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Shanxi Pingyao Beef Group Co., Ltd.
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Brand Introduction

Shanxi Pingyao Beef Group Co., Ltd. is a joint-stock enterprise integrating forage planting, cattle breeding, beef cattle fattening, slaughtering and division, deep fine processing, and cultural tourism. As a leading enterprise in the meat products industry in Shanxi Province, the company has developed and promoted the advantageous industry of Pingyao beef, actively carried out the "Marketing Year" activities, implemented the extension of the Pingyao beef industry chain, and promoted common prosperity for farmers.

The company has four subsidiaries: Zilicheng Planting Co., Ltd., Guanyun Beef Co., Ltd., Guanyun Meat Industry Co., Ltd., Huachun Beef Cattle Breeding Co., Ltd., and six branches: Guanyun Meat Products Co., Ltd., Guanyun Food Co., Ltd., Guan Cloud Sales Company, Pingyao Beef Supermarket, Extreme Pingyao Culture Development Branch, and E-commerce Branch have 980 employees, the company's current total assets are 520 million yuan, and the sales revenue is 919.81 million yuan and profit is 40.79 million yuan in 2021. Taxes of RMB 51.37 million were paid.

The company has now formed a cluster of matching products with Pingyao beef as the mainstay, supplemented by donkeys, pigs, chickens and other meat products, and beef by-products, beef jerky, frozen meat, fresh meat, and edible fungi. The products radiate to civil aviation, high-speed rail, Walmart , Carrefour, Taobao, JD.com and other online and offline integrated marketing channels.

The company adheres to the theme of innovative development, "Inheriting and carrying forward traditional craftsmanship, consolidating and improving product quality, developing series of products, and developing and promoting regional economy" as its mission, strengthening the practice concept of "production is quality, and business is integrity" and committed to building A well-known brand of beef products in China.

At present, the company currently has one line of 30,000 beef cattle slaughtering line, one line of 20,000 tons of Pingyao beef production line, one line of 30,000 tons of meat products, one line of beef jerky production line, one line of 1,000 tons and one line of 500 tons of cold storage, and an edible fungus planting base. The 5,000 beef cattle breeding base, Pingyao Beef Culture Center, and beef supermarket have formed a new one-stop development pattern led by the leader, supported by the dragon body, and driven by the dragon tail.

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