Huili Shoe Industry was founded in 1927 and has a history of 80 years. The "Huili" trademark was registered in 1935 and was recognized as a famous trademark in Shanghai in 1997; it was recognized as a well-known trademark in China in 1999. "Huili" footwear products have won the National Quality Silver Award, the Ministry of Chemical Industry and Shanghai Quality Product Award, and have won the Shanghai Famous Brand Products Title and Shanghai Export Inspection Certificate for several consecutive years, and have won the 21st Spanish International Quality Award. The company has passed the ISO9001:2000 quality management system certification.

Huili Shoes products are retro, trendy, fashionable, best-selling, leading trends, and new fashion. Huili basketball shoes are also popular in the world, such as: the big B-1 model that started, to the wb-1 model with Chinese history.
Brand History

The first "recovery" tire in 1947 was taken by Shanghai Zhengtai Rubber Factory. The Zhengtai Rubber Factory originated in 1927 and is one of the enterprises founded by the old Chinese national rubber industry. The development history of the Zhengtai Rubber Factory is a microcosm of the struggles and the continuous progress of the old Chinese national rubber industry. As its products go from the well-known "Huili Sneakers" to the "Huili" brand car tires, Chintai Rubber Factory has gradually become the backbone of China's national rubber industry. The Chintai Rubber Factory experienced many risks from 1927 to 1933, and the disaster in 1933 almost pushed the Chintai Rubber Factory to the brink of bankruptcy. The following year, the Chint Rubber Factory miraculously stood up and saw a vague dawn on the journey of Chint Rubber Factory's development. The launch of the new trademark "Huili" brand is even more refreshing.

On April 4, 1935, Shanghai Zhengtai Company officially registered the Chinese "Huili" and "Warrior" brands. The creativity of Huili trademark originated from the English word "WARRIOR" means warrior, warrior, fighter. Therefore, the homophonic word "WARRIOR" is obtained by obtaining the Chinese trademark name "Huili", and "Huili" contains the "power of returning to heaven" and refers to " A huge force that can overcome difficulties.” In 1948, during the National Games held at the Shanghai Jiangwan Stadium, the "Huili" brand was further promoted. Zhengtai Rubber Factory carefully designed and closely contacted the sports and press personnel to cooperate with publicity. A large and eye-catching billboard is set up in the sports field to attract audiences, especially young students.

Zhengtai Rubber Factory also strongly supports the cause of national sports, and it once established the "Huili" basketball team. In 1948, after the National Games, more than ten basketball teams in Liaoning Province had already started due to the liberation war in the province, and traffic was interrupted and it was difficult to return. In order to obtain economic support, the introduction of Qian Xucang, a sports person in the field. , the factory agreed to take in the team. In June and July of that year, the "Huili Basketball Team" was established. This basketball team has gradually become a famous team on the Shanghai basketball court, moving to the mainland and Hong Kong, objectively expanding its reputation as the "Huili Card". This group of basketball players were all converted into formal staff after liberation. From 1950 to 1951, the country actively developed sports, and they successively transferred them to become the backbone of Chinese basketball. Some players serve as teachers in sports schools, while others become coaches or leaders of national, provincial, and municipal basketball teams.

In order to develop the national tire industry, Chintai Rubber Factory has gradually expanded from a world-famous rubber shoe manufacturer to a tire manufacturer. In October 1945, the first tire workshop of the Zhengtai Factory was completed. The factory building is a three-story concrete structure with an area of ​​1,294 square meters. In 1947, the auto tire trial production of Chintai Rubber Factory was successfully carried out, and the tire brand was also named "Huili".

In 1982, the first batch of Huili sedans were successfully tested for radial tires. Shanghai Michelin Huili Tire Co., Ltd. was built in 2001, but its development was not satisfactory. Later, led by Huayi Group, Michelin participated in the construction of Shuangqian Group (Anhui) Huili Tire Co., Ltd. in 2012. With the mission of fully building the number one passenger tire brand in China, Shuangqian Group and Michelin in tire business With their respective advantages, the company's scale will reach the world's standard, and its core technical strength, corporate competitiveness and the influence of the "Yueli" brand will also continue to increase.
Brand positioning

Facing a modern and pursuing a better life (family happiness + career success), Huili Radial Tires integrate international advanced technology to provide them with safe, reliable and worry-free on the roads of China. Drive.

Huili Company is based on the product development concept of "people-oriented, advocate sports and promote health" and takes technological innovation as the core. While focusing on the research and development of cold-touch professional sports shoes and outdoor fitness sports shoes with high technical content, it actively expands its production. Leather shoes, gentleman casual leather shoes, women's fashion leather shoes, women's casual leather shoes series, and sports and casual leather shoes series are also constantly innovating.