Sichuan Zhangfei Beef (Group) Company was founded in 2002. It adheres to the corporate vision of "a conscientious enterprise, a century-old foundation". After nearly 20 years of development, the company has now developed into a total assets of 100 billion yuan and a production base covering an area. It is a comprehensive group company integrating food processing, ecological breeding, new retail, cultural tourism, construction engineering, product sales and other industries. It has successively won the honorary titles of National Agricultural Product Processing Demonstration Enterprise, Sichuan Province's key leading enterprise in agricultural industrialization operation, Sichuan Province's advanced quality management enterprise, and Sichuan Province's food safety production demonstration unit.

The group cooperated with Chengdu University Sichuan Meat Industry Research Institute and Sichuan Key Laboratory of Meat Processing to establish the "Zhang Fei Beef Branch of Chengdu University Sichuan Meat Industry Research Institute" and the "Zhang Fei Beef Research and Development of Sichuan Key Laboratory of Meat Processing "The sub-center" will be equipped with advanced scientific research equipment and corresponding scientific researchers to carry out research on processing technology of Zhangfei beef and related meat products and new product development. The group invested 120 million yuan to comprehensively upgrade and transform the production line, improve production processes, improve the degree of automation, intelligence and energy conservation and environmental protection; improve cultural connotation, production capacity and product grade. The built transparent + intelligent central kitchen - introduces American Anjie Energy testing equipment, introduces professional inspection personnel, conducts comprehensive quality inspection and supervision of product raw and auxiliary materials entering, manufacturing, and leaving the factory to ensure every batch of output Reliable quality of secondary products; introduced the thawing warehouse produced by German Otsem Company, using low-temperature and high-humidity air thawing technology, allowing the raw frozen meat to circulate through high-humidity air under low temperature environment, and restore the raw frozen meat to fresh meat before frozen To ensure the safety and nutrition of raw materials; to introduce intelligent electromagnetic cooker steaming and cooking integrating microcomputer temperature control technology, intelligent temperature replenishment technology, and heating process input technology, automatic temperature control, automatic rolling, and automatic boiling; to introduce world-class multi-head scales, Automatically distribute the product to ensure accurate measurement while reducing secondary pollution caused by artificial contact.

In recent years, Zhang Fei Beef (Group) Company has adhered to the responsibility and mission of "making healthy and delicious food, facilitating people's dining tables, and becoming an example in the industry", vigorously accelerated the transformation of new and old kinetic energy and the transformation and upgrading of enterprises, and promoted the diversified development of the industrial structure. The new "community direct purchase" new retail direct purchase project is a community direct purchase platform with the company's full category of beef products as its core product and is supported by the convenient life of community families. The purpose is to provide quality assurance for consumers' healthy life.

In the future journey, Zhangfei Beef (Group) Company will always adhere to the core values ​​of "doing everything honestly", seize various development opportunities, constantly innovate development concepts, change development methods, and strive to promote enterprises to become innovatively driven To develop in a direction-oriented manner, strive to improve the comprehensive strength of enterprises, and truly shoulder the banner of "local backbone enterprises, industry landmark enterprises, and socially responsible enterprises" and make positive contributions to social development.