 12,000 square meters. Among them, the building area is 15,000 square meters and the employees are nearly 200. The company has more than 30 high-quality and high-technical personnel and many years of rich experience in producing sports equipment, which have laid a solid software and hardware foundation for the company to move towards a first-tier brand. At the same time, the company has achieved production breakthroughs from a new perspective and industrial advantages with a full-process control management model, and has established and gradually improved a standardized, serialized and programmatic production and operation management organization, with quality and timely production service capabilities. The company is a new type of technology-based diversified enterprise designed, developed, produced and sold "AF brand" fencing, Sanda, boxing, Taekwondo, karate, Muay Thai, judo, wrestling and other heavy competitive equipment projects. It is a sports equipment manufacturer. The main products include: fencing, gloves, head guards, protective gear, hand target, foot target, sandbag, leather man, clothing, ring, and floor mat. The product range is complete, the style is novel and beautiful, and the quality is stable.
Wuxi Weihao Sports Equipment Co., Ltd.
Wuxi Weihao Sports Equipment Co., Ltd. is located in Wuxi. The company was founded in 1999 and the factory covers an area of 12,000 square meters. Among them, the building area is 15,000 square meters and the employees are nearly 200. The company has more than 30 high-quality and high-technical personnel and many years of rich experience in producing sports equipment, which have laid a solid software and hardware foundation for the company to move towards a first-tier brand. At the same time, the company has achieved production breakthroughs from a new perspective and industrial advantages with a full-process control management model, and has established and gradually improved a standardized, serialized and programmatic production and operation management organization, with quality and timely production service capabilities. The company is a new type of technology-based diversified enterprise designed, developed, produced and sold "AF brand" fencing, Sanda, boxing, Taekwondo, karate, Muay Thai, judo, wrestling and other heavy competitive equipment projects. It is a sports equipment manufacturer. The main products include: fencing, gloves, head guards, protective gear, hand target, foot target, sandbag, leather man, clothing, ring, and floor mat. The product range is complete, the style is novel and beautiful, and the quality is stable.
Africare Trading (Shanghai) Co., Ltd.
A&F, a high-end casual clothing brand for young men and women, focuses on the surfing style of lazy beaches in Southern California, and is a cost-effective fast fashion brand that young people love. The Hollister Co. brand, generally called "Hollister", or HCO, abbreviated as Seagull. It is a sub-line brand under the American casual clothing brand A&F (Abercrombie Fitch). Hollister is aimed at young men and women, striving to reflect the surfing style of Southern California beaches. It uses a more affordable material than A&F. The corresponding Hollister's price is also lower than A&F. . In July 2000, the concept of Laid-back California Surf Lifestyle was created and a brand story that fascinated shoppers more - Hollister Co. by JM Hollister Mr. JM Hollister was founded in 1922 in a place like SoCal. Hollister Co. began to internationalize in January 2006 and expanded to Canada and the United Kingdom. Today, Hollister Co. has more than 500 stores around the world. The Hollister store is decorated in a typical California beach house. The clerks are all young handsome men and beautiful women, all wearing foot-clip slippers and Hollister casual clothes. Although Hollister clothing is not very different from main brand A&F, it has successfully created market separation with different brand positioning and market communication, and has won the love of many 10 generations of young people. It is prepared in Hong Kong, Taiwan and other places in China Favorite among young people.
Africare Trading (Shanghai) Co., Ltd.
A&F, a high-end casual clothing brand for young men and women, focuses on the surfing style of lazy beaches in Southern California, and is a cost-effective fast fashion brand that young people love. The Hollister Co. brand, generally called "Hollister", or HCO, abbreviated as Seagull. It is a sub-line brand under the American casual clothing brand A&F (Abercrombie Fitch). Hollister is aimed at young men and women, striving to reflect the surfing style of Southern California beaches. It uses a more affordable material than A&F. The corresponding Hollister's price is also lower than A&F. . In July 2000, the concept of Laid-back California Surf Lifestyle was created and a brand story that fascinated shoppers more - Hollister Co. by JM Hollister Mr. JM Hollister was founded in 1922 in a place like SoCal. Hollister Co. began to internationalize in January 2006 and expanded to Canada and the United Kingdom. Today, Hollister Co. has more than 500 stores around the world. The Hollister store is decorated in a typical California beach house. The clerks are all young handsome men and beautiful women, all wearing foot-clip slippers and Hollister casual clothes. Although Hollister clothing is not very different from main brand A&F, it has successfully created market separation with different brand positioning and market communication, and has won the love of many 10 generations of young people. It is prepared in Hong Kong, Taiwan and other places in China Favorite among young people.
