Daike Footwear (Shanghai) Co., Ltd.
In 1982, American Mark Dezowel was often in danger due to work needs. He was tired of wearing wet, slippery and heavy sports shoes, and ordinary sandals were easily washed away by the torrents, so he decided to create a pair of them. Sports sandals with good performance in strap system, grip performance, lightness, comfort and toughness and wear resistance. In 1983, Mark used his personal experience and continued to study and test, creating the sports sandal Teva. He has both the stability and elasticity of sports shoes and the breathable and comfortable sandals. Design features Any pair of sports sandals adopts a patented strap system (Universal Strapping System). The entire strap is passed through the upper through the midsole without degumming and cracking. Patented ShocPad midsole shock absorber pads effectively support the gravity of the whole body, soft, comfortable and not fatigued. Teva spider rubber (SpiderRubber) and river rubber are suitable for various water and land activities such as reinforced rock climbing and tread soles. French high-quality webbing, soft and quick-drying, matched with powerful devilish sticky or pressure buckles, which are easy to adjust, tie your feet firmly, not easy to loosen, and have good safety. The upper is made of compressed rubber and high-density EVA. It is soft and light, with special sweat-relieving and draining grooves, making the soles of the feet comfortable and dry. The whole pair of shoes is shaped according to the ergonomic curved foot shape, making it comfortable to fit the feet.
Daike Footwear (Shanghai) Co., Ltd.
In 1982, American Mark Dezowel was often in danger due to work needs. He was tired of wearing wet, slippery and heavy sports shoes, and ordinary sandals were easily washed away by the torrents, so he decided to create a pair of them. Sports sandals with good performance in strap system, grip performance, lightness, comfort and toughness and wear resistance. In 1983, Mark used his personal experience and continued to study and test, creating the sports sandal Teva. He has both the stability and elasticity of sports shoes and the breathable and comfortable sandals. Design features Any pair of sports sandals adopts a patented strap system (Universal Strapping System). The entire strap is passed through the upper through the midsole without degumming and cracking. Patented ShocPad midsole shock absorber pads effectively support the gravity of the whole body, soft, comfortable and not fatigued. Teva spider rubber (SpiderRubber) and river rubber are suitable for various water and land activities such as reinforced rock climbing and tread soles. French high-quality webbing, soft and quick-drying, matched with powerful devilish sticky or pressure buckles, which are easy to adjust, tie your feet firmly, not easy to loosen, and have good safety. The upper is made of compressed rubber and high-density EVA. It is soft and light, with special sweat-relieving and draining grooves, making the soles of the feet comfortable and dry. The whole pair of shoes is shaped according to the ergonomic curved foot shape, making it comfortable to fit the feet.
Founded in 1991, it is a popular mid-to-high-end shoe brand in China. It is mainly engaged in the research, development, production and sales of men's and women's leather shoes, men's business casual wear and leather goods and other related accessories. Fugui Bird Co., Ltd. (“Fugui Bird” or “Company”, together with its subsidiaries, collectively referred to as the “Group”) is a strong major footwear manufacturer, seller and well-known business casual men’s clothing seller. The company is mainly engaged in the research, development, production and sales of men's and women's leather shoes, men's business casual wear and leather goods and other related accessories. The business scope covers multiple links of brand operation, design and research and development, procurement, production and sales. According to industry reports, based on retail revenue in 2012, the company is the third largest manufacturer of business casual shoe products in China and the sixth largest manufacturer of brand shoe products. The company mainly manufactures and sells products under the famous Fugui Bird brand to create a diversified product portfolio. Fugui Bird” was founded in 1991, and began to produce men's leather shoes in 1995, and expanded its production line to women's shoes in 1997. On the basis of making full use of product advantages and brand awareness, the company began to sell suits and pants under the Fugui Bird brand in 2011. A variety of business and casual men's clothing such as jackets and shirts, as well as leather accessories such as belts, leather bags, suitcases and wallets. The diversified product portfolio makes the company stand out in the Chinese footwear and clothing market and occupy an advantageous position. More than 20 years of brand management experience have created the company's professionalism. "AnyWalk" and "FGN" were successfully launched in 2010 and 2012 respectively. FGN brand products aim at consumers aged 25 to 40, providing mid-to-high-end men's and women's leather shoes; while "AnyWalk" brand products aim at fashion people aged 16 to 35, providing men and women's leather shoes. Fashionable casual shoes. Promoting a diversified product portfolio with different brands allows the company to target a wide range of customer bases and improve its market competitiveness. The company's huge sales and distribution network covers more than 30 provinces, autonomous regions and municipalities in China. With the increase in the market demand for personalized products and the development of China's e-commerce business, the company also sells some products through large-scale group buying and third-party online shopping platforms. The company has always adhered to the business purpose of "innovation seeking development, quality seeking survival, and management creates benefits", and is constantly committed to improving product quality and design and R&D level, and maintaining brand honors. The company will work tirelessly to become an influential fashion brand enterprise in China.
Fuguiniao Co., Ltd.
Founded in 1991, it is a popular mid-to-high-end shoe brand in China. It is mainly engaged in the research, development, production and sales of men's and women's leather shoes, men's business casual wear and leather goods and other related accessories. Fugui Bird Co., Ltd. (“Fugui Bird” or “Company”, together with its subsidiaries, collectively referred to as the “Group”) is a strong major footwear manufacturer, seller and well-known business casual men’s clothing seller. The company is mainly engaged in the research, development, production and sales of men's and women's leather shoes, men's business casual wear and leather goods and other related accessories. The business scope covers multiple links of brand operation, design and research and development, procurement, production and sales. According to industry reports, based on retail revenue in 2012, the company is the third largest manufacturer of business casual shoe products in China and the sixth largest manufacturer of brand shoe products. The company mainly manufactures and sells products under the famous Fugui Bird brand to create a diversified product portfolio. Fugui Bird” was founded in 1991, and began to produce men's leather shoes in 1995, and expanded its production line to women's shoes in 1997. On the basis of making full use of product advantages and brand awareness, the company began to sell suits and pants under the Fugui Bird brand in 2011. A variety of business and casual men's clothing such as jackets and shirts, as well as leather accessories such as belts, leather bags, suitcases and wallets. The diversified product portfolio makes the company stand out in the Chinese footwear and clothing market and occupy an advantageous position. More than 20 years of brand management experience have created the company's professionalism. "AnyWalk" and "FGN" were successfully launched in 2010 and 2012 respectively. FGN brand products aim at consumers aged 25 to 40, providing mid-to-high-end men's and women's leather shoes; while "AnyWalk" brand products aim at fashion people aged 16 to 35, providing men and women's leather shoes. Fashionable casual shoes. Promoting a diversified product portfolio with different brands allows the company to target a wide range of customer bases and improve its market competitiveness. The company's huge sales and distribution network covers more than 30 provinces, autonomous regions and municipalities in China. With the increase in the market demand for personalized products and the development of China's e-commerce business, the company also sells some products through large-scale group buying and third-party online shopping platforms. The company has always adhered to the business purpose of "innovation seeking development, quality seeking survival, and management creates benefits", and is constantly committed to improving product quality and design and R&D level, and maintaining brand honors. The company will work tirelessly to become an influential fashion brand enterprise in China.
Guangdong Hanbang Industrial Co., Ltd.
Started in 1953, the clothing brand of a well-known magazine, its clothing/footwear/leather goods series entered the Chinese market in 1986. It is well-known for its fashionable styles, selected fabrics, and top-level workmanship. A naughty rabbit head plus PLAYBOY, the logo was created by American Hugh Hefner in 1953. PLAYBOY-1953- After nearly fifty years of development, after several hardships, it turned into a pupal Butterfly has become an internationally renowned brand of global fashion trends; in 1986, PLAYBOY's "Playboy" brand clothing entered the Chinese market. More than 20 years of careful creation have allowed Chinese consumers to appreciate the style of international brands, and their "fashion, The style of elegance and happiness has become a symbol of the noble status of modern people. Guangdong Hanbang Industrial Co., Ltd. is a world-famous brand "PLAYBOY-1953-" in mainland China. It was established in 1999 and has developed to this day. Its brand awareness has spread all over the country. "Playboy" is well-known and deeply rooted in the hearts of the people. It has 1,000 business outlets. Many companies are loved by consumers. The company operates a variety of suits, down jackets, coats, cotton coats, T-shirts, shirts, various pants and other series. The company has formulated a relatively complete sales system, which fully caters to the market's requirements for "high-level and high-quality" brand products. With the rapid development of the modern economy, the purchasing power of the whole people in mainland China in the 21st century has been rapidly improved, and the brand awareness of consumers has been strengthened day by day, allowing more consumers to appreciate the style of international famous brands and become a company's efforts. Development goals. In 2015, Playboy announced that he had signed a 10-year cooperation agreement with Chinese company Handong Unithed, authorizing it to manufacture and distribute various fashion products to the Chinese market, including men's and women's clothing, footwear, accessories, leather goods, luggage, etc.
Guangdong Hanbang Industrial Co., Ltd.
Started in 1953, the clothing brand of a well-known magazine, its clothing/footwear/leather goods series entered the Chinese market in 1986. It is well-known for its fashionable styles, selected fabrics, and top-level workmanship. A naughty rabbit head plus PLAYBOY, the logo was created by American Hugh Hefner in 1953. PLAYBOY-1953- After nearly fifty years of development, after several hardships, it turned into a pupal Butterfly has become an internationally renowned brand of global fashion trends; in 1986, PLAYBOY's "Playboy" brand clothing entered the Chinese market. More than 20 years of careful creation have allowed Chinese consumers to appreciate the style of international brands, and their "fashion, The style of elegance and happiness has become a symbol of the noble status of modern people. Guangdong Hanbang Industrial Co., Ltd. is a world-famous brand "PLAYBOY-1953-" in mainland China. It was established in 1999 and has developed to this day. Its brand awareness has spread all over the country. "Playboy" is well-known and deeply rooted in the hearts of the people. It has 1,000 business outlets. Many companies are loved by consumers. The company operates a variety of suits, down jackets, coats, cotton coats, T-shirts, shirts, various pants and other series. The company has formulated a relatively complete sales system, which fully caters to the market's requirements for "high-level and high-quality" brand products. With the rapid development of the modern economy, the purchasing power of the whole people in mainland China in the 21st century has been rapidly improved, and the brand awareness of consumers has been strengthened day by day, allowing more consumers to appreciate the style of international famous brands and become a company's efforts. Development goals. In 2015, Playboy announced that he had signed a 10-year cooperation agreement with Chinese company Handong Unithed, authorizing it to manufacture and distribute various fashion products to the Chinese market, including men's and women's clothing, footwear, accessories, leather goods, luggage, etc.
Shanghai Warrior Footwear Co., Ltd.
Huili Shoe Industry was founded in 1927 and has a history of 80 years. The "Huili" trademark was registered in 1935 and was recognized as a famous trademark in Shanghai in 1997; it was recognized as a well-known trademark in China in 1999. "Huili" footwear products have won the National Quality Silver Award, the Ministry of Chemical Industry and Shanghai Quality Product Award, and have won the Shanghai Famous Brand Products Title and Shanghai Export Inspection Certificate for several consecutive years, and have won the 21st Spanish International Quality Award. The company has passed the ISO9001:2000 quality management system certification. Huili Shoes products are retro, trendy, fashionable, best-selling, leading trends, and new fashion. Huili basketball shoes are also popular in the world, such as: the big B-1 model that started, to the wb-1 model with Chinese history. Brand History The first "recovery" tire in 1947 was taken by Shanghai Zhengtai Rubber Factory. The Zhengtai Rubber Factory originated in 1927 and is one of the enterprises founded by the old Chinese national rubber industry. The development history of the Zhengtai Rubber Factory is a microcosm of the struggles and the continuous progress of the old Chinese national rubber industry. As its products go from the well-known "Huili Sneakers" to the "Huili" brand car tires, Chintai Rubber Factory has gradually become the backbone of China's national rubber industry. The Chintai Rubber Factory experienced many risks from 1927 to 1933, and the disaster in 1933 almost pushed the Chintai Rubber Factory to the brink of bankruptcy. The following year, the Chint Rubber Factory miraculously stood up and saw a vague dawn on the journey of Chint Rubber Factory's development. The launch of the new trademark "Huili" brand is even more refreshing. On April 4, 1935, Shanghai Zhengtai Company officially registered the Chinese "Huili" and "Warrior" brands. The creativity of Huili trademark originated from the English word "WARRIOR" means warrior, warrior, fighter. Therefore, the homophonic word "WARRIOR" is obtained by obtaining the Chinese trademark name "Huili", and "Huili" contains the "power of returning to heaven" and refers to " A huge force that can overcome difficulties.” In 1948, during the National Games held at the Shanghai Jiangwan Stadium, the "Huili" brand was further promoted. Zhengtai Rubber Factory carefully designed and closely contacted the sports and press personnel to cooperate with publicity. A large and eye-catching billboard is set up in the sports field to attract audiences, especially young students. Zhengtai Rubber Factory also strongly supports the cause of national sports, and it once established the "Huili" basketball team. In 1948, after the National Games, more than ten basketball teams in Liaoning Province had already started due to the liberation war in the province, and traffic was interrupted and it was difficult to return. In order to obtain economic support, the introduction of Qian Xucang, a sports person in the field. , the factory agreed to take in the team. In June and July of that year, the "Huili Basketball Team" was established. This basketball team has gradually become a famous team on the Shanghai basketball court, moving to the mainland and Hong Kong, objectively expanding its reputation as the "Huili Card". This group of basketball players were all converted into formal staff after liberation. From 1950 to 1951, the country actively developed sports, and they successively transferred them to become the backbone of Chinese basketball. Some players serve as teachers in sports schools, while others become coaches or leaders of national, provincial, and municipal basketball teams. In order to develop the national tire industry, Chintai Rubber Factory has gradually expanded from a world-famous rubber shoe manufacturer to a tire manufacturer. In October 1945, the first tire workshop of the Zhengtai Factory was completed. The factory building is a three-story concrete structure with an area of 1,294 square meters. In 1947, the auto tire trial production of Chintai Rubber Factory was successfully carried out, and the tire brand was also named "Huili". In 1982, the first batch of Huili sedans were successfully tested for radial tires. Shanghai Michelin Huili Tire Co., Ltd. was built in 2001, but its development was not satisfactory. Later, led by Huayi Group, Michelin participated in the construction of Shuangqian Group (Anhui) Huili Tire Co., Ltd. in 2012. With the mission of fully building the number one passenger tire brand in China, Shuangqian Group and Michelin in tire business With their respective advantages, the company's scale will reach the world's standard, and its core technical strength, corporate competitiveness and the influence of the "Yueli" brand will also continue to increase. Brand positioning Facing a modern and pursuing a better life (family happiness + career success), Huili Radial Tires integrate international advanced technology to provide them with safe, reliable and worry-free on the roads of China. Drive. Huili Company is based on the product development concept of "people-oriented, advocate sports and promote health" and takes technological innovation as the core. While focusing on the research and development of cold-touch professional sports shoes and outdoor fitness sports shoes with high technical content, it actively expands its production. Leather shoes, gentleman casual leather shoes, women's fashion leather shoes, women's casual leather shoes series, and sports and casual leather shoes series are also constantly innovating.
Shanghai Warrior Footwear Co., Ltd.
Huili Shoe Industry was founded in 1927 and has a history of 80 years. The "Huili" trademark was registered in 1935 and was recognized as a famous trademark in Shanghai in 1997; it was recognized as a well-known trademark in China in 1999. "Huili" footwear products have won the National Quality Silver Award, the Ministry of Chemical Industry and Shanghai Quality Product Award, and have won the Shanghai Famous Brand Products Title and Shanghai Export Inspection Certificate for several consecutive years, and have won the 21st Spanish International Quality Award. The company has passed the ISO9001:2000 quality management system certification. Huili Shoes products are retro, trendy, fashionable, best-selling, leading trends, and new fashion. Huili basketball shoes are also popular in the world, such as: the big B-1 model that started, to the wb-1 model with Chinese history. Brand History The first "recovery" tire in 1947 was taken by Shanghai Zhengtai Rubber Factory. The Zhengtai Rubber Factory originated in 1927 and is one of the enterprises founded by the old Chinese national rubber industry. The development history of the Zhengtai Rubber Factory is a microcosm of the struggles and the continuous progress of the old Chinese national rubber industry. As its products go from the well-known "Huili Sneakers" to the "Huili" brand car tires, Chintai Rubber Factory has gradually become the backbone of China's national rubber industry. The Chintai Rubber Factory experienced many risks from 1927 to 1933, and the disaster in 1933 almost pushed the Chintai Rubber Factory to the brink of bankruptcy. The following year, the Chint Rubber Factory miraculously stood up and saw a vague dawn on the journey of Chint Rubber Factory's development. The launch of the new trademark "Huili" brand is even more refreshing. On April 4, 1935, Shanghai Zhengtai Company officially registered the Chinese "Huili" and "Warrior" brands. The creativity of Huili trademark originated from the English word "WARRIOR" means warrior, warrior, fighter. Therefore, the homophonic word "WARRIOR" is obtained by obtaining the Chinese trademark name "Huili", and "Huili" contains the "power of returning to heaven" and refers to " A huge force that can overcome difficulties.” In 1948, during the National Games held at the Shanghai Jiangwan Stadium, the "Huili" brand was further promoted. Zhengtai Rubber Factory carefully designed and closely contacted the sports and press personnel to cooperate with publicity. A large and eye-catching billboard is set up in the sports field to attract audiences, especially young students. Zhengtai Rubber Factory also strongly supports the cause of national sports, and it once established the "Huili" basketball team. In 1948, after the National Games, more than ten basketball teams in Liaoning Province had already started due to the liberation war in the province, and traffic was interrupted and it was difficult to return. In order to obtain economic support, the introduction of Qian Xucang, a sports person in the field. , the factory agreed to take in the team. In June and July of that year, the "Huili Basketball Team" was established. This basketball team has gradually become a famous team on the Shanghai basketball court, moving to the mainland and Hong Kong, objectively expanding its reputation as the "Huili Card". This group of basketball players were all converted into formal staff after liberation. From 1950 to 1951, the country actively developed sports, and they successively transferred them to become the backbone of Chinese basketball. Some players serve as teachers in sports schools, while others become coaches or leaders of national, provincial, and municipal basketball teams. In order to develop the national tire industry, Chintai Rubber Factory has gradually expanded from a world-famous rubber shoe manufacturer to a tire manufacturer. In October 1945, the first tire workshop of the Zhengtai Factory was completed. The factory building is a three-story concrete structure with an area of 1,294 square meters. In 1947, the auto tire trial production of Chintai Rubber Factory was successfully carried out, and the tire brand was also named "Huili". In 1982, the first batch of Huili sedans were successfully tested for radial tires. Shanghai Michelin Huili Tire Co., Ltd. was built in 2001, but its development was not satisfactory. Later, led by Huayi Group, Michelin participated in the construction of Shuangqian Group (Anhui) Huili Tire Co., Ltd. in 2012. With the mission of fully building the number one passenger tire brand in China, Shuangqian Group and Michelin in tire business With their respective advantages, the company's scale will reach the world's standard, and its core technical strength, corporate competitiveness and the influence of the "Yueli" brand will also continue to increase. Brand positioning Facing a modern and pursuing a better life (family happiness + career success), Huili Radial Tires integrate international advanced technology to provide them with safe, reliable and worry-free on the roads of China. Drive. Huili Company is based on the product development concept of "people-oriented, advocate sports and promote health" and takes technological innovation as the core. While focusing on the research and development of cold-touch professional sports shoes and outdoor fitness sports shoes with high technical content, it actively expands its production. Leather shoes, gentleman casual leather shoes, women's fashion leather shoes, women's casual leather shoes series, and sports and casual leather shoes series are also constantly innovating.
Jiangsu Sunda Group Co., Ltd.
Senda, founded in 1977, rose from Jianhu, Jiangsu and has been developing for more than 30 years. For more than 30 years, Senda has been focusing on brand shaping and development. Through historical accumulation and precipitation, relying on its huge production scale and superb technical team, it has gradually established the market position of the first men's shoes, and its sales have been in the market for 17 consecutive years. It is the first in the country to become an eternal classic in the hearts of consumers. Jiangsu Senda Group Co., Ltd. is the vanguard of the national leather shoe industry. In 1998, the Senda brand was successfully exported to Italy; in 1999, Senda won the National Quality and Efficiency Advanced Enterprise Special Award; in May 2000, General Secretary Jiang Zemin visited Senda in person; in 2001, Senda was the first to pass the national leather shoe industry. ISO: 2000 quality system certification, five brands including Senda, Good Popularity, Vanshitina, Fareno, and Bestou were rated as national inspection-free products; in 2002, Senda Group was entitled to China Federation of Industrial Economics and Chinese famous brands The Strategic Promotion Committee was selected as one of the 16 Chinese companies in the country that have entered the world's famous brands and are internationally competitive. Senda leather shoes were rated as a famous brand of Chinese products by the State Administration of Quality Inspection and Quarantine. Senda Group was in line with the world's shoemaking level earlier. Currently, it has established five shoemaking information centers and design centers in Italy, Australia, Hong Kong, Shanghai and Guangzhou. It has nearly 100 international design masters and world-class machinery. Ten assembly lines. Senda brand high-middle high-end men's and women's etiquette shoes, fashion shoes, gentleman's shoes, casual shoes, and multi-function shoes are popular among consumers for their "high-quality leather materials, exquisite craftsmanship, comfortable touch, and new trends in all seasons". In 1991, Senda Leather Shoes won three department titles: in 1993, they were rated as "China's No. 1 Shoe King" by the State Administration of Technology, China Quality Inspection Association, and the National Shoemaking Standardization Center; in 193 and 94, they won the Ministry of Domestic Trade, etc. The "No. 1 Golden Bridge" awarded by seven ministries and commissions; in December 1995, the "No. 1 Golden Bridge", "China's Leather Logo Brand Product", and "96 China's Leather King" were awarded three awards; in 1993-99, they won "consumption" In the minds of those, there are three firsts: ideal brand", "actual purchase brand", and "shopping first brand". In May 1999, it was rated as a national quality and efficiency advanced enterprise by the China Quality Management Association and won a special award. On May 8, 2000, General Secretary Jiang Zemin, the leader of the Party and the state, and his delegation inspected Senda Group. Acquisition and restructuring In November 2007, following the successful acquisition of FILA's China trademark in September, Belle International Holdings Co., Ltd. (1880HK, hereinafter referred to as Belle International), the largest women's shoe retailer, announced that it would acquire five companies under Jiangsu Senda. Belle International's wholly-owned subsidiary - New Belle has signed a restructuring agreement with Jiangsu Senda on November 11, 2007. According to this agreement, New Belle will acquire five companies wholly-owned by Senda, with an acquisition amount of approximately RMB 1.6 billion. RMB. In terms of asset scale, this time it sets a record of mergers and acquisitions in China's shoe industry.
Jiangsu Sunda Group Co., Ltd.
Senda, founded in 1977, rose from Jianhu, Jiangsu and has been developing for more than 30 years. For more than 30 years, Senda has been focusing on brand shaping and development. Through historical accumulation and precipitation, relying on its huge production scale and superb technical team, it has gradually established the market position of the first men's shoes, and its sales have been in the market for 17 consecutive years. It is the first in the country to become an eternal classic in the hearts of consumers. Jiangsu Senda Group Co., Ltd. is the vanguard of the national leather shoe industry. In 1998, the Senda brand was successfully exported to Italy; in 1999, Senda won the National Quality and Efficiency Advanced Enterprise Special Award; in May 2000, General Secretary Jiang Zemin visited Senda in person; in 2001, Senda was the first to pass the national leather shoe industry. ISO: 2000 quality system certification, five brands including Senda, Good Popularity, Vanshitina, Fareno, and Bestou were rated as national inspection-free products; in 2002, Senda Group was entitled to China Federation of Industrial Economics and Chinese famous brands The Strategic Promotion Committee was selected as one of the 16 Chinese companies in the country that have entered the world's famous brands and are internationally competitive. Senda leather shoes were rated as a famous brand of Chinese products by the State Administration of Quality Inspection and Quarantine. Senda Group was in line with the world's shoemaking level earlier. Currently, it has established five shoemaking information centers and design centers in Italy, Australia, Hong Kong, Shanghai and Guangzhou. It has nearly 100 international design masters and world-class machinery. Ten assembly lines. Senda brand high-middle high-end men's and women's etiquette shoes, fashion shoes, gentleman's shoes, casual shoes, and multi-function shoes are popular among consumers for their "high-quality leather materials, exquisite craftsmanship, comfortable touch, and new trends in all seasons". In 1991, Senda Leather Shoes won three department titles: in 1993, they were rated as "China's No. 1 Shoe King" by the State Administration of Technology, China Quality Inspection Association, and the National Shoemaking Standardization Center; in 193 and 94, they won the Ministry of Domestic Trade, etc. The "No. 1 Golden Bridge" awarded by seven ministries and commissions; in December 1995, the "No. 1 Golden Bridge", "China's Leather Logo Brand Product", and "96 China's Leather King" were awarded three awards; in 1993-99, they won "consumption" In the minds of those, there are three firsts: ideal brand", "actual purchase brand", and "shopping first brand". In May 1999, it was rated as a national quality and efficiency advanced enterprise by the China Quality Management Association and won a special award. On May 8, 2000, General Secretary Jiang Zemin, the leader of the Party and the state, and his delegation inspected Senda Group. Acquisition and restructuring In November 2007, following the successful acquisition of FILA's China trademark in September, Belle International Holdings Co., Ltd. (1880HK, hereinafter referred to as Belle International), the largest women's shoe retailer, announced that it would acquire five companies under Jiangsu Senda. Belle International's wholly-owned subsidiary - New Belle has signed a restructuring agreement with Jiangsu Senda on November 11, 2007. According to this agreement, New Belle will acquire five companies wholly-owned by Senda, with an acquisition amount of approximately RMB 1.6 billion. RMB. In terms of asset scale, this time it sets a record of mergers and acquisitions in China's shoe industry.
Le Saunda Commercial (China) Limited
LeSaunda.it is a brand under the Lisinda Group and a leading fashion leather shoe brand in many markets in Hong Kong, China and Asia. LeSaunda.it was officially listed on the Hong Kong Stock Exchange in December 1992. In the same year, the group also opened its first retail store in Shanghai, opening a new chapter in expanding the huge Chinese market. To this day, LeSaunda's retail distribution points are located in 28 of 32 provinces across the country. The Group has offices in Guangzhou, Beijing, Shanghai and Chengdu, which will help to continuously expand its sales network. The Group now has more than 160 retail stores and comprehensive facilities in Hong Kong, Macau and China, responsible for the entire production process, including design, manufacturing, and even the delivery of finished products to distribution points in various branches or department stores. The design of the group's products is from the hands of famous Italian teachers, providing men's and women's leather shoes and accessories, whether fashionable to classic styles, or modern and elegant, all with innovative concepts and uniqueness, which is completely close to the European fashion industry. The latest trend. LeSaunda's products are produced in Italy and in factories located in China, and are completed by designers in Italy and Hong Kong, ensuring the quality of the products. In 1990, the group established a production plant in Shunde, which was managed and guided by Italian shoemaking experts. It is the first joint venture shoe factory in China to introduce Italian shoemaking technology through consulting cooperation. The production requirements are extremely cautious and comparable to those of a few domestic institutions. LeSaunda expands its business in Asia through two channels. On the one hand, using franchise, we allow dealers to share resources and experience in production, management, marketing and other aspects, and more effectively develop the sales network and promote the brand image. On the other hand, in order to cater to the needs of consumers of different classes and genders, the types of products have also increased accordingly. With its consistently outstanding and innovative spirit, LeSaunda continues to add new charm to fashion leather shoes and also brings endless surprises to trend-seekers. In September 2002, the group founded the young and fashionable girl brand CnE (《ComfortandEasy》), providing a series of leather shoes and handbags with Japan-rich flavors. Exudes infinite Italian style and adheres to the professional tradition of Italian shoemaking. LeSaunda's leather goods emphasize craftsmanship, design, style and comfort, and are determined to combine elements of noble elegance and fashion. With a loyal service attitude and reasonable price, LeSaunda has always been loved by consumers. Whether it is an administrative worker or a leather shoes and clothing selected for entertainment, they can be filled with strong Italian colors and tastes, deliberately creating a personalized lifestyle for the wearer.
Le Saunda Commercial (China) Limited
LeSaunda.it is a brand under the Lisinda Group and a leading fashion leather shoe brand in many markets in Hong Kong, China and Asia. LeSaunda.it was officially listed on the Hong Kong Stock Exchange in December 1992. In the same year, the group also opened its first retail store in Shanghai, opening a new chapter in expanding the huge Chinese market. To this day, LeSaunda's retail distribution points are located in 28 of 32 provinces across the country. The Group has offices in Guangzhou, Beijing, Shanghai and Chengdu, which will help to continuously expand its sales network. The Group now has more than 160 retail stores and comprehensive facilities in Hong Kong, Macau and China, responsible for the entire production process, including design, manufacturing, and even the delivery of finished products to distribution points in various branches or department stores. The design of the group's products is from the hands of famous Italian teachers, providing men's and women's leather shoes and accessories, whether fashionable to classic styles, or modern and elegant, all with innovative concepts and uniqueness, which is completely close to the European fashion industry. The latest trend. LeSaunda's products are produced in Italy and in factories located in China, and are completed by designers in Italy and Hong Kong, ensuring the quality of the products. In 1990, the group established a production plant in Shunde, which was managed and guided by Italian shoemaking experts. It is the first joint venture shoe factory in China to introduce Italian shoemaking technology through consulting cooperation. The production requirements are extremely cautious and comparable to those of a few domestic institutions. LeSaunda expands its business in Asia through two channels. On the one hand, using franchise, we allow dealers to share resources and experience in production, management, marketing and other aspects, and more effectively develop the sales network and promote the brand image. On the other hand, in order to cater to the needs of consumers of different classes and genders, the types of products have also increased accordingly. With its consistently outstanding and innovative spirit, LeSaunda continues to add new charm to fashion leather shoes and also brings endless surprises to trend-seekers. In September 2002, the group founded the young and fashionable girl brand CnE (《ComfortandEasy》), providing a series of leather shoes and handbags with Japan-rich flavors. Exudes infinite Italian style and adheres to the professional tradition of Italian shoemaking. LeSaunda's leather goods emphasize craftsmanship, design, style and comfort, and are determined to combine elements of noble elegance and fashion. With a loyal service attitude and reasonable price, LeSaunda has always been loved by consumers. Whether it is an administrative worker or a leather shoes and clothing selected for entertainment, they can be filled with strong Italian colors and tastes, deliberately creating a personalized lifestyle for the wearer.
Founded in 1978 by an Australian surfer on the California Coast, UGG® is a global lifestyle brand known for its iconic Classic boots. Originally worn by Hollywood royals, fashion editors and the world, UGG® designed and retailed shoes, clothing, accessories and household items with an uncompromising attitude to quality and craftsmanship. UGG® has annual sales of more than US$1 billion, and has cooperated with good retailers around the world, with more than 130 concept stores and direct sales stores in major markets such as New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. UGG AUSTRALIA In 1978, another surfer Brian Smith bought some Australian sheepskin boots to the United States and started selling them in New York, mainly for surfers in California. Later he established UGG Holding and registered the UGG trademark, but in 1995, Brian Smith sold his shares to Deckers Outdoor Products Co., Ltd., which made Hollywood stars famous in the United States. It has been recognized in many countries. In the winter of 2009, Snow Boots ushered in their spring with the momentum of Dex's UGG trademark, and sales soared. After 2010, more Australian snow boot brands (such as PACIFIC, JOMVOX, AUKOALA, JUMBO) officially entered China and opened up the domestic market.
Trading Co., Ltd.
Founded in 1978 by an Australian surfer on the California Coast, UGG® is a global lifestyle brand known for its iconic Classic boots. Originally worn by Hollywood royals, fashion editors and the world, UGG® designed and retailed shoes, clothing, accessories and household items with an uncompromising attitude to quality and craftsmanship. UGG® has annual sales of more than US$1 billion, and has cooperated with good retailers around the world, with more than 130 concept stores and direct sales stores in major markets such as New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. UGG AUSTRALIA In 1978, another surfer Brian Smith bought some Australian sheepskin boots to the United States and started selling them in New York, mainly for surfers in California. Later he established UGG Holding and registered the UGG trademark, but in 1995, Brian Smith sold his shares to Deckers Outdoor Products Co., Ltd., which made Hollywood stars famous in the United States. It has been recognized in many countries. In the winter of 2009, Snow Boots ushered in their spring with the momentum of Dex's UGG trademark, and sales soared. After 2010, more Australian snow boot brands (such as PACIFIC, JOMVOX, AUKOALA, JUMBO) officially entered China and opened up the domestic market.
PUMA® is a world-renowned sports brand that designs, develops, sells and promotes a variety of footwear, clothing and accessories products. After more than 70 years of brilliant footprints, PUMA adheres to the brand philosophy of "Forever.Faster." and is committed to using the value concept of courage, confidence, firmness and pleasure to influence the sports industry and street fashion culture. PUMA offers sports products including football, running, training, basketball, golf and racing, and a sports-inspired life series. PUMA works hand in hand with world-renowned designers and brands to inject its influence in the sports world into the fields of street culture and fashion. The brands under the PUMA Group include: PUMA, Cobra Golf and Stichd. PUMA is headquartered in Herzogen, Germany. It has about 13,000 employees worldwide and its products are exported to more than 120 countries and regions.
Kering Group
PUMA® is a world-renowned sports brand that designs, develops, sells and promotes a variety of footwear, clothing and accessories products. After more than 70 years of brilliant footprints, PUMA adheres to the brand philosophy of "Forever.Faster." and is committed to using the value concept of courage, confidence, firmness and pleasure to influence the sports industry and street fashion culture. PUMA offers sports products including football, running, training, basketball, golf and racing, and a sports-inspired life series. PUMA works hand in hand with world-renowned designers and brands to inject its influence in the sports world into the fields of street culture and fashion. The brands under the PUMA Group include: PUMA, Cobra Golf and Stichd. PUMA is headquartered in Herzogen, Germany. It has about 13,000 employees worldwide and its products are exported to more than 120 countries and regions.
New Balance Trading (China) Co., Ltd.
New Balance, founded in the United States in 1906, is a legendary running shoe brand worldwide. It enjoys the reputation of "King of Jogging Shoes". It is a well-known company in high-tech and high-quality sports and leisure products in the world. In 1906, William J. Riley established a foot arch support company in Boston, USA, called New Balance, which specializes in customizing plastic surgery foot arch supporters and orthodontic shoes. One day, when he was observing the chicks in the yard, he found that the three claws of the chicks could maintain balance, so he applied the inspiration to the design and development of the foot arch supporter, and the name of New Balance should be used. Born, and Mr. Riley is inspired by the shape of the chick's claws, it has become a legendary story. As the business continued to grow, New Balance in the 1950s began making professional sneakers for local runners, including MIT's track and field team. In 1956, the Paul and his wife bought New Balance from Mr. Riley. Since then, footwear manufacturing has grown into the company's main business for steady growth. In 1960, New Balance produced the "TRACKSTER" series of sneakers, which is the world's first sneaker that can provide multi-width lasts, which has become an innovation in the shoemaking industry. In the 1970s, the current Chairman, Mr. James S. Davis, bought New Balance on Marathon Day in Boston, and began a new step. Since then, in addition to committed to the research and development of high-tech functional materials, New Balance also provides humanized services of six width lasts and two height uppers to meet various different foot types. It is the only imported from the United States Sneakers. Its exclusive high shock absorbing pad can effectively absorb 99% of the ground reaction force, and is therefore loved by heads of state and elites from all walks of life. It is a multi-functional shoe that enjoys the reputation of "the president's jogging shoe". It is ranked No. 1 in the United States. Second shoe company. “If you wear New Balance, you must be a great runner!” — Jim Davis, CEO of New Balance. In 1972, New Balance produced 30 pairs of racing shoes a day, which can provide five-width lasts and two-height uppers. Although the cost is very high, New Balance aims to allow athletes to best demonstrate their athletic potential. ,spare no effort. New Balance has its unique culture: insisting on producing shoes of multiple widths and heights: this is a design for human nature, and it is also the most basic care, bringing the most comfortable and close shoe shape to every consumer. New Balance does not sign contracts with sports stars. Because shoes suitable for celebrities are not necessarily suitable for most consumers to wear, New Balance invests expenses in product research and development to improve product quality and increase customer satisfaction. New Balance believes that "shoes are the best spokesperson." New Balance is the only international sports brand with exclusive factories in the United States, five in the United States and two in Europe. New Balance is a private company, not a stock listed company, so it can have greater development space; at the same time, it is easier to implement the inheritance of company culture. New Balance has always been committed to shoemaking technology. To this day, a brand that has experienced 110 years of ups and downs, is still constantly developing more ergonomic shoes with emerging technologies. With the goal of pursuing an extremely comfortable feeling of wearing shoes, combined with the popular design feeling, New Balance has become the perfect representative of retro and innovation. As a leader in global sports brands, New Balance adheres to the company spirit of high standards, 100% customer satisfaction, and teamwork. It continuously innovates and improves in technological materials, product appearance and comfort, so as to maximize every athlete Use your sports potential to the limit and enjoy a balanced and comfortable life without any effort. Another major feature of New Balance is the variety of sizes that are different from other sports brands. New Balance offers different widths of the same size, including narrow, standard and wide, and thin in narrow and wide. It is divided into different degrees, so choosing a pair of New Balance shoes will be quite comfortable to wear. The reason why New Balance has become the second largest brand of sports shoes in the United States without asking celebrities to advertise, even surpassing brands such as Adidas is because the company can do a great job in the market. Accurate positioning. It is different from Nike or Adidas. Its positioning is mainly aimed at adults who have certain requirements for shoe comfort. It believes that this part of customers will turn from the appearance of the shoe to paying attention to the comfort level of the shoe and the protection of the foot. , and also has strong purchasing power. And because of its unique positioning, it hardly divides the market with several other shoe giants.
New Balance Trading (China) Co., Ltd.
New Balance, founded in the United States in 1906, is a legendary running shoe brand worldwide. It enjoys the reputation of "King of Jogging Shoes". It is a well-known company in high-tech and high-quality sports and leisure products in the world. In 1906, William J. Riley established a foot arch support company in Boston, USA, called New Balance, which specializes in customizing plastic surgery foot arch supporters and orthodontic shoes. One day, when he was observing the chicks in the yard, he found that the three claws of the chicks could maintain balance, so he applied the inspiration to the design and development of the foot arch supporter, and the name of New Balance should be used. Born, and Mr. Riley is inspired by the shape of the chick's claws, it has become a legendary story. As the business continued to grow, New Balance in the 1950s began making professional sneakers for local runners, including MIT's track and field team. In 1956, the Paul and his wife bought New Balance from Mr. Riley. Since then, footwear manufacturing has grown into the company's main business for steady growth. In 1960, New Balance produced the "TRACKSTER" series of sneakers, which is the world's first sneaker that can provide multi-width lasts, which has become an innovation in the shoemaking industry. In the 1970s, the current Chairman, Mr. James S. Davis, bought New Balance on Marathon Day in Boston, and began a new step. Since then, in addition to committed to the research and development of high-tech functional materials, New Balance also provides humanized services of six width lasts and two height uppers to meet various different foot types. It is the only imported from the United States Sneakers. Its exclusive high shock absorbing pad can effectively absorb 99% of the ground reaction force, and is therefore loved by heads of state and elites from all walks of life. It is a multi-functional shoe that enjoys the reputation of "the president's jogging shoe". It is ranked No. 1 in the United States. Second shoe company. “If you wear New Balance, you must be a great runner!” — Jim Davis, CEO of New Balance. In 1972, New Balance produced 30 pairs of racing shoes a day, which can provide five-width lasts and two-height uppers. Although the cost is very high, New Balance aims to allow athletes to best demonstrate their athletic potential. ,spare no effort. New Balance has its unique culture: insisting on producing shoes of multiple widths and heights: this is a design for human nature, and it is also the most basic care, bringing the most comfortable and close shoe shape to every consumer. New Balance does not sign contracts with sports stars. Because shoes suitable for celebrities are not necessarily suitable for most consumers to wear, New Balance invests expenses in product research and development to improve product quality and increase customer satisfaction. New Balance believes that "shoes are the best spokesperson." New Balance is the only international sports brand with exclusive factories in the United States, five in the United States and two in Europe. New Balance is a private company, not a stock listed company, so it can have greater development space; at the same time, it is easier to implement the inheritance of company culture. New Balance has always been committed to shoemaking technology. To this day, a brand that has experienced 110 years of ups and downs, is still constantly developing more ergonomic shoes with emerging technologies. With the goal of pursuing an extremely comfortable feeling of wearing shoes, combined with the popular design feeling, New Balance has become the perfect representative of retro and innovation. As a leader in global sports brands, New Balance adheres to the company spirit of high standards, 100% customer satisfaction, and teamwork. It continuously innovates and improves in technological materials, product appearance and comfort, so as to maximize every athlete Use your sports potential to the limit and enjoy a balanced and comfortable life without any effort. Another major feature of New Balance is the variety of sizes that are different from other sports brands. New Balance offers different widths of the same size, including narrow, standard and wide, and thin in narrow and wide. It is divided into different degrees, so choosing a pair of New Balance shoes will be quite comfortable to wear. The reason why New Balance has become the second largest brand of sports shoes in the United States without asking celebrities to advertise, even surpassing brands such as Adidas is because the company can do a great job in the market. Accurate positioning. It is different from Nike or Adidas. Its positioning is mainly aimed at adults who have certain requirements for shoe comfort. It believes that this part of customers will turn from the appearance of the shoe to paying attention to the comfort level of the shoe and the protection of the foot. , and also has strong purchasing power. And because of its unique positioning, it hardly divides the market with several other shoe giants.
Wolverine World Wide, Inc.
Chaco is famous for its adjustable straps and durable soles, making its sandals and water shoes ideal for outdoor adventures and water sports.
Wolverine World Wide, Inc.
Chaco is famous for its adjustable straps and durable soles, making its sandals and water shoes ideal for outdoor adventures and water sports.
Beijing Superjia Windows & Doors Co., Ltd.
Spurry Doors and Windows are a company integrating system research and development, production, and system doors and window design, production and service. Their main products are system aluminum doors and windows and system sunrooms. 14 years of focus have made Spurs system products spread across the country and have been unanimously recognized by customers both inside and outside the industry. It has become a domestic mid-to-high-end privately customized home decoration door and window brand, inheriting the Chinese craftsman spirit. The company's production base is located in Shandong Linqu Industrial Park. The factory covers an area of more than 50 mu, and the park-style factory area is greened 60%, which is a comfortable and elegant environment. It enables employees to release their body and mind well after work. The colorful employee life is a transmission after the accumulation of corporate culture and employee quality. Only by loving life can you love work. The company's atmosphere and cultural confusion can not only allow employees to enjoy the comfort of life after work, but also realize more potential in their work!
Beijing Superjia Windows & Doors Co., Ltd.
Spurry Doors and Windows are a company integrating system research and development, production, and system doors and window design, production and service. Their main products are system aluminum doors and windows and system sunrooms. 14 years of focus have made Spurs system products spread across the country and have been unanimously recognized by customers both inside and outside the industry. It has become a domestic mid-to-high-end privately customized home decoration door and window brand, inheriting the Chinese craftsman spirit. The company's production base is located in Shandong Linqu Industrial Park. The factory covers an area of more than 50 mu, and the park-style factory area is greened 60%, which is a comfortable and elegant environment. It enables employees to release their body and mind well after work. The colorful employee life is a transmission after the accumulation of corporate culture and employee quality. Only by loving life can you love work. The company's atmosphere and cultural confusion can not only allow employees to enjoy the comfort of life after work, but also realize more potential in their work!
Nanjing McKinley Outdoor Products Co., Ltd.
KEEN, a popular outdoor casual shoe brand in the United States, is enthusiastically sought after by picky consumers in nearly 77 countries around the world. It aims to be innovation, high quality, high technology and comfort, advocates the concept of nature and carries a noble corporate culture. Keen's founder comes from the shoe family and is also a world-class sailor. From 1989 to 2001, the founder was successively hired by well-known brands such as Saucony, K-SWISS, Nautica, Tommy Hilfiger, and during this period, he developed new products for well-known brands such as Rockport, Clarks, and Thenorthface. Keen founder designed the first pair of sandals that can protect the toes in the sails, and the Keen brand was born. In 2003, Keen's Sandals participated in the WSA Show held in the United States, which made Keen famous. A brand was established by a pair of revolutionary sandals, and was called "Honor on the Imperial" by Time magazine at that time. Keen believes that in addition to fitting, comfort is also an important element. The design of the shoes allows users to wear them on the deck, forest trails and leisure, and can walk on land or go deep into the water. Keen focuses on the handicrafts and materials of each pair of shoes, and is a professional brand that is constantly innovating and integrated into life.
Nanjing McKinley Outdoor Products Co., Ltd.
KEEN, a popular outdoor casual shoe brand in the United States, is enthusiastically sought after by picky consumers in nearly 77 countries around the world. It aims to be innovation, high quality, high technology and comfort, advocates the concept of nature and carries a noble corporate culture. Keen's founder comes from the shoe family and is also a world-class sailor. From 1989 to 2001, the founder was successively hired by well-known brands such as Saucony, K-SWISS, Nautica, Tommy Hilfiger, and during this period, he developed new products for well-known brands such as Rockport, Clarks, and Thenorthface. Keen founder designed the first pair of sandals that can protect the toes in the sails, and the Keen brand was born. In 2003, Keen's Sandals participated in the WSA Show held in the United States, which made Keen famous. A brand was established by a pair of revolutionary sandals, and was called "Honor on the Imperial" by Time magazine at that time. Keen believes that in addition to fitting, comfort is also an important element. The design of the shoes allows users to wear them on the deck, forest trails and leisure, and can walk on land or go deep into the water. Keen focuses on the handicrafts and materials of each pair of shoes, and is a professional brand that is constantly innovating and integrated into life.
Columbia Sportswear Trading (Shanghai) Co., Ltd.
Founded in 1938, Columbia Sportswear originated from Portland, Oregon, USA. As a pioneer in outdoor clothing brand technology, the company's philosophy is Connect active people with their passwords. We are committed to conveying the essence of its brand through its products and through various original technologies, allowing consumers to enjoy the outdoor fun for a longer time. In the autumn and winter of 2015, Columbia promoted its brand to consumers worldwide under the new slogan "Tested Tough". It is not just an advertising slogan, it is the brand commitment of Columbia to every customer in the past 80 years since its establishment. After in-depth research on the main audience groups in the Chinese market, in the spring and summer of 2017, the new Chinese brand slogan "Tested Tough If You Want to Play" officially met with consumers. Columbia's consistent field testing culture ensures that the product is in a real outdoor environment. Countless tests have been conducted to ensure high quality of the product and the functions of keeping warm and waterproofing, allowing consumers to enjoy the outdoor fun for a longer time.
Columbia Sportswear Trading (Shanghai) Co., Ltd.
Founded in 1938, Columbia Sportswear originated from Portland, Oregon, USA. As a pioneer in outdoor clothing brand technology, the company's philosophy is Connect active people with their passwords. We are committed to conveying the essence of its brand through its products and through various original technologies, allowing consumers to enjoy the outdoor fun for a longer time. In the autumn and winter of 2015, Columbia promoted its brand to consumers worldwide under the new slogan "Tested Tough". It is not just an advertising slogan, it is the brand commitment of Columbia to every customer in the past 80 years since its establishment. After in-depth research on the main audience groups in the Chinese market, in the spring and summer of 2017, the new Chinese brand slogan "Tested Tough If You Want to Play" officially met with consumers. Columbia's consistent field testing culture ensures that the product is in a real outdoor environment. Countless tests have been conducted to ensure high quality of the product and the functions of keeping warm and waterproofing, allowing consumers to enjoy the outdoor fun for a longer time.
Amer Sports Trading (Shanghai) Co., Ltd.
Salomon is a company specializing in the production of outdoor sports footwear and backpacks, founded in France in 1947 by the Salomon family. Salomon is famous for producing equipment needed by outdoor athletes such as skiing, hiking, and rock climbing. In addition to outdoor footwear, its product line also includes outdoor clothing, backpacks, helmets, etc. In addition, Salomon has also launched different series of products for different markets and consumer groups, such as the S/LAB SONIC series for road running, the XT-6 series for trail running, etc. When designing and producing products, Salomon focuses on practicality and comfort and adopts advanced technologies and materials to improve product performance and life.
Amer Sports Trading (Shanghai) Co., Ltd.
Salomon is a company specializing in the production of outdoor sports footwear and backpacks, founded in France in 1947 by the Salomon family. Salomon is famous for producing equipment needed by outdoor athletes such as skiing, hiking, and rock climbing. In addition to outdoor footwear, its product line also includes outdoor clothing, backpacks, helmets, etc. In addition, Salomon has also launched different series of products for different markets and consumer groups, such as the S/LAB SONIC series for road running, the XT-6 series for trail running, etc. When designing and producing products, Salomon focuses on practicality and comfort and adopts advanced technologies and materials to improve product performance and life.
Chaoxi Trading (Shanghai) Co., Ltd.
American outdoor sports brand: Merrell was founded in 1981 and is committed to product development, bringing consumers a variety of footwear and clothing products that combine quality and performance. The product adheres to four core advantages: comfort, durability, novel design and diverse functions. And it's all about making you feel refreshed outdoors and in the city. Brand History: 1981-RandyMerrell collaborated with ClarkMatis to launch ingeniously designed hiking shoes that have always adhered to high standards in terms of materials, design and durability. 1989-Merrellt brand goes to the world. 1995-Merrell and Vibran teamed up to design a series of innovative outsoles. 1998-Jungle Moc was born, Merrell introduced Aftersports shoes, creating new product categories in the shoe industry. 2000-Merrell developed Exotech shoes and began to enter the multi-functional footwear market. 2004-Merrell was named an outdoor shoe brand worth buying by Sports Goods Intelligence. 2007-More than 2 million pairs of multi-functional shoe models were sold. 2011-After 15 years of cooperation, Merrell and Vibram developed a barefoot shoe series product line. 2013-Merrel launched MSelect technology and began to enter the trail running shoe market. 2015-CAPRA series shoes released. 2016-Merrell1 has more than 300 flagship stores.
Chaoxi Trading (Shanghai) Co., Ltd.
American outdoor sports brand: Merrell was founded in 1981 and is committed to product development, bringing consumers a variety of footwear and clothing products that combine quality and performance. The product adheres to four core advantages: comfort, durability, novel design and diverse functions. And it's all about making you feel refreshed outdoors and in the city. Brand History: 1981-RandyMerrell collaborated with ClarkMatis to launch ingeniously designed hiking shoes that have always adhered to high standards in terms of materials, design and durability. 1989-Merrellt brand goes to the world. 1995-Merrell and Vibran teamed up to design a series of innovative outsoles. 1998-Jungle Moc was born, Merrell introduced Aftersports shoes, creating new product categories in the shoe industry. 2000-Merrell developed Exotech shoes and began to enter the multi-functional footwear market. 2004-Merrell was named an outdoor shoe brand worth buying by Sports Goods Intelligence. 2007-More than 2 million pairs of multi-functional shoe models were sold. 2011-After 15 years of cooperation, Merrell and Vibram developed a barefoot shoe series product line. 2013-Merrel launched MSelect technology and began to enter the trail running shoe market. 2015-CAPRA series shoes released. 2016-Merrell1 has more than 300 flagship stores.
ECCO Trading (Shanghai) Co., Ltd.
ECCO was founded in 1963 by Birte and Karl Toosbuy. Karl Toosbuy has been trained to become a shoemaker, dreaming of one day owning his own shoe factory and doing business independently. Therefore, the Tusby family resolutely decided to give up their stable jobs, sell their property, and relocate their family to Bradber in southwestern Denmark - close to the northern German border, creating the ECCO Aibu Shoe brand. As a Nordic Danish shoe and leather brand, ECCO's success comes from ergonomic product design and high-quality leather, and the design concept of "shoes must follow the two feet". ECCO Aibu integrates comfort with Nordic style. ECCO has a wide range of products, including high-quality men's, women's and children's fashionable leather shoes suitable for outdoor activity clothing, casual clothing, work clothes and casual clothing. The production lines are located in Denmark, Italy, the Netherlands, Slovakia, Portugal, Indonesia, Thailand, Japan, Cyprus, Brazil, China and India respectively. Almost all employees of the ECCO headquarters, as well as many employees around the world, have participated in the introductory training of "From cattle to shoes". In class, all participants learned how to make shoes. Therefore, they deeply recognize the complexity of shoemaking and sincerely admire ECCO's production department. In addition, ECCO also provides professional training to employees and promotion opportunities within the company. This will enhance team awareness and regard talents and products as the mainstay of the company's business.
ECCO Trading (Shanghai) Co., Ltd.
ECCO was founded in 1963 by Birte and Karl Toosbuy. Karl Toosbuy has been trained to become a shoemaker, dreaming of one day owning his own shoe factory and doing business independently. Therefore, the Tusby family resolutely decided to give up their stable jobs, sell their property, and relocate their family to Bradber in southwestern Denmark - close to the northern German border, creating the ECCO Aibu Shoe brand. As a Nordic Danish shoe and leather brand, ECCO's success comes from ergonomic product design and high-quality leather, and the design concept of "shoes must follow the two feet". ECCO Aibu integrates comfort with Nordic style. ECCO has a wide range of products, including high-quality men's, women's and children's fashionable leather shoes suitable for outdoor activity clothing, casual clothing, work clothes and casual clothing. The production lines are located in Denmark, Italy, the Netherlands, Slovakia, Portugal, Indonesia, Thailand, Japan, Cyprus, Brazil, China and India respectively. Almost all employees of the ECCO headquarters, as well as many employees around the world, have participated in the introductory training of "From cattle to shoes". In class, all participants learned how to make shoes. Therefore, they deeply recognize the complexity of shoemaking and sincerely admire ECCO's production department. In addition, ECCO also provides professional training to employees and promotion opportunities within the company. This will enhance team awareness and regard talents and products as the mainstay of the company's business.
The story of Clarks began about 200 years ago when Cyrus and James Clark made slippers with sheepskin horns, when it was groundbreaking. The combination of invention and technology has always been the core of Clarks' work. And now, as always, every pair of Clarks shoes starts with a hand-carved shoe last, with premium construction technology, technology and modern materials helping Clarks provide shoes tailored for the modern world. Clarks has been thinking differently since the beginning. And they do different things. From slippers made by Cyrus and James Clark in 1825 to the world's first pair of foot shoes, from the entire size, half size and a wide range of widths for children to the new iPad foot gauge ; From innovative underfoot buffering to prototyping and 3D printing, excellent creativity sets Clarks apart. Leonardo da Vinci describes human feet as "a masterpiece of engineering and art." To take care of it better than anyone else, Clarks has researched it. Clarks has looked at the time it takes to keep your feet healthy and happy, and what you have learned can help us make shoes for you. In the archives of over 22,000 Clarks styles, a revolution has inspired a shoe that defined a generation and attracted imagination. Like the iconic Clark Desert Boots, designed by Nathan Clark and launched in 1950, its charm continues to this day. Here is the groundbreaking athleisure hybrid Nature, which debuted in the late 1980s and was redefined and redesigned, and was reborn. And Trigenic Flex, an elaborately crafted innovative product that is a modern classic.
Co., Ltd.
The story of Clarks began about 200 years ago when Cyrus and James Clark made slippers with sheepskin horns, when it was groundbreaking. The combination of invention and technology has always been the core of Clarks' work. And now, as always, every pair of Clarks shoes starts with a hand-carved shoe last, with premium construction technology, technology and modern materials helping Clarks provide shoes tailored for the modern world. Clarks has been thinking differently since the beginning. And they do different things. From slippers made by Cyrus and James Clark in 1825 to the world's first pair of foot shoes, from the entire size, half size and a wide range of widths for children to the new iPad foot gauge ; From innovative underfoot buffering to prototyping and 3D printing, excellent creativity sets Clarks apart. Leonardo da Vinci describes human feet as "a masterpiece of engineering and art." To take care of it better than anyone else, Clarks has researched it. Clarks has looked at the time it takes to keep your feet healthy and happy, and what you have learned can help us make shoes for you. In the archives of over 22,000 Clarks styles, a revolution has inspired a shoe that defined a generation and attracted imagination. Like the iconic Clark Desert Boots, designed by Nathan Clark and launched in 1950, its charm continues to this day. Here is the groundbreaking athleisure hybrid Nature, which debuted in the late 1980s and was redefined and redesigned, and was reborn. And Trigenic Flex, an elaborately crafted innovative product that is a modern classic.
Opague Trading (Shanghai) Co., Ltd.
Founded in Brazil in 1962, Havaianas is inspired by Japanese straw shoes with woven laces and straw woven soles. Havaianas replaces straw with high-quality Brazilian rubber, and the updated overall design looks more stylish! This is why Havaianas's soles have rice grain prints, which is one of many design details unique to Havaianas. Named Havaianas (meaning "Hawaiian" in Portuguese) to mark a charming resort with endless summer atmosphere. 1964: By 1964, almost every worker in Brazil was wearing a pair of Havaianas. The salesman drove the old Volkswagen Combi van directly and traveled around Brazil to sell Havaianas products! 1966: Havaianas invented rubber shoelaces in 1966, and in the same year, the parent company Alpargatas also registered this patent! 1969: At first, Havaianas only produced blue and white flip-flops. But in 1969, due to production errors, a batch of green flip-flops were accidentally produced, but they successfully seized the market opportunity and responded very enthusiastically! So start designing and launching more colorful colors! 1973: For decades, the market has been scrambling to imitate Havaianas. Therefore, in the 1970s, Havaianas planned a brand event with the goal of strengthening the quality benefits of brand image and product characteristics. 1980: Brazil sells millions of pairs of Havaianas products every year, so the Brazilian government formally recognized Havaianas as part of its integration into Brazilian lives in 1980. Early 1990s - Mid-term: After observing market changes, Havaianas launched a monochrome style and launched a typographic style featuring hibiscus flowers. Later, more innovative printing designs and colorful color matching were launched one after another, and new shoes such as baby shoes were developed to increase the diversity and integrity of the product line. 1998: To celebrate the World Cup, Havaianas launched the Havaianas Brazilian series and designed the pattern of the Brazilian flag on the shoelaces. Although Brazil failed to win the championship in the end, its incorporation of Brazilian spirit makes this series still one of Havaianas' best-selling styles around the world. 1999: Havaianas began to fascinate the fashion industry after the French designer Paul Gautier's fashion show. Not long after, Havaianas began to cooperate with well-known brands and designers around the world to launch more co-branded styles. Havaianas quickly expanded its territory around the world, initially only in Australia, Spain, Portugal, Italy, France, the United Kingdom, the United States, the Dominican Republic and Japan. Today, there are specialty stores in more than 100 countries around the world to provide purchasing services! 2000: The arrival of millennium means the transformation of generations. Havaianas has also been divided into the previous generation, launching the first pair of dark shoelaces in history to add brilliant and gorgeous designs to the dark shoelaces, blooming with eye-catching light! 2001: In order to create more popular styles, Havaianas launched a crystal series, which not only inlaid with crystal and metal materials on the shoelaces, but also hand-stitched by craftsmen in northeastern Brazil. 2006: Entering Havaianas Slim style! With thinner and more detailed shoelace designs, women everywhere immediately fell in love with this timeless style. In Ivory Slo Beach, Western Australia, Havaianas holds the first world record, the event gathers more than 2,000 people to raise funds using Havaianas shoe-like floating boards for beach social projects. To this day, the record remains! 2011: Havaianas begins working with Disney and launches many products designed with Disney characters. 2012: Havaianas celebrates its 50th birthday! Limited-scale merchandise with commemorative style was produced, and sales revenue was donated to UNICEF. 2018: Havaianas made its debut at New York Fashion Week in 2018! With the exposure of Havaianas at the fashion show, it has led a new trend. Australian designer Dion Lee gave Havaianas to the stretch stage for the models as Soho showed off his 19th spring collection. 2019: Havaianas cooperates with French luxury giant Saint Laurent for the first time and jointly launches limited edition flip-flops. 2020: In 2020, Havaianas will return to the fundamental design of the new Tradi Zori to create the most perfect combination of the past and the future. Havaianas collaborated with the Japanese Mastermind brand to create a unique mix of Brazil and Japan.
Opague Trading (Shanghai) Co., Ltd.
Founded in Brazil in 1962, Havaianas is inspired by Japanese straw shoes with woven laces and straw woven soles. Havaianas replaces straw with high-quality Brazilian rubber, and the updated overall design looks more stylish! This is why Havaianas's soles have rice grain prints, which is one of many design details unique to Havaianas. Named Havaianas (meaning "Hawaiian" in Portuguese) to mark a charming resort with endless summer atmosphere. 1964: By 1964, almost every worker in Brazil was wearing a pair of Havaianas. The salesman drove the old Volkswagen Combi van directly and traveled around Brazil to sell Havaianas products! 1966: Havaianas invented rubber shoelaces in 1966, and in the same year, the parent company Alpargatas also registered this patent! 1969: At first, Havaianas only produced blue and white flip-flops. But in 1969, due to production errors, a batch of green flip-flops were accidentally produced, but they successfully seized the market opportunity and responded very enthusiastically! So start designing and launching more colorful colors! 1973: For decades, the market has been scrambling to imitate Havaianas. Therefore, in the 1970s, Havaianas planned a brand event with the goal of strengthening the quality benefits of brand image and product characteristics. 1980: Brazil sells millions of pairs of Havaianas products every year, so the Brazilian government formally recognized Havaianas as part of its integration into Brazilian lives in 1980. Early 1990s - Mid-term: After observing market changes, Havaianas launched a monochrome style and launched a typographic style featuring hibiscus flowers. Later, more innovative printing designs and colorful color matching were launched one after another, and new shoes such as baby shoes were developed to increase the diversity and integrity of the product line. 1998: To celebrate the World Cup, Havaianas launched the Havaianas Brazilian series and designed the pattern of the Brazilian flag on the shoelaces. Although Brazil failed to win the championship in the end, its incorporation of Brazilian spirit makes this series still one of Havaianas' best-selling styles around the world. 1999: Havaianas began to fascinate the fashion industry after the French designer Paul Gautier's fashion show. Not long after, Havaianas began to cooperate with well-known brands and designers around the world to launch more co-branded styles. Havaianas quickly expanded its territory around the world, initially only in Australia, Spain, Portugal, Italy, France, the United Kingdom, the United States, the Dominican Republic and Japan. Today, there are specialty stores in more than 100 countries around the world to provide purchasing services! 2000: The arrival of millennium means the transformation of generations. Havaianas has also been divided into the previous generation, launching the first pair of dark shoelaces in history to add brilliant and gorgeous designs to the dark shoelaces, blooming with eye-catching light! 2001: In order to create more popular styles, Havaianas launched a crystal series, which not only inlaid with crystal and metal materials on the shoelaces, but also hand-stitched by craftsmen in northeastern Brazil. 2006: Entering Havaianas Slim style! With thinner and more detailed shoelace designs, women everywhere immediately fell in love with this timeless style. In Ivory Slo Beach, Western Australia, Havaianas holds the first world record, the event gathers more than 2,000 people to raise funds using Havaianas shoe-like floating boards for beach social projects. To this day, the record remains! 2011: Havaianas begins working with Disney and launches many products designed with Disney characters. 2012: Havaianas celebrates its 50th birthday! Limited-scale merchandise with commemorative style was produced, and sales revenue was donated to UNICEF. 2018: Havaianas made its debut at New York Fashion Week in 2018! With the exposure of Havaianas at the fashion show, it has led a new trend. Australian designer Dion Lee gave Havaianas to the stretch stage for the models as Soho showed off his 19th spring collection. 2019: Havaianas cooperates with French luxury giant Saint Laurent for the first time and jointly launches limited edition flip-flops. 2020: In 2020, Havaianas will return to the fundamental design of the new Tradi Zori to create the most perfect combination of the past and the future. Havaianas collaborated with the Japanese Mastermind brand to create a unique mix of Brazil and Japan.
BIRKENSTOCK is a world-renowned shoe brand with a history of more than 240 years. To date, up to 95% of its product series are still manufactured in Germany. Adhering to the century-old craftsmanship and exquisite craftsmanship, BIRKENSTOCK uses high-quality natural materials to create pairs of simple, fashionable, ergonomic and arch-fitting shoes. BIRKENSTOCK shoes focus on comfort, functionality and environmental protection. For every pair of BIRKENSTOCK, footbeds are the key point. The iconic BIRKENSTOCK footbed uses high-quality sustainable natural materials: natural cork, natural latex, jute, etc. Natural cork and natural latex are the core of the footbed, providing support for the body and reducing pressure on the feet; upper and lower layers of jute provide additional stability and durability for the footbed; the surface of the footbed is also covered with a layer of soft and breathable translucent leather.
Co., Ltd.
BIRKENSTOCK is a world-renowned shoe brand with a history of more than 240 years. To date, up to 95% of its product series are still manufactured in Germany. Adhering to the century-old craftsmanship and exquisite craftsmanship, BIRKENSTOCK uses high-quality natural materials to create pairs of simple, fashionable, ergonomic and arch-fitting shoes. BIRKENSTOCK shoes focus on comfort, functionality and environmental protection. For every pair of BIRKENSTOCK, footbeds are the key point. The iconic BIRKENSTOCK footbed uses high-quality sustainable natural materials: natural cork, natural latex, jute, etc. Natural cork and natural latex are the core of the footbed, providing support for the body and reducing pressure on the feet; upper and lower layers of jute provide additional stability and durability for the footbed; the surface of the footbed is also covered with a layer of soft and breathable translucent leather.
VF Apparel (China) Co., Ltd.
Timberland's origins are inseparable from the harsh climate in New England, the United States. Since its birth, the brand has been designed to help outdoor workers withstand the arduous natural environment. Timberland was founded by the Swartz family. Senior shoemaker Nathan Swartz and his son Sidney have created the first pair of waterproof work boots, and Sidney has established the brand. Since then, Sidney's son Jeff took over the company and created the brand value today. In 1955, Nathan acquired all shares in Boston-based Abington Shoes Company and moved the company to a humid and airy riverside factory in a quiet town in New England, USA. Big yellow boots are the beginning of all the stories. In 1973, Abington Shoes Company launched the original Timberland® 8-inch boot for the first time, and a classic was born. Three years later, the 6-inch boot version was released and became the classic yellow boot we are familiar with today.
VF Apparel (China) Co., Ltd.
Timberland's origins are inseparable from the harsh climate in New England, the United States. Since its birth, the brand has been designed to help outdoor workers withstand the arduous natural environment. Timberland was founded by the Swartz family. Senior shoemaker Nathan Swartz and his son Sidney have created the first pair of waterproof work boots, and Sidney has established the brand. Since then, Sidney's son Jeff took over the company and created the brand value today. In 1955, Nathan acquired all shares in Boston-based Abington Shoes Company and moved the company to a humid and airy riverside factory in a quiet town in New England, USA. Big yellow boots are the beginning of all the stories. In 1973, Abington Shoes Company launched the original Timberland® 8-inch boot for the first time, and a classic was born. Three years later, the 6-inch boot version was released and became the classic yellow boot we are familiar with today.
