The "Bennielu" brand was used in 1981. The "Bennielu" brand itself is an Italian brand. It started operating in Hong Kong in the 1980s and later entered the mainland for sale. "Bennie Road" is dominated by men's, women's and neutral casual clothes. The product strengths are basic casual clothes and knitted clothing materials, such as T-shirts. "Bennie Road" is good at combining popular elements of the season and showing its fashion and generosity.

"Bennie Road" products are especially suitable for customers who are more subtle, pay attention to quality and keep up with trends. The lifestyle we want to shape is comfortable, natural, generous and light. "Bennie Road" is both deeply involved in the public trend, and is also comfortable and generous and natural. Provide the public with basic outfits for daily life.

The "Bennie Road" brand has been around for 30 years since 1981, and can be regarded as a "long-standing" brand. It is said that during this period, "Bennie Road" also invited superstars such as Chow Yun-fat and Maggie Cheung as image spokespersons, and the brand was very popular in Hong Kong. Later, he entered the mainland for sales, but due to various reasons, the operation was not very ideal.

In 1996, Hong Kong Deyongjia Group Co., Ltd. acquired the "Benni Road" trademark and founded "Guangzhou Youyi Benni Road Clothing Co., Ltd.", re-branded the Benni Road trademark, which gave the Benni Road brand a new life. Bennilu Clothing Company has launched more than a dozen brands, including six of the more famous brands, including: Bennilu, Life Geometry (S&K), Interactive Zone (IPZONE), BAMBINI, Baleno Attitude, and Clothes Ebase and Y'PAYMORE, overall, Bennylu has not stopped launching new brands in the domestic market, and there may be more new brands to be launched.

Subsidiary brands

1. "Balenno": comfortable, natural, and great value for money public clothing

"Bennie Road" has been operating and developed for more than nine years since its operation and development. It has now entered a mature stage, with steadily increasing performance, and adopting a two-pronged strategy of self-operated stores and franchisees. The development concept that the "Bennie Road" brand has always adhered to is: great value for money and popularization. In terms of product portfolio, "Bennie Road" is dominated by men's, women's and neutral casual clothes, and its product strengths are basic casual clothes and knitted clothing materials, such as T-shirts. "Bennie Road" is good at collecting popular elements of the season, such as infiltrating fashionable ingredients into the color matching of clothing and various linings. "Benelu" products are especially suitable for customers who are more subtle, pay attention to quality and keep up with trends. The target age group of the "Benelu" brand is locked at people aged 18-40. The lifestyle we want to shape is comfortable, natural, generous and light. It is both deeply involved in the public trend and is also comfortable and generous and natural to wear. Provide the public with basic outfits for daily life. We also invited superstar Andy Lau as the brand spokesperson and quickly opened self-operated stores and franchised stores, which quickly spread the brand popularity of "Bennie Road" to the Chinese and Southeast Asian markets.

2. "Life Geometry" (S&K): Mainly targets the fashion and "cool" people

In 1997, it was an important year for both mainland China and Hong Kong. So Benny Road Co., Ltd. decided to establish a fashion brand that could break out of Hong Kong and move to the world, and "Life Geometry" was born. "Life Geometry" targets customers as young people around who pursue fashion and love unruly life attitudes, and the customer age group is between 16 and 28 years old. In 2002, "Life Geometry" also invited the most popular Taiwanese pop music group F4 at that time as the image spokesperson, which further consolidated the brand status of "Life Geometry".

3. "Interactive Zone" (IPZONE): It brings street culture to consumers

In 2000, street culture was prevalent, and the "Interactive Zone" brand was born in Asia, with its products mainly focusing on young people's casual clothing series. The sales points in the "Interactive Zone" are spread all over the country, including Hong Kong, Taiwan and Macau. The products of the "Interactive Zone" are designed for young customers with personality and tentacles. The "Interactive Zone" contains the street culture of the United States and Japan, such as the "skateboarding youth" on the street and the rock enthusiasts are the "Interactive Zone" typical image. The "interactive zone" locks the age group of customers between 15 and 25 years old. "Interactive Zone" hopes that the target customers have a unique personality and love fashion life.

4. "Bambini": The most eternal

The brand was born on June 26, 1997. Bambini, the English word of "Innocent Legend", is an Italian word that means "child"; the Chinese name of Bambini is "Innocent Legend" - a young man wearing "Innocent Legend", no matter how "evil" he dresses, he still remains "Innocence". With the assistance of a group of professional designers, "The Legend of Innocence" has shaped its own cultural characteristics. "Innocence Legend" is a brand belonging to young people. The age group of customers is between 15 and 22 years old. They are young people who know how to pursue fashion and have the courage to highlight themselves. They will never be cliché.

5. "Ebase": Because leisure shows the true colors

"Clothing is the true color" was born in Hong Kong in March 2000. The products of "Clothing's Original Color" are mainly women's clothing and accessories (bracelets, necklaces, sandals, etc.). Customers who are "real-colored in clothing" are between 15 and 35 years old. The clothing of "the true color of clothing" is suitable for wearing whether it is to go to work, go shopping, or date. People who wear "home" know how to enjoy instant happiness and are good at catching up with trends. They pursue convenience, seek cheap prices, good quality and shopping fun.

6. "Baleno Attitude": not only fashionable but also elegant

This can be regarded as a high-end brand of Bennilu. When you enter the Shuihong store, you will first see a huge image of Faye Wong that is impacting your vision. "Shuihong" is a brand that specializes in pure women's clothing. It started operating in Taiwan in the autumn and winter of 1999. "Shuihong" targets customers mainly fashionable white-collar women, aged between 20 and 28. This group of customers not only know how to dress up, but also enjoy the fun of dressing up. They also have a certain financial ability. "Shuihong"'s products are quite diversified. With the powerful publicity offensive of "Shuihong", "Shuihong"'s business is also booming.