Yongfeng Brand Brand Ranking
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Yongfeng Brand

Yongfeng Brand

Beijing Erguotou Wine Industry Co., Ltd.
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Brand Introduction

Beijing Erguotou Wine Industry Co., Ltd. was established in August 2002 and was established in October 1949 to restructure the state-owned Beijing Daxing winery.

Today, Beijing Erguotou Wine Co., Ltd. inherits the traditional brewing skills of old Beijing Erguotou. The products use high-quality sorghum as raw material and bran as saccharification fermentation agent. It adopts Laowuchuan fermentation method, mixed steaming and sautification, flower-watching wine, Cut off the head and tail, continuously store and blend it carefully. The wine is clear and transparent, the wine is mellow, sweet and refreshing, and the aftertaste is long. It is well-known throughout the country. The company has shown its new appearance in southern Beijing, realizing the "brewed spring, summer, autumn and winter wine, welcomes customers from east, west, south and north, and sells the goods. The long-cherished wish of several generations of people who have won the reputation of the ends of the world.

Currently, the company currently has more than 400 employees, net assets exceed 100 million yuan, and more than 120 series of products such as Yidan Grain Erguotou, Jingwangzi Liquor, Zuiliuxia Liquor, Erguotou, etc. It sold 150 million yuan in 2007, and it is expected to be two in 2008. More than 100 million yuan.

In order to improve the ability of technological development and independent innovation, establish a technological innovation system, promote product structure adjustment and industrial upgrading, and enhance market competitiveness, in order to maintain economic benefits and sustainable development, the company establishes a comprehensive approach to the integration of production, education and research. Technology R&D Inspection Center. The Technology R&D Center provides technical support for the company's development with three major categories, including liquor series, rice wine series, and health wine series. Yidanliang Erguotou series wine, "Yongfeng brand" Erguotou series wine, Jingwangzi series wine, rice wine series, cooking wine series, etc., sold in the three northeastern provinces, Beijing, Hebei, Shandong, Henan, Shaanxi, Inner Mongolia, Jiangsu, Tianjin, Shanghai More than 20 provinces, cities and autonomous regions including Nanjing and Guangzhou have been deeply praised and favored by users and consumers, and have enhanced the image of "Yongfeng Brand" in the hearts of the people. At present, the company has a variety of product outer packaging. Obtained a national design patent.

Beijing Erguotou Group has implemented bold reforms in light of its own advantages and shortcomings, combining traditional Erguotou brewing technology with consumer needs, using high-tech brewing technology in China's liquor industry, and after four years, it has devoted itself to creating a subversive New Erguotou: One tuft of grain Erguotou. In terms of culture, it not only reflects the cultural heritage behind old Beijing Erguotou, but also highlights modern cultural elements of a new era, a new flavor and a new realm. In terms of taste and reaction after drinking, the characteristics of Erguotou is thick and hard to swallow. Through technological innovation, it not only achieves the soft taste, sweet aftertaste and unique fragrance, but also has the characteristics of drinking more and waking up quickly after getting drunk. In terms of drinking methods, Yiduo Erguotou is a new type of liquor that can be mixed with ice, water and beverages, but the style remains unchanged. This feature does not differently satisfy young people who can choose to mix with different beverages in different consumption occasions. potential consumption demand.

The company attaches great importance to product quality services, solves problems reported by consumers in a timely manner, formulates corresponding corrective measures and improves them to achieve consumer satisfaction. The company uses high-quality after-sales service to safeguard the legitimate rights and interests of the company and consumers, and continuously improves the enterprise management system and work procedures, with the goal of meeting the needs of customers.

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