
Hengshui Laobaigan

Hengshui Laobaigan
Hebei Hengshui Laobaigan Wine Industry Co., Ltd. (hereinafter referred to as the "Company") was the main initiator of Hebei Hengshui Laobaigan Wine (Group) Co., Ltd. on December 30, 1999, and jointly with the six initiators including Hengshui Jing'an Group Co., Ltd. Initiate the establishment of a joint stock company. The registered capital is 140 million yuan. The leading industries are the production and sales of Hengshui Laobaigan wine, the breeding and sales of commercial pigs and breeding pigs, and the production and sales of feed. The company was officially listed on the Shanghai Stock Exchange in October 2002 and is currently the only listed company in Hengshui City.
The company's predecessor, Hengshui Laobaigan Winery, was established in 1946 by state-owned Hengshui 18 private brewing workshops. Its leading product, Hengshui Laobaigan wine, has a brewing history of more than 1,800 years. According to written records, it began in the Han Dynasty, flourished in the Tang Dynasty, and was famous in the Song Dynasty. It was listed as a state banquet wine in the Ming Dynasty, enjoying the "Thousands of families next door drunk, and ten miles of fragrance in the altar. ”'s reputation. By the end of the Qing Dynasty and the early Republic of China, it became famous and spread abroad. In the second year of Xuantong (1910 AD), it was sold to Singapore and won the gold medal at the Panama World Expo in 1915. After the founding of New China, the old Baigan wine in Hengshui achieved steady development. In 1952, as a condolence gift for the resistance to U.S. aid Korea, he went to North Korea with the motherland condolence group to visit the Chinese People's Volunteer Army and the Korean People's Army.
"There are many fine wines in Hengshui, and the historical famous wines are even more fragrant today." Since the establishment of the company, Hengshui Laobaigan Wine has won many awards. In 2002, 67° Hengshui Laobaigan Wine won the National Typical Style Gold Cup Award. The registered trademark of the "Hengshui" brand used by Hengshui Laobaigan Wine was recognized as a "China's well-known trademark" by the State Administration for Industry and Commerce in November 2004. On December 14, 2004, the industry standard of "Laobaigan Flavored Liquor" represented by Hengshui Laobaigan Wine was finally officially confirmed by the National Standardization Committee after the hard work of scientific researchers, and was officially implemented on June 1, 2005. This has enabled Lao Baigan wine to gain the same industry status as other representative wines such as strong fragrance, fresh fragrance, and soy sauce fragrance. In 2005, the company successfully passed the confirmation of the National Standardization Management Committee, won the title of "AAA-level Standardization Good Behavior Enterprise" and was approved as a national industrial tourism demonstration site by the National Tourism Administration; in 2006, Hengshui Laobaigan Wine was recognized as the first batch of " China's time-honored brand"; passed the "pure grain solid fermented liquor" logo review in 2007; in 2008, the brewing technology of Hengshui Laobaigan wine was recognized as an "intangible cultural heritage" by the Ministry of Culture; in October of the same year, the company's second largest brand "Seba Wine" "Fang" was recognized as a "famous trademark in China"; in 2009, the "National Standard for Laobaigan Flavor Liquor" drafted by Hengshui Laobaigan Company won the "China Standard Innovation Contribution Award"; in 2010, Hengshui Laobaigan once again won the world honor , won the "Millennium Gold Award" of the Shanghai World Expo. These honors have greatly improved the brand popularity of Hengshui Lao Baigan and greatly improved the company's core competitiveness.
In recent years, the company has adhered to brand building as the core, vigorously implemented the brand development strategy, deeply explored the culture of Hengshui Laobaigan wine, enriched the historical connotation of Hengshui Laobaigan, carefully created the corporate image and brand image, strengthened brand operation, and made Hengshui Laobaigan wine look unprecedented. The glory and vitality of "Hengshui" Laobaigan wine has become a domestic liquor brand with high popularity and reputation. At the same time, in the new era, the company will carry forward the inheritance and innovation of traditional skills and culture, adhere to the path of technological innovation and product innovation, and continuously develop medium and high-end products by strengthening brand building, optimize product quality, improve product connotation, and grasp marketing and R&D by strengthening brand building. In two key links, we have increased product publicity efforts and actively explored markets across the country. Hengshui Laobaigan Wine has blossomed all over the country, and its market share has increased significantly year by year.
During the 12th Five-Year Plan, the company will take the scientific outlook on development as its guide, follow the concept of circular economy, and take Hengshui Laobaigan Wine Industry as its leader to expand, make the brewing industry famous, implement famous brand strategies, actively explore the market, and enable the company to realize the Continuous, healthy and rapid development.
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