Giordano International Limited
GIORDANO brand was founded in Hong Kong in 1983 and opened a clothing retail chain. During this period, GIORDANO adopted the "value for money" policy of small profits and quick turnover and was committed to improving the quality of customer service. Based on these two long-term policies and through the efforts of all employees, GIORDANO Company There are more and more specialty stores, the sales network is expanding, and the sales volume is rising. GIORDANO was the highest sales clothing retailer in Asia at that time. By 1991, it was listed on the Hong Kong Stock Exchange and raised funds to make the business. Further rapid expansion. Since 1992, GIORDANO has begun to enter China to develop the mainland market, establishing branches in Guangzhou, Shanghai, Beijing and other places, creating a precedent for domestic clothing chain "specialty stores". Now, in addition to setting up local areas such as Shenzhen, Guangzhou, and Dongguan. It has direct management stores Dongguan also has franchised stores in more than a dozen provinces in China, with very ideal sales results. The number of stores owned by franchisees that cooperate with GIORDANO is constantly increasing. In addition to being recognized by consumers, it has also achieved both fame and fortune. As a result, gradually, mainland China replaced Hong Kong as the main market for GIORDANO. As of now, there are 2,600 stores worldwide. Businesses are spread across major and medium-sized cities in mainland China, including Hong Kong, Taiwan, Macau, Singapore, Malaysia, Thailand, Philippines, Brunei, Vietnam, Indonesia, Myanmar, Aruba, India, Australia, Japan, South Korea, the United States and the United States in North America In the Middle East, Dubai, Oman, Kuwait, Saudi Arabia, and Kadar, other countries, regions and cities, including self-operated stores, franchise stores, joint stores and department stores.
Giordano International Limited
GIORDANO brand was founded in Hong Kong in 1983 and opened a clothing retail chain. During this period, GIORDANO adopted the "value for money" policy of small profits and quick turnover and was committed to improving the quality of customer service. Based on these two long-term policies and through the efforts of all employees, GIORDANO Company There are more and more specialty stores, the sales network is expanding, and the sales volume is rising. GIORDANO was the highest sales clothing retailer in Asia at that time. By 1991, it was listed on the Hong Kong Stock Exchange and raised funds to make the business. Further rapid expansion. Since 1992, GIORDANO has begun to enter China to develop the mainland market, establishing branches in Guangzhou, Shanghai, Beijing and other places, creating a precedent for domestic clothing chain "specialty stores". Now, in addition to setting up local areas such as Shenzhen, Guangzhou, and Dongguan. It has direct management stores Dongguan also has franchised stores in more than a dozen provinces in China, with very ideal sales results. The number of stores owned by franchisees that cooperate with GIORDANO is constantly increasing. In addition to being recognized by consumers, it has also achieved both fame and fortune. As a result, gradually, mainland China replaced Hong Kong as the main market for GIORDANO. As of now, there are 2,600 stores worldwide. Businesses are spread across major and medium-sized cities in mainland China, including Hong Kong, Taiwan, Macau, Singapore, Malaysia, Thailand, Philippines, Brunei, Vietnam, Indonesia, Myanmar, Aruba, India, Australia, Japan, South Korea, the United States and the United States in North America In the Middle East, Dubai, Oman, Kuwait, Saudi Arabia, and Kadar, other countries, regions and cities, including self-operated stores, franchise stores, joint stores and department stores.
Mark Fairwhale (Shanghai) Commercial Co., Ltd.
Brand introduction Mark Fairwhale is a trendy brand of diverse artistic creation. The brand adheres to the "art" DNA element and has been drawing inspiration from multiple art fields since 2002, including performing arts (music, dance), plastic arts (painting, sculpture, architecture), language arts (literature) and comprehensive arts (drama, movies, etc., through patterns, patterns, colors, crafts and other clothing design techniques. Brand positioning Core brand values: Each piece is a limited edition Target customer group: Age-grade & gender-free Audience psychological age: 24-26 years old Brand Product Series National Trend Art Series: Use Chinese culture/Chinese spirit/Chinese attitude to convey the positive power of the brand through clothing, Chinese elements integrate seasonal international trend styles and silhouettes to shape the national style HIGH-STREET. International Art Series: Carrying the original, artistic and trendy DNA of Mark Waffe brand, the brand focuses on craftsmanship, patterns, and color genes, and integrates art and fashion through the use of flowers, insects, birds and beast elements. Simple Art Series: Use different artistic styles and artistic elements such as simplicity, abstraction or linearity.
Mark Fairwhale (Shanghai) Commercial Co., Ltd.
Brand introduction Mark Fairwhale is a trendy brand of diverse artistic creation. The brand adheres to the "art" DNA element and has been drawing inspiration from multiple art fields since 2002, including performing arts (music, dance), plastic arts (painting, sculpture, architecture), language arts (literature) and comprehensive arts (drama, movies, etc., through patterns, patterns, colors, crafts and other clothing design techniques. Brand positioning Core brand values: Each piece is a limited edition Target customer group: Age-grade & gender-free Audience psychological age: 24-26 years old Brand Product Series National Trend Art Series: Use Chinese culture/Chinese spirit/Chinese attitude to convey the positive power of the brand through clothing, Chinese elements integrate seasonal international trend styles and silhouettes to shape the national style HIGH-STREET. International Art Series: Carrying the original, artistic and trendy DNA of Mark Waffe brand, the brand focuses on craftsmanship, patterns, and color genes, and integrates art and fashion through the use of flowers, insects, birds and beast elements. Simple Art Series: Use different artistic styles and artistic elements such as simplicity, abstraction or linearity.
Jinbao (Shanghai) Trading Co., Ltd.
STAYREAL uses T-shirts as the creative stage, integrating the street-based Punk rock styles, transcend childlike fun, innocence, rock, anti-war, and realistic techniques, and continues to launch creative and quality NetEase’s T-shirt work Make Life Stereo! STAYREAL's creative design has been repeatedly paid attention to: international companies such as MSN, Mercedes-Benz~Nokia, 7-11 Open young players, PepsiCo and other companies have launched cooperative T-shirts. In 2008, Sanrio, invited by Japan to launch a joint product for the 35th anniversary of Hello Kitty, and conceived the idea of combining mechanical Hello Kitty, so that the cute and cute leader can transform into mechanical Katty. The combination of cuteness and strength injects new creativity into Hello Kitty's 35th anniversary, opening up another new era of Hello Kitt y. On December 6, 2008, STAYREAL opened a STAYREAL direct flagship store in the East District of the trend indicators. Since 2009, it has successively been in major cities across Taiwan such as Taipei Ximen Business District, Taichung No. 1 Middle School Business District, and Kaohsiung Jujiang Business District. A separate-family direct-operated store has been established to complete the expansion of the North, Central and South connections across Taiwan. In early 2010, STAYREAL will begin to expand its tentacles overseas and set up bases in Shanghai and Hong Kong. In July 2011, STAYREAL officially established a direct store in Tokyo, the birthplace of street trends. Become a trendy Chinese brand that first landed in Japan. This year, STAYREAL will not only actively expand overseas and mainland markets, but will also deepen its clothing and creation, so that more people can experience the creation and charm of STAYREAL more directly!
Jinbao (Shanghai) Trading Co., Ltd.
STAYREAL uses T-shirts as the creative stage, integrating the street-based Punk rock styles, transcend childlike fun, innocence, rock, anti-war, and realistic techniques, and continues to launch creative and quality NetEase’s T-shirt work Make Life Stereo! STAYREAL's creative design has been repeatedly paid attention to: international companies such as MSN, Mercedes-Benz~Nokia, 7-11 Open young players, PepsiCo and other companies have launched cooperative T-shirts. In 2008, Sanrio, invited by Japan to launch a joint product for the 35th anniversary of Hello Kitty, and conceived the idea of combining mechanical Hello Kitty, so that the cute and cute leader can transform into mechanical Katty. The combination of cuteness and strength injects new creativity into Hello Kitty's 35th anniversary, opening up another new era of Hello Kitt y. On December 6, 2008, STAYREAL opened a STAYREAL direct flagship store in the East District of the trend indicators. Since 2009, it has successively been in major cities across Taiwan such as Taipei Ximen Business District, Taichung No. 1 Middle School Business District, and Kaohsiung Jujiang Business District. A separate-family direct-operated store has been established to complete the expansion of the North, Central and South connections across Taiwan. In early 2010, STAYREAL will begin to expand its tentacles overseas and set up bases in Shanghai and Hong Kong. In July 2011, STAYREAL officially established a direct store in Tokyo, the birthplace of street trends. Become a trendy Chinese brand that first landed in Japan. This year, STAYREAL will not only actively expand overseas and mainland markets, but will also deepen its clothing and creation, so that more people can experience the creation and charm of STAYREAL more directly!
Dingsailong (Shanghai) Commercial Co., Ltd.
DIESEL is a company dedicated to internationalization and innovative lifestyles, producing a wide range of products including jeans, clothing and accessories. Since its founding in 1978, DIESEL has experienced extraordinary growth, from a pioneer in denim clothing to a world of high-end casual wear, and evolved into a true choice for the established luxury market. Despite DIESEL's continuous development, its philosophy has remained unchanged since its inception: Renzo Rosso envisions a brand that represents passion, personality and self-expression. Product ranges include: DIESEL, DIESEL BLACK GOLD (a contemporary line designed by Andreas Melbostad) and DIESEL KID. DIESEL is not only clothing and denim: it is a lifestyle, through licensing cooperation with leading companies (under the creative leadership of Andrea Rosso), developing watches and jewelry (with Fossil), glasses (with Marcolin), spices ( Working with L'Oréal), helmet (working with AGV), headphones (working with Monster), bicycles (working with Pinarello), strollers (working with Bugaboo) and a complete furniture collection (working with Foscarini, Moroso, Zucchi, Seletti, Scavolini Cooperation)
Dingsailong (Shanghai) Commercial Co., Ltd.
DIESEL is a company dedicated to internationalization and innovative lifestyles, producing a wide range of products including jeans, clothing and accessories. Since its founding in 1978, DIESEL has experienced extraordinary growth, from a pioneer in denim clothing to a world of high-end casual wear, and evolved into a true choice for the established luxury market. Despite DIESEL's continuous development, its philosophy has remained unchanged since its inception: Renzo Rosso envisions a brand that represents passion, personality and self-expression. Product ranges include: DIESEL, DIESEL BLACK GOLD (a contemporary line designed by Andreas Melbostad) and DIESEL KID. DIESEL is not only clothing and denim: it is a lifestyle, through licensing cooperation with leading companies (under the creative leadership of Andrea Rosso), developing watches and jewelry (with Fossil), glasses (with Marcolin), spices ( Working with L'Oréal), helmet (working with AGV), headphones (working with Monster), bicycles (working with Pinarello), strollers (working with Bugaboo) and a complete furniture collection (working with Foscarini, Moroso, Zucchi, Seletti, Scavolini Cooperation)
La Chapelle Fashion Corporation Limited
Shanghai La Chapelle Clothing Co., Ltd., founded in 1998, will design a fashion brand that penetrates humanistic culture. It has a romantic, fashionable and elegant French national beauty brand, engaged in clothing design and research and development, outsourcing production, brand promotion and Direct sales. After a decade of development, La Chapelle has gained high recognition from the market to design and sell popular clothing suitable for urban women. She advocates external expression of spirituality, fashion, romance, pursuit of connotation, and explores real beauty. LaChapelle currently has unique brand style positioning in the market. After ten years of development, LaChapelle has gained high recognition from the market to design and sell popular clothing suitable for urban women. She advocates external expression of spirituality, fashion, romance, pursuit of connotation, and explores real beauty. Brand style: exquisite and elegant, charming and wisdom Brand Vision: La Chapelle integrates romantic and classic popular brand clothing into every woman's life Shanghai La Chapelle Clothing Co., Ltd. was established in 2001. It is a multi-brand private brand clothing chain retail enterprise. It is mainly engaged in clothing design and research and development, outsourcing production, brand promotion and direct sales. Its main business is its own. The chain retail operation of branded clothing is focused on young ladies' clothing, focusing on the mid-range and popular young ladies' clothing market. Its products include T-shirts, coats, shirts, skirts, sweaters, pants, windbreakers, accessories, etc. Since its establishment, the company has adhered to the consistent high-quality standards, clear product positioning, considerate experiential services, and fashionable brand style. Through supply chain management and marketing network construction, product design and research and development, brand building and promotion, it has been produced. The business model that combines outsourcing and direct sales is committed to creating more and better products to win the trust and love of customers.
La Chapelle Fashion Corporation Limited
Shanghai La Chapelle Clothing Co., Ltd., founded in 1998, will design a fashion brand that penetrates humanistic culture. It has a romantic, fashionable and elegant French national beauty brand, engaged in clothing design and research and development, outsourcing production, brand promotion and Direct sales. After a decade of development, La Chapelle has gained high recognition from the market to design and sell popular clothing suitable for urban women. She advocates external expression of spirituality, fashion, romance, pursuit of connotation, and explores real beauty. LaChapelle currently has unique brand style positioning in the market. After ten years of development, LaChapelle has gained high recognition from the market to design and sell popular clothing suitable for urban women. She advocates external expression of spirituality, fashion, romance, pursuit of connotation, and explores real beauty. Brand style: exquisite and elegant, charming and wisdom Brand Vision: La Chapelle integrates romantic and classic popular brand clothing into every woman's life Shanghai La Chapelle Clothing Co., Ltd. was established in 2001. It is a multi-brand private brand clothing chain retail enterprise. It is mainly engaged in clothing design and research and development, outsourcing production, brand promotion and direct sales. Its main business is its own. The chain retail operation of branded clothing is focused on young ladies' clothing, focusing on the mid-range and popular young ladies' clothing market. Its products include T-shirts, coats, shirts, skirts, sweaters, pants, windbreakers, accessories, etc. Since its establishment, the company has adhered to the consistent high-quality standards, clear product positioning, considerate experiential services, and fashionable brand style. Through supply chain management and marketing network construction, product design and research and development, brand building and promotion, it has been produced. The business model that combines outsourcing and direct sales is committed to creating more and better products to win the trust and love of customers.
Jiangsu Qianrengang Industrial Co., Ltd.
The predecessor of Qianrengang Group Company was founded in 1992. It was a small workshop factory with only a few dozen people at the beginning. After 17 years of accumulation and precipitation, the company has established the "Qianrengang" trademark, a down clothing brand that is well-known in China's clothing industry. Jiangsu Qianrengang Industrial Co., Ltd. is a professional down clothing manufacturer integrating R&D, design, production, sales, and self-operated import and export trade. Its business scope: clothing, down clothing, specializing in the production and operation of the "Qianrengang" brand Down clothing. The company is located in Changshu City, Jiangsu Province, a famous down clothing production base in China. The company covers an area of 90,000m2 and has a construction area of 46,000m2. It has 1,000 employees. It is equipped with a clothing CAD/CAM system with an internationally advanced level and has an internationally advanced level. There are 582 sets of computer flat sewing machines and supporting equipment, with an annual design and production capacity of 1 million pieces (sets). The company sincerely welcomes guests from home and abroad to come and guide and seek common development.
Jiangsu Qianrengang Industrial Co., Ltd.
The predecessor of Qianrengang Group Company was founded in 1992. It was a small workshop factory with only a few dozen people at the beginning. After 17 years of accumulation and precipitation, the company has established the "Qianrengang" trademark, a down clothing brand that is well-known in China's clothing industry. Jiangsu Qianrengang Industrial Co., Ltd. is a professional down clothing manufacturer integrating R&D, design, production, sales, and self-operated import and export trade. Its business scope: clothing, down clothing, specializing in the production and operation of the "Qianrengang" brand Down clothing. The company is located in Changshu City, Jiangsu Province, a famous down clothing production base in China. The company covers an area of 90,000m2 and has a construction area of 46,000m2. It has 1,000 employees. It is equipped with a clothing CAD/CAM system with an internationally advanced level and has an internationally advanced level. There are 582 sets of computer flat sewing machines and supporting equipment, with an annual design and production capacity of 1 million pieces (sets). The company sincerely welcomes guests from home and abroad to come and guide and seek common development.
Guangzhou Shancen Garments Co., Ltd.
A well-known casual men's clothing brand under Heki International Group, starting from the British trend, has carefully created a slim fit style exclusive to Asian men. Founded in August 2010, TRENDIANO is a brand that starts with the British trend, integrating European and American popular culture and international trend concepts. Through creative design and eclectic style, TRENDIANO has become a popular brand among trendsetters and international elites. Confident, free and easy, and exudes fashionable temperament and personal charm in every move, enjoying life happily and relaxedly. TRENDIANO is affiliated to Heki International Group. The company was established in 1999 and has obtained good reputation in the international market. In 2012, it obtained a stake in L Capital Asia, a subsidiary of LVMH, to become a strategic partner, bringing international vision and unlimited potential to future development.
Guangzhou Shancen Garments Co., Ltd.
A well-known casual men's clothing brand under Heki International Group, starting from the British trend, has carefully created a slim fit style exclusive to Asian men. Founded in August 2010, TRENDIANO is a brand that starts with the British trend, integrating European and American popular culture and international trend concepts. Through creative design and eclectic style, TRENDIANO has become a popular brand among trendsetters and international elites. Confident, free and easy, and exudes fashionable temperament and personal charm in every move, enjoying life happily and relaxedly. TRENDIANO is affiliated to Heki International Group. The company was established in 1999 and has obtained good reputation in the international market. In 2012, it obtained a stake in L Capital Asia, a subsidiary of LVMH, to become a strategic partner, bringing international vision and unlimited potential to future development.
commerce (Shanghai) Co., Ltd.
Jiexu E-Commerce (Shanghai) Co., Ltd., a subsidiary of Sijie Global Holdings Co., Ltd., Esprit, started in the United States in 1964, an international young lifestyle brand. Founded in 1968, Esprit is an international fashion brand that represents style and fashion. Founded in San Francisco by founders Susie and Doug Tompkins, Esprit creates creative and responsible brand value that blends into the attitude of California’s Sunshine Life. Relaxed style, authentic and easy-going life are the value of Esprit's brand business philosophy. These positive values are revealed at all levels, from laid-back tailoring to durable quality, adoption of natural materials and responsible production. Esprit’s ambition is to become a high-quality casual and fashionable brand for the best value for money: capture market trends and novel colors, high-quality materials and tailoring, and express a freehand, relaxed and comfortable Esprit style. For every product, Sijie focuses on the selection of materials, tailoring and perfect quality. The group’s “esprit de corps spirit” reflects the embracing of real life and gathering with a positive and caring attitude, just as the brand promises: “We make you feel comfortable in beauty.” Esprit's clothing is available in more than 40 countries around the world, including nearly 900 directly managed retail stores, and more than 7,800 wholesale sales points including specialty stores and department stores, all of which adhere to the quality of the Group. Standard and brand essence, selling Esprit women's, men's and children's clothing series. The Group promotes its products to the market under two brands, namely the Esprit and the edc brands. Sijie Global was listed on the Hong Kong Stock Exchange in 1993 and is headquartered in Germany and Hong Kong.
commerce (Shanghai) Co., Ltd.
Jiexu E-Commerce (Shanghai) Co., Ltd., a subsidiary of Sijie Global Holdings Co., Ltd., Esprit, started in the United States in 1964, an international young lifestyle brand. Founded in 1968, Esprit is an international fashion brand that represents style and fashion. Founded in San Francisco by founders Susie and Doug Tompkins, Esprit creates creative and responsible brand value that blends into the attitude of California’s Sunshine Life. Relaxed style, authentic and easy-going life are the value of Esprit's brand business philosophy. These positive values are revealed at all levels, from laid-back tailoring to durable quality, adoption of natural materials and responsible production. Esprit’s ambition is to become a high-quality casual and fashionable brand for the best value for money: capture market trends and novel colors, high-quality materials and tailoring, and express a freehand, relaxed and comfortable Esprit style. For every product, Sijie focuses on the selection of materials, tailoring and perfect quality. The group’s “esprit de corps spirit” reflects the embracing of real life and gathering with a positive and caring attitude, just as the brand promises: “We make you feel comfortable in beauty.” Esprit's clothing is available in more than 40 countries around the world, including nearly 900 directly managed retail stores, and more than 7,800 wholesale sales points including specialty stores and department stores, all of which adhere to the quality of the Group. Standard and brand essence, selling Esprit women's, men's and children's clothing series. The Group promotes its products to the market under two brands, namely the Esprit and the edc brands. Sijie Global was listed on the Hong Kong Stock Exchange in 1993 and is headquartered in Germany and Hong Kong.
Guangzhou Youyi Baleno Garments Co., Ltd.
The "Bennielu" brand was used in 1981. The "Bennielu" brand itself is an Italian brand. It started operating in Hong Kong in the 1980s and later entered the mainland for sale. "Bennie Road" is dominated by men's, women's and neutral casual clothes. The product strengths are basic casual clothes and knitted clothing materials, such as T-shirts. "Bennie Road" is good at combining popular elements of the season and showing its fashion and generosity. "Bennie Road" products are especially suitable for customers who are more subtle, pay attention to quality and keep up with trends. The lifestyle we want to shape is comfortable, natural, generous and light. "Bennie Road" is both deeply involved in the public trend, and is also comfortable and generous and natural. Provide the public with basic outfits for daily life. The "Bennie Road" brand has been around for 30 years since 1981, and can be regarded as a "long-standing" brand. It is said that during this period, "Bennie Road" also invited superstars such as Chow Yun-fat and Maggie Cheung as image spokespersons, and the brand was very popular in Hong Kong. Later, he entered the mainland for sales, but due to various reasons, the operation was not very ideal. In 1996, Hong Kong Deyongjia Group Co., Ltd. acquired the "Benni Road" trademark and founded "Guangzhou Youyi Benni Road Clothing Co., Ltd.", re-branded the Benni Road trademark, which gave the Benni Road brand a new life. Bennilu Clothing Company has launched more than a dozen brands, including six of the more famous brands, including: Bennilu, Life Geometry (S&K), Interactive Zone (IPZONE), BAMBINI, Baleno Attitude, and Clothes Ebase and Y'PAYMORE, overall, Bennylu has not stopped launching new brands in the domestic market, and there may be more new brands to be launched. Subsidiary brands 1. "Balenno": comfortable, natural, and great value for money public clothing "Bennie Road" has been operating and developed for more than nine years since its operation and development. It has now entered a mature stage, with steadily increasing performance, and adopting a two-pronged strategy of self-operated stores and franchisees. The development concept that the "Bennie Road" brand has always adhered to is: great value for money and popularization. In terms of product portfolio, "Bennie Road" is dominated by men's, women's and neutral casual clothes, and its product strengths are basic casual clothes and knitted clothing materials, such as T-shirts. "Bennie Road" is good at collecting popular elements of the season, such as infiltrating fashionable ingredients into the color matching of clothing and various linings. "Benelu" products are especially suitable for customers who are more subtle, pay attention to quality and keep up with trends. The target age group of the "Benelu" brand is locked at people aged 18-40. The lifestyle we want to shape is comfortable, natural, generous and light. It is both deeply involved in the public trend and is also comfortable and generous and natural to wear. Provide the public with basic outfits for daily life. We also invited superstar Andy Lau as the brand spokesperson and quickly opened self-operated stores and franchised stores, which quickly spread the brand popularity of "Bennie Road" to the Chinese and Southeast Asian markets. 2. "Life Geometry" (S&K): Mainly targets the fashion and "cool" people In 1997, it was an important year for both mainland China and Hong Kong. So Benny Road Co., Ltd. decided to establish a fashion brand that could break out of Hong Kong and move to the world, and "Life Geometry" was born. "Life Geometry" targets customers as young people around who pursue fashion and love unruly life attitudes, and the customer age group is between 16 and 28 years old. In 2002, "Life Geometry" also invited the most popular Taiwanese pop music group F4 at that time as the image spokesperson, which further consolidated the brand status of "Life Geometry". 3. "Interactive Zone" (IPZONE): It brings street culture to consumers In 2000, street culture was prevalent, and the "Interactive Zone" brand was born in Asia, with its products mainly focusing on young people's casual clothing series. The sales points in the "Interactive Zone" are spread all over the country, including Hong Kong, Taiwan and Macau. The products of the "Interactive Zone" are designed for young customers with personality and tentacles. The "Interactive Zone" contains the street culture of the United States and Japan, such as the "skateboarding youth" on the street and the rock enthusiasts are the "Interactive Zone" typical image. The "interactive zone" locks the age group of customers between 15 and 25 years old. "Interactive Zone" hopes that the target customers have a unique personality and love fashion life. 4. "Bambini": The most eternal The brand was born on June 26, 1997. Bambini, the English word of "Innocent Legend", is an Italian word that means "child"; the Chinese name of Bambini is "Innocent Legend" - a young man wearing "Innocent Legend", no matter how "evil" he dresses, he still remains "Innocence". With the assistance of a group of professional designers, "The Legend of Innocence" has shaped its own cultural characteristics. "Innocence Legend" is a brand belonging to young people. The age group of customers is between 15 and 22 years old. They are young people who know how to pursue fashion and have the courage to highlight themselves. They will never be cliché. 5. "Ebase": Because leisure shows the true colors "Clothing is the true color" was born in Hong Kong in March 2000. The products of "Clothing's Original Color" are mainly women's clothing and accessories (bracelets, necklaces, sandals, etc.). Customers who are "real-colored in clothing" are between 15 and 35 years old. The clothing of "the true color of clothing" is suitable for wearing whether it is to go to work, go shopping, or date. People who wear "home" know how to enjoy instant happiness and are good at catching up with trends. They pursue convenience, seek cheap prices, good quality and shopping fun. 6. "Baleno Attitude": not only fashionable but also elegant This can be regarded as a high-end brand of Bennilu. When you enter the Shuihong store, you will first see a huge image of Faye Wong that is impacting your vision. "Shuihong" is a brand that specializes in pure women's clothing. It started operating in Taiwan in the autumn and winter of 1999. "Shuihong" targets customers mainly fashionable white-collar women, aged between 20 and 28. This group of customers not only know how to dress up, but also enjoy the fun of dressing up. They also have a certain financial ability. "Shuihong"'s products are quite diversified. With the powerful publicity offensive of "Shuihong", "Shuihong"'s business is also booming.
Guangzhou Youyi Baleno Garments Co., Ltd.
The "Bennielu" brand was used in 1981. The "Bennielu" brand itself is an Italian brand. It started operating in Hong Kong in the 1980s and later entered the mainland for sale. "Bennie Road" is dominated by men's, women's and neutral casual clothes. The product strengths are basic casual clothes and knitted clothing materials, such as T-shirts. "Bennie Road" is good at combining popular elements of the season and showing its fashion and generosity. "Bennie Road" products are especially suitable for customers who are more subtle, pay attention to quality and keep up with trends. The lifestyle we want to shape is comfortable, natural, generous and light. "Bennie Road" is both deeply involved in the public trend, and is also comfortable and generous and natural. Provide the public with basic outfits for daily life. The "Bennie Road" brand has been around for 30 years since 1981, and can be regarded as a "long-standing" brand. It is said that during this period, "Bennie Road" also invited superstars such as Chow Yun-fat and Maggie Cheung as image spokespersons, and the brand was very popular in Hong Kong. Later, he entered the mainland for sales, but due to various reasons, the operation was not very ideal. In 1996, Hong Kong Deyongjia Group Co., Ltd. acquired the "Benni Road" trademark and founded "Guangzhou Youyi Benni Road Clothing Co., Ltd.", re-branded the Benni Road trademark, which gave the Benni Road brand a new life. Bennilu Clothing Company has launched more than a dozen brands, including six of the more famous brands, including: Bennilu, Life Geometry (S&K), Interactive Zone (IPZONE), BAMBINI, Baleno Attitude, and Clothes Ebase and Y'PAYMORE, overall, Bennylu has not stopped launching new brands in the domestic market, and there may be more new brands to be launched. Subsidiary brands 1. "Balenno": comfortable, natural, and great value for money public clothing "Bennie Road" has been operating and developed for more than nine years since its operation and development. It has now entered a mature stage, with steadily increasing performance, and adopting a two-pronged strategy of self-operated stores and franchisees. The development concept that the "Bennie Road" brand has always adhered to is: great value for money and popularization. In terms of product portfolio, "Bennie Road" is dominated by men's, women's and neutral casual clothes, and its product strengths are basic casual clothes and knitted clothing materials, such as T-shirts. "Bennie Road" is good at collecting popular elements of the season, such as infiltrating fashionable ingredients into the color matching of clothing and various linings. "Benelu" products are especially suitable for customers who are more subtle, pay attention to quality and keep up with trends. The target age group of the "Benelu" brand is locked at people aged 18-40. The lifestyle we want to shape is comfortable, natural, generous and light. It is both deeply involved in the public trend and is also comfortable and generous and natural to wear. Provide the public with basic outfits for daily life. We also invited superstar Andy Lau as the brand spokesperson and quickly opened self-operated stores and franchised stores, which quickly spread the brand popularity of "Bennie Road" to the Chinese and Southeast Asian markets. 2. "Life Geometry" (S&K): Mainly targets the fashion and "cool" people In 1997, it was an important year for both mainland China and Hong Kong. So Benny Road Co., Ltd. decided to establish a fashion brand that could break out of Hong Kong and move to the world, and "Life Geometry" was born. "Life Geometry" targets customers as young people around who pursue fashion and love unruly life attitudes, and the customer age group is between 16 and 28 years old. In 2002, "Life Geometry" also invited the most popular Taiwanese pop music group F4 at that time as the image spokesperson, which further consolidated the brand status of "Life Geometry". 3. "Interactive Zone" (IPZONE): It brings street culture to consumers In 2000, street culture was prevalent, and the "Interactive Zone" brand was born in Asia, with its products mainly focusing on young people's casual clothing series. The sales points in the "Interactive Zone" are spread all over the country, including Hong Kong, Taiwan and Macau. The products of the "Interactive Zone" are designed for young customers with personality and tentacles. The "Interactive Zone" contains the street culture of the United States and Japan, such as the "skateboarding youth" on the street and the rock enthusiasts are the "Interactive Zone" typical image. The "interactive zone" locks the age group of customers between 15 and 25 years old. "Interactive Zone" hopes that the target customers have a unique personality and love fashion life. 4. "Bambini": The most eternal The brand was born on June 26, 1997. Bambini, the English word of "Innocent Legend", is an Italian word that means "child"; the Chinese name of Bambini is "Innocent Legend" - a young man wearing "Innocent Legend", no matter how "evil" he dresses, he still remains "Innocence". With the assistance of a group of professional designers, "The Legend of Innocence" has shaped its own cultural characteristics. "Innocence Legend" is a brand belonging to young people. The age group of customers is between 15 and 22 years old. They are young people who know how to pursue fashion and have the courage to highlight themselves. They will never be cliché. 5. "Ebase": Because leisure shows the true colors "Clothing is the true color" was born in Hong Kong in March 2000. The products of "Clothing's Original Color" are mainly women's clothing and accessories (bracelets, necklaces, sandals, etc.). Customers who are "real-colored in clothing" are between 15 and 35 years old. The clothing of "the true color of clothing" is suitable for wearing whether it is to go to work, go shopping, or date. People who wear "home" know how to enjoy instant happiness and are good at catching up with trends. They pursue convenience, seek cheap prices, good quality and shopping fun. 6. "Baleno Attitude": not only fashionable but also elegant This can be regarded as a high-end brand of Bennilu. When you enter the Shuihong store, you will first see a huge image of Faye Wong that is impacting your vision. "Shuihong" is a brand that specializes in pure women's clothing. It started operating in Taiwan in the autumn and winter of 1999. "Shuihong" targets customers mainly fashionable white-collar women, aged between 20 and 28. This group of customers not only know how to dress up, but also enjoy the fun of dressing up. They also have a certain financial ability. "Shuihong"'s products are quite diversified. With the powerful publicity offensive of "Shuihong", "Shuihong"'s business is also booming.
American Eagle Outfitters
Known for its youthful and casual style, American Eagle provides trendy and comfortable shorts for teens and young adults.
American Eagle Outfitters
Known for its youthful and casual style, American Eagle provides trendy and comfortable shorts for teens and young adults.
The world-famous fleece, rib down jacket and C-series functional underwear are from the American outdoor sports brand - PATAGONIA . Founder Yvon Chouinard began his business journey in the 1950s by designing, manufacturing and selling mountaineering equipment. He learned from French climbing technology and improved the icebreaker, which became the basis for the design of modern icebreaker. In 1973, he founded PATAGONIA Clothing Company, which has now developed into a comprehensive high-end brand including clothing, backpacks, and shoes. Patagonia is a brand with a high sense of social responsibility. During the production process, its products pay great attention to the use of various environmentally friendly materials including recyclable and recyclable fabrics. PATAGONIA insists on its original intention: "Use low damage to produce good products." No matter from any perspective, PATAGONIA is like a willful child in the business world.
Patagonia, Inc.
The world-famous fleece, rib down jacket and C-series functional underwear are from the American outdoor sports brand - PATAGONIA . Founder Yvon Chouinard began his business journey in the 1950s by designing, manufacturing and selling mountaineering equipment. He learned from French climbing technology and improved the icebreaker, which became the basis for the design of modern icebreaker. In 1973, he founded PATAGONIA Clothing Company, which has now developed into a comprehensive high-end brand including clothing, backpacks, and shoes. Patagonia is a brand with a high sense of social responsibility. During the production process, its products pay great attention to the use of various environmentally friendly materials including recyclable and recyclable fabrics. PATAGONIA insists on its original intention: "Use low damage to produce good products." No matter from any perspective, PATAGONIA is like a willful child in the business world.
Columbia Sportswear Trading (Shanghai) Co., Ltd.
Founded in 1938, Columbia Sportswear originated from Portland, Oregon, USA. As a pioneer in outdoor clothing brand technology, the company's philosophy is Connect active people with their passwords. We are committed to conveying the essence of its brand through its products and through various original technologies, allowing consumers to enjoy the outdoor fun for a longer time. In the autumn and winter of 2015, Columbia promoted its brand to consumers worldwide under the new slogan "Tested Tough". It is not just an advertising slogan, it is the brand commitment of Columbia to every customer in the past 80 years since its establishment. After in-depth research on the main audience groups in the Chinese market, in the spring and summer of 2017, the new Chinese brand slogan "Tested Tough If You Want to Play" officially met with consumers. Columbia's consistent field testing culture ensures that the product is in a real outdoor environment. Countless tests have been conducted to ensure high quality of the product and the functions of keeping warm and waterproofing, allowing consumers to enjoy the outdoor fun for a longer time.
Columbia Sportswear Trading (Shanghai) Co., Ltd.
Founded in 1938, Columbia Sportswear originated from Portland, Oregon, USA. As a pioneer in outdoor clothing brand technology, the company's philosophy is Connect active people with their passwords. We are committed to conveying the essence of its brand through its products and through various original technologies, allowing consumers to enjoy the outdoor fun for a longer time. In the autumn and winter of 2015, Columbia promoted its brand to consumers worldwide under the new slogan "Tested Tough". It is not just an advertising slogan, it is the brand commitment of Columbia to every customer in the past 80 years since its establishment. After in-depth research on the main audience groups in the Chinese market, in the spring and summer of 2017, the new Chinese brand slogan "Tested Tough If You Want to Play" officially met with consumers. Columbia's consistent field testing culture ensures that the product is in a real outdoor environment. Countless tests have been conducted to ensure high quality of the product and the functions of keeping warm and waterproofing, allowing consumers to enjoy the outdoor fun for a longer time.
Tommy Hilfiger (Shanghai) Apparel Co., Ltd.
Since its establishment in 1985, Tommy Hilfiger has been a highly recognizable international designer brand, constantly evolving traditions, creating diverse and individual lifestyles and classic cool trends. Tommy Hilfiger includes two brands: TOMMY HILFIGER and TOMMY JEANS, and is one of the widely recognized design and talk style groups in the world. Its focus is on designing and marketing high-quality custom clothing and sportswear for men; women's clothing and sportswear, children's clothing, denim series, underwear (including robes, pajamas and home clothing), footwear and accessories. Tommy Hilfiger also offers lifestyle products such as glasses, watches, perfumes, swimsuits, socks, small leather goods, household items and suitcases. TOMMY JEANS product line includes jeans and men's and women's shoes, accessories and perfumes. TOMMY HILFIGER and TOMMY JEANS offline stores, department stores, and Palace.com provide products and services to consumers around the world.
Tommy Hilfiger (Shanghai) Apparel Co., Ltd.
Since its establishment in 1985, Tommy Hilfiger has been a highly recognizable international designer brand, constantly evolving traditions, creating diverse and individual lifestyles and classic cool trends. Tommy Hilfiger includes two brands: TOMMY HILFIGER and TOMMY JEANS, and is one of the widely recognized design and talk style groups in the world. Its focus is on designing and marketing high-quality custom clothing and sportswear for men; women's clothing and sportswear, children's clothing, denim series, underwear (including robes, pajamas and home clothing), footwear and accessories. Tommy Hilfiger also offers lifestyle products such as glasses, watches, perfumes, swimsuits, socks, small leather goods, household items and suitcases. TOMMY JEANS product line includes jeans and men's and women's shoes, accessories and perfumes. TOMMY HILFIGER and TOMMY JEANS offline stores, department stores, and Palace.com provide products and services to consumers around the world.
Ralph Lauren Trading (Shanghai) Co., Ltd.
Ralph Lauren is constantly expanding its reputation and building a unique brand image in the growing global products, brands and international markets. Its brands include Ralph Lauren Purple Label, Ralph Lauren Boutique Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's Clothing, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Chaps and Club Monaco, which together create a globally renowned consumer brand family. . We firmly believe that a wide global presence, abundance of product categories and a variety of sales channels are the key to our victory in all luxury and apparel companies. As a lifestyle brand with lofty ambitions, it demonstrates a unique American style. Led by the internationally renowned designer Ralph Lauren, we have brought a profound impact on people's dressing and fashion promotion methods, and have won praise from the whole world. We integrate consumer needs into our design, sales and brand image, and work with our partner brands to improve our lifestyle product series.
Ralph Lauren Trading (Shanghai) Co., Ltd.
Ralph Lauren is constantly expanding its reputation and building a unique brand image in the growing global products, brands and international markets. Its brands include Ralph Lauren Purple Label, Ralph Lauren Boutique Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's Clothing, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Chaps and Club Monaco, which together create a globally renowned consumer brand family. . We firmly believe that a wide global presence, abundance of product categories and a variety of sales channels are the key to our victory in all luxury and apparel companies. As a lifestyle brand with lofty ambitions, it demonstrates a unique American style. Led by the internationally renowned designer Ralph Lauren, we have brought a profound impact on people's dressing and fashion promotion methods, and have won praise from the whole world. We integrate consumer needs into our design, sales and brand image, and work with our partner brands to improve our lifestyle product series.
PUMA® is a world-renowned sports brand that designs, develops, sells and promotes a variety of footwear, clothing and accessories products. After more than 70 years of brilliant footprints, PUMA adheres to the brand philosophy of "Forever.Faster." and is committed to using the value concept of courage, confidence, firmness and pleasure to influence the sports industry and street fashion culture. PUMA offers sports products including football, running, training, basketball, golf and racing, and a sports-inspired life series. PUMA works hand in hand with world-renowned designers and brands to inject its influence in the sports world into the fields of street culture and fashion. The brands under the PUMA Group include: PUMA, Cobra Golf and Stichd. PUMA is headquartered in Herzogen, Germany. It has about 13,000 employees worldwide and its products are exported to more than 120 countries and regions.
Kering Group
PUMA® is a world-renowned sports brand that designs, develops, sells and promotes a variety of footwear, clothing and accessories products. After more than 70 years of brilliant footprints, PUMA adheres to the brand philosophy of "Forever.Faster." and is committed to using the value concept of courage, confidence, firmness and pleasure to influence the sports industry and street fashion culture. PUMA offers sports products including football, running, training, basketball, golf and racing, and a sports-inspired life series. PUMA works hand in hand with world-renowned designers and brands to inject its influence in the sports world into the fields of street culture and fashion. The brands under the PUMA Group include: PUMA, Cobra Golf and Stichd. PUMA is headquartered in Herzogen, Germany. It has about 13,000 employees worldwide and its products are exported to more than 120 countries and regions.
Mingtian Garment (Shanghai) Co., Ltd.
The legendary story of the French LACOSTE brand was born in 1933. That year, René Lacoste used light and breathable small elevated mesh fabric to make a light and comfortable short-sleeved jersey, replacing the hard traditional long-sleeved jersey, which set off a game. The men's clothing revolution has created the LACOSTE classic POLO shirt that is now well-known. Over the past 80 years, LACOSTE has been constantly innovating and always pursuing an elegant and comfortable style, gradually becoming a brand that embodies the elegant French lifestyle. Today, LACOSTE demonstrates its brand philosophy that advocates the art of life through a comprehensive product range, including men's clothing, women's clothing, children's clothing, shoes, perfume, leather goods, glasses, watches, belts, home products and fashion jewelry. LACOSTE has always adhered to authenticity and elegance as an important element of brand success. Today, the crocodile logo is a style pioneered by René Lacoste, his wife Simone Lacoste and his daughter Catherine Lacoste in tennis courts, golf courses and people's daily lives.
Mingtian Garment (Shanghai) Co., Ltd.
The legendary story of the French LACOSTE brand was born in 1933. That year, René Lacoste used light and breathable small elevated mesh fabric to make a light and comfortable short-sleeved jersey, replacing the hard traditional long-sleeved jersey, which set off a game. The men's clothing revolution has created the LACOSTE classic POLO shirt that is now well-known. Over the past 80 years, LACOSTE has been constantly innovating and always pursuing an elegant and comfortable style, gradually becoming a brand that embodies the elegant French lifestyle. Today, LACOSTE demonstrates its brand philosophy that advocates the art of life through a comprehensive product range, including men's clothing, women's clothing, children's clothing, shoes, perfume, leather goods, glasses, watches, belts, home products and fashion jewelry. LACOSTE has always adhered to authenticity and elegance as an important element of brand success. Today, the crocodile logo is a style pioneered by René Lacoste, his wife Simone Lacoste and his daughter Catherine Lacoste in tennis courts, golf courses and people's daily lives.
Nike Commercial (China) Co., Ltd.
NIKE is headquartered in Portland, Oregon, USA. The company produces sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-renowned sports brand. It originally means the Greek goddess of victory in English and translated as Nike in Chinese. Nike is a sporting goods manufacturer. The Nike trademark pattern is a small hook, with a simple and powerful shape, as fast as lightning. At a glance, people think of the speed and explosive power generated after using Nike sports goods. In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with trend experts from all walks of life to launch joint limited editions. In the United States, up to 70 % of teenagers dream of having a pair of Nike shoes . "Sports" is Nike's language Nike has always regarded inspiring every athlete in the world and offering good products to it as a glorious task. Nike's language is the language of sports. Nike has invested a lot of manpower and material resources in the development and development of new products. Nike's first air cushion technology has brought a revolution to the sports world. Sports shoes made using this technology can protect athletes' bodies, especially their ankles and knees, prevent them from spraining during intense exercise, and reduce impact and wear on the knees. Sports shoes with air cushion technology became very popular once they were launched. In 2001, after developing the air cushion technology, Nike launched a new shock-proof technology called Shox. Sports shoes produced using this technology are also very popular, with sales rising steadily. In addition to sports shoes, Nike's clothing is also innovative. For example: High-performance textiles manufactured using FIT technology can effectively help athletes train and compete in any weather conditions. Other sports goods manufactured by Nike, such as watches, glasses, etc., are the crystallization of high technology. Just do it In 1988, Dan Wieden, founder of Wieden+Kennedy advertising company, created the loud slogan of " Just Do It " for Nike's new round of advertising. Sign Meaning The name NIKE is very auspicious in the eyes of Westerners, and is easy to read and remember, and can be very famous. The Nike trademark symbolizes the feathers of the Greek goddess of victory, representing speed, and also representing dynamic and gentleness. Nike's Nike trademark has a small hook with a simple and powerful shape, as fast as lightning. It reminds people of the speed and explosive power generated after using Nike sports goods. The sneakers named after "Nike" have square convex soles to enhance stability, and there are knife-shaped curved hooks on both sides of the shoe body, symbolizing the goddess' wings.
Nike Commercial (China) Co., Ltd.
NIKE is headquartered in Portland, Oregon, USA. The company produces sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-renowned sports brand. It originally means the Greek goddess of victory in English and translated as Nike in Chinese. Nike is a sporting goods manufacturer. The Nike trademark pattern is a small hook, with a simple and powerful shape, as fast as lightning. At a glance, people think of the speed and explosive power generated after using Nike sports goods. In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with trend experts from all walks of life to launch joint limited editions. In the United States, up to 70 % of teenagers dream of having a pair of Nike shoes . "Sports" is Nike's language Nike has always regarded inspiring every athlete in the world and offering good products to it as a glorious task. Nike's language is the language of sports. Nike has invested a lot of manpower and material resources in the development and development of new products. Nike's first air cushion technology has brought a revolution to the sports world. Sports shoes made using this technology can protect athletes' bodies, especially their ankles and knees, prevent them from spraining during intense exercise, and reduce impact and wear on the knees. Sports shoes with air cushion technology became very popular once they were launched. In 2001, after developing the air cushion technology, Nike launched a new shock-proof technology called Shox. Sports shoes produced using this technology are also very popular, with sales rising steadily. In addition to sports shoes, Nike's clothing is also innovative. For example: High-performance textiles manufactured using FIT technology can effectively help athletes train and compete in any weather conditions. Other sports goods manufactured by Nike, such as watches, glasses, etc., are the crystallization of high technology. Just do it In 1988, Dan Wieden, founder of Wieden+Kennedy advertising company, created the loud slogan of " Just Do It " for Nike's new round of advertising. Sign Meaning The name NIKE is very auspicious in the eyes of Westerners, and is easy to read and remember, and can be very famous. The Nike trademark symbolizes the feathers of the Greek goddess of victory, representing speed, and also representing dynamic and gentleness. Nike's Nike trademark has a small hook with a simple and powerful shape, as fast as lightning. It reminds people of the speed and explosive power generated after using Nike sports goods. The sneakers named after "Nike" have square convex soles to enhance stability, and there are knife-shaped curved hooks on both sides of the shoe body, symbolizing the goddess' wings.
adidas Sports (China) Co., Ltd.
adidas is a sports goods manufacturer. Named after its founder Adolf Adi Dassler, Adidas began producing footwear products in 1920 in Herzogenaurach , near Nuremberg. Registered on August 18, 1949 under the name adidas AG. Adidas' clothing and sneaker design usually shows 3 parallel strips, which can also be seen on its logo. The 3 strips are the characteristics of Adidas. In the world of sports goods, adidas has always represented a special status symbol, which some people call "the three lines of victory." Since its establishment in 1948, adidas has helped countless athletes achieve great achievements and achieved many great achievements. Therefore, adidas can also be said to be a model that brings together trust and respect to everyone. Adidas is the initiator of many technological breakthroughs, and has obtained more than 700 patents in total. Adidas's screw-in studs in particular are a very revolutionary concept, and people even think that it made great contributions to the German football team's World Cup in 1954. In addition, since the 1970 World Cup, Adidas has become the official FIFA ball sponsor and provides game balls for each subsequent World Cup. Adidas also sponsors many sports teams, such as some football teams, rugby teams and the NBA league. The national football teams designed by Adidas include China , Hong Kong, Nigeria , Argentina, France, Spain, Japan, etc. Adidas sponsors football league teams include Chelsea, Germany, Benfica, Bayern Munich, Schalke 04, Marseille, AC Milan, Liverpool, and our domestic Dalian Shide, Beijing Hyundai, etc. Today, adidas still adheres to the concept of Adi Dassler shoes, constantly exchanging experiences and needs with athletes and coaches. After a series of repeated tests and tests, it has developed various ergonomic products, which can not only help all kinds of athletes. Improve sports performance and better meet the needs of general market consumers for high-quality sports products. In recent years, adidas not only has new breakthroughs in design and function, but also the representative three-line design concept has set off another trend in the fashion trend, sweeping the young generation today to form a new fashion style, leading global sports products toward More diversified vision. Adidas sports goods have never lacked excellent high-tech products, because Adidas has always regarded "sports technology" as the original driving force and foundation of brand development, which is also an important reason why the Adidas brand resisted the war of war sports goods market. Just like the application of a3, T-MAC3, Y-3 and other technologies developed by the brand in recent years. At the same time, Adidas is accustomed to constantly updating product technology and improving product design capabilities. For example: In 2004, Adidas launched the a3 shoe model based on the concept of shock absorption, guidance and transmission, using the concept of "three-in-one energy management" of shock absorption, guidance and transmission, and once again revolutionized the "a3 ULTRA with wear resistance, temperature resistance and shock absorption. RIDE running shoes.” In the same year, the Adidas "ClimaCool" series of 360-degree breathable sports shoes were launched. Adidas new and old logo In 1972, adidas adopted the trademark "Three Leaf Crocodile". "Three-leaf clover" represents the Olympic spirit and is also the goal that athletes have always pursued - higher, faster and stronger. Many people think that the design of "Three Leaf Crocodile" represents a blooming flower. In fact, it originally represented a world map, connecting three continental plates together, which also symbolizes Adidas founder Adidas, in sports shoes. Three straps sewn on it. In 1996, adidas chose to begin the 100th anniversary of the birth of the Modern Olympics to commemorate and celebrate the great achievements made in the past and look forward to the future. "Three-leaf clover" will only appear on the classic series of products, and all other products are replaced by the new "Three-leaf" trademark, representing the brand's high-quality connotation and future prospects.
adidas Sports (China) Co., Ltd.
adidas is a sports goods manufacturer. Named after its founder Adolf Adi Dassler, Adidas began producing footwear products in 1920 in Herzogenaurach , near Nuremberg. Registered on August 18, 1949 under the name adidas AG. Adidas' clothing and sneaker design usually shows 3 parallel strips, which can also be seen on its logo. The 3 strips are the characteristics of Adidas. In the world of sports goods, adidas has always represented a special status symbol, which some people call "the three lines of victory." Since its establishment in 1948, adidas has helped countless athletes achieve great achievements and achieved many great achievements. Therefore, adidas can also be said to be a model that brings together trust and respect to everyone. Adidas is the initiator of many technological breakthroughs, and has obtained more than 700 patents in total. Adidas's screw-in studs in particular are a very revolutionary concept, and people even think that it made great contributions to the German football team's World Cup in 1954. In addition, since the 1970 World Cup, Adidas has become the official FIFA ball sponsor and provides game balls for each subsequent World Cup. Adidas also sponsors many sports teams, such as some football teams, rugby teams and the NBA league. The national football teams designed by Adidas include China , Hong Kong, Nigeria , Argentina, France, Spain, Japan, etc. Adidas sponsors football league teams include Chelsea, Germany, Benfica, Bayern Munich, Schalke 04, Marseille, AC Milan, Liverpool, and our domestic Dalian Shide, Beijing Hyundai, etc. Today, adidas still adheres to the concept of Adi Dassler shoes, constantly exchanging experiences and needs with athletes and coaches. After a series of repeated tests and tests, it has developed various ergonomic products, which can not only help all kinds of athletes. Improve sports performance and better meet the needs of general market consumers for high-quality sports products. In recent years, adidas not only has new breakthroughs in design and function, but also the representative three-line design concept has set off another trend in the fashion trend, sweeping the young generation today to form a new fashion style, leading global sports products toward More diversified vision. Adidas sports goods have never lacked excellent high-tech products, because Adidas has always regarded "sports technology" as the original driving force and foundation of brand development, which is also an important reason why the Adidas brand resisted the war of war sports goods market. Just like the application of a3, T-MAC3, Y-3 and other technologies developed by the brand in recent years. At the same time, Adidas is accustomed to constantly updating product technology and improving product design capabilities. For example: In 2004, Adidas launched the a3 shoe model based on the concept of shock absorption, guidance and transmission, using the concept of "three-in-one energy management" of shock absorption, guidance and transmission, and once again revolutionized the "a3 ULTRA with wear resistance, temperature resistance and shock absorption. RIDE running shoes.” In the same year, the Adidas "ClimaCool" series of 360-degree breathable sports shoes were launched. Adidas new and old logo In 1972, adidas adopted the trademark "Three Leaf Crocodile". "Three-leaf clover" represents the Olympic spirit and is also the goal that athletes have always pursued - higher, faster and stronger. Many people think that the design of "Three Leaf Crocodile" represents a blooming flower. In fact, it originally represented a world map, connecting three continental plates together, which also symbolizes Adidas founder Adidas, in sports shoes. Three straps sewn on it. In 1996, adidas chose to begin the 100th anniversary of the birth of the Modern Olympics to commemorate and celebrate the great achievements made in the past and look forward to the future. "Three-leaf clover" will only appear on the classic series of products, and all other products are replaced by the new "Three-leaf" trademark, representing the brand's high-quality connotation and future prospects.
ZARA Commercial (Shanghai) Co., Ltd.
In 1975, Amancio Ortega, an apprentice, opened a small clothing store called ZARA in a remote town in northwest Spain. Now, ZARA, which was once unknown, has grown into a global fashion clothing brand, covering 86 countries and regions around the world, with 1,808 stores. Group Profile Inditex's global sales in 2005 were 6.741 billion euros, with sales of 429 million units and a net profit of 803 million euros. As of June 2006, it has opened 2,899 stores in 64 countries and regions around the world, with a total of 8 clothing retail brands, including ZARA, Pull and Bear, Kiddy's Class, Massimo Dutti, Bershka, Stradivarius, Oysho, and ZARA Home. ZARA was founded in 1975 and currently has 1,757 specialty stores in 72 countries around the world (self-operated specialty stores account for 90%, and the rest are joint ventures and franchised specialty stores). As the world's largest fashion retail company, Inditex has more than 4,600 stores in 76 countries in Europe, America, Asia and Africa. In addition to the retail chain Zara, Inditex also owns seven other brands: Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. In addition, the group also has more than 100 companies engaged in textile and clothing design, production and sales related businesses.
ZARA Commercial (Shanghai) Co., Ltd.
In 1975, Amancio Ortega, an apprentice, opened a small clothing store called ZARA in a remote town in northwest Spain. Now, ZARA, which was once unknown, has grown into a global fashion clothing brand, covering 86 countries and regions around the world, with 1,808 stores. Group Profile Inditex's global sales in 2005 were 6.741 billion euros, with sales of 429 million units and a net profit of 803 million euros. As of June 2006, it has opened 2,899 stores in 64 countries and regions around the world, with a total of 8 clothing retail brands, including ZARA, Pull and Bear, Kiddy's Class, Massimo Dutti, Bershka, Stradivarius, Oysho, and ZARA Home. ZARA was founded in 1975 and currently has 1,757 specialty stores in 72 countries around the world (self-operated specialty stores account for 90%, and the rest are joint ventures and franchised specialty stores). As the world's largest fashion retail company, Inditex has more than 4,600 stores in 76 countries in Europe, America, Asia and Africa. In addition to the retail chain Zara, Inditex also owns seven other brands: Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. In addition, the group also has more than 100 companies engaged in textile and clothing design, production and sales related businesses.
Fast Retailing (China) Trading Co., Ltd.
UNIQLO is a powerful core brand under the FAST RETAILING Group. We insist on providing modern, simple, natural, high-quality and easy-to-match products to consumers around the world. The "versatile" concept advocated is also well known to the world. The full name of UNIQLO is UNIQUE CLOTHING WAREHOUSE. Its inherent meaning refers to providing the products that customers want at reasonable and credible prices by abandoning unnecessary decoration warehouse-type stores and adopting supermarket-type self-service shopping methods. UNIQLO brand Fast Retailing Company was established in 1963 and was a small clothing store selling suits. The company's current chairman and general manager, Tada Yanai graduated from Waseda University in his early years. He joined Fast Sales Company in August 1972 and became the company's chairman and general manager in September 1984. In 1982, Yanai, who was already a specialized director of the company, was in the United States when he was in the United States. Inspired by the warehousing-style sales methods on American university campuses, he proposed to try to sell clothing in a clothing store in a storage-style self-service shopping method, and introduced it. The hypermarket-style clothing sales method achieves low cost in store operations through a unique product planning, development and sales system. In June 1984, UNIQLO storage clothing store officially opened in Hiroshima, Japan. At that time, when the Japanese economy was in a recession, UNIQLO's business strategy was to provide fashionable casual clothing to all consumers at low prices. In order to gather popularity and attract customers, when the business was first opened, UNIQLO also provided a free breakfast to customers who came to shop: bread and milk. This trick really attracted a large number of customers. Every morning, there are always many people gather in front of UNIQLO's store, line up to get breakfast, and then go to the store to choose. In 1991, the company quickly began to launch chain business and proposed the development plan to establish 1,000 branches to realize the UNIQLO chainization. Stores such as Limited and GAP in the United States, which have their own characteristics, have become a model for UNIQLO expansion; in 1994, UNIQLO was in Hiroshima. It was listed on the stock exchange and then listed on the Tokyo Stock Exchange; in 1998, UNIQLO Harajuku store opened, and the wool sweater promotion was successful, and the era of "casual clothing is directly for consumers". The so-called "casual clothing is directly for consumers" is to correct business processes such as planning, production, circulation, and sales, and strive to establish a business model suitable for consumers. The key is to mass production according to consumers' needs. In this way, relying on its uniqueness. UNIQLO has developed its business philosophy and business model.
Fast Retailing (China) Trading Co., Ltd.
UNIQLO is a powerful core brand under the FAST RETAILING Group. We insist on providing modern, simple, natural, high-quality and easy-to-match products to consumers around the world. The "versatile" concept advocated is also well known to the world. The full name of UNIQLO is UNIQUE CLOTHING WAREHOUSE. Its inherent meaning refers to providing the products that customers want at reasonable and credible prices by abandoning unnecessary decoration warehouse-type stores and adopting supermarket-type self-service shopping methods. UNIQLO brand Fast Retailing Company was established in 1963 and was a small clothing store selling suits. The company's current chairman and general manager, Tada Yanai graduated from Waseda University in his early years. He joined Fast Sales Company in August 1972 and became the company's chairman and general manager in September 1984. In 1982, Yanai, who was already a specialized director of the company, was in the United States when he was in the United States. Inspired by the warehousing-style sales methods on American university campuses, he proposed to try to sell clothing in a clothing store in a storage-style self-service shopping method, and introduced it. The hypermarket-style clothing sales method achieves low cost in store operations through a unique product planning, development and sales system. In June 1984, UNIQLO storage clothing store officially opened in Hiroshima, Japan. At that time, when the Japanese economy was in a recession, UNIQLO's business strategy was to provide fashionable casual clothing to all consumers at low prices. In order to gather popularity and attract customers, when the business was first opened, UNIQLO also provided a free breakfast to customers who came to shop: bread and milk. This trick really attracted a large number of customers. Every morning, there are always many people gather in front of UNIQLO's store, line up to get breakfast, and then go to the store to choose. In 1991, the company quickly began to launch chain business and proposed the development plan to establish 1,000 branches to realize the UNIQLO chainization. Stores such as Limited and GAP in the United States, which have their own characteristics, have become a model for UNIQLO expansion; in 1994, UNIQLO was in Hiroshima. It was listed on the stock exchange and then listed on the Tokyo Stock Exchange; in 1998, UNIQLO Harajuku store opened, and the wool sweater promotion was successful, and the era of "casual clothing is directly for consumers". The so-called "casual clothing is directly for consumers" is to correct business processes such as planning, production, circulation, and sales, and strive to establish a business model suitable for consumers. The key is to mass production according to consumers' needs. In this way, relying on its uniqueness. UNIQLO has developed its business philosophy and business model.
