
UGG

UGG
Founded in 1978 by an Australian surfer on the California Coast, UGG® is a global lifestyle brand known for its iconic Classic boots. Originally worn by Hollywood royals, fashion editors and the world, UGG® designed and retailed shoes, clothing, accessories and household items with an uncompromising attitude to quality and craftsmanship. UGG® has annual sales of more than US$1 billion, and has cooperated with good retailers around the world, with more than 130 concept stores and direct sales stores in major markets such as New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing.
UGG AUSTRALIA
In 1978, another surfer Brian Smith bought some Australian sheepskin boots to the United States and started selling them in New York, mainly for surfers in California. Later he established UGG Holding and registered the UGG trademark, but in 1995, Brian Smith sold his shares to Deckers Outdoor Products Co., Ltd., which made Hollywood stars famous in the United States. It has been recognized in many countries. In the winter of 2009, Snow Boots ushered in their spring with the momentum of Dex's UGG trademark, and sales soared. After 2010, more Australian snow boot brands (such as PACIFIC, JOMVOX, AUKOALA, JUMBO) officially entered China and opened up the domestic market.
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