E-Land Fashion (Shanghai) Co., Ltd.
SPAO is a fast fashion brand designed specifically for Asians. The reason why SPAO is at the forefront of fashion trends is that it has a super popular spokesperson, and it also has become a popular young Korean people because it has many styles and rich color choices suitable for Asian people's body shape, skin tone and temperament, and is positioned as a affordable price. one of the brands. SPAO hit sales of more than 100 billion won in South Korea. It is the first time that the annual sales volume of SPA (fast fashion) brands in South Korea has reached more than 100 billion won (equivalent to approximately US$95 million, which is about 1/190 of H&M's sales in fiscal 2012, and 1 of Metersbonwe's domestic sales in China in the same year. /10). SPAO allows people of different classes and ages to get close to their favorite idol stars at any time and enjoy the touch of fashion with their favorite styles, colors, design styles and prices. Product Design SPAO not only inherits the usual comfort and wisdom and pursuit of ELAND Yilian Group, but also launches a clothing series jointly planned by designer Jang Gwang Hyo (Collaboration). From the moment of leisure in fast fashion and fast trends, you can easily stand at the forefront of fashion. Product Series SPAO currently sells products in all categories including casual men's and women's clothing, business men's clothing, underwear, home clothes, accessories, etc. From business men's clothing to casual women's clothing, to hats, belts, etc.
E-Land Fashion (Shanghai) Co., Ltd.
SPAO is a fast fashion brand designed specifically for Asians. The reason why SPAO is at the forefront of fashion trends is that it has a super popular spokesperson, and it also has become a popular young Korean people because it has many styles and rich color choices suitable for Asian people's body shape, skin tone and temperament, and is positioned as a affordable price. one of the brands. SPAO hit sales of more than 100 billion won in South Korea. It is the first time that the annual sales volume of SPA (fast fashion) brands in South Korea has reached more than 100 billion won (equivalent to approximately US$95 million, which is about 1/190 of H&M's sales in fiscal 2012, and 1 of Metersbonwe's domestic sales in China in the same year. /10). SPAO allows people of different classes and ages to get close to their favorite idol stars at any time and enjoy the touch of fashion with their favorite styles, colors, design styles and prices. Product Design SPAO not only inherits the usual comfort and wisdom and pursuit of ELAND Yilian Group, but also launches a clothing series jointly planned by designer Jang Gwang Hyo (Collaboration). From the moment of leisure in fast fashion and fast trends, you can easily stand at the forefront of fashion. Product Series SPAO currently sells products in all categories including casual men's and women's clothing, business men's clothing, underwear, home clothes, accessories, etc. From business men's clothing to casual women's clothing, to hats, belts, etc.
Hangzhou Realbeat E-commerce Co., Ltd.
The lilbetter brand is affiliated to Hangzhou Lilbetter E-Commerce Co., Ltd., which is a famous original designer brand and was founded in March 2011. Lil means small, Better means better. Mainly operates and sells clothing, shoes, luggage, accessories, etc. The products are divided into classic series, fashion series and high-end series. LilBetter, a famous original designer brand, was founded in March 2011. LilBetter shows the positive side of life and firmly believes that there will be small progress every day! LilBetter represents not only a trendy brand, but also a positive attitude towards life and the belief of young people. LilBetter shows the positive side of life and firmly believes that there will be small progress every day! LilBetter represents not only a trendy brand, but also a positive attitude towards life and the belief of young people. "DO IT BETTER, just for better!" brand slogan just illustrates this brand philosophy. With its minimalist design and unique cutting craftsmanship, LilBetter attracts young trendy people who pursue fashion between the ages of 20 and 30, and has a place in his mind. LilBetter doesn't stop for this. Adhering to innovation, it only aims to pursue better and better meet the needs of young people for high-quality life. For this reason, LilBetter has found a new breakthrough and launched a high-end series. It uses high-quality fabrics, ultimate workmanship and unique design.
Hangzhou Realbeat E-commerce Co., Ltd.
The lilbetter brand is affiliated to Hangzhou Lilbetter E-Commerce Co., Ltd., which is a famous original designer brand and was founded in March 2011. Lil means small, Better means better. Mainly operates and sells clothing, shoes, luggage, accessories, etc. The products are divided into classic series, fashion series and high-end series. LilBetter, a famous original designer brand, was founded in March 2011. LilBetter shows the positive side of life and firmly believes that there will be small progress every day! LilBetter represents not only a trendy brand, but also a positive attitude towards life and the belief of young people. LilBetter shows the positive side of life and firmly believes that there will be small progress every day! LilBetter represents not only a trendy brand, but also a positive attitude towards life and the belief of young people. "DO IT BETTER, just for better!" brand slogan just illustrates this brand philosophy. With its minimalist design and unique cutting craftsmanship, LilBetter attracts young trendy people who pursue fashion between the ages of 20 and 30, and has a place in his mind. LilBetter doesn't stop for this. Adhering to innovation, it only aims to pursue better and better meet the needs of young people for high-quality life. For this reason, LilBetter has found a new breakthrough and launched a high-end series. It uses high-quality fabrics, ultimate workmanship and unique design.
Zhongzhe Holdings Group Co., Ltd.
It is a brand operating company affiliated to the women's clothing brand under Zhongzhe Group, specializing in the design and sales of fast fashion women's clothing. The clothing style elements are mostly based on the French system, supplemented by Japan and South Korea. Ningbo Zhongzhe Wenmo Brand Management Co., Ltd. was established in 2011. It is a company that operates the brand design and sales of fast fashion women's clothing. It owns two major brands of clothing, ONEMORE and TKYSHOP. ONE MORE clothing style combines fashion elements mainly based on the French system and supplemented by Japan and South Korea, and draws fashion information from a unique perspective to promote trends. This place brings together global popular colors, culture, art, etc., and provides each clothing in a limited quantity, aiming to allow every consumer to have a piece of clothing that belongs only to him. ONE MORE's designers come from young designers from different countries and cultural backgrounds. This is a group of young people with a keen sense of smell and unique creativity. Wenmo Company has set up design branches in fashion cities such as New York, London, Paris, Milan, Tokyo, and Seoul. Japan and South Korea are permanent cooperative institutions, and they go to the front line to learn about the new trends and consumption trends of clothing and accessories every day. Up to now, the total number of brand stores has grown to more than 500, with annual terminal sales reaching 1.5 billion yuan. Online Double Eleven's single-day sales exceeded 90 million yuan in 2018. Zhongzhe Wenmo takes Jiangsu and Zhejiang as the center and quickly expands the national market, and will complete the Thousand Stores Plan in the next two years.
Zhongzhe Holdings Group Co., Ltd.
It is a brand operating company affiliated to the women's clothing brand under Zhongzhe Group, specializing in the design and sales of fast fashion women's clothing. The clothing style elements are mostly based on the French system, supplemented by Japan and South Korea. Ningbo Zhongzhe Wenmo Brand Management Co., Ltd. was established in 2011. It is a company that operates the brand design and sales of fast fashion women's clothing. It owns two major brands of clothing, ONEMORE and TKYSHOP. ONE MORE clothing style combines fashion elements mainly based on the French system and supplemented by Japan and South Korea, and draws fashion information from a unique perspective to promote trends. This place brings together global popular colors, culture, art, etc., and provides each clothing in a limited quantity, aiming to allow every consumer to have a piece of clothing that belongs only to him. ONE MORE's designers come from young designers from different countries and cultural backgrounds. This is a group of young people with a keen sense of smell and unique creativity. Wenmo Company has set up design branches in fashion cities such as New York, London, Paris, Milan, Tokyo, and Seoul. Japan and South Korea are permanent cooperative institutions, and they go to the front line to learn about the new trends and consumption trends of clothing and accessories every day. Up to now, the total number of brand stores has grown to more than 500, with annual terminal sales reaching 1.5 billion yuan. Online Double Eleven's single-day sales exceeded 90 million yuan in 2018. Zhongzhe Wenmo takes Jiangsu and Zhejiang as the center and quickly expands the national market, and will complete the Thousand Stores Plan in the next two years.
Mark Fairwhale (Shanghai) Commercial Co., Ltd.
Brand introduction Mark Fairwhale is a trendy brand of diverse artistic creation. The brand adheres to the "art" DNA element and has been drawing inspiration from multiple art fields since 2002, including performing arts (music, dance), plastic arts (painting, sculpture, architecture), language arts (literature) and comprehensive arts (drama, movies, etc., through patterns, patterns, colors, crafts and other clothing design techniques. Brand positioning Core brand values: Each piece is a limited edition Target customer group: Age-grade & gender-free Audience psychological age: 24-26 years old Brand Product Series National Trend Art Series: Use Chinese culture/Chinese spirit/Chinese attitude to convey the positive power of the brand through clothing, Chinese elements integrate seasonal international trend styles and silhouettes to shape the national style HIGH-STREET. International Art Series: Carrying the original, artistic and trendy DNA of Mark Waffe brand, the brand focuses on craftsmanship, patterns, and color genes, and integrates art and fashion through the use of flowers, insects, birds and beast elements. Simple Art Series: Use different artistic styles and artistic elements such as simplicity, abstraction or linearity.
Mark Fairwhale (Shanghai) Commercial Co., Ltd.
Brand introduction Mark Fairwhale is a trendy brand of diverse artistic creation. The brand adheres to the "art" DNA element and has been drawing inspiration from multiple art fields since 2002, including performing arts (music, dance), plastic arts (painting, sculpture, architecture), language arts (literature) and comprehensive arts (drama, movies, etc., through patterns, patterns, colors, crafts and other clothing design techniques. Brand positioning Core brand values: Each piece is a limited edition Target customer group: Age-grade & gender-free Audience psychological age: 24-26 years old Brand Product Series National Trend Art Series: Use Chinese culture/Chinese spirit/Chinese attitude to convey the positive power of the brand through clothing, Chinese elements integrate seasonal international trend styles and silhouettes to shape the national style HIGH-STREET. International Art Series: Carrying the original, artistic and trendy DNA of Mark Waffe brand, the brand focuses on craftsmanship, patterns, and color genes, and integrates art and fashion through the use of flowers, insects, birds and beast elements. Simple Art Series: Use different artistic styles and artistic elements such as simplicity, abstraction or linearity.
PUMA® is a world-renowned sports brand that designs, develops, sells and promotes a variety of footwear, clothing and accessories products. After more than 70 years of brilliant footprints, PUMA adheres to the brand philosophy of "Forever.Faster." and is committed to using the value concept of courage, confidence, firmness and pleasure to influence the sports industry and street fashion culture. PUMA offers sports products including football, running, training, basketball, golf and racing, and a sports-inspired life series. PUMA works hand in hand with world-renowned designers and brands to inject its influence in the sports world into the fields of street culture and fashion. The brands under the PUMA Group include: PUMA, Cobra Golf and Stichd. PUMA is headquartered in Herzogen, Germany. It has about 13,000 employees worldwide and its products are exported to more than 120 countries and regions.
Kering Group
PUMA® is a world-renowned sports brand that designs, develops, sells and promotes a variety of footwear, clothing and accessories products. After more than 70 years of brilliant footprints, PUMA adheres to the brand philosophy of "Forever.Faster." and is committed to using the value concept of courage, confidence, firmness and pleasure to influence the sports industry and street fashion culture. PUMA offers sports products including football, running, training, basketball, golf and racing, and a sports-inspired life series. PUMA works hand in hand with world-renowned designers and brands to inject its influence in the sports world into the fields of street culture and fashion. The brands under the PUMA Group include: PUMA, Cobra Golf and Stichd. PUMA is headquartered in Herzogen, Germany. It has about 13,000 employees worldwide and its products are exported to more than 120 countries and regions.
In 1917, Cristobal Balenciaga founded the Balenciaga fashion house in Spain. This fashion designer, known for being "not compromised to standards", was even known as the "New Look" at the peak of his career. Christian Dior, who created the "New Look" the master of us all. Since its inception, Balenciaga has been guiding important trends in the fashion industry. In 1937, Mr. Valenciaga opened a fashion house in Paris. The show immediately achieved amazing success and was praised by the media as a "fashion innovator". In the 1950s and 1960s, Balenciaga inspired the birth of new silhouette women's clothing due to its innovation in technology and materials. To this day, his sculptural works are still regarded as masterpieces in haute couture. In 1968, Christobel Valenciaga closed the fashion house. In 1972, he passed away in his hometown in the Basque Country of Spain. Until the late 1990s, the fashion house was in a sleepy state. In 2001, Kering Group reopened this fashion door, and in October 2015, Demna Gvasalia was appointed as the brand's artistic director. Under the leadership of Gvasalia, Balenciaga continues the glory of history, from clothing, accessories to experience, constantly innovating, which seems to be a spiritual call to fashion pioneers. Balenciaga's monastery-style silhouette design is rooted in architectural innovation, creativity through volume, exquisite craftsmanship and unique use of materials, and ultimately demonstrates its unique aesthetics. Balenciaga's brand awareness is undoubtedly closely linked to its conceptual women's clothing (prêt-à-porter) series, while its handbags, shoes, accessories and men's clothing have also achieved great success around the world. Balenciaga's boutique stores are all over the world, including brand flagship stores in Paris, London, Milan, Beijing, Shanghai, Tokyo, New York and Los Angeles. The smooth e-commerce website and authorized boutique stores together form the brand. A perfect network. As a pioneer in fashion and culture, Balenciaga is also determined to become an environmentally sustainable leader through technologies and processes that reduce its carbon footprint during development. Balenciaga always takes humanity, the planet and future well-being as a consideration and continues to act in all aspects of creative output, collaborative efforts and material impact.
Kering Group
In 1917, Cristobal Balenciaga founded the Balenciaga fashion house in Spain. This fashion designer, known for being "not compromised to standards", was even known as the "New Look" at the peak of his career. Christian Dior, who created the "New Look" the master of us all. Since its inception, Balenciaga has been guiding important trends in the fashion industry. In 1937, Mr. Valenciaga opened a fashion house in Paris. The show immediately achieved amazing success and was praised by the media as a "fashion innovator". In the 1950s and 1960s, Balenciaga inspired the birth of new silhouette women's clothing due to its innovation in technology and materials. To this day, his sculptural works are still regarded as masterpieces in haute couture. In 1968, Christobel Valenciaga closed the fashion house. In 1972, he passed away in his hometown in the Basque Country of Spain. Until the late 1990s, the fashion house was in a sleepy state. In 2001, Kering Group reopened this fashion door, and in October 2015, Demna Gvasalia was appointed as the brand's artistic director. Under the leadership of Gvasalia, Balenciaga continues the glory of history, from clothing, accessories to experience, constantly innovating, which seems to be a spiritual call to fashion pioneers. Balenciaga's monastery-style silhouette design is rooted in architectural innovation, creativity through volume, exquisite craftsmanship and unique use of materials, and ultimately demonstrates its unique aesthetics. Balenciaga's brand awareness is undoubtedly closely linked to its conceptual women's clothing (prêt-à-porter) series, while its handbags, shoes, accessories and men's clothing have also achieved great success around the world. Balenciaga's boutique stores are all over the world, including brand flagship stores in Paris, London, Milan, Beijing, Shanghai, Tokyo, New York and Los Angeles. The smooth e-commerce website and authorized boutique stores together form the brand. A perfect network. As a pioneer in fashion and culture, Balenciaga is also determined to become an environmentally sustainable leader through technologies and processes that reduce its carbon footprint during development. Balenciaga always takes humanity, the planet and future well-being as a consideration and continues to act in all aspects of creative output, collaborative efforts and material impact.
Ralph Lauren Trading (Shanghai) Co., Ltd.
Ralph Lauren is constantly expanding its reputation and building a unique brand image in the growing global products, brands and international markets. Its brands include Ralph Lauren Purple Label, Ralph Lauren Boutique Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's Clothing, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Chaps and Club Monaco, which together create a globally renowned consumer brand family. . We firmly believe that a wide global presence, abundance of product categories and a variety of sales channels are the key to our victory in all luxury and apparel companies. As a lifestyle brand with lofty ambitions, it demonstrates a unique American style. Led by the internationally renowned designer Ralph Lauren, we have brought a profound impact on people's dressing and fashion promotion methods, and have won praise from the whole world. We integrate consumer needs into our design, sales and brand image, and work with our partner brands to improve our lifestyle product series.
Ralph Lauren Trading (Shanghai) Co., Ltd.
Ralph Lauren is constantly expanding its reputation and building a unique brand image in the growing global products, brands and international markets. Its brands include Ralph Lauren Purple Label, Ralph Lauren Boutique Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's Clothing, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Chaps and Club Monaco, which together create a globally renowned consumer brand family. . We firmly believe that a wide global presence, abundance of product categories and a variety of sales channels are the key to our victory in all luxury and apparel companies. As a lifestyle brand with lofty ambitions, it demonstrates a unique American style. Led by the internationally renowned designer Ralph Lauren, we have brought a profound impact on people's dressing and fashion promotion methods, and have won praise from the whole world. We integrate consumer needs into our design, sales and brand image, and work with our partner brands to improve our lifestyle product series.
Tommy Hilfiger (Shanghai) Apparel Co., Ltd.
Since its establishment in 1985, Tommy Hilfiger has been a highly recognizable international designer brand, constantly evolving traditions, creating diverse and individual lifestyles and classic cool trends. Tommy Hilfiger includes two brands: TOMMY HILFIGER and TOMMY JEANS, and is one of the widely recognized design and talk style groups in the world. Its focus is on designing and marketing high-quality custom clothing and sportswear for men; women's clothing and sportswear, children's clothing, denim series, underwear (including robes, pajamas and home clothing), footwear and accessories. Tommy Hilfiger also offers lifestyle products such as glasses, watches, perfumes, swimsuits, socks, small leather goods, household items and suitcases. TOMMY JEANS product line includes jeans and men's and women's shoes, accessories and perfumes. TOMMY HILFIGER and TOMMY JEANS offline stores, department stores, and Palace.com provide products and services to consumers around the world.
Tommy Hilfiger (Shanghai) Apparel Co., Ltd.
Since its establishment in 1985, Tommy Hilfiger has been a highly recognizable international designer brand, constantly evolving traditions, creating diverse and individual lifestyles and classic cool trends. Tommy Hilfiger includes two brands: TOMMY HILFIGER and TOMMY JEANS, and is one of the widely recognized design and talk style groups in the world. Its focus is on designing and marketing high-quality custom clothing and sportswear for men; women's clothing and sportswear, children's clothing, denim series, underwear (including robes, pajamas and home clothing), footwear and accessories. Tommy Hilfiger also offers lifestyle products such as glasses, watches, perfumes, swimsuits, socks, small leather goods, household items and suitcases. TOMMY JEANS product line includes jeans and men's and women's shoes, accessories and perfumes. TOMMY HILFIGER and TOMMY JEANS offline stores, department stores, and Palace.com provide products and services to consumers around the world.
CalvinKlein is a global lifestyle brand that embodies bold and enterprising ideas, embodying modern fashion styles while maintaining authentic purity, naturalness and the most minimalist aesthetic. As a global fashion lifestyle brand, Calvin Klein has four major brands: CK Calvin Klein (high-end garments), Calvin Klein Jeans (jeans), Calvin Klein Underwear (underwear), Calvin Klein Performance (fashion and sports), and also operates perfumes. , watches, jewelry, glasses, pajamas, swimsuits, socks, shoes, home accessories and other third-party products. Calvin Klein is the largest designer brand in the United States. It has won four consecutive well-known clothing awards; its related products are emerging one after another, with an amazing momentum. Calvin Klein has always adhered to perfectionism, and every Calvin Klein fashion looks perfect. Because it embodies a full New York lifestyle, Calvin Klein's clothing has become a favorite among the brand choices of a new generation of professional women. Calvin Klein is known for its urban simplicity. Since its rise in the 1970s, its usual modern urban style has been loved by the taste community. The clean and perfect image is made of natural materials and neatly tailored to present a noble style, and it has not changed until today. Calvin Klein has three major brands: "Calvin Klein Collection", "CK Calvin Klein" (high-end clothing), and "CKJ" (denim), and also operates casual wear, socks, underwear, pajamas, swimsuits, perfumes, and glasses. , watches/home decorations, etc. Calvin Klein, founder of Calvin Klein, was born in New York, USA in 1942 and studied at the famous New York Fashion Institute (FIT). In 1968, Calvin Klein "Caven Klein" company. Calvin Klein is well deserved to be the most well-known fashion designer in the United States. In addition to high-end and high-quality classics, Klein is also an advocate for fashionable genderless perfumes and denim clothing that targets young people. Calvin Klein has three major brands: Calvin Klein (High Fashion), CK Calvin Klein (High Clothing), and Calvin Klein Jeans (Denim), and also operates casual wear, socks, underwear, pajamas, swimsuits and perfumes. , glasses, home decoration products, etc. In 2010, Calvin Klein launched the ck one brand again. Make it a comprehensive lifestyle brand. Calvin Klein, a global franchise company that operates Calvin Klein underwear and Calvin Klein jeans and swimwear, will cooperate with Warnaco, a brand new lifestyle brand, including men's and women's denim clothing, underwear and The brand name of the swimsuit series continues to be based on the brand name of the original perfume brand ck one. Since establishing its own company in 1968, Calvin Klein has been in the fashion industry for forty years, enjoying a reputation and is considered a representative figure of American fashion today. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is also Calvin Klein's design philosophy. He said: "I also found that the essence of American style is also international. Just like New York, it is not a typical American city, but a typical international city. The same is true for London, Tokyo or Seoul. Living in People in these cities will respond to my designs because their lives and needs are very similar. Modern people have their commonalities no matter where they live. "In 1968, Calvin Klein first launched women's coats, and immediately Favored by New York department stores and placed a large number of orders, Calvin Klein became famous; afterwards, Calvin Klein's clean lines and restrained design not only won the recognition of buyers and fashion media, but also a comfortable and pleasant dressing. Attitude lays the foundation for the huge fashion industry in the future. Calvin Klein likes a clean and perfect image, so it is also reflected in clothing. It uses natural materials such as silk, satin, linen, cotton and wool, and is neatly tailored to present a noble style, which has never changed to this day. Calvin Klein is quite keen on fashion. In the late 1970s, Calvin Klein launched an original denim suit series, with Brooke Silk as the spokesperson. She said in a TV commercial: "There is nothing between me and my Calvin!" Provocative words immediately stimulate sales. Similarly, the Underwear underwear series published in 1982, paired with highly provocative advertisements (such as Mark Waberg), changed the global view of underwear and became a fashion that everyone pursued. Perfume is undoubtedly also a representative work of Calvin Klein. Obesession, Eternity and Escape in the 1980s added many topics to Calvin Klein. The cK One neutral perfume, first launched in 1994 and the cK be later, broke the concept of gender barriers. Let the brand career reach its peak again. Minimalist style is a registered trademark of Calvin Klein in design and is also a popular trend today. But when minimalist style is no longer a trend, will it change? Regarding this question, the confident Calvin Klein once said that I feel that my design philosophy is more modernist, and I will continue to focus on aesthetics, one by one, tend to emphasize a pure, simple, relaxed and elegant spirit. I always try to be pure, sexy, elegant, and I also try to be consistent in style and be true to my dreams. I think people will understand more about what I want to present because of this, and they will appreciate and respond positively. Advertising is the best focus of Calvin Klein's creativity. Since its launch, the "sexy" presented by a strong visual impression has always been synonymous with Calvin Klein's advertising. Calvin Klein is also very good at shaping characters, and he has made it famous by himself. Models such as Christy Turlington and Kate Moss are both popular. Calvin Klein prefers nude images. Whether in underwear, fashion or perfume advertisements, models can often be seen as having a naked or semi-nude posture. The visual impression of being provocative is very sexy and not vulgar, so Calvin Klein remains the first place in the fashion industry at any time. Wire. One of the important styles of Klein's products is sexy, so this feature is fully utilized in his advertising: his advertising often uses nude portraits, aiming to create perfect, artistic images; but sometimes Klein can Playing some edge balls, such as using a female model who looks like a minor in her underwear advertisement to pose with a erotic underwear, has caused a lot of controversy and has been interfered by the British Advertising Standards Agency. In Calvin Klein's concept, sexy is diverse, so recently his advertisements have disappeared from the skin and decadence of the past, replaced by a group of energetic, youthful and healthy young people with bright smiles. The enthusiasm of enthusiasm easily captured the hearts of consumers. Calvin Klein said he wants to design clothing for modern women who are active in social and family life and seek balance in it. They are a group of women who value their souls and look kind and don’t spend much time in front of the dressing mirror. They want a relaxing, casual and elegant outfit, which I believe is what fashion trends in the future. In terms of appearance, Calvin Klein women are fresh, natural and beautiful, not an unreal charm.
PVH Corp
CalvinKlein is a global lifestyle brand that embodies bold and enterprising ideas, embodying modern fashion styles while maintaining authentic purity, naturalness and the most minimalist aesthetic. As a global fashion lifestyle brand, Calvin Klein has four major brands: CK Calvin Klein (high-end garments), Calvin Klein Jeans (jeans), Calvin Klein Underwear (underwear), Calvin Klein Performance (fashion and sports), and also operates perfumes. , watches, jewelry, glasses, pajamas, swimsuits, socks, shoes, home accessories and other third-party products. Calvin Klein is the largest designer brand in the United States. It has won four consecutive well-known clothing awards; its related products are emerging one after another, with an amazing momentum. Calvin Klein has always adhered to perfectionism, and every Calvin Klein fashion looks perfect. Because it embodies a full New York lifestyle, Calvin Klein's clothing has become a favorite among the brand choices of a new generation of professional women. Calvin Klein is known for its urban simplicity. Since its rise in the 1970s, its usual modern urban style has been loved by the taste community. The clean and perfect image is made of natural materials and neatly tailored to present a noble style, and it has not changed until today. Calvin Klein has three major brands: "Calvin Klein Collection", "CK Calvin Klein" (high-end clothing), and "CKJ" (denim), and also operates casual wear, socks, underwear, pajamas, swimsuits, perfumes, and glasses. , watches/home decorations, etc. Calvin Klein, founder of Calvin Klein, was born in New York, USA in 1942 and studied at the famous New York Fashion Institute (FIT). In 1968, Calvin Klein "Caven Klein" company. Calvin Klein is well deserved to be the most well-known fashion designer in the United States. In addition to high-end and high-quality classics, Klein is also an advocate for fashionable genderless perfumes and denim clothing that targets young people. Calvin Klein has three major brands: Calvin Klein (High Fashion), CK Calvin Klein (High Clothing), and Calvin Klein Jeans (Denim), and also operates casual wear, socks, underwear, pajamas, swimsuits and perfumes. , glasses, home decoration products, etc. In 2010, Calvin Klein launched the ck one brand again. Make it a comprehensive lifestyle brand. Calvin Klein, a global franchise company that operates Calvin Klein underwear and Calvin Klein jeans and swimwear, will cooperate with Warnaco, a brand new lifestyle brand, including men's and women's denim clothing, underwear and The brand name of the swimsuit series continues to be based on the brand name of the original perfume brand ck one. Since establishing its own company in 1968, Calvin Klein has been in the fashion industry for forty years, enjoying a reputation and is considered a representative figure of American fashion today. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is also Calvin Klein's design philosophy. He said: "I also found that the essence of American style is also international. Just like New York, it is not a typical American city, but a typical international city. The same is true for London, Tokyo or Seoul. Living in People in these cities will respond to my designs because their lives and needs are very similar. Modern people have their commonalities no matter where they live. "In 1968, Calvin Klein first launched women's coats, and immediately Favored by New York department stores and placed a large number of orders, Calvin Klein became famous; afterwards, Calvin Klein's clean lines and restrained design not only won the recognition of buyers and fashion media, but also a comfortable and pleasant dressing. Attitude lays the foundation for the huge fashion industry in the future. Calvin Klein likes a clean and perfect image, so it is also reflected in clothing. It uses natural materials such as silk, satin, linen, cotton and wool, and is neatly tailored to present a noble style, which has never changed to this day. Calvin Klein is quite keen on fashion. In the late 1970s, Calvin Klein launched an original denim suit series, with Brooke Silk as the spokesperson. She said in a TV commercial: "There is nothing between me and my Calvin!" Provocative words immediately stimulate sales. Similarly, the Underwear underwear series published in 1982, paired with highly provocative advertisements (such as Mark Waberg), changed the global view of underwear and became a fashion that everyone pursued. Perfume is undoubtedly also a representative work of Calvin Klein. Obesession, Eternity and Escape in the 1980s added many topics to Calvin Klein. The cK One neutral perfume, first launched in 1994 and the cK be later, broke the concept of gender barriers. Let the brand career reach its peak again. Minimalist style is a registered trademark of Calvin Klein in design and is also a popular trend today. But when minimalist style is no longer a trend, will it change? Regarding this question, the confident Calvin Klein once said that I feel that my design philosophy is more modernist, and I will continue to focus on aesthetics, one by one, tend to emphasize a pure, simple, relaxed and elegant spirit. I always try to be pure, sexy, elegant, and I also try to be consistent in style and be true to my dreams. I think people will understand more about what I want to present because of this, and they will appreciate and respond positively. Advertising is the best focus of Calvin Klein's creativity. Since its launch, the "sexy" presented by a strong visual impression has always been synonymous with Calvin Klein's advertising. Calvin Klein is also very good at shaping characters, and he has made it famous by himself. Models such as Christy Turlington and Kate Moss are both popular. Calvin Klein prefers nude images. Whether in underwear, fashion or perfume advertisements, models can often be seen as having a naked or semi-nude posture. The visual impression of being provocative is very sexy and not vulgar, so Calvin Klein remains the first place in the fashion industry at any time. Wire. One of the important styles of Klein's products is sexy, so this feature is fully utilized in his advertising: his advertising often uses nude portraits, aiming to create perfect, artistic images; but sometimes Klein can Playing some edge balls, such as using a female model who looks like a minor in her underwear advertisement to pose with a erotic underwear, has caused a lot of controversy and has been interfered by the British Advertising Standards Agency. In Calvin Klein's concept, sexy is diverse, so recently his advertisements have disappeared from the skin and decadence of the past, replaced by a group of energetic, youthful and healthy young people with bright smiles. The enthusiasm of enthusiasm easily captured the hearts of consumers. Calvin Klein said he wants to design clothing for modern women who are active in social and family life and seek balance in it. They are a group of women who value their souls and look kind and don’t spend much time in front of the dressing mirror. They want a relaxing, casual and elegant outfit, which I believe is what fashion trends in the future. In terms of appearance, Calvin Klein women are fresh, natural and beautiful, not an unreal charm.
Mingtian Garment (Shanghai) Co., Ltd.
The legendary story of the French LACOSTE brand was born in 1933. That year, René Lacoste used light and breathable small elevated mesh fabric to make a light and comfortable short-sleeved jersey, replacing the hard traditional long-sleeved jersey, which set off a game. The men's clothing revolution has created the LACOSTE classic POLO shirt that is now well-known. Over the past 80 years, LACOSTE has been constantly innovating and always pursuing an elegant and comfortable style, gradually becoming a brand that embodies the elegant French lifestyle. Today, LACOSTE demonstrates its brand philosophy that advocates the art of life through a comprehensive product range, including men's clothing, women's clothing, children's clothing, shoes, perfume, leather goods, glasses, watches, belts, home products and fashion jewelry. LACOSTE has always adhered to authenticity and elegance as an important element of brand success. Today, the crocodile logo is a style pioneered by René Lacoste, his wife Simone Lacoste and his daughter Catherine Lacoste in tennis courts, golf courses and people's daily lives.
Mingtian Garment (Shanghai) Co., Ltd.
The legendary story of the French LACOSTE brand was born in 1933. That year, René Lacoste used light and breathable small elevated mesh fabric to make a light and comfortable short-sleeved jersey, replacing the hard traditional long-sleeved jersey, which set off a game. The men's clothing revolution has created the LACOSTE classic POLO shirt that is now well-known. Over the past 80 years, LACOSTE has been constantly innovating and always pursuing an elegant and comfortable style, gradually becoming a brand that embodies the elegant French lifestyle. Today, LACOSTE demonstrates its brand philosophy that advocates the art of life through a comprehensive product range, including men's clothing, women's clothing, children's clothing, shoes, perfume, leather goods, glasses, watches, belts, home products and fashion jewelry. LACOSTE has always adhered to authenticity and elegance as an important element of brand success. Today, the crocodile logo is a style pioneered by René Lacoste, his wife Simone Lacoste and his daughter Catherine Lacoste in tennis courts, golf courses and people's daily lives.
Luxottica (China) Investment Co., Ltd.
In April 1994, Supreme opened its first store on Lafayette Street in downtown Manhattan, becoming the center of skateboarding culture in New York City. Around its core are the kids of the neighborhood, skateboarders and local artists who become the staff, team and customers of the store . Supreme grew into a symbol of downtown culture and played an important role in its continuous renewal. Skateboarders, punks, hip-hop fans - all young countercultures are gathering towards Supreme. While becoming the icon of Downtown New York, Supreme established its brand identity as a well-known brand for quality, style and authenticity. Over 30 years, Supreme has grown from New York to a global community; working with numerous artists, photographers, designers, musicians, filmmakers and writers who challenge the routine and contribute to Supreme's unique identity and attitude.
Luxottica (China) Investment Co., Ltd.
In April 1994, Supreme opened its first store on Lafayette Street in downtown Manhattan, becoming the center of skateboarding culture in New York City. Around its core are the kids of the neighborhood, skateboarders and local artists who become the staff, team and customers of the store . Supreme grew into a symbol of downtown culture and played an important role in its continuous renewal. Skateboarders, punks, hip-hop fans - all young countercultures are gathering towards Supreme. While becoming the icon of Downtown New York, Supreme established its brand identity as a well-known brand for quality, style and authenticity. Over 30 years, Supreme has grown from New York to a global community; working with numerous artists, photographers, designers, musicians, filmmakers and writers who challenge the routine and contribute to Supreme's unique identity and attitude.
Under Armour, a sports equipment brand in the United States. Under Armour (NYSE code-named UA) is headquartered in Baltimore, Maryland, and the company mainly produces sports equipment. UA mainly produces tight underwear worn in sports team uniforms (such as under basketball uniforms and baseball uniforms) or shoulder pads (such as shoulder pads for American football or hockey), but in addition, UA also produces sweatshirts, ordinary Tee, long Sport pants and so on. Under Armour leads the trend of producing tight sports equipment that uses sweat-absorbing polyester yarn (moisture-wicking) as its material. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. In June 2006, Under Armour released a football brand with the slogan "Click-Clack".
Co., Ltd.
Under Armour, a sports equipment brand in the United States. Under Armour (NYSE code-named UA) is headquartered in Baltimore, Maryland, and the company mainly produces sports equipment. UA mainly produces tight underwear worn in sports team uniforms (such as under basketball uniforms and baseball uniforms) or shoulder pads (such as shoulder pads for American football or hockey), but in addition, UA also produces sweatshirts, ordinary Tee, long Sport pants and so on. Under Armour leads the trend of producing tight sports equipment that uses sweat-absorbing polyester yarn (moisture-wicking) as its material. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. In June 2006, Under Armour released a football brand with the slogan "Click-Clack".
Gucci, founded in Florence in 1921, is one of the world's boutique brands. It is famous for its unique creativity and innovation, as well as its exquisite Italian craftsmanship. Gucci is affiliated to Kering, a global high-end boutique group, and owns a series of well-known brands such as fashion, leather goods, jewelry and watches. With its brand image as "the symbol of identity and wealth", it has become a consumer darling in the upper class. It has always been favored by business people, and it is fashionable and elegant. Product Features The polished appearance creates a gucci nostalgic product, which interprets a unique handmade quality that enhances a new personal touch. This new washed backpack combines the innovative expertise of masters of artisans to give each product a unique look that comes to life. Make your favorite accessories a timeless and precious heirloom by customizing the golden acronym on your backpack. Paired letter G The trademark pattern with paired letters G and the eye-catching red and green appear in GUCCI products such as briefcases, handbags, wallets, etc., which is also the classic logo design of GUCCI earlier.
Kering Group
Gucci, founded in Florence in 1921, is one of the world's boutique brands. It is famous for its unique creativity and innovation, as well as its exquisite Italian craftsmanship. Gucci is affiliated to Kering, a global high-end boutique group, and owns a series of well-known brands such as fashion, leather goods, jewelry and watches. With its brand image as "the symbol of identity and wealth", it has become a consumer darling in the upper class. It has always been favored by business people, and it is fashionable and elegant. Product Features The polished appearance creates a gucci nostalgic product, which interprets a unique handmade quality that enhances a new personal touch. This new washed backpack combines the innovative expertise of masters of artisans to give each product a unique look that comes to life. Make your favorite accessories a timeless and precious heirloom by customizing the golden acronym on your backpack. Paired letter G The trademark pattern with paired letters G and the eye-catching red and green appear in GUCCI products such as briefcases, handbags, wallets, etc., which is also the classic logo design of GUCCI earlier.
Hugo Boss (Shanghai) Trading Co., Ltd.
Hugo Boss originated in Germany in 1923 and started with the production of work clothes, waterproof suits, raincoats and uniforms. Its design and image began to be very masculine, starting with men's clothing with a calm style, and it was not until 1972 that it officially entered the fashion industry. The style of HUGO BOSS is based on the traditional European image and has a strong German atmosphere. It never goes with the flow, its design is restrained and elegant, without pretentious details, and without extra accessories, but it pays attention to social recognition. HUGO BOSS has opened specialty stores in more than 100 countries and regions around the world. Its products have always been highly respected for their quality, taste and luxurious temperament. In addition to men's clothing, HUGO BOSS has also developed a women's clothing series. The brand's glasses, perfumes, watches, shoes and leather goods have also won the market recognition for its excellent quality.
Hugo Boss (Shanghai) Trading Co., Ltd.
Hugo Boss originated in Germany in 1923 and started with the production of work clothes, waterproof suits, raincoats and uniforms. Its design and image began to be very masculine, starting with men's clothing with a calm style, and it was not until 1972 that it officially entered the fashion industry. The style of HUGO BOSS is based on the traditional European image and has a strong German atmosphere. It never goes with the flow, its design is restrained and elegant, without pretentious details, and without extra accessories, but it pays attention to social recognition. HUGO BOSS has opened specialty stores in more than 100 countries and regions around the world. Its products have always been highly respected for their quality, taste and luxurious temperament. In addition to men's clothing, HUGO BOSS has also developed a women's clothing series. The brand's glasses, perfumes, watches, shoes and leather goods have also won the market recognition for its excellent quality.
VF Apparel (China) Co., Ltd.
Founded in 1966, The North Face® is an important member of the VF Group, a listed American company. It is headquartered in a LEED Platinum-Certified Energy-saving and Environmental Protection Industrial Park in California, USA. It is committed to every time for outdoor athletes. Severe adventures provide professional equipment. As the world's leading outdoor sports brand today, The North Face® helps the world explore and challenge the limits of human potential with products that have been tested and explored by athletes and adapted to various outdoor needs. At the same time, the brand has always been committed to protecting the outdoor environment and reducing the impact of human beings on the natural environment to a lower level through various sustainable development projects.
VF Apparel (China) Co., Ltd.
Founded in 1966, The North Face® is an important member of the VF Group, a listed American company. It is headquartered in a LEED Platinum-Certified Energy-saving and Environmental Protection Industrial Park in California, USA. It is committed to every time for outdoor athletes. Severe adventures provide professional equipment. As the world's leading outdoor sports brand today, The North Face® helps the world explore and challenge the limits of human potential with products that have been tested and explored by athletes and adapted to various outdoor needs. At the same time, the brand has always been committed to protecting the outdoor environment and reducing the impact of human beings on the natural environment to a lower level through various sustainable development projects.
Fast Retailing (China) Trading Co., Ltd.
UNIQLO is a powerful core brand under the FAST RETAILING Group. We insist on providing modern, simple, natural, high-quality and easy-to-match products to consumers around the world. The "versatile" concept advocated is also well known to the world. The full name of UNIQLO is UNIQUE CLOTHING WAREHOUSE. Its inherent meaning refers to providing the products that customers want at reasonable and credible prices by abandoning unnecessary decoration warehouse-type stores and adopting supermarket-type self-service shopping methods. UNIQLO brand Fast Retailing Company was established in 1963 and was a small clothing store selling suits. The company's current chairman and general manager, Tada Yanai graduated from Waseda University in his early years. He joined Fast Sales Company in August 1972 and became the company's chairman and general manager in September 1984. In 1982, Yanai, who was already a specialized director of the company, was in the United States when he was in the United States. Inspired by the warehousing-style sales methods on American university campuses, he proposed to try to sell clothing in a clothing store in a storage-style self-service shopping method, and introduced it. The hypermarket-style clothing sales method achieves low cost in store operations through a unique product planning, development and sales system. In June 1984, UNIQLO storage clothing store officially opened in Hiroshima, Japan. At that time, when the Japanese economy was in a recession, UNIQLO's business strategy was to provide fashionable casual clothing to all consumers at low prices. In order to gather popularity and attract customers, when the business was first opened, UNIQLO also provided a free breakfast to customers who came to shop: bread and milk. This trick really attracted a large number of customers. Every morning, there are always many people gather in front of UNIQLO's store, line up to get breakfast, and then go to the store to choose. In 1991, the company quickly began to launch chain business and proposed the development plan to establish 1,000 branches to realize the UNIQLO chainization. Stores such as Limited and GAP in the United States, which have their own characteristics, have become a model for UNIQLO expansion; in 1994, UNIQLO was in Hiroshima. It was listed on the stock exchange and then listed on the Tokyo Stock Exchange; in 1998, UNIQLO Harajuku store opened, and the wool sweater promotion was successful, and the era of "casual clothing is directly for consumers". The so-called "casual clothing is directly for consumers" is to correct business processes such as planning, production, circulation, and sales, and strive to establish a business model suitable for consumers. The key is to mass production according to consumers' needs. In this way, relying on its uniqueness. UNIQLO has developed its business philosophy and business model.
Fast Retailing (China) Trading Co., Ltd.
UNIQLO is a powerful core brand under the FAST RETAILING Group. We insist on providing modern, simple, natural, high-quality and easy-to-match products to consumers around the world. The "versatile" concept advocated is also well known to the world. The full name of UNIQLO is UNIQUE CLOTHING WAREHOUSE. Its inherent meaning refers to providing the products that customers want at reasonable and credible prices by abandoning unnecessary decoration warehouse-type stores and adopting supermarket-type self-service shopping methods. UNIQLO brand Fast Retailing Company was established in 1963 and was a small clothing store selling suits. The company's current chairman and general manager, Tada Yanai graduated from Waseda University in his early years. He joined Fast Sales Company in August 1972 and became the company's chairman and general manager in September 1984. In 1982, Yanai, who was already a specialized director of the company, was in the United States when he was in the United States. Inspired by the warehousing-style sales methods on American university campuses, he proposed to try to sell clothing in a clothing store in a storage-style self-service shopping method, and introduced it. The hypermarket-style clothing sales method achieves low cost in store operations through a unique product planning, development and sales system. In June 1984, UNIQLO storage clothing store officially opened in Hiroshima, Japan. At that time, when the Japanese economy was in a recession, UNIQLO's business strategy was to provide fashionable casual clothing to all consumers at low prices. In order to gather popularity and attract customers, when the business was first opened, UNIQLO also provided a free breakfast to customers who came to shop: bread and milk. This trick really attracted a large number of customers. Every morning, there are always many people gather in front of UNIQLO's store, line up to get breakfast, and then go to the store to choose. In 1991, the company quickly began to launch chain business and proposed the development plan to establish 1,000 branches to realize the UNIQLO chainization. Stores such as Limited and GAP in the United States, which have their own characteristics, have become a model for UNIQLO expansion; in 1994, UNIQLO was in Hiroshima. It was listed on the stock exchange and then listed on the Tokyo Stock Exchange; in 1998, UNIQLO Harajuku store opened, and the wool sweater promotion was successful, and the era of "casual clothing is directly for consumers". The so-called "casual clothing is directly for consumers" is to correct business processes such as planning, production, circulation, and sales, and strive to establish a business model suitable for consumers. The key is to mass production according to consumers' needs. In this way, relying on its uniqueness. UNIQLO has developed its business philosophy and business model.
adidas Sports (China) Co., Ltd.
adidas is a sports goods manufacturer. Named after its founder Adolf Adi Dassler, Adidas began producing footwear products in 1920 in Herzogenaurach , near Nuremberg. Registered on August 18, 1949 under the name adidas AG. Adidas' clothing and sneaker design usually shows 3 parallel strips, which can also be seen on its logo. The 3 strips are the characteristics of Adidas. In the world of sports goods, adidas has always represented a special status symbol, which some people call "the three lines of victory." Since its establishment in 1948, adidas has helped countless athletes achieve great achievements and achieved many great achievements. Therefore, adidas can also be said to be a model that brings together trust and respect to everyone. Adidas is the initiator of many technological breakthroughs, and has obtained more than 700 patents in total. Adidas's screw-in studs in particular are a very revolutionary concept, and people even think that it made great contributions to the German football team's World Cup in 1954. In addition, since the 1970 World Cup, Adidas has become the official FIFA ball sponsor and provides game balls for each subsequent World Cup. Adidas also sponsors many sports teams, such as some football teams, rugby teams and the NBA league. The national football teams designed by Adidas include China , Hong Kong, Nigeria , Argentina, France, Spain, Japan, etc. Adidas sponsors football league teams include Chelsea, Germany, Benfica, Bayern Munich, Schalke 04, Marseille, AC Milan, Liverpool, and our domestic Dalian Shide, Beijing Hyundai, etc. Today, adidas still adheres to the concept of Adi Dassler shoes, constantly exchanging experiences and needs with athletes and coaches. After a series of repeated tests and tests, it has developed various ergonomic products, which can not only help all kinds of athletes. Improve sports performance and better meet the needs of general market consumers for high-quality sports products. In recent years, adidas not only has new breakthroughs in design and function, but also the representative three-line design concept has set off another trend in the fashion trend, sweeping the young generation today to form a new fashion style, leading global sports products toward More diversified vision. Adidas sports goods have never lacked excellent high-tech products, because Adidas has always regarded "sports technology" as the original driving force and foundation of brand development, which is also an important reason why the Adidas brand resisted the war of war sports goods market. Just like the application of a3, T-MAC3, Y-3 and other technologies developed by the brand in recent years. At the same time, Adidas is accustomed to constantly updating product technology and improving product design capabilities. For example: In 2004, Adidas launched the a3 shoe model based on the concept of shock absorption, guidance and transmission, using the concept of "three-in-one energy management" of shock absorption, guidance and transmission, and once again revolutionized the "a3 ULTRA with wear resistance, temperature resistance and shock absorption. RIDE running shoes.” In the same year, the Adidas "ClimaCool" series of 360-degree breathable sports shoes were launched. Adidas new and old logo In 1972, adidas adopted the trademark "Three Leaf Crocodile". "Three-leaf clover" represents the Olympic spirit and is also the goal that athletes have always pursued - higher, faster and stronger. Many people think that the design of "Three Leaf Crocodile" represents a blooming flower. In fact, it originally represented a world map, connecting three continental plates together, which also symbolizes Adidas founder Adidas, in sports shoes. Three straps sewn on it. In 1996, adidas chose to begin the 100th anniversary of the birth of the Modern Olympics to commemorate and celebrate the great achievements made in the past and look forward to the future. "Three-leaf clover" will only appear on the classic series of products, and all other products are replaced by the new "Three-leaf" trademark, representing the brand's high-quality connotation and future prospects.
adidas Sports (China) Co., Ltd.
adidas is a sports goods manufacturer. Named after its founder Adolf Adi Dassler, Adidas began producing footwear products in 1920 in Herzogenaurach , near Nuremberg. Registered on August 18, 1949 under the name adidas AG. Adidas' clothing and sneaker design usually shows 3 parallel strips, which can also be seen on its logo. The 3 strips are the characteristics of Adidas. In the world of sports goods, adidas has always represented a special status symbol, which some people call "the three lines of victory." Since its establishment in 1948, adidas has helped countless athletes achieve great achievements and achieved many great achievements. Therefore, adidas can also be said to be a model that brings together trust and respect to everyone. Adidas is the initiator of many technological breakthroughs, and has obtained more than 700 patents in total. Adidas's screw-in studs in particular are a very revolutionary concept, and people even think that it made great contributions to the German football team's World Cup in 1954. In addition, since the 1970 World Cup, Adidas has become the official FIFA ball sponsor and provides game balls for each subsequent World Cup. Adidas also sponsors many sports teams, such as some football teams, rugby teams and the NBA league. The national football teams designed by Adidas include China , Hong Kong, Nigeria , Argentina, France, Spain, Japan, etc. Adidas sponsors football league teams include Chelsea, Germany, Benfica, Bayern Munich, Schalke 04, Marseille, AC Milan, Liverpool, and our domestic Dalian Shide, Beijing Hyundai, etc. Today, adidas still adheres to the concept of Adi Dassler shoes, constantly exchanging experiences and needs with athletes and coaches. After a series of repeated tests and tests, it has developed various ergonomic products, which can not only help all kinds of athletes. Improve sports performance and better meet the needs of general market consumers for high-quality sports products. In recent years, adidas not only has new breakthroughs in design and function, but also the representative three-line design concept has set off another trend in the fashion trend, sweeping the young generation today to form a new fashion style, leading global sports products toward More diversified vision. Adidas sports goods have never lacked excellent high-tech products, because Adidas has always regarded "sports technology" as the original driving force and foundation of brand development, which is also an important reason why the Adidas brand resisted the war of war sports goods market. Just like the application of a3, T-MAC3, Y-3 and other technologies developed by the brand in recent years. At the same time, Adidas is accustomed to constantly updating product technology and improving product design capabilities. For example: In 2004, Adidas launched the a3 shoe model based on the concept of shock absorption, guidance and transmission, using the concept of "three-in-one energy management" of shock absorption, guidance and transmission, and once again revolutionized the "a3 ULTRA with wear resistance, temperature resistance and shock absorption. RIDE running shoes.” In the same year, the Adidas "ClimaCool" series of 360-degree breathable sports shoes were launched. Adidas new and old logo In 1972, adidas adopted the trademark "Three Leaf Crocodile". "Three-leaf clover" represents the Olympic spirit and is also the goal that athletes have always pursued - higher, faster and stronger. Many people think that the design of "Three Leaf Crocodile" represents a blooming flower. In fact, it originally represented a world map, connecting three continental plates together, which also symbolizes Adidas founder Adidas, in sports shoes. Three straps sewn on it. In 1996, adidas chose to begin the 100th anniversary of the birth of the Modern Olympics to commemorate and celebrate the great achievements made in the past and look forward to the future. "Three-leaf clover" will only appear on the classic series of products, and all other products are replaced by the new "Three-leaf" trademark, representing the brand's high-quality connotation and future prospects.
Nike Commercial (China) Co., Ltd.
NIKE is headquartered in Portland, Oregon, USA. The company produces sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-renowned sports brand. It originally means the Greek goddess of victory in English and translated as Nike in Chinese. Nike is a sporting goods manufacturer. The Nike trademark pattern is a small hook, with a simple and powerful shape, as fast as lightning. At a glance, people think of the speed and explosive power generated after using Nike sports goods. In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with trend experts from all walks of life to launch joint limited editions. In the United States, up to 70 % of teenagers dream of having a pair of Nike shoes . "Sports" is Nike's language Nike has always regarded inspiring every athlete in the world and offering good products to it as a glorious task. Nike's language is the language of sports. Nike has invested a lot of manpower and material resources in the development and development of new products. Nike's first air cushion technology has brought a revolution to the sports world. Sports shoes made using this technology can protect athletes' bodies, especially their ankles and knees, prevent them from spraining during intense exercise, and reduce impact and wear on the knees. Sports shoes with air cushion technology became very popular once they were launched. In 2001, after developing the air cushion technology, Nike launched a new shock-proof technology called Shox. Sports shoes produced using this technology are also very popular, with sales rising steadily. In addition to sports shoes, Nike's clothing is also innovative. For example: High-performance textiles manufactured using FIT technology can effectively help athletes train and compete in any weather conditions. Other sports goods manufactured by Nike, such as watches, glasses, etc., are the crystallization of high technology. Just do it In 1988, Dan Wieden, founder of Wieden+Kennedy advertising company, created the loud slogan of " Just Do It " for Nike's new round of advertising. Sign Meaning The name NIKE is very auspicious in the eyes of Westerners, and is easy to read and remember, and can be very famous. The Nike trademark symbolizes the feathers of the Greek goddess of victory, representing speed, and also representing dynamic and gentleness. Nike's Nike trademark has a small hook with a simple and powerful shape, as fast as lightning. It reminds people of the speed and explosive power generated after using Nike sports goods. The sneakers named after "Nike" have square convex soles to enhance stability, and there are knife-shaped curved hooks on both sides of the shoe body, symbolizing the goddess' wings.
Nike Commercial (China) Co., Ltd.
NIKE is headquartered in Portland, Oregon, USA. The company produces sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-renowned sports brand. It originally means the Greek goddess of victory in English and translated as Nike in Chinese. Nike is a sporting goods manufacturer. The Nike trademark pattern is a small hook, with a simple and powerful shape, as fast as lightning. At a glance, people think of the speed and explosive power generated after using Nike sports goods. In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with trend experts from all walks of life to launch joint limited editions. In the United States, up to 70 % of teenagers dream of having a pair of Nike shoes . "Sports" is Nike's language Nike has always regarded inspiring every athlete in the world and offering good products to it as a glorious task. Nike's language is the language of sports. Nike has invested a lot of manpower and material resources in the development and development of new products. Nike's first air cushion technology has brought a revolution to the sports world. Sports shoes made using this technology can protect athletes' bodies, especially their ankles and knees, prevent them from spraining during intense exercise, and reduce impact and wear on the knees. Sports shoes with air cushion technology became very popular once they were launched. In 2001, after developing the air cushion technology, Nike launched a new shock-proof technology called Shox. Sports shoes produced using this technology are also very popular, with sales rising steadily. In addition to sports shoes, Nike's clothing is also innovative. For example: High-performance textiles manufactured using FIT technology can effectively help athletes train and compete in any weather conditions. Other sports goods manufactured by Nike, such as watches, glasses, etc., are the crystallization of high technology. Just do it In 1988, Dan Wieden, founder of Wieden+Kennedy advertising company, created the loud slogan of " Just Do It " for Nike's new round of advertising. Sign Meaning The name NIKE is very auspicious in the eyes of Westerners, and is easy to read and remember, and can be very famous. The Nike trademark symbolizes the feathers of the Greek goddess of victory, representing speed, and also representing dynamic and gentleness. Nike's Nike trademark has a small hook with a simple and powerful shape, as fast as lightning. It reminds people of the speed and explosive power generated after using Nike sports goods. The sneakers named after "Nike" have square convex soles to enhance stability, and there are knife-shaped curved hooks on both sides of the shoe body, symbolizing the goddess' wings.
In the late 1980s and early 1990s, a brand was born from Southern California's surfing world and swept the clothing world to redefine the look and ideology of casual clothing. The brand is Stüssy, which grew organically from the youth movement and inadvertently changed the clothing business. Shawn Stüssy is a surfer who once shaped his own planks for friends and locals in Laguna Beach, California. Stüssy began screening T-shirts and shorts and a form of promotion for sale with surfboards. His last name is written in graffiti style and becomes the company's icon. Stüssy accidentally got caught up in the apparel industry out of deep roots in surfing, and in just a few short years people chatted in the small, incoherent world of surfing and skateboarding in the late 1980s. Shawn set up small showrooms in New York and California and made his debut all the way, showing his designs to his esteemed shops. Stüssy 's development comes at a time when the times have transformed, and now constitutes contemporary popular culture. In the music world, punk music was brought to people in the late 1970s, and in the early 1980s, a new DIY genre called rap music. Punk breaks the barriers to creation and aesthetics, and anyone can have a band. Rap pushes social boundaries and explores the idea of remixing and sampling. These new ideas and new areas create new modern platforms for fashion and cultural expression. The design and overall aesthetic touches on a series of references to underground subcultures that resonate with Stüssy. This approach has attracted creative youth networks around the world who share a common interest in surfing culture, skating and music, and limited distribution drives international demand. With Stüssy's success, there is an opportunity to travel and spread the Stüssy atmosphere. The costumes are inspired by internationally similar musicians, skaters, DJs and artists. Trend leaders in New York, London, Tokyo and the rest of the world, long to inspire the movement by like-minded personal networks. This group of friends later became the "International Stüssy Tribe" with chapters in New York, Tokyo, London, Berlin and Los Angeles. The strong network of tribal members wears the brand in clubs and around the world, so Stüssy information spreads organically. The Stüssy brand was committed to producing relevant quality clothing at reasonable prices, but was only available in limited quantities in selected stores around the world, a new concept at the time.
Stüssy Inc.
In the late 1980s and early 1990s, a brand was born from Southern California's surfing world and swept the clothing world to redefine the look and ideology of casual clothing. The brand is Stüssy, which grew organically from the youth movement and inadvertently changed the clothing business. Shawn Stüssy is a surfer who once shaped his own planks for friends and locals in Laguna Beach, California. Stüssy began screening T-shirts and shorts and a form of promotion for sale with surfboards. His last name is written in graffiti style and becomes the company's icon. Stüssy accidentally got caught up in the apparel industry out of deep roots in surfing, and in just a few short years people chatted in the small, incoherent world of surfing and skateboarding in the late 1980s. Shawn set up small showrooms in New York and California and made his debut all the way, showing his designs to his esteemed shops. Stüssy 's development comes at a time when the times have transformed, and now constitutes contemporary popular culture. In the music world, punk music was brought to people in the late 1970s, and in the early 1980s, a new DIY genre called rap music. Punk breaks the barriers to creation and aesthetics, and anyone can have a band. Rap pushes social boundaries and explores the idea of remixing and sampling. These new ideas and new areas create new modern platforms for fashion and cultural expression. The design and overall aesthetic touches on a series of references to underground subcultures that resonate with Stüssy. This approach has attracted creative youth networks around the world who share a common interest in surfing culture, skating and music, and limited distribution drives international demand. With Stüssy's success, there is an opportunity to travel and spread the Stüssy atmosphere. The costumes are inspired by internationally similar musicians, skaters, DJs and artists. Trend leaders in New York, London, Tokyo and the rest of the world, long to inspire the movement by like-minded personal networks. This group of friends later became the "International Stüssy Tribe" with chapters in New York, Tokyo, London, Berlin and Los Angeles. The strong network of tribal members wears the brand in clubs and around the world, so Stüssy information spreads organically. The Stüssy brand was committed to producing relevant quality clothing at reasonable prices, but was only available in limited quantities in selected stores around the world, a new concept at the time.
Levi Strauss & Co. (Shanghai) Commercial Co., Ltd.
People often say that the most popular and often the easiest to date, but Lev's has created an immortal legend. Since the birth of the first pair of jeans in 1853 , the world has experienced 150 years of turmoil, and Leⅵs has interpreted the 150-year bull king myth. As jeans become a fashion logo around the world, with the evolution of denim culture, Levs maintains its original spirit and courage and is still recognized as a world-renowned denim brand. In 1853, LEVI STRAUSS founded LEVI STRAUSS&CO (LS&CO) in San Francisco, which was in the gold rush. In 1873, he and JACOB DAVIS in Reno City, Nevada successfully obtained the patent for the use of copper rivets on men's work pants. The first blue Colorful jeans were born. Since the double horse leather label in 1886 confirmed the durability of rivet clothing, LS&CO was founded in 1890. Among all the products, one of the button jeans called WAIS OVERALLS is divided into 501, which is the classic jeans Levs501 jeans. Over the past 150 years, Levs' continuous creativity has maintained the original traditional design of LEVI STRAUSS, and has created an international brand suitable for both young and old according to trends and people's needs. While providing customers with comprehensive service, they also bring their jeans to the world. Because of its strong tolerance, jeans play an elusive role in the fashion industry: on the one hand, they are always popular classics, and have never faded for 150 years, but on the other hand, they are praised by consumers of all countries and ages, becoming the essence of civilian fashion. , always appearing with an unruly expression, becoming a representative of anti-popularity. Different brands of jeans have their own expressions, and the classics in the lock are still the Leⅵs brand that just celebrated its 150th anniversary. I don’t know if LEV STRAUSS dreamed that such sturdy pants would walk into everyone’s wardrobe. Now, Levi’s has become synonymous with American jeans. Les has many jeans series, and 501 is the legend of the legend.
Levi Strauss & Co. (Shanghai) Commercial Co., Ltd.
People often say that the most popular and often the easiest to date, but Lev's has created an immortal legend. Since the birth of the first pair of jeans in 1853 , the world has experienced 150 years of turmoil, and Leⅵs has interpreted the 150-year bull king myth. As jeans become a fashion logo around the world, with the evolution of denim culture, Levs maintains its original spirit and courage and is still recognized as a world-renowned denim brand. In 1853, LEVI STRAUSS founded LEVI STRAUSS&CO (LS&CO) in San Francisco, which was in the gold rush. In 1873, he and JACOB DAVIS in Reno City, Nevada successfully obtained the patent for the use of copper rivets on men's work pants. The first blue Colorful jeans were born. Since the double horse leather label in 1886 confirmed the durability of rivet clothing, LS&CO was founded in 1890. Among all the products, one of the button jeans called WAIS OVERALLS is divided into 501, which is the classic jeans Levs501 jeans. Over the past 150 years, Levs' continuous creativity has maintained the original traditional design of LEVI STRAUSS, and has created an international brand suitable for both young and old according to trends and people's needs. While providing customers with comprehensive service, they also bring their jeans to the world. Because of its strong tolerance, jeans play an elusive role in the fashion industry: on the one hand, they are always popular classics, and have never faded for 150 years, but on the other hand, they are praised by consumers of all countries and ages, becoming the essence of civilian fashion. , always appearing with an unruly expression, becoming a representative of anti-popularity. Different brands of jeans have their own expressions, and the classics in the lock are still the Leⅵs brand that just celebrated its 150th anniversary. I don’t know if LEV STRAUSS dreamed that such sturdy pants would walk into everyone’s wardrobe. Now, Levi’s has become synonymous with American jeans. Les has many jeans series, and 501 is the legend of the legend.
