Sichuan Quanxing Wine Co., Ltd. (hereinafter referred to as Quanxing Wine) was a "state-owned Chengdu Winery" based on Quanxing Lao Shaofang on Shuijing Street, Chengdu, and was transformed by public-private partnership and socialist transformation. The factory was founded in 1951. Year. The main product is Chengdu Prefecture Daqu. Due to its long history, excellent quality and unique style, Quanxing Liquor is famous for its sweet and refreshing wine, and has always been loved by consumers. It has received numerous awards and praises, covering all the important things in the liquor industry. Awards.

In February 2011, Shanghai Sugar and Wine Group, which belongs to Guangming Food Group, invested and controlled 67% of the equity of Quanxing Wine Industry. Currently, the registered address of Sichuan Quanxing Wine Co., Ltd. is No. 102, South Street, Datang Town, Pujiang County, Chengdu; the main shareholder Shanghai Sugar Industry Tobacco and Wine (Group) Co., Ltd. (hereinafter referred to as Shanghai Sugar and Wine Co., Ltd.) holds 67% of the shares, Chengdu Gonghui Investment Consulting Co., Ltd. (hereinafter referred to as Chengdu Gonghui Company) holds 33% of the shares. The company currently has two production bases in Pujiang and Chongzhou. After Guangming Food Group took over Quanxing Wine Industry, it re-established its strategic positioning, industrial integration and resource layout. In terms of brand development, product planning and regional layout, enhance the competitiveness of Quanxing Wine Industry and reshape the style of Quanxing brand.

Dual brands support corporate brands: "Panda" sub-brand and "Quanxing" main brands jointly support the "Quanxing" corporate brand. The mission of the sub-brand "Panda Wine" is to use Shanghai and Chengdu as the bases to divide the consumer groups of Moutai and Wuliangye; the main brand "Quanxing" has now established two strategic leading products, "Quanxing Jingzang" and "Quanxing Daqu ”Blue and white series. The mission of "Quanxingjingzang" is to become the mainstream political and commercial wine in the base market and to drive the products. The mission of the "Blue and White" series of Quanxing Daqu is to set off a new consumption boom on the basis of the original market and activate and reshape the low-end image of "Quanxing Daqu".

After more than a year of operation, Quanxing Wine Industry's strategic positioning is becoming increasingly clear, the main market areas are becoming increasingly clear, and the production and sales operation system is gradually taking shape. Quanxing Wine Industry's first "moisturizing" liquor body has been recognized by the China Brewing Industry Association. The officially launched new products of "Jingzang" and "Blue and White" have been highly recognized by industry experts and all sectors of society. On March 16, 2012, Quanxing Wine Industry officially released new products at the time of the 2012 Spring National Sugar and Wine Fair, and held the foundation for Pujiang high-quality base wine production base to allow Quanxing Wine Industry to "reappear and rise again."

At present, Quanxing Wine Industry is in a business atmosphere of joint efforts by many parties, unity, reshaping the corporate image and creating a brilliant and upward business atmosphere. All work is carried out in an orderly manner, and resources from multiple parties are effectively connected. Quanxing’s personnel morale has increased greatly and the project has been effectively promoted. . Quanxing Wine Industry has appeared in the public eye with a new image. We shoulder the historical responsibility of revitalizing national brands and revitalizing national industries. Our confidence in developing Quanxing Wine Industry has been established, awareness has been formed, opportunities have come, and actions have already begun. We firmly believe that Quanxing Wine Industry will have a better future. .