Mark Fairwhale (Shanghai) Commercial Co., Ltd.
Brand introduction Mark Fairwhale is a trendy brand of diverse artistic creation. The brand adheres to the "art" DNA element and has been drawing inspiration from multiple art fields since 2002, including performing arts (music, dance), plastic arts (painting, sculpture, architecture), language arts (literature) and comprehensive arts (drama, movies, etc., through patterns, patterns, colors, crafts and other clothing design techniques. Brand positioning Core brand values: Each piece is a limited edition Target customer group: Age-grade & gender-free Audience psychological age: 24-26 years old Brand Product Series National Trend Art Series: Use Chinese culture/Chinese spirit/Chinese attitude to convey the positive power of the brand through clothing, Chinese elements integrate seasonal international trend styles and silhouettes to shape the national style HIGH-STREET. International Art Series: Carrying the original, artistic and trendy DNA of Mark Waffe brand, the brand focuses on craftsmanship, patterns, and color genes, and integrates art and fashion through the use of flowers, insects, birds and beast elements. Simple Art Series: Use different artistic styles and artistic elements such as simplicity, abstraction or linearity.
Mark Fairwhale (Shanghai) Commercial Co., Ltd.
Brand introduction Mark Fairwhale is a trendy brand of diverse artistic creation. The brand adheres to the "art" DNA element and has been drawing inspiration from multiple art fields since 2002, including performing arts (music, dance), plastic arts (painting, sculpture, architecture), language arts (literature) and comprehensive arts (drama, movies, etc., through patterns, patterns, colors, crafts and other clothing design techniques. Brand positioning Core brand values: Each piece is a limited edition Target customer group: Age-grade & gender-free Audience psychological age: 24-26 years old Brand Product Series National Trend Art Series: Use Chinese culture/Chinese spirit/Chinese attitude to convey the positive power of the brand through clothing, Chinese elements integrate seasonal international trend styles and silhouettes to shape the national style HIGH-STREET. International Art Series: Carrying the original, artistic and trendy DNA of Mark Waffe brand, the brand focuses on craftsmanship, patterns, and color genes, and integrates art and fashion through the use of flowers, insects, birds and beast elements. Simple Art Series: Use different artistic styles and artistic elements such as simplicity, abstraction or linearity.
Shanghai Yingmo Garment Manufacturing Co., Ltd.
Headquartered in Paris, France, the first store opened in Germany in 1915. It is an internationally renowned fashion women's clothing brand. Its casual series WeekEnd is widely popular among girls. The retail store named ETAM opened in Germany in 1915. By 1928, the chain point network developed into Paris, and with this as a base, it gradually became a well-known women's clothing chain in France and even Europe. In Paris in 1982, There is already an ETAM store. ETAM has become a familiar and friendly brand for young French girls with its stylish style and moderate prices. ETAM's underwear is a popular chain of women's underwear. Chinese market At the end of 1994, the French ETAM Group established a branch in China, Shanghai Yingmodel Garment Co., Ltd., and opened a specialty store in Shanghai in January 1995. In the past five years, the company has learned from the successful experience of French ETAM and effectively combined the characteristics of the Chinese market. In particular, it has changed all sales outlets from specialty stores to setting up counters in well-known shopping malls, making ETAM Eiger a well-known brand in the country. In 1998, ETAM's casual series WeekEnd was launched, emphasizing the wearability and comfort of clothing in casual time, thus better adapting to the fashion trends of world fashion. Each season of ETAM and WeekEnd send countless surprises to consumers who love it. The design department in Shanghai uses French popular information to launch a series of clothing with different stories as the theme under the careful planning of the designer. Style: ETAM, which is mainly urban clothing, continues simple and smooth lines, adopts popular and comfortable fabrics, and adapts to the trend of casual formal clothing. The cross-match of fabrics in different textures allows you to walk out of the restrained suit in the office and be as dazzling as the office building. Style: ETAM emphasizes the slim fit and the exquisite detailed designs such as drawstrings, beads, embroidery, and prints to create a young girl's image in different styles. Fabric: Light, thin and soft have become the popular theme of fabrics. In spring and summer clothing, sandy printed fabrics, cotton and hemp are well used; while autumn and winter clothing mainly uses coated fabrics and drapes, chemical fibers and pure wool feels better. Aiger's brand Yi Nian: Yi Nian was formerly a series of clothing that was mainly produced by MY Clothing Co., Ltd., and was acquired by Ai Ger in September 2010 and officially became an Ai Ger brand series. The series is mainly sold to Southeast Asia, such as Japan, South Korea, India, Malaysia and other places. , adopts advanced craft fabric PIT technology, which greatly saves costs and is cost-effective, and has become a popular brand series of clothing for Japanese and Korean women. Etam: Trusted with femininity, softness and personality, elegance and dazzling, etam incorporates fantasy and creativity to provide a fashionable urban outfit for women who desire it all. (Brand keywords: elegant, charming, feminine) Etam Weekend: Shining, poetic, romantic, innocent and straightforward, etam weekend combines a variety of styles and popular elements, meaning to carry out mixing and absolute romance to the end. (Brand keywords: girl, romantic, sweet) ES: Comfortable, casual and fun, kawaii quality, full of poetry. ES is the young product series of etam Group. Focus on young women aged 18 to 25 and convey products that are full of vitality and campus temperament to them. (Brand keywords: fun, cute, campus) Etam Lingerie: Fashionable lingerie, full of sweetness and fun. Etam Lingerie understands women’s requirements for comfort and sophistication. Mixed-up girls & comfort, nostalgia & retro, sweet & tempting, they have different personalities and charm. Since 1916, Etam Lingerie has always made their loyal companion and the secret life of women to make Etam Lingerie's history. (Brand keywords: sweet, playful, fresh) EHomme: To meet the growing demands of young men for fashion in China, the EHomme store opened in 2007. EHomme explains the new urban fashion culture, and its cool posture and urban dress that pursues taste blur the boundaries between fashion and formal wear. EHomme has won the trust and loyalty of Chinese fashion men (brand keywords: fashionable, urban, personalized) E&Joy by etam: Eiger Group has launched a new denim brand. E&Joy by etam rewrites the design trend in design, tailor-made for Chinese fashion consumers, freely citing various elements. E&Joy by etam pursues the expression of personality. Elegance and streets, E&Joy by etam mixes charming fashion clothes and urban outfits, boldness and freedom, E&Joy by etam positiones unruly and colorful colors, city and creativity, E&Joy by etam combines catwalk and life, presenting easy-to-wear Series design. (Brand keywords: charm, confidence, performance) theme Want-free punkism: metal chains, thin leather, black, tight, these keywords appear again and again in designer creative inspiration. They cleverly combine these elements to make them more vivid and energetic. But it is full of feminine characteristics. They broke the frame of inspiration and shaped self-punkism, making the whole autumn no longer monotonous. Ancient 60S style: This fall, the retro trend will once again spread around the world. Loose tops, POP-style patterns, tight denims are everywhere trying to shape the side of young women to express their personality. Eiger's own inspiration for the 1960s was a yearning for the 1960s, independent, individual and retro. Knight from England: gold accessories, metal snails, pacifist logos, double-breasted jackets, neat long jacket trench coat. The handsomeness and charm of the chivalrous spirit are everywhere. This handsome inspiration breaks through people's simple understanding of the British style in the past, reflects the unique detailed design in the dullness, making the whole story unique and breaks the same British plot. Shuimu Nianhua: Denim blue and beige, matched with lake blue, native white, brown, or brown, black mixed, pink, paired with brown and pink; fabrics are made of jacquard denim, cotton brocade, wool/cotton blend, and flower embroidery. Printed cotton, striped cotton ammonia, rabbit hair, TR/spandex. Coupled with national floral patterns, retro details evolve into fashionable language, showing a fashionable and elegant feminine style. In detail processing, the use of clear layers of ethnic embroidery, partial (collar, cuff, etc.) crochets, and laces and crushed pleats. Modern City: Large pieces are camel-colored and gray-blue; the fabrics are mainly made of bright silk blends, fake leather, cotton brocade, T/R plaid cloth, lace, polyester/viscope/spandex, pigskin velvet, stripes, stripes What does it taste like? Small pieces are beige, pink orange, brown, and pink blue; the fabric is made of striped elastic cotton, oily cloth, cotton/rabbit hair, colored yarn, wool, cotton ammonia, mohair/glossy silk, grinding cloth, and gold wire cloth. It is equipped with stripes, plaid prints, and striped print patterns. The style emphasizes simple and capable appearance and smooth lines to create the image of a modern urban modern girl with the spirit of the 1960s. For details, use wide belts, line-ups, knitted and mesh or woven fabrics.
Shanghai Yingmo Garment Manufacturing Co., Ltd.
Headquartered in Paris, France, the first store opened in Germany in 1915. It is an internationally renowned fashion women's clothing brand. Its casual series WeekEnd is widely popular among girls. The retail store named ETAM opened in Germany in 1915. By 1928, the chain point network developed into Paris, and with this as a base, it gradually became a well-known women's clothing chain in France and even Europe. In Paris in 1982, There is already an ETAM store. ETAM has become a familiar and friendly brand for young French girls with its stylish style and moderate prices. ETAM's underwear is a popular chain of women's underwear. Chinese market At the end of 1994, the French ETAM Group established a branch in China, Shanghai Yingmodel Garment Co., Ltd., and opened a specialty store in Shanghai in January 1995. In the past five years, the company has learned from the successful experience of French ETAM and effectively combined the characteristics of the Chinese market. In particular, it has changed all sales outlets from specialty stores to setting up counters in well-known shopping malls, making ETAM Eiger a well-known brand in the country. In 1998, ETAM's casual series WeekEnd was launched, emphasizing the wearability and comfort of clothing in casual time, thus better adapting to the fashion trends of world fashion. Each season of ETAM and WeekEnd send countless surprises to consumers who love it. The design department in Shanghai uses French popular information to launch a series of clothing with different stories as the theme under the careful planning of the designer. Style: ETAM, which is mainly urban clothing, continues simple and smooth lines, adopts popular and comfortable fabrics, and adapts to the trend of casual formal clothing. The cross-match of fabrics in different textures allows you to walk out of the restrained suit in the office and be as dazzling as the office building. Style: ETAM emphasizes the slim fit and the exquisite detailed designs such as drawstrings, beads, embroidery, and prints to create a young girl's image in different styles. Fabric: Light, thin and soft have become the popular theme of fabrics. In spring and summer clothing, sandy printed fabrics, cotton and hemp are well used; while autumn and winter clothing mainly uses coated fabrics and drapes, chemical fibers and pure wool feels better. Aiger's brand Yi Nian: Yi Nian was formerly a series of clothing that was mainly produced by MY Clothing Co., Ltd., and was acquired by Ai Ger in September 2010 and officially became an Ai Ger brand series. The series is mainly sold to Southeast Asia, such as Japan, South Korea, India, Malaysia and other places. , adopts advanced craft fabric PIT technology, which greatly saves costs and is cost-effective, and has become a popular brand series of clothing for Japanese and Korean women. Etam: Trusted with femininity, softness and personality, elegance and dazzling, etam incorporates fantasy and creativity to provide a fashionable urban outfit for women who desire it all. (Brand keywords: elegant, charming, feminine) Etam Weekend: Shining, poetic, romantic, innocent and straightforward, etam weekend combines a variety of styles and popular elements, meaning to carry out mixing and absolute romance to the end. (Brand keywords: girl, romantic, sweet) ES: Comfortable, casual and fun, kawaii quality, full of poetry. ES is the young product series of etam Group. Focus on young women aged 18 to 25 and convey products that are full of vitality and campus temperament to them. (Brand keywords: fun, cute, campus) Etam Lingerie: Fashionable lingerie, full of sweetness and fun. Etam Lingerie understands women’s requirements for comfort and sophistication. Mixed-up girls & comfort, nostalgia & retro, sweet & tempting, they have different personalities and charm. Since 1916, Etam Lingerie has always made their loyal companion and the secret life of women to make Etam Lingerie's history. (Brand keywords: sweet, playful, fresh) EHomme: To meet the growing demands of young men for fashion in China, the EHomme store opened in 2007. EHomme explains the new urban fashion culture, and its cool posture and urban dress that pursues taste blur the boundaries between fashion and formal wear. EHomme has won the trust and loyalty of Chinese fashion men (brand keywords: fashionable, urban, personalized) E&Joy by etam: Eiger Group has launched a new denim brand. E&Joy by etam rewrites the design trend in design, tailor-made for Chinese fashion consumers, freely citing various elements. E&Joy by etam pursues the expression of personality. Elegance and streets, E&Joy by etam mixes charming fashion clothes and urban outfits, boldness and freedom, E&Joy by etam positiones unruly and colorful colors, city and creativity, E&Joy by etam combines catwalk and life, presenting easy-to-wear Series design. (Brand keywords: charm, confidence, performance) theme Want-free punkism: metal chains, thin leather, black, tight, these keywords appear again and again in designer creative inspiration. They cleverly combine these elements to make them more vivid and energetic. But it is full of feminine characteristics. They broke the frame of inspiration and shaped self-punkism, making the whole autumn no longer monotonous. Ancient 60S style: This fall, the retro trend will once again spread around the world. Loose tops, POP-style patterns, tight denims are everywhere trying to shape the side of young women to express their personality. Eiger's own inspiration for the 1960s was a yearning for the 1960s, independent, individual and retro. Knight from England: gold accessories, metal snails, pacifist logos, double-breasted jackets, neat long jacket trench coat. The handsomeness and charm of the chivalrous spirit are everywhere. This handsome inspiration breaks through people's simple understanding of the British style in the past, reflects the unique detailed design in the dullness, making the whole story unique and breaks the same British plot. Shuimu Nianhua: Denim blue and beige, matched with lake blue, native white, brown, or brown, black mixed, pink, paired with brown and pink; fabrics are made of jacquard denim, cotton brocade, wool/cotton blend, and flower embroidery. Printed cotton, striped cotton ammonia, rabbit hair, TR/spandex. Coupled with national floral patterns, retro details evolve into fashionable language, showing a fashionable and elegant feminine style. In detail processing, the use of clear layers of ethnic embroidery, partial (collar, cuff, etc.) crochets, and laces and crushed pleats. Modern City: Large pieces are camel-colored and gray-blue; the fabrics are mainly made of bright silk blends, fake leather, cotton brocade, T/R plaid cloth, lace, polyester/viscope/spandex, pigskin velvet, stripes, stripes What does it taste like? Small pieces are beige, pink orange, brown, and pink blue; the fabric is made of striped elastic cotton, oily cloth, cotton/rabbit hair, colored yarn, wool, cotton ammonia, mohair/glossy silk, grinding cloth, and gold wire cloth. It is equipped with stripes, plaid prints, and striped print patterns. The style emphasizes simple and capable appearance and smooth lines to create the image of a modern urban modern girl with the spirit of the 1960s. For details, use wide belts, line-ups, knitted and mesh or woven fabrics.
Yves Saint Laurent (Shanghai) Trading Co., Ltd.
Saint Laurent Fashion House has always stood at the peak of fashion with its absolute modern DNA. Now, Anthony Vaccarello has taken over the banner of creative directors and has continuously refreshed the topic list, bringing fashion fans a lot of fashion options including women's and men's clothing, leather products, shoes, jewelry and glasses. YVES SAINT LAURENT was founded in 1961. It is a women's clothing brand that interprets the modern concept of luxury READY-TO-WEAR with the 'RIVE GAUCHE' series in 1966. It marks the vitality of young people and the attitude of free life, reforms the social and cultural outlook, and is also a fashion. Milestones of modernization. In 1999, KERING Group's luxury brand acquired YVES SAINT LAURENT and appointed ANTHONY VACCARELLO as the brand creative director in April 2016, further leading the brand to show its creativity at the peak of the luxury commodity industry. SAINT LAURENT's current collection includes men's and women's clothing, shoes, handbags, small leather goods, jewelry, scarves, tie and glasses. Saint Laurent (Shanghai) Trading Co., Ltd. was established in 2010 and is engaged in the wholesale and retail business of Saint Laurent brand products in mainland China.
Yves Saint Laurent (Shanghai) Trading Co., Ltd.
Saint Laurent Fashion House has always stood at the peak of fashion with its absolute modern DNA. Now, Anthony Vaccarello has taken over the banner of creative directors and has continuously refreshed the topic list, bringing fashion fans a lot of fashion options including women's and men's clothing, leather products, shoes, jewelry and glasses. YVES SAINT LAURENT was founded in 1961. It is a women's clothing brand that interprets the modern concept of luxury READY-TO-WEAR with the 'RIVE GAUCHE' series in 1966. It marks the vitality of young people and the attitude of free life, reforms the social and cultural outlook, and is also a fashion. Milestones of modernization. In 1999, KERING Group's luxury brand acquired YVES SAINT LAURENT and appointed ANTHONY VACCARELLO as the brand creative director in April 2016, further leading the brand to show its creativity at the peak of the luxury commodity industry. SAINT LAURENT's current collection includes men's and women's clothing, shoes, handbags, small leather goods, jewelry, scarves, tie and glasses. Saint Laurent (Shanghai) Trading Co., Ltd. was established in 2010 and is engaged in the wholesale and retail business of Saint Laurent brand products in mainland China.
Ralph Lauren Trading (Shanghai) Co., Ltd.
Ralph Lauren is constantly expanding its reputation and building a unique brand image in the growing global products, brands and international markets. Its brands include Ralph Lauren Purple Label, Ralph Lauren Boutique Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's Clothing, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Chaps and Club Monaco, which together create a globally renowned consumer brand family. . We firmly believe that a wide global presence, abundance of product categories and a variety of sales channels are the key to our victory in all luxury and apparel companies. As a lifestyle brand with lofty ambitions, it demonstrates a unique American style. Led by the internationally renowned designer Ralph Lauren, we have brought a profound impact on people's dressing and fashion promotion methods, and have won praise from the whole world. We integrate consumer needs into our design, sales and brand image, and work with our partner brands to improve our lifestyle product series.
Ralph Lauren Trading (Shanghai) Co., Ltd.
Ralph Lauren is constantly expanding its reputation and building a unique brand image in the growing global products, brands and international markets. Its brands include Ralph Lauren Purple Label, Ralph Lauren Boutique Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's Clothing, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Chaps and Club Monaco, which together create a globally renowned consumer brand family. . We firmly believe that a wide global presence, abundance of product categories and a variety of sales channels are the key to our victory in all luxury and apparel companies. As a lifestyle brand with lofty ambitions, it demonstrates a unique American style. Led by the internationally renowned designer Ralph Lauren, we have brought a profound impact on people's dressing and fashion promotion methods, and have won praise from the whole world. We integrate consumer needs into our design, sales and brand image, and work with our partner brands to improve our lifestyle product series.
Coach Trading (Shanghai) Co., Ltd.
Founded in New York, USA in 1941, COACH enjoys a high reputation for its creative design, originality and exquisite craftsmanship. As a fashion design brand in New York, its product line includes leather goods, clothing, shoes, accessories, etc. COACH, a classic American leather goods brand, has always won the love of consumers for its simple and durable style. The COACH bag, which has a long-lasting reputation, was initially inspired by a softball glove. Brand founder Miles Cahn was surprised to find that the softball gloves are smoother and smoother the more they are used. Soft characteristics, so after he went back, he tried to treat the leather specially to make it softer and not easy to decolorize or wear. As long as he simply wiped it with a damp cloth, he could keep the leather perfect as new. Of course, it is durable and convenient. The design is immediately loved by consumers.
Coach Trading (Shanghai) Co., Ltd.
Founded in New York, USA in 1941, COACH enjoys a high reputation for its creative design, originality and exquisite craftsmanship. As a fashion design brand in New York, its product line includes leather goods, clothing, shoes, accessories, etc. COACH, a classic American leather goods brand, has always won the love of consumers for its simple and durable style. The COACH bag, which has a long-lasting reputation, was initially inspired by a softball glove. Brand founder Miles Cahn was surprised to find that the softball gloves are smoother and smoother the more they are used. Soft characteristics, so after he went back, he tried to treat the leather specially to make it softer and not easy to decolorize or wear. As long as he simply wiped it with a damp cloth, he could keep the leather perfect as new. Of course, it is durable and convenient. The design is immediately loved by consumers.
Alexander McQueen is a British luxury brand recognized for its dramatic and artistic leather jackets.
Kering
Alexander McQueen is a British luxury brand recognized for its dramatic and artistic leather jackets.
CalvinKlein is a global lifestyle brand that embodies bold and enterprising ideas, embodying modern fashion styles while maintaining authentic purity, naturalness and the most minimalist aesthetic. As a global fashion lifestyle brand, Calvin Klein has four major brands: CK Calvin Klein (high-end garments), Calvin Klein Jeans (jeans), Calvin Klein Underwear (underwear), Calvin Klein Performance (fashion and sports), and also operates perfumes. , watches, jewelry, glasses, pajamas, swimsuits, socks, shoes, home accessories and other third-party products. Calvin Klein is the largest designer brand in the United States. It has won four consecutive well-known clothing awards; its related products are emerging one after another, with an amazing momentum. Calvin Klein has always adhered to perfectionism, and every Calvin Klein fashion looks perfect. Because it embodies a full New York lifestyle, Calvin Klein's clothing has become a favorite among the brand choices of a new generation of professional women. Calvin Klein is known for its urban simplicity. Since its rise in the 1970s, its usual modern urban style has been loved by the taste community. The clean and perfect image is made of natural materials and neatly tailored to present a noble style, and it has not changed until today. Calvin Klein has three major brands: "Calvin Klein Collection", "CK Calvin Klein" (high-end clothing), and "CKJ" (denim), and also operates casual wear, socks, underwear, pajamas, swimsuits, perfumes, and glasses. , watches/home decorations, etc. Calvin Klein, founder of Calvin Klein, was born in New York, USA in 1942 and studied at the famous New York Fashion Institute (FIT). In 1968, Calvin Klein "Caven Klein" company. Calvin Klein is well deserved to be the most well-known fashion designer in the United States. In addition to high-end and high-quality classics, Klein is also an advocate for fashionable genderless perfumes and denim clothing that targets young people. Calvin Klein has three major brands: Calvin Klein (High Fashion), CK Calvin Klein (High Clothing), and Calvin Klein Jeans (Denim), and also operates casual wear, socks, underwear, pajamas, swimsuits and perfumes. , glasses, home decoration products, etc. In 2010, Calvin Klein launched the ck one brand again. Make it a comprehensive lifestyle brand. Calvin Klein, a global franchise company that operates Calvin Klein underwear and Calvin Klein jeans and swimwear, will cooperate with Warnaco, a brand new lifestyle brand, including men's and women's denim clothing, underwear and The brand name of the swimsuit series continues to be based on the brand name of the original perfume brand ck one. Since establishing its own company in 1968, Calvin Klein has been in the fashion industry for forty years, enjoying a reputation and is considered a representative figure of American fashion today. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is also Calvin Klein's design philosophy. He said: "I also found that the essence of American style is also international. Just like New York, it is not a typical American city, but a typical international city. The same is true for London, Tokyo or Seoul. Living in People in these cities will respond to my designs because their lives and needs are very similar. Modern people have their commonalities no matter where they live. "In 1968, Calvin Klein first launched women's coats, and immediately Favored by New York department stores and placed a large number of orders, Calvin Klein became famous; afterwards, Calvin Klein's clean lines and restrained design not only won the recognition of buyers and fashion media, but also a comfortable and pleasant dressing. Attitude lays the foundation for the huge fashion industry in the future. Calvin Klein likes a clean and perfect image, so it is also reflected in clothing. It uses natural materials such as silk, satin, linen, cotton and wool, and is neatly tailored to present a noble style, which has never changed to this day. Calvin Klein is quite keen on fashion. In the late 1970s, Calvin Klein launched an original denim suit series, with Brooke Silk as the spokesperson. She said in a TV commercial: "There is nothing between me and my Calvin!" Provocative words immediately stimulate sales. Similarly, the Underwear underwear series published in 1982, paired with highly provocative advertisements (such as Mark Waberg), changed the global view of underwear and became a fashion that everyone pursued. Perfume is undoubtedly also a representative work of Calvin Klein. Obesession, Eternity and Escape in the 1980s added many topics to Calvin Klein. The cK One neutral perfume, first launched in 1994 and the cK be later, broke the concept of gender barriers. Let the brand career reach its peak again. Minimalist style is a registered trademark of Calvin Klein in design and is also a popular trend today. But when minimalist style is no longer a trend, will it change? Regarding this question, the confident Calvin Klein once said that I feel that my design philosophy is more modernist, and I will continue to focus on aesthetics, one by one, tend to emphasize a pure, simple, relaxed and elegant spirit. I always try to be pure, sexy, elegant, and I also try to be consistent in style and be true to my dreams. I think people will understand more about what I want to present because of this, and they will appreciate and respond positively. Advertising is the best focus of Calvin Klein's creativity. Since its launch, the "sexy" presented by a strong visual impression has always been synonymous with Calvin Klein's advertising. Calvin Klein is also very good at shaping characters, and he has made it famous by himself. Models such as Christy Turlington and Kate Moss are both popular. Calvin Klein prefers nude images. Whether in underwear, fashion or perfume advertisements, models can often be seen as having a naked or semi-nude posture. The visual impression of being provocative is very sexy and not vulgar, so Calvin Klein remains the first place in the fashion industry at any time. Wire. One of the important styles of Klein's products is sexy, so this feature is fully utilized in his advertising: his advertising often uses nude portraits, aiming to create perfect, artistic images; but sometimes Klein can Playing some edge balls, such as using a female model who looks like a minor in her underwear advertisement to pose with a erotic underwear, has caused a lot of controversy and has been interfered by the British Advertising Standards Agency. In Calvin Klein's concept, sexy is diverse, so recently his advertisements have disappeared from the skin and decadence of the past, replaced by a group of energetic, youthful and healthy young people with bright smiles. The enthusiasm of enthusiasm easily captured the hearts of consumers. Calvin Klein said he wants to design clothing for modern women who are active in social and family life and seek balance in it. They are a group of women who value their souls and look kind and don’t spend much time in front of the dressing mirror. They want a relaxing, casual and elegant outfit, which I believe is what fashion trends in the future. In terms of appearance, Calvin Klein women are fresh, natural and beautiful, not an unreal charm.
PVH Corp
CalvinKlein is a global lifestyle brand that embodies bold and enterprising ideas, embodying modern fashion styles while maintaining authentic purity, naturalness and the most minimalist aesthetic. As a global fashion lifestyle brand, Calvin Klein has four major brands: CK Calvin Klein (high-end garments), Calvin Klein Jeans (jeans), Calvin Klein Underwear (underwear), Calvin Klein Performance (fashion and sports), and also operates perfumes. , watches, jewelry, glasses, pajamas, swimsuits, socks, shoes, home accessories and other third-party products. Calvin Klein is the largest designer brand in the United States. It has won four consecutive well-known clothing awards; its related products are emerging one after another, with an amazing momentum. Calvin Klein has always adhered to perfectionism, and every Calvin Klein fashion looks perfect. Because it embodies a full New York lifestyle, Calvin Klein's clothing has become a favorite among the brand choices of a new generation of professional women. Calvin Klein is known for its urban simplicity. Since its rise in the 1970s, its usual modern urban style has been loved by the taste community. The clean and perfect image is made of natural materials and neatly tailored to present a noble style, and it has not changed until today. Calvin Klein has three major brands: "Calvin Klein Collection", "CK Calvin Klein" (high-end clothing), and "CKJ" (denim), and also operates casual wear, socks, underwear, pajamas, swimsuits, perfumes, and glasses. , watches/home decorations, etc. Calvin Klein, founder of Calvin Klein, was born in New York, USA in 1942 and studied at the famous New York Fashion Institute (FIT). In 1968, Calvin Klein "Caven Klein" company. Calvin Klein is well deserved to be the most well-known fashion designer in the United States. In addition to high-end and high-quality classics, Klein is also an advocate for fashionable genderless perfumes and denim clothing that targets young people. Calvin Klein has three major brands: Calvin Klein (High Fashion), CK Calvin Klein (High Clothing), and Calvin Klein Jeans (Denim), and also operates casual wear, socks, underwear, pajamas, swimsuits and perfumes. , glasses, home decoration products, etc. In 2010, Calvin Klein launched the ck one brand again. Make it a comprehensive lifestyle brand. Calvin Klein, a global franchise company that operates Calvin Klein underwear and Calvin Klein jeans and swimwear, will cooperate with Warnaco, a brand new lifestyle brand, including men's and women's denim clothing, underwear and The brand name of the swimsuit series continues to be based on the brand name of the original perfume brand ck one. Since establishing its own company in 1968, Calvin Klein has been in the fashion industry for forty years, enjoying a reputation and is considered a representative figure of American fashion today. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is also Calvin Klein's design philosophy. He said: "I also found that the essence of American style is also international. Just like New York, it is not a typical American city, but a typical international city. The same is true for London, Tokyo or Seoul. Living in People in these cities will respond to my designs because their lives and needs are very similar. Modern people have their commonalities no matter where they live. "In 1968, Calvin Klein first launched women's coats, and immediately Favored by New York department stores and placed a large number of orders, Calvin Klein became famous; afterwards, Calvin Klein's clean lines and restrained design not only won the recognition of buyers and fashion media, but also a comfortable and pleasant dressing. Attitude lays the foundation for the huge fashion industry in the future. Calvin Klein likes a clean and perfect image, so it is also reflected in clothing. It uses natural materials such as silk, satin, linen, cotton and wool, and is neatly tailored to present a noble style, which has never changed to this day. Calvin Klein is quite keen on fashion. In the late 1970s, Calvin Klein launched an original denim suit series, with Brooke Silk as the spokesperson. She said in a TV commercial: "There is nothing between me and my Calvin!" Provocative words immediately stimulate sales. Similarly, the Underwear underwear series published in 1982, paired with highly provocative advertisements (such as Mark Waberg), changed the global view of underwear and became a fashion that everyone pursued. Perfume is undoubtedly also a representative work of Calvin Klein. Obesession, Eternity and Escape in the 1980s added many topics to Calvin Klein. The cK One neutral perfume, first launched in 1994 and the cK be later, broke the concept of gender barriers. Let the brand career reach its peak again. Minimalist style is a registered trademark of Calvin Klein in design and is also a popular trend today. But when minimalist style is no longer a trend, will it change? Regarding this question, the confident Calvin Klein once said that I feel that my design philosophy is more modernist, and I will continue to focus on aesthetics, one by one, tend to emphasize a pure, simple, relaxed and elegant spirit. I always try to be pure, sexy, elegant, and I also try to be consistent in style and be true to my dreams. I think people will understand more about what I want to present because of this, and they will appreciate and respond positively. Advertising is the best focus of Calvin Klein's creativity. Since its launch, the "sexy" presented by a strong visual impression has always been synonymous with Calvin Klein's advertising. Calvin Klein is also very good at shaping characters, and he has made it famous by himself. Models such as Christy Turlington and Kate Moss are both popular. Calvin Klein prefers nude images. Whether in underwear, fashion or perfume advertisements, models can often be seen as having a naked or semi-nude posture. The visual impression of being provocative is very sexy and not vulgar, so Calvin Klein remains the first place in the fashion industry at any time. Wire. One of the important styles of Klein's products is sexy, so this feature is fully utilized in his advertising: his advertising often uses nude portraits, aiming to create perfect, artistic images; but sometimes Klein can Playing some edge balls, such as using a female model who looks like a minor in her underwear advertisement to pose with a erotic underwear, has caused a lot of controversy and has been interfered by the British Advertising Standards Agency. In Calvin Klein's concept, sexy is diverse, so recently his advertisements have disappeared from the skin and decadence of the past, replaced by a group of energetic, youthful and healthy young people with bright smiles. The enthusiasm of enthusiasm easily captured the hearts of consumers. Calvin Klein said he wants to design clothing for modern women who are active in social and family life and seek balance in it. They are a group of women who value their souls and look kind and don’t spend much time in front of the dressing mirror. They want a relaxing, casual and elegant outfit, which I believe is what fashion trends in the future. In terms of appearance, Calvin Klein women are fresh, natural and beautiful, not an unreal charm.
Dingsailong (Shanghai) Commercial Co., Ltd.
DIESEL is a company dedicated to internationalization and innovative lifestyles, producing a wide range of products including jeans, clothing and accessories. Since its founding in 1978, DIESEL has experienced extraordinary growth, from a pioneer in denim clothing to a world of high-end casual wear, and evolved into a true choice for the established luxury market. Despite DIESEL's continuous development, its philosophy has remained unchanged since its inception: Renzo Rosso envisions a brand that represents passion, personality and self-expression. Product ranges include: DIESEL, DIESEL BLACK GOLD (a contemporary line designed by Andreas Melbostad) and DIESEL KID. DIESEL is not only clothing and denim: it is a lifestyle, through licensing cooperation with leading companies (under the creative leadership of Andrea Rosso), developing watches and jewelry (with Fossil), glasses (with Marcolin), spices ( Working with L'Oréal), helmet (working with AGV), headphones (working with Monster), bicycles (working with Pinarello), strollers (working with Bugaboo) and a complete furniture collection (working with Foscarini, Moroso, Zucchi, Seletti, Scavolini Cooperation)
Dingsailong (Shanghai) Commercial Co., Ltd.
DIESEL is a company dedicated to internationalization and innovative lifestyles, producing a wide range of products including jeans, clothing and accessories. Since its founding in 1978, DIESEL has experienced extraordinary growth, from a pioneer in denim clothing to a world of high-end casual wear, and evolved into a true choice for the established luxury market. Despite DIESEL's continuous development, its philosophy has remained unchanged since its inception: Renzo Rosso envisions a brand that represents passion, personality and self-expression. Product ranges include: DIESEL, DIESEL BLACK GOLD (a contemporary line designed by Andreas Melbostad) and DIESEL KID. DIESEL is not only clothing and denim: it is a lifestyle, through licensing cooperation with leading companies (under the creative leadership of Andrea Rosso), developing watches and jewelry (with Fossil), glasses (with Marcolin), spices ( Working with L'Oréal), helmet (working with AGV), headphones (working with Monster), bicycles (working with Pinarello), strollers (working with Bugaboo) and a complete furniture collection (working with Foscarini, Moroso, Zucchi, Seletti, Scavolini Cooperation)
Dolce & Gabbana, an Italian luxury brand, provides car accessories that feature bold patterns and luxurious materials.
Dolce & Gabbana S.r.l.
Dolce & Gabbana, an Italian luxury brand, provides car accessories that feature bold patterns and luxurious materials.
In 1917, Cristobal Balenciaga founded the Balenciaga fashion house in Spain. This fashion designer, known for being "not compromised to standards", was even known as the "New Look" at the peak of his career. Christian Dior, who created the "New Look" the master of us all. Since its inception, Balenciaga has been guiding important trends in the fashion industry. In 1937, Mr. Valenciaga opened a fashion house in Paris. The show immediately achieved amazing success and was praised by the media as a "fashion innovator". In the 1950s and 1960s, Balenciaga inspired the birth of new silhouette women's clothing due to its innovation in technology and materials. To this day, his sculptural works are still regarded as masterpieces in haute couture. In 1968, Christobel Valenciaga closed the fashion house. In 1972, he passed away in his hometown in the Basque Country of Spain. Until the late 1990s, the fashion house was in a sleepy state. In 2001, Kering Group reopened this fashion door, and in October 2015, Demna Gvasalia was appointed as the brand's artistic director. Under the leadership of Gvasalia, Balenciaga continues the glory of history, from clothing, accessories to experience, constantly innovating, which seems to be a spiritual call to fashion pioneers. Balenciaga's monastery-style silhouette design is rooted in architectural innovation, creativity through volume, exquisite craftsmanship and unique use of materials, and ultimately demonstrates its unique aesthetics. Balenciaga's brand awareness is undoubtedly closely linked to its conceptual women's clothing (prêt-à-porter) series, while its handbags, shoes, accessories and men's clothing have also achieved great success around the world. Balenciaga's boutique stores are all over the world, including brand flagship stores in Paris, London, Milan, Beijing, Shanghai, Tokyo, New York and Los Angeles. The smooth e-commerce website and authorized boutique stores together form the brand. A perfect network. As a pioneer in fashion and culture, Balenciaga is also determined to become an environmentally sustainable leader through technologies and processes that reduce its carbon footprint during development. Balenciaga always takes humanity, the planet and future well-being as a consideration and continues to act in all aspects of creative output, collaborative efforts and material impact.
Kering Group
In 1917, Cristobal Balenciaga founded the Balenciaga fashion house in Spain. This fashion designer, known for being "not compromised to standards", was even known as the "New Look" at the peak of his career. Christian Dior, who created the "New Look" the master of us all. Since its inception, Balenciaga has been guiding important trends in the fashion industry. In 1937, Mr. Valenciaga opened a fashion house in Paris. The show immediately achieved amazing success and was praised by the media as a "fashion innovator". In the 1950s and 1960s, Balenciaga inspired the birth of new silhouette women's clothing due to its innovation in technology and materials. To this day, his sculptural works are still regarded as masterpieces in haute couture. In 1968, Christobel Valenciaga closed the fashion house. In 1972, he passed away in his hometown in the Basque Country of Spain. Until the late 1990s, the fashion house was in a sleepy state. In 2001, Kering Group reopened this fashion door, and in October 2015, Demna Gvasalia was appointed as the brand's artistic director. Under the leadership of Gvasalia, Balenciaga continues the glory of history, from clothing, accessories to experience, constantly innovating, which seems to be a spiritual call to fashion pioneers. Balenciaga's monastery-style silhouette design is rooted in architectural innovation, creativity through volume, exquisite craftsmanship and unique use of materials, and ultimately demonstrates its unique aesthetics. Balenciaga's brand awareness is undoubtedly closely linked to its conceptual women's clothing (prêt-à-porter) series, while its handbags, shoes, accessories and men's clothing have also achieved great success around the world. Balenciaga's boutique stores are all over the world, including brand flagship stores in Paris, London, Milan, Beijing, Shanghai, Tokyo, New York and Los Angeles. The smooth e-commerce website and authorized boutique stores together form the brand. A perfect network. As a pioneer in fashion and culture, Balenciaga is also determined to become an environmentally sustainable leader through technologies and processes that reduce its carbon footprint during development. Balenciaga always takes humanity, the planet and future well-being as a consideration and continues to act in all aspects of creative output, collaborative efforts and material impact.
Prada Fashion Business (Shanghai) Co., Ltd.
Since 1913, Prada has been synonymous with pioneering trends. Its wisdom combines ideas, structures and images, beyond trends. Its style is higher than the product, and transforms the concept into a universe, which has become the benchmark for daring to challenge tradition. With innovative ideas, Prada draws inspiration from non-traditional social observations and creates various elements that can surpass the trend. Style arguments stem from the passion for experimentation in various categories, and sometimes from fields such as art, film and photography, creating innovative products that interpret reality from a unique perspective. Prada actively breaks out of ideas and styles, and through the cultural liberation declaration that touches the wider field of life, its aesthetic influences generations of innovative thinking. Prada has launched a series of fashion-supervised products, turning clothing and accessories into tools to express themselves confidently, turning creativity and ideals into reality. Prada challenges preconceived aesthetic forms of society as a true portrayal: As society changes, Prada always keeps pace with the times. The essence of simple classics is that they are gradually misinterpreted and reexamined in the process of constantly pursuing new perspectives. Advanced experiments are based on values such as intuition and cultural tendencies. Conceptuality is Prada's expression of the pursuit of taste and wisdom. In each series, the same aesthetic symbols are reinterpreted through different perspectives, while innovative products also challenge materials with expertise and skills.
Prada Fashion Business (Shanghai) Co., Ltd.
Since 1913, Prada has been synonymous with pioneering trends. Its wisdom combines ideas, structures and images, beyond trends. Its style is higher than the product, and transforms the concept into a universe, which has become the benchmark for daring to challenge tradition. With innovative ideas, Prada draws inspiration from non-traditional social observations and creates various elements that can surpass the trend. Style arguments stem from the passion for experimentation in various categories, and sometimes from fields such as art, film and photography, creating innovative products that interpret reality from a unique perspective. Prada actively breaks out of ideas and styles, and through the cultural liberation declaration that touches the wider field of life, its aesthetic influences generations of innovative thinking. Prada has launched a series of fashion-supervised products, turning clothing and accessories into tools to express themselves confidently, turning creativity and ideals into reality. Prada challenges preconceived aesthetic forms of society as a true portrayal: As society changes, Prada always keeps pace with the times. The essence of simple classics is that they are gradually misinterpreted and reexamined in the process of constantly pursuing new perspectives. Advanced experiments are based on values such as intuition and cultural tendencies. Conceptuality is Prada's expression of the pursuit of taste and wisdom. In each series, the same aesthetic symbols are reinterpreted through different perspectives, while innovative products also challenge materials with expertise and skills.
Levi Strauss & Co. (Shanghai) Commercial Co., Ltd.
People often say that the most popular and often the easiest to date, but Lev's has created an immortal legend. Since the birth of the first pair of jeans in 1853 , the world has experienced 150 years of turmoil, and Leⅵs has interpreted the 150-year bull king myth. As jeans become a fashion logo around the world, with the evolution of denim culture, Levs maintains its original spirit and courage and is still recognized as a world-renowned denim brand. In 1853, LEVI STRAUSS founded LEVI STRAUSS&CO (LS&CO) in San Francisco, which was in the gold rush. In 1873, he and JACOB DAVIS in Reno City, Nevada successfully obtained the patent for the use of copper rivets on men's work pants. The first blue Colorful jeans were born. Since the double horse leather label in 1886 confirmed the durability of rivet clothing, LS&CO was founded in 1890. Among all the products, one of the button jeans called WAIS OVERALLS is divided into 501, which is the classic jeans Levs501 jeans. Over the past 150 years, Levs' continuous creativity has maintained the original traditional design of LEVI STRAUSS, and has created an international brand suitable for both young and old according to trends and people's needs. While providing customers with comprehensive service, they also bring their jeans to the world. Because of its strong tolerance, jeans play an elusive role in the fashion industry: on the one hand, they are always popular classics, and have never faded for 150 years, but on the other hand, they are praised by consumers of all countries and ages, becoming the essence of civilian fashion. , always appearing with an unruly expression, becoming a representative of anti-popularity. Different brands of jeans have their own expressions, and the classics in the lock are still the Leⅵs brand that just celebrated its 150th anniversary. I don’t know if LEV STRAUSS dreamed that such sturdy pants would walk into everyone’s wardrobe. Now, Levi’s has become synonymous with American jeans. Les has many jeans series, and 501 is the legend of the legend.
Levi Strauss & Co. (Shanghai) Commercial Co., Ltd.
People often say that the most popular and often the easiest to date, but Lev's has created an immortal legend. Since the birth of the first pair of jeans in 1853 , the world has experienced 150 years of turmoil, and Leⅵs has interpreted the 150-year bull king myth. As jeans become a fashion logo around the world, with the evolution of denim culture, Levs maintains its original spirit and courage and is still recognized as a world-renowned denim brand. In 1853, LEVI STRAUSS founded LEVI STRAUSS&CO (LS&CO) in San Francisco, which was in the gold rush. In 1873, he and JACOB DAVIS in Reno City, Nevada successfully obtained the patent for the use of copper rivets on men's work pants. The first blue Colorful jeans were born. Since the double horse leather label in 1886 confirmed the durability of rivet clothing, LS&CO was founded in 1890. Among all the products, one of the button jeans called WAIS OVERALLS is divided into 501, which is the classic jeans Levs501 jeans. Over the past 150 years, Levs' continuous creativity has maintained the original traditional design of LEVI STRAUSS, and has created an international brand suitable for both young and old according to trends and people's needs. While providing customers with comprehensive service, they also bring their jeans to the world. Because of its strong tolerance, jeans play an elusive role in the fashion industry: on the one hand, they are always popular classics, and have never faded for 150 years, but on the other hand, they are praised by consumers of all countries and ages, becoming the essence of civilian fashion. , always appearing with an unruly expression, becoming a representative of anti-popularity. Different brands of jeans have their own expressions, and the classics in the lock are still the Leⅵs brand that just celebrated its 150th anniversary. I don’t know if LEV STRAUSS dreamed that such sturdy pants would walk into everyone’s wardrobe. Now, Levi’s has become synonymous with American jeans. Les has many jeans series, and 501 is the legend of the legend.
Versace (China) Commercial Co., Ltd.
Versace is one of the most well-known brands in the world. The luxury brand was founded in 1978 by Gianni Versace and immediately became a leader in fashion and culture. Thanks to Donatella Versace’s creative vision and the leadership of Emmanuel Gintzburger, the brand continues to remain unwaveringly ahead. Versace's energy comes from the bold collision of its unruly style: the tension between classical and modern, the juxtaposition of Italian tradition and cutting-edge innovation, the mix of rock music and royal aesthetics, the collision of ancient myths and celebrity culture. Whether it is the current iconic design, the image that leads the world's fashion, or the real fashion moments, the inheritance and innovation of Italian craftsmanship, they are all expressing the creative culture shaped by this unique fusion method. Versace's name represents a lifestyle and attitude that celebrates the uniqueness of everyone and the ultimate freedom and power that is gained by being yourself. Versace's lifestyle products include women's, men's and children's ready-to-wear, shoes, bags and accessories, Atelier Versace high-end fashion, glasses, perfumes, watches, Palazzo Versace, Versace Home home products and Versace Jeans Couture teenagers collection. Versace has 230 boutiques and 638 authorized stores worldwide.
Versace (China) Commercial Co., Ltd.
Versace is one of the most well-known brands in the world. The luxury brand was founded in 1978 by Gianni Versace and immediately became a leader in fashion and culture. Thanks to Donatella Versace’s creative vision and the leadership of Emmanuel Gintzburger, the brand continues to remain unwaveringly ahead. Versace's energy comes from the bold collision of its unruly style: the tension between classical and modern, the juxtaposition of Italian tradition and cutting-edge innovation, the mix of rock music and royal aesthetics, the collision of ancient myths and celebrity culture. Whether it is the current iconic design, the image that leads the world's fashion, or the real fashion moments, the inheritance and innovation of Italian craftsmanship, they are all expressing the creative culture shaped by this unique fusion method. Versace's name represents a lifestyle and attitude that celebrates the uniqueness of everyone and the ultimate freedom and power that is gained by being yourself. Versace's lifestyle products include women's, men's and children's ready-to-wear, shoes, bags and accessories, Atelier Versace high-end fashion, glasses, perfumes, watches, Palazzo Versace, Versace Home home products and Versace Jeans Couture teenagers collection. Versace has 230 boutiques and 638 authorized stores worldwide.
Estée Lauder (Shanghai) Trading Co., Ltd.
TOM FORD (Tom Ford) is a brand founded by the designer of the same name in April 2005. TOM FORD, known as the fashion golden boy, has gained an international reputation for reversing the decline of Gucci fashion brand. He announced the establishment of the TOM FORD brand in April 2005. The TOM FORD brand has set off a new trend in the global fashion industry with its design style that coexists with softness and charm, as well as the iconic sunglasses with simple and personalized characteristics, and has attracted widespread attention and love. The main product lines include women's clothing, men's clothing, beauty makeup, glasses, accessories, etc., especially its beauty products, such as lipstick, eyeshadow, perfume, etc., which are highly favored by fashionists around the world.
Estée Lauder (Shanghai) Trading Co., Ltd.
TOM FORD (Tom Ford) is a brand founded by the designer of the same name in April 2005. TOM FORD, known as the fashion golden boy, has gained an international reputation for reversing the decline of Gucci fashion brand. He announced the establishment of the TOM FORD brand in April 2005. The TOM FORD brand has set off a new trend in the global fashion industry with its design style that coexists with softness and charm, as well as the iconic sunglasses with simple and personalized characteristics, and has attracted widespread attention and love. The main product lines include women's clothing, men's clothing, beauty makeup, glasses, accessories, etc., especially its beauty products, such as lipstick, eyeshadow, perfume, etc., which are highly favored by fashionists around the world.
Louis Vuitton Moët Hennessy - Louis Vuitton, Société européenne (LVMH SE)
Born in 1927, Hubert James Taffin de Givenchy founded his fashion brand of the same name in 1952. In the same year, the fashion series he released left a strong mark in fashion history: the concept of "separation", the elegant shirt and light short skirt, combining structural lines and simple style into one, in the era of tight tailoring. Great success. "The terrible child of high demarcation" was born from then on. Slim lines, slim hips, slender contours and swan-like collars have won the favor of actresses around the world. In 1955, Hubert de Givenchy launched his first shirt dress, which reversed the previous lantern shape and soon became popular on the market. Audrey Hepburn was Mr. Givenchy's muse, whose friendship lasted for a lifetime, prompting Mr. Givenchy to redefine the standard of elegance. In 1969, the "Givenchy Gentleman" product line was launched, setting a fashion vane for men. In 1988, the Givenchy brand was acquired by the LVMH Group. Hubert de Givenchy retired in 1995 after working for more than 40 years. After his departure, talents from the fashion industry, including John Galliano, Alexander McQueen, Julien MacDonald, Riccardo Tisci and Clare Waight Keller, followed one after another to inherit and carry forward the spirit of the brand. Former Duchess of Sussex Megan Markle also wore a custom wedding dress from the Givenchy brand at the wedding. On March 10, 2018, Hubert de Givenchy passed away peacefully in Paris at the age of 91. Since June 2020, Givenchy has opened a new chapter in history, with Matthew M. WILLIAMS serving as brand creative director and responsible for all creative work in men's and women's clothing series. The unique designer Matthew M. WILLIAMS came to the fashion house with a persistence in craftsmanship, attention to detail, and a deep understanding of clothing tailoring, technology and integrity. He has a unique understanding of trend culture and can blend it with high-end ready-to-wear, and in this eclectic, charming and enduring fashion house, he will lead the brand to a new look with a sense of modernity and power in this eclectic, charming and enduring fashion house. the era of
Louis Vuitton Moët Hennessy - Louis Vuitton, Société européenne (LVMH SE)
Born in 1927, Hubert James Taffin de Givenchy founded his fashion brand of the same name in 1952. In the same year, the fashion series he released left a strong mark in fashion history: the concept of "separation", the elegant shirt and light short skirt, combining structural lines and simple style into one, in the era of tight tailoring. Great success. "The terrible child of high demarcation" was born from then on. Slim lines, slim hips, slender contours and swan-like collars have won the favor of actresses around the world. In 1955, Hubert de Givenchy launched his first shirt dress, which reversed the previous lantern shape and soon became popular on the market. Audrey Hepburn was Mr. Givenchy's muse, whose friendship lasted for a lifetime, prompting Mr. Givenchy to redefine the standard of elegance. In 1969, the "Givenchy Gentleman" product line was launched, setting a fashion vane for men. In 1988, the Givenchy brand was acquired by the LVMH Group. Hubert de Givenchy retired in 1995 after working for more than 40 years. After his departure, talents from the fashion industry, including John Galliano, Alexander McQueen, Julien MacDonald, Riccardo Tisci and Clare Waight Keller, followed one after another to inherit and carry forward the spirit of the brand. Former Duchess of Sussex Megan Markle also wore a custom wedding dress from the Givenchy brand at the wedding. On March 10, 2018, Hubert de Givenchy passed away peacefully in Paris at the age of 91. Since June 2020, Givenchy has opened a new chapter in history, with Matthew M. WILLIAMS serving as brand creative director and responsible for all creative work in men's and women's clothing series. The unique designer Matthew M. WILLIAMS came to the fashion house with a persistence in craftsmanship, attention to detail, and a deep understanding of clothing tailoring, technology and integrity. He has a unique understanding of trend culture and can blend it with high-end ready-to-wear, and in this eclectic, charming and enduring fashion house, he will lead the brand to a new look with a sense of modernity and power in this eclectic, charming and enduring fashion house. the era of
Gucci, founded in Florence in 1921, is one of the world's boutique brands. It is famous for its unique creativity and innovation, as well as its exquisite Italian craftsmanship. Gucci is affiliated to Kering, a global high-end boutique group, and owns a series of well-known brands such as fashion, leather goods, jewelry and watches. With its brand image as "the symbol of identity and wealth", it has become a consumer darling in the upper class. It has always been favored by business people, and it is fashionable and elegant. Product Features The polished appearance creates a gucci nostalgic product, which interprets a unique handmade quality that enhances a new personal touch. This new washed backpack combines the innovative expertise of masters of artisans to give each product a unique look that comes to life. Make your favorite accessories a timeless and precious heirloom by customizing the golden acronym on your backpack. Paired letter G The trademark pattern with paired letters G and the eye-catching red and green appear in GUCCI products such as briefcases, handbags, wallets, etc., which is also the classic logo design of GUCCI earlier.
Kering Group
Gucci, founded in Florence in 1921, is one of the world's boutique brands. It is famous for its unique creativity and innovation, as well as its exquisite Italian craftsmanship. Gucci is affiliated to Kering, a global high-end boutique group, and owns a series of well-known brands such as fashion, leather goods, jewelry and watches. With its brand image as "the symbol of identity and wealth", it has become a consumer darling in the upper class. It has always been favored by business people, and it is fashionable and elegant. Product Features The polished appearance creates a gucci nostalgic product, which interprets a unique handmade quality that enhances a new personal touch. This new washed backpack combines the innovative expertise of masters of artisans to give each product a unique look that comes to life. Make your favorite accessories a timeless and precious heirloom by customizing the golden acronym on your backpack. Paired letter G The trademark pattern with paired letters G and the eye-catching red and green appear in GUCCI products such as briefcases, handbags, wallets, etc., which is also the classic logo design of GUCCI earlier.
Burberry (Shanghai) Trading Co., Ltd.
BURBERRY was founded in 1856 by British Thomas Burberry. Burberry became synonymous with classic plaid patterns, unique fabric functions and generous and elegant tailoring, and became the conscription of the British army in "World War" and the royal brand of the British royal family. , in the dictionary, Burberry is even used to represent the raincoat. After a hundred years, Burberry once again became a popular fashion brand and was favored by consumers of all ages. Fashion celebrities such as Sharon Stone, Madonna, and Hot Girl Victoria have also begun to be keen on Burberry. In the late 1990s, the fashion industry started to blaz on brand rebirth, and Burberry also began to seek breakthroughs in the general environment. Rose Marie Bravo, the current brand CEO, joined Burberry in 1997 and invited Roberto Menichetti and Christopher Bailey to serve as design directors. In addition to embracing the philosophy of his predecessors, he reinterpreted Burberry's new philosophy of motivation through his unique design thinking. ;Not only that, the well-known photographer Mario Testino also took charge of Burberry's fashion advertisements, and paired it with supermodels Stella Tennant and Kate Moss, which indeed won many praises in one fell swoop, making the world's attention turn to Burberry again! In addition to traditional clothing, in response to the arrival of the diverse era, Burberry also extended its design tentacles to other fields, injected classic elements into it, and launched related products, allowing the traditional British noble personality and taste of life to continue to extend it and gain a brand new life. .
Burberry (Shanghai) Trading Co., Ltd.
BURBERRY was founded in 1856 by British Thomas Burberry. Burberry became synonymous with classic plaid patterns, unique fabric functions and generous and elegant tailoring, and became the conscription of the British army in "World War" and the royal brand of the British royal family. , in the dictionary, Burberry is even used to represent the raincoat. After a hundred years, Burberry once again became a popular fashion brand and was favored by consumers of all ages. Fashion celebrities such as Sharon Stone, Madonna, and Hot Girl Victoria have also begun to be keen on Burberry. In the late 1990s, the fashion industry started to blaz on brand rebirth, and Burberry also began to seek breakthroughs in the general environment. Rose Marie Bravo, the current brand CEO, joined Burberry in 1997 and invited Roberto Menichetti and Christopher Bailey to serve as design directors. In addition to embracing the philosophy of his predecessors, he reinterpreted Burberry's new philosophy of motivation through his unique design thinking. ;Not only that, the well-known photographer Mario Testino also took charge of Burberry's fashion advertisements, and paired it with supermodels Stella Tennant and Kate Moss, which indeed won many praises in one fell swoop, making the world's attention turn to Burberry again! In addition to traditional clothing, in response to the arrival of the diverse era, Burberry also extended its design tentacles to other fields, injected classic elements into it, and launched related products, allowing the traditional British noble personality and taste of life to continue to extend it and gain a brand new life. .
ZARA Commercial (Shanghai) Co., Ltd.
In 1975, Amancio Ortega, an apprentice, opened a small clothing store called ZARA in a remote town in northwest Spain. Now, ZARA, which was once unknown, has grown into a global fashion clothing brand, covering 86 countries and regions around the world, with 1,808 stores. Group Profile Inditex's global sales in 2005 were 6.741 billion euros, with sales of 429 million units and a net profit of 803 million euros. As of June 2006, it has opened 2,899 stores in 64 countries and regions around the world, with a total of 8 clothing retail brands, including ZARA, Pull and Bear, Kiddy's Class, Massimo Dutti, Bershka, Stradivarius, Oysho, and ZARA Home. ZARA was founded in 1975 and currently has 1,757 specialty stores in 72 countries around the world (self-operated specialty stores account for 90%, and the rest are joint ventures and franchised specialty stores). As the world's largest fashion retail company, Inditex has more than 4,600 stores in 76 countries in Europe, America, Asia and Africa. In addition to the retail chain Zara, Inditex also owns seven other brands: Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. In addition, the group also has more than 100 companies engaged in textile and clothing design, production and sales related businesses.
ZARA Commercial (Shanghai) Co., Ltd.
In 1975, Amancio Ortega, an apprentice, opened a small clothing store called ZARA in a remote town in northwest Spain. Now, ZARA, which was once unknown, has grown into a global fashion clothing brand, covering 86 countries and regions around the world, with 1,808 stores. Group Profile Inditex's global sales in 2005 were 6.741 billion euros, with sales of 429 million units and a net profit of 803 million euros. As of June 2006, it has opened 2,899 stores in 64 countries and regions around the world, with a total of 8 clothing retail brands, including ZARA, Pull and Bear, Kiddy's Class, Massimo Dutti, Bershka, Stradivarius, Oysho, and ZARA Home. ZARA was founded in 1975 and currently has 1,757 specialty stores in 72 countries around the world (self-operated specialty stores account for 90%, and the rest are joint ventures and franchised specialty stores). As the world's largest fashion retail company, Inditex has more than 4,600 stores in 76 countries in Europe, America, Asia and Africa. In addition to the retail chain Zara, Inditex also owns seven other brands: Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. In addition, the group also has more than 100 companies engaged in textile and clothing design, production and sales related businesses.
Louis Vuitton Moët Hennessy - Louis Vuitton SE
The FENDI brand was founded in Rome in 1925 by Edoardo and Adele. They later opened boutique stores selling handbags and furs, and soon became famous internationally for elegance, craftsmanship, innovation and fashion. The collaboration between the legendary FENDI five sisters and the late designer Karl Lagerfeld began in 1965 and lasted for 54 years. In 1992, Silvia Venturini Fendi succeeded him as artistic director; in 1994, she was appointed as the director of accessories and later as the director of men's clothing. In 2000, LVMH Group acquired FENDI and became the company's largest shareholder in 2001. In 2020, Kim Jones took office as artistic director of the Haute Couture and Women's Clothing series, and lasted until 2024. Since 2020, the fourth generation of Delfina Delettrez Fendi of the FENDI family has joined the brand as the art director of jewelry. In 2015, Fendi moved its office to one of Rome's very representative buildings, Palazzo della Civiltà ltaliana. Fendi's decision reflects the brand's vision of "salute to tradition and looking forward to the future". Palazzo Fendi is not only a flagship store, but also a place where tourists can fully experience Fendi's magical charm. Palazzo Fendi demonstrates the brand's concept of creativity in many ways, from product series to architectural features, all of which are the same, and tourists even have the opportunity to stay in the exclusive Fendi private suite.
Louis Vuitton Moët Hennessy - Louis Vuitton SE
The FENDI brand was founded in Rome in 1925 by Edoardo and Adele. They later opened boutique stores selling handbags and furs, and soon became famous internationally for elegance, craftsmanship, innovation and fashion. The collaboration between the legendary FENDI five sisters and the late designer Karl Lagerfeld began in 1965 and lasted for 54 years. In 1992, Silvia Venturini Fendi succeeded him as artistic director; in 1994, she was appointed as the director of accessories and later as the director of men's clothing. In 2000, LVMH Group acquired FENDI and became the company's largest shareholder in 2001. In 2020, Kim Jones took office as artistic director of the Haute Couture and Women's Clothing series, and lasted until 2024. Since 2020, the fourth generation of Delfina Delettrez Fendi of the FENDI family has joined the brand as the art director of jewelry. In 2015, Fendi moved its office to one of Rome's very representative buildings, Palazzo della Civiltà ltaliana. Fendi's decision reflects the brand's vision of "salute to tradition and looking forward to the future". Palazzo Fendi is not only a flagship store, but also a place where tourists can fully experience Fendi's magical charm. Palazzo Fendi demonstrates the brand's concept of creativity in many ways, from product series to architectural features, all of which are the same, and tourists even have the opportunity to stay in the exclusive Fendi private suite.
ALLSAINTS, a fashion brand originated from East London, England, has digital thinking and innovative design full of experimental spirit. Since its establishment in 1994, it has created knight jackets and leather goods with exquisite leather technology, becoming a representative classic product of the brand. Its unique and novel design is reflected in the entire series of men's and women's clothing and shoe bag accessories. ALLSAINTS adheres to the core spirit of the brand to create a multi-faceted consumer experience and create complete brand value for customers. The brand philosophy is not only displayed in the hardware decoration in the store, but also extends to global shopping platforms. The store spans the UK, Europe, the Americas, Asia and the Middle East. ALLSAINTS, from digital concepts to creative connotations, conveys the core concepts of the brand: personality, attitude, and creativity.
Trading Co., Ltd.
ALLSAINTS, a fashion brand originated from East London, England, has digital thinking and innovative design full of experimental spirit. Since its establishment in 1994, it has created knight jackets and leather goods with exquisite leather technology, becoming a representative classic product of the brand. Its unique and novel design is reflected in the entire series of men's and women's clothing and shoe bag accessories. ALLSAINTS adheres to the core spirit of the brand to create a multi-faceted consumer experience and create complete brand value for customers. The brand philosophy is not only displayed in the hardware decoration in the store, but also extends to global shopping platforms. The store spans the UK, Europe, the Americas, Asia and the Middle East. ALLSAINTS, from digital concepts to creative connotations, conveys the core concepts of the brand: personality, attitude, and creativity.
