Xinghua Village Fenjiu is also known as "Laobai Fenjiu". It is named after it is produced in Xinghua Village, Fenyang City, Shanxi Province. Xinghua Village is a famous wine capital in China. It is located on the north side of Taifen Highway 15 kilometers north of Fenyang City, 90 kilometers away from the provincial capital Taiyuan City. Xinghua Village wine in Shanxi Province is known for its three most distinctive features: clear, clean, fragrant and pure, and sweet, with long and long taste. It has a unique style and is a typical representative of the fragrance-style liquor. Since 1953, it has been rated as one of the "Eight Famous Liquors" and "Eighteen Famous Liquors" in the country.

After drinking Xinghua Village Fenjiu, the aftertaste is long and strong but not irritating, making people happy. Fenjiu has been famous for thousands of years and is inseparable from the pure water and ingenious craftsmanship of winemaking. There must be a good spring in the place where famous wines are produced. Xinghua Village has inexhaustible high-quality spring water, which gives Fenjiu endless vitality. There are beautiful folk legends in the Paoma Shenquan and the Gujingquan water, which are called "Shenquan".

Xinghua Village Wine is a brand under Shanxi Xinghua Village Fenjiu Group. Shanxi Xinghua Village Fenjiu Group Co., Ltd. is one of the 520 key enterprises in the country and one of the 12 authorized operating enterprises in Shanxi Province. It is a leading enterprise in the province's "513" project agricultural product processing. With two well-known Chinese trademarks, "Xinghua Village" and "Zhuyeqing", according to the 2011 "China's 500 Most Valuable Brand Rankings" released by the World Brand Laboratory, the brand value of "Xinghua Village" ranks 194th with 6.549 billion yuan. , is the only brand on the list in Shanxi Province.

Fenjiu Group is located in Xinghua Village, Shanxi, China and foreign countries, covering an area of ​​2.3 million square meters and a construction area of ​​760,000 square meters. At the end of 2011, the total assets were 6.644 billion yuan. The group has 3 wholly-owned subsidiaries, 7 holding subsidiaries, 3 shareholding subsidiaries, and 3 affiliated units. Among them, Fenjiu Factory Co., Ltd. is the core subsidiary of the group. It was listed on the Shanghai Stock Exchange in 1993, making it the first liquor stock in China and the first stock in Shanxi. The company has more than 8,000 registered employees. There are currently 6 national liquor review committee members and 20 provincial liquor review committee members. There are 2,091 party members, with a total of 29 grassroots party organizations, including 4 second-level party committees, 17 party general branches and 8 party branches.

Fenjiu culture has a long history and is in the same roots and roots and inherits from the Chinese civilization, the Yellow River civilization, and the Shanxi merchant culture. As early as 1,500 years ago during the Southern and Northern Dynasties, Fenjiu was praised by Emperor Wucheng of Northern Qi as a palace wine and was recorded in the Twenty-Four Histories; Du Mu, a great poet of the late Tang Dynasty, "I wonder where the restaurant is there? The shepherd boy pointed to Xinghua Village in the distance" made Fenjiu come back again Fame; during the Ming and Qing dynasties, Fenjiu spread throughout the country along with the footsteps of Shanxi merchants, and derived colorful Chinese wine brands and liquor flavors, becoming the supreme wine and leading the way; in 1915, it was at the Panama World Expo Shangfenjiu won the only A-level medal in Chinese liquor brand, making Fenjiu famous at home and abroad. After the founding of New China, Fenjiu won the national famous wine for five consecutive times, and Zhuyeqing wine was rated as the first three times. Chinese famous brand products and won international gold medals five times. It is no exaggeration to say that Fenjiu is the founder of China's liquor industry, the torchbearer of inheriting China's five thousand years of wine culture, a textbook for Chinese liquor brewing skills, and a living fossil of the history of Chinese liquor development. "The source of national liquor," The historical positioning of "the ancestor of fragrance and the root of culture" is well deserved, and the "Chinese wine soul" is well deserved.