Winter Jacket Brand Ranking

Bosideng International Garments (China) Co., Ltd.

Jiangsu famous brand products, one of the five golden flowers under Bosideng, is a youthful/fashion/trendy/energy style positioning, leading the trend of down jacket trend design. Bingjie Clothing Co., Ltd., invested and founded by Bosideng International Holdings Co., Ltd. and Shanghai Bosideng International Clothing Co., Ltd., independently operates the series of products of the "Bingjie" brand. It is one of the "Five Golden Flowers" of Bosideng International Holdings Co., Ltd. Clean and elegant, unparalleled - Bingjie down jackets are elegant and elegant, simple and smooth, with excellent fabric quality and exquisite workmanship, showing the romantic and tenderness of the urban fashion family. Adhering to the style positioning of "youth, fashion, trend and vitality", Bingjie has caused a fashion hurricane in the down jacket industry. Under the direct leadership of Mr. Gao Dekang, Chairman of the Board of Directors of Bosideng International Holdings Co., Ltd., "scientific research, design, production and sales" are integrated. In recent years, relying on the company's strong marketing network, scientific integrated marketing solutions and in place after-sales service, Bingjie down jackets have shown a rapid development trend in the domestic market, and their market share has continued to rise. It is better to define fashion than to pursue fashion; Bingjie down jackets, with ever-changing trendy clothes and ever-changing styles; advocate a light and fast fashion attitude towards life; make the world dazzled, I advocate the new fashion - Bingjie down jacket!

Bestseller Fashion (Tianjin) Co., Ltd.

VERO MODA is designed for women over 25 years old who have a strong sense of self and independence. Age is no longer sensitive because VERO MODA women have unique insights into fashion. Whether in the workplace or in a casual party, they are always the most beautiful group, interpreting the sexy, open or confused urban style with their casualness and elegance. Danish fashion group BESTSELLER launched the VERO MODA brand in 1987. The first VERO MODA store opened in Oslo, Norway in 1988. Since then, VERO MODA has opened 171 direct stores and 2052 agents in Europe and the Middle East, you can use Australia, Belgium, Czech Republic, Denmark, Estonia, Finland, Germany, Iceland, Ireland, Northern Ireland, Kuwait, Latvia, Luxembourg, Lithuania, the Netherlands, Poland, Qatar, Saudi Arabia, Slovakia, Spain, Sweden, Switzerland, the United Arab Emirates, the Faroe Islands and China to meet VERO MODA stores. In 2001, Ayzhi Fashion introduced the VERO MODA brand to China and has opened more than 200 specialty stores in large and medium-sized cities such as Beijing and Shanghai in China. BESTSELLER is one of the largest fashion groups in Europe. It was founded by privately and was founded in 1975. Currently, the business covers 29 countries around the world, with more than 12,000 employees working for BESTSELLER, engaged in fashion design, development, retail and brand promotion. Ayama Fashion is a wholly owned subsidiary of Denmark BESTSELLER in China. It entered China in 1996 and established Ayama Fashion (Tianjin) Co., Ltd.

Mark Fairwhale (Shanghai) Commercial Co., Ltd.

Brand introduction Mark Fairwhale is a trendy brand of diverse artistic creation. The brand adheres to the "art" DNA element and has been drawing inspiration from multiple art fields since 2002, including performing arts (music, dance), plastic arts (painting, sculpture, architecture), language arts (literature) and comprehensive arts (drama, movies, etc., through patterns, patterns, colors, crafts and other clothing design techniques. Brand positioning Core brand values: Each piece is a limited edition Target customer group: Age-grade & gender-free Audience psychological age: 24-26 years old Brand Product Series National Trend Art Series: Use Chinese culture/Chinese spirit/Chinese attitude to convey the positive power of the brand through clothing, Chinese elements integrate seasonal international trend styles and silhouettes to shape the national style HIGH-STREET. International Art Series: Carrying the original, artistic and trendy DNA of Mark Waffe brand, the brand focuses on craftsmanship, patterns, and color genes, and integrates art and fashion through the use of flowers, insects, birds and beast elements. Simple Art Series: Use different artistic styles and artistic elements such as simplicity, abstraction or linearity.

Shanghai Guohang Trading Co., Ltd.

The Aisina children's clothing brand is affiliated to Shanghai Guohang Trading Co., Ltd. and was founded in 2014. The company is located in Shanghai. The company has been established for many years and has always adhered to the guidelines of innovation, health and comfort. The company is united and strives to build an international first-class brand. While maintaining the simplicity, practicality and free style, Acena children's clothing pays more attention to the quality of fabrics and changes in clothing details. It not only has the profound cultural heritage of the East, but also has a strong Western modern feel.

Jiangsu Qianrengang Industrial Co., Ltd.

The predecessor of Qianrengang Group Company was founded in 1992. It was a small workshop factory with only a few dozen people at the beginning. After 17 years of accumulation and precipitation, the company has established the "Qianrengang" trademark, a down clothing brand that is well-known in China's clothing industry. Jiangsu Qianrengang Industrial Co., Ltd. is a professional down clothing manufacturer integrating R&D, design, production, sales, and self-operated import and export trade. Its business scope: clothing, down clothing, specializing in the production and operation of the "Qianrengang" brand Down clothing. The company is located in Changshu City, Jiangsu Province, a famous down clothing production base in China. The company covers an area of ​​90,000m2 and has a construction area of ​​46,000m2. It has 1,000 employees. It is equipped with a clothing CAD/CAM system with an internationally advanced level and has an internationally advanced level. There are 582 sets of computer flat sewing machines and supporting equipment, with an annual design and production capacity of 1 million pieces (sets). The company sincerely welcomes guests from home and abroad to come and guide and seek common development.

Ningxia Shengxue Rong International Enterprise Group Co., Ltd.

Ningxia Shengxue Edelweiss International Enterprise Group Co., Ltd. was established in 1988 with a registered capital of 54.9973 million yuan. Shengxue Group is a joint-stock enterprise, a business group that integrates industry and trade across industries, regions and borders. Its main businesses are cashmere industry and real estate. Cashmere products are sold at home and abroad. Over the years, products have been exported to The United States, Japan, and the European Union countries have set up Saint Edelweiss brand cashmere clothing chain stores in France, Germany and Canada. The domestic sales of products have established more than 200 outlets in the form of direct sales and distribution in China. Real estate development has obtained the qualification of a second-level enterprise. There have been four successful development cases in Yinchuan City, Ningxia, with a total development area of ​​about 1.8 million square meters. Shengxue Real Estate Company is one of the top 10 real estate development companies in Yinchuan. The edelixir Group has passed the ISO9001, ISO14001 and OHSAS18001 system certification and owns the "Saint Edelweiss" trademark. The edelixir brand has won the titles of "Ningxia Famous Trademark" and "Ningxia Famous Brand Products". Currently, Shengxue Group has five-comb and five-spinning spinning equipment, with an annual output of 400 tons of cashmere yarn. There are 100 cashmere knitted Stor computer flat machines, with an annual output of 400,000 cashmere sweaters and 800 handlooms, and an annual output of 800,000 cashmere sweaters. The two knitting production capacity reaches 1.2 million pieces per year. The main products of the Saint Edelweiss Group include three categories: clothing, clothing and needle-shaped products. The main products are: plushless, rough spinning, worsted yarn, velvet strips, cashmere sweaters, cashmere blankets, scarves, shawls, Cashmere coats, etc. Through the adjustment of business strategy, the main business has become more prominent, the property rights are clearer, the mechanism is more flexible, the products are more competitive, the organizational structure of the enterprise is more reasonable, the asset quality has been greatly improved, the tangible assets have been optimized, and intangible assets have been allocated. It has been continuously improved, laying a solid foundation for the sustained, stable and development of the enterprise. The company is dedicated to providing satisfactory products and high-quality services to customers and consumers. After more than 20 years of hard work and development, the company's strength has been continuously enhanced. It now has assets of 2.3 billion yuan, annual production of cashmere sweaters 2.5 million to 3 million pieces, large clothes and apparels 200,000 pieces, and various fabrics 600,000 meters. It has 20 subsidiaries, with more than 200 sales outlets in major and medium-sized cities in China, and has the most advanced spinning and computer garment making equipment. Its main products include "Sheng Edelweiss" brand cashmere sweaters, cashmere coats and other cashmere clothing. It exported 1.1 million cashmere products from the United States, Japan, the European Community and other countries, achieving a foreign exchange of US$48.29 million. The export volume of cashmere products and cashmere ranked among the top three in the country for eight consecutive years.

Beijing Snow Lotus Group Co., Ltd.

It started in 1979 and is a well-known domestic cashmere sweater brand, and is at the leading level in the field of special animal fluff combing technology, new fibers, and functional fiber products. The "Honglian" brand is the core brand of Beijing Xuelian Group Co., Ltd. and was registered by Beijing cashmere sweater factory on October 31, 1979. Beijing cashmere sweater factory is the predecessor of Beijing Xuelian Group Co., Ltd. and was invested and constructed by the state in 1973. A Chinese cashmere sweater company built in April 2019. "Red Lotus" and "Snow Lotus" appeared at the same time as two sister brands in the early stages of the company's development. After decades of continuous progress and development, they have won countless honors. In recent years, the demand for personalized cashmere sweaters in the market has become increasingly high. In order to adapt to the needs of consumers and promote market progress, Xuelian Group will rely on its half-century strength and reputation to build the "Honglian" brand into the front line of domestic cashmere sweaters. Brand allows high-quality, large-brand cashmere sweaters to satisfy everyone. Xuelian Group is a group company based in the fields of wool spinning, knitting and clothing, with its own R&D center, design center, testing center, two major foreign trade companies specializing in the import and export of clothing and two major foreign trade companies. The raw material company has invested in the construction of a clothing production and processing base that meets international standards, and produces, processes and sells 20 million pieces of various types of clothing annually.

ZARA Commercial (Shanghai) Co., Ltd.

In 1975, Amancio Ortega, an apprentice, opened a small clothing store called ZARA in a remote town in northwest Spain. Now, ZARA, which was once unknown, has grown into a global fashion clothing brand, covering 86 countries and regions around the world, with 1,808 stores. Group Profile Inditex's global sales in 2005 were 6.741 billion euros, with sales of 429 million units and a net profit of 803 million euros. As of June 2006, it has opened 2,899 stores in 64 countries and regions around the world, with a total of 8 clothing retail brands, including ZARA, Pull and Bear, Kiddy's Class, Massimo Dutti, Bershka, Stradivarius, Oysho, and ZARA Home. ZARA was founded in 1975 and currently has 1,757 specialty stores in 72 countries around the world (self-operated specialty stores account for 90%, and the rest are joint ventures and franchised specialty stores). As the world's largest fashion retail company, Inditex has more than 4,600 stores in 76 countries in Europe, America, Asia and Africa. In addition to the retail chain Zara, Inditex also owns seven other brands: Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. In addition, the group also has more than 100 companies engaged in textile and clothing design, production and sales related businesses.

Burberry (Shanghai) Trading Co., Ltd.

BURBERRY was founded in 1856 by British Thomas Burberry. Burberry became synonymous with classic plaid patterns, unique fabric functions and generous and elegant tailoring, and became the conscription of the British army in "World War" and the royal brand of the British royal family. , in the dictionary, Burberry is even used to represent the raincoat. After a hundred years, Burberry once again became a popular fashion brand and was favored by consumers of all ages. Fashion celebrities such as Sharon Stone, Madonna, and Hot Girl Victoria have also begun to be keen on Burberry. In the late 1990s, the fashion industry started to blaz on brand rebirth, and Burberry also began to seek breakthroughs in the general environment. Rose Marie Bravo, the current brand CEO, joined Burberry in 1997 and invited Roberto Menichetti and Christopher Bailey to serve as design directors. In addition to embracing the philosophy of his predecessors, he reinterpreted Burberry's new philosophy of motivation through his unique design thinking. ;Not only that, the well-known photographer Mario Testino also took charge of Burberry's fashion advertisements, and paired it with supermodels Stella Tennant and Kate Moss, which indeed won many praises in one fell swoop, making the world's attention turn to Burberry again! In addition to traditional clothing, in response to the arrival of the diverse era, Burberry also extended its design tentacles to other fields, injected classic elements into it, and launched related products, allowing the traditional British noble personality and taste of life to continue to extend it and gain a brand new life. .

Beijing Ruiji Longfeng International Trade Co., Ltd.

It started in the United States in 1971. It is a world-leading outdoor product research and development manufacturer, and a revolutionary outdoor sports clothing and equipment brand integrating sports and high technology. Marmot For Life, born for professional outdoors. Most of Marmot's products are personally tested in extreme environments through alpine guides, professional outdoor athletes, skiers, etc. The design and improvement of the products are to better protect the sportsman's bodies in extreme outdoor environments and bring them to the athletes' better. The goal is to be more comfortable and dynamic. Marmot's products gain the trust of consumers through their high-quality functionality and durability. The core of Marmot is to let everyone feel the fun of sports. Outdoor sports have a strong attraction and will make our lives colorful and full of vitality. When wearing Marmot products, you will feel its comprehensiveness, and its special design and tailoring will make the movement more relaxed and comfortable. Marmot has 4 testing centers around the world, including France, England and the United States, to evaluate the functionality, durability, comfort, diversity and other information of Marmot products. The engineers of the Marmot Design Department and Product Department are based on the test center's Evaluate the data and then improve the product. Therefore, the products produced by Marmot are worthy of consumers' trust. Marmot's unwavering high demands on quality have never changed over time because Marmot understands that what they are doing is a cause to save lives. Beijing Ruijilongfeng International Trade Co., Ltd. is a modern professional enterprise engaged in the sales and operation of outdoor clothing and equipment. The company's main business is the agency of international brand clothing. With its honest service, mutual benefit and win-win business philosophy and professional management team, our team successfully signed a contract with the Chinese agency rights of the American outdoor brand Marmot in 2011.

Helly Hansen Anli (Shanghai) Apparel Co., Ltd.

Helly Hansen, referred to as HH for short. The outdoor clothing brand founded by Norwegian Halle-Yer Hansen in 1877 mainly produces outdoor clothing such as sailing and skiing. The design of Helly Hansen clothing focuses on strengthening the protective function of clothing in outdoor sports. The clothing styles and design are centered on Nordic design, emphasizing fashionable styles, simple lines, slim tailoring and simple and comfortable styles. In 2009, Hong Kong Xinfeng Fashion Co., Ltd. signed the general agency rights of the Helly Hansen brand in China and officially introduced Helly Hansen to the Chinese market. Currently, it has specialty stores in cities such as Shanghai, Beijing, and Hangzhou.

Amer Sports Trading (Shanghai) Co., Ltd.

Archaeopteryx was founded in Vancouver, British Columbia, Canada in 1989. Some of the production of affiliated products has been moved to New Zealand, Vietnam and China, but the company's headquarters, design rooms and main production workshops are still in Vancouver, and its products are mostly used in Rock climbing, hiking and other activities. Its headquarters, design studio, and main production lines in Vancouver. Due to its almost crazy pursuit of new processes and new technologies, in just over a decade, it has grown into a recognized leading outdoor brand in North America and even the world, with good products in the clothing and backpacking fields. Its products are mainly involved in hiking, climbing and ice sports. Archaeopteryx is known for its passion and commitment to design, craftsmanship and performance. Unique manufacturing processes create trusted technical products that perform well in extreme environments. Archaeopteryx has its own factory in a unique geographical location focusing on products, polishing details and performance. In the coastal mountains behind the headquarters and design center, the Archaeopteryx team has passed product testing to create a technology that is fit, durable and high-performance. Amer Sports Corporation (hereinafter referred to as Amer Sports Corporation), a parent company of "Architecture Birds", is a Finnish company headquartered in Helsinki. It was founded in 1950 and was an industrial company in the early years. It began to develop its sports business in 1974. It is currently a sports product. Multinational corporations for production and marketing. On February 25, 2019, Anta Sports announced that the offeror of the acquisition of Amer Sports Corporation, the parent company of "Archaew Bird", had received the necessary approval from the Federal Economic Competition Commission of Mexico for completing the offer. At this point, the consortium led by Anta has obtained all official approvals required to acquire Finnish sports brand Amer Sports.

Patagonia, Inc.

The world-famous fleece, rib down jacket and C-series functional underwear are from the American outdoor sports brand - PATAGONIA . Founder Yvon Chouinard began his business journey in the 1950s by designing, manufacturing and selling mountaineering equipment. He learned from French climbing technology and improved the icebreaker, which became the basis for the design of modern icebreaker. In 1973, he founded PATAGONIA Clothing Company, which has now developed into a comprehensive high-end brand including clothing, backpacks, and shoes. Patagonia is a brand with a high sense of social responsibility. During the production process, its products pay great attention to the use of various environmentally friendly materials including recyclable and recyclable fabrics. PATAGONIA insists on its original intention: "Use low damage to produce good products." No matter from any perspective, PATAGONIA is like a willful child in the business world.

Columbia Sportswear Trading (Shanghai) Co., Ltd.

Founded in 1938, Columbia Sportswear originated from Portland, Oregon, USA. As a pioneer in outdoor clothing brand technology, the company's philosophy is Connect active people with their passwords. We are committed to conveying the essence of its brand through its products and through various original technologies, allowing consumers to enjoy the outdoor fun for a longer time. In the autumn and winter of 2015, Columbia promoted its brand to consumers worldwide under the new slogan "Tested Tough". It is not just an advertising slogan, it is the brand commitment of Columbia to every customer in the past 80 years since its establishment. After in-depth research on the main audience groups in the Chinese market, in the spring and summer of 2017, the new Chinese brand slogan "Tested Tough If You Want to Play" officially met with consumers. Columbia's consistent field testing culture ensures that the product is in a real outdoor environment. Countless tests have been conducted to ensure high quality of the product and the functions of keeping warm and waterproofing, allowing consumers to enjoy the outdoor fun for a longer time.

Shandong Huapeng Glass Co., Ltd.

Shandong Huapeng Glass Co., Ltd., which consists of Huapeng Glass (Heze) Co., Ltd., Liaoning Huapeng Guangyuan Glass Co., Ltd., Anqing Huapeng Changjiang Glass Co., Ltd., Shanxi Huapeng Shuita Glass Products Co., Ltd., Jiangsu Shidao Glass Co., Ltd., Gansu Shidao Glass Co., Ltd., Shanghai Branch, etc. are specialized in the research, development, production and sales of various medium and high-end glassware and glass bottles. The company has mature equipment, reliable technology and strong technical strength. Its main bottle making and cup making production lines and supporting online automatic inspection machines are equipped with equipment such as the United States, Italy, Germany, France and Belgium. It is the domestic equipment level and One of the manufacturers with high production technology level, it has a "provincial enterprise technology center" and a "provincial glassware engineering technology research center". Its scientific and technological research and development and innovation capabilities rank among the forefront of the same industry in the country. The leading product "Shidao" brand high-end Crystal cup, lead-free crystal cup, and a one-time molded wine glass are sold nationwide and exported to many countries and regions such as South Korea, Japan, the United States, Canada, Russia, etc. It is the main supplier of internationally renowned supermarket chains such as Metro, Walmart, Carrefour, and Haoyouduo. . The lead-free crystal cup was selected as a state banquet cup by the Great Hall of the People in Beijing and the Diaoyutai State Guesthouse in Beijing. Hundreds of varieties in eight series, including "Shidao" brand high-end wine bottles, large champagne bottles, beverage and wine bottles, canned food bottles, and pharmaceutical packaging bottles, including Changyu, Weilong, COFCO, Great Wall, Dynasty, Huiyuan Juice, and Qingdao Beer. , Yanjing Beer and Ningxia Hong used by well-known companies.

Moncler (Shanghai) Trading Co., Ltd.

Moncler was founded in France in 1952 and is headquartered in Milan, Italy. It is a luxury clothing brand mainly based on professional outdoor sports equipment. Its products include down jackets, jackets, sweaters, windbreakers, jackets, sweaters, shirts, etc. . Mengkelai, headquartered in Milan, Italy, entered the Chinese market in 2009 and established Mengkelai (Shanghai) Trading Co., Ltd. in Jing'an District, Shanghai. Its first flagship store in mainland China opened in Shanghai Henglong Plaza on Nanjing West Road. In 2021, Mengkeli established a dedicated Chinese business department at its headquarters, aimed at the Chinese market and Chinese customers around the world.

Jiangsu Finniss Outdoor Products Co., Ltd.

The brand story of Fjällräven is derived from 1950. Founder by Mr. Åke Nordin, a 14-year-old boy from Örnsköldsvik, northern Sweden, is preparing to set out for a hike in the mountains. Åke didn't like the popular backpack design on the market at that time. It had limited capacity and was loaded into a pear shape, which was uncomfortable to press on the back. Åke personally created a wooden frame, which improved the weight distribution of the weight on the back. After using this wooden frame, not only can the comfort of the carrying, but the weight that can be carried is also greatly increased. This innovation is gradually helping more and more people have the opportunity to get close to nature. Once launched, this wooden frame design immediately attracted market attention and demand grew strongly. Until today, this design principle that bears the design to bear the weight is still widely used. The productized production of this wooden frame in 1960 marked the official operation of Fjällräven. Starting from a small basement in the northern Swedish city of Örnsköldsvik, starting with a wooden backpack frame, the Fjällräven brand has grown into a comprehensive professional outdoor leisure brand over 50 years, with a series of products such as backpacks, tents, sleeping bags and outdoor clothing. and services all over the world. For more than 50 years since its establishment, the Fjällräven brand has always adhered to the brand's tradition: it is committed to providing innovative solutions for outdoor recreation and sports; it is committed to promoting outdoor activities to inspire people's enthusiasm to enter nature; it is committed to environmental protection and treating nature well. Today, Fjällräven's goal remains: to provide innovative solutions for those who love outdoor recreation. The Swedish multinational group (Fenix ​​Outdoor AB Publ) was founded in 1960. The company created its own brand Fjällräven (Arctic Fox). With the development of the company, it has successively acquired four world-renowned high-end outdoor brands, namely HANWAG, Swedish stove and lamp brand Primus, and American high-end outdoor equipment brand Brunton. In 1983, the company's shares were listed and traded on the Swedish Stock Exchange. In 2002, the company was renamed Fenix ​​Outdoor AB Publ. Today, Feinais global sales network has spread to five continents around the world, and it has seven subsidiaries around the world, including Jiangsu Feinais Outdoor Products Co., Ltd. FENIX OUTDOOR INC. was founded in May 2008. Its headquarters is located in Yangzhou, Jiangsu, a historic city of beautiful scenery. It is the seventh joint venture subsidiary of the Swedish multinational enterprise Fenix ​​Outdoor AB Publ in the world, and the Beijing Marketing Center Mainly engaged in the promotion and sales of Fenix ​​Group's brands in the Chinese market.

Prada Fashion Business (Shanghai) Co., Ltd.

Since 1913, Prada has been synonymous with pioneering trends. Its wisdom combines ideas, structures and images, beyond trends. Its style is higher than the product, and transforms the concept into a universe, which has become the benchmark for daring to challenge tradition. With innovative ideas, Prada draws inspiration from non-traditional social observations and creates various elements that can surpass the trend. Style arguments stem from the passion for experimentation in various categories, and sometimes from fields such as art, film and photography, creating innovative products that interpret reality from a unique perspective. Prada actively breaks out of ideas and styles, and through the cultural liberation declaration that touches the wider field of life, its aesthetic influences generations of innovative thinking. Prada has launched a series of fashion-supervised products, turning clothing and accessories into tools to express themselves confidently, turning creativity and ideals into reality. Prada challenges preconceived aesthetic forms of society as a true portrayal: As society changes, Prada always keeps pace with the times. The essence of simple classics is that they are gradually misinterpreted and reexamined in the process of constantly pursuing new perspectives. Advanced experiments are based on values ​​such as intuition and cultural tendencies. Conceptuality is Prada's expression of the pursuit of taste and wisdom. In each series, the same aesthetic symbols are reinterpreted through different perspectives, while innovative products also challenge materials with expertise and skills.

Woolrich, Inc.

One of the oldest outdoor brands, Woolrich is known for its classic and warm winter clothing.

Louis Vuitton Moët Hennessy - Louis Vuitton SE

The FENDI brand was founded in Rome in 1925 by Edoardo and Adele. They later opened boutique stores selling handbags and furs, and soon became famous internationally for elegance, craftsmanship, innovation and fashion. The collaboration between the legendary FENDI five sisters and the late designer Karl Lagerfeld began in 1965 and lasted for 54 years. In 1992, Silvia Venturini Fendi succeeded him as artistic director; in 1994, she was appointed as the director of accessories and later as the director of men's clothing. In 2000, LVMH Group acquired FENDI and became the company's largest shareholder in 2001. In 2020, Kim Jones took office as artistic director of the Haute Couture and Women's Clothing series, and lasted until 2024. Since 2020, the fourth generation of Delfina Delettrez Fendi of the FENDI family has joined the brand as the art director of jewelry. In 2015, Fendi moved its office to one of Rome's very representative buildings, Palazzo della Civiltà ltaliana. Fendi's decision reflects the brand's vision of "salute to tradition and looking forward to the future". Palazzo Fendi is not only a flagship store, but also a place where tourists can fully experience Fendi's magical charm. Palazzo Fendi demonstrates the brand's concept of creativity in many ways, from product series to architectural features, all of which are the same, and tourists even have the opportunity to stay in the exclusive Fendi private suite.