Xiwang Group was established in 1996 and is mainly engaged in the processing and sales of low-temperature meat products. Xiwang Group adheres to the business philosophy of "revitalizing the national food industry and establishing Xiwang International Brand", and always takes "a healthier life for mankind" as its mission, seizes opportunities, innovates, and accelerates the pace of modernization of enterprises.

Xiwang Group has two major product series, Chinese and Western, with more than 300 listed products and 200 new products reserved. Xiwang adopts the international chain direct sales model to make the company's brand image deeply penetrate into the hearts of consumers. Xiwang Group now has more than 1,000 direct-operated chain stores and more than 10,000 sales channels, achieving "seamless" coverage in the Shandong market and is widely recognized and welcomed by consumers from all over the world.

Xiwang Group has been established by relevant national departments as the formulation and revision unit for national and industry regulations and standards many times. Xiwang Group has participated in the drafting of national standards such as "Sauce-Braised Meat Products", "Chinese Sausages", and "Meat and Meat Product Terms", and participated in the drafting of national standards such as "Sauce-Braised Meat Products", and "Terms of Meat and Meat Products". Drafted the "Quality and Safety Requirements for Low-Temperature Meat Products", "Processed Food Sales Service Requirements-Meat Products", "Guidelines for the Use of Non-Meat Protein Products in the Processing of Livestock and Poultry Meat Products", and "Meat Poultry and Egg Products Processing Plants Water Saving Requirements" and a series of industry standards.