Extra Candy

The Wrigley Company, a subsidiary of Mars, Incorporated, is the brand owner of Extra, known as "益达" in China. Launched in 1984, Extra is one of the world's leading sugar-free chewing gum brands. It is widely recognized for its innovative approach to oral care, promoting the benefits of chewing sugar-free gum for dental health. Extra offers a variety of flavors and formats, catering to diverse consumer preferences. In China, 益达 has become synonymous with fresh breath and oral hygiene, supported by its iconic advertising campaigns featuring the "Extra Fresh" concept. The brand emphasizes the importance of chewing gum as part of a daily oral care routine, aligning with its mission to promote healthier smiles globally. Wrigley's Extra, known as "益达" in China, is a globally recognized brand of sugar-free chewing gum that emphasizes oral health and freshness. The brand culture of Extra revolves around promoting a healthy lifestyle and encouraging good oral hygiene habits. With the tagline "Extra Clean, Extra Fresh, Extra Confidence," the brand positions itself as a companion for people who value cleanliness, freshness, and self-assurance in their daily lives. Extra's brand identity is built on trust, innovation, and accessibility. It consistently introduces new flavors and product variations to cater to diverse consumer preferences while maintaining its commitment to quality. The brand also actively engages in educational campaigns to raise awareness about the importance of oral care, often collaborating with dental professionals to provide credible information. In China, Extra has successfully integrated into local culture by aligning its messaging with the values of health-conscious consumers. Its advertisements often feature relatable scenarios and emphasize the benefits of chewing sugar-free gum as part of a balanced lifestyle. By blending global standards with local relevance, Extra has established itself as a trusted and beloved brand in the oral care market. The brand influence of Extra, a well-known chewing gum brand, is significant and widely recognized globally. Extra, owned by Mars, Incorporated, has established itself as a leader in the oral care and chewing gum market. The brand is synonymous with freshness, quality, and innovation, often associated with its iconic slogan "Extra, the taste that lasts." Extra has successfully built a strong presence through consistent marketing efforts, including celebrity endorsements, engaging advertising campaigns, and strategic partnerships. Its commitment to promoting oral health and offering a variety of flavors has resonated with consumers across different demographics and regions. Moreover, Extra's focus on sustainability and social responsibility, such as reducing plastic in packaging and supporting community initiatives, has further enhanced its positive brand image. Overall, Extra's brand influence is a testament to its ability to connect with consumers, maintain product excellence, and adapt to evolving market trends.