Fuguiniao Brand Ranking
Brand Introduction

Founded in 1991, it is a popular mid-to-high-end shoe brand in China. It is mainly engaged in the research, development, production and sales of men's and women's leather shoes, men's business casual wear and leather goods and other related accessories.

Fugui Bird Co., Ltd. (“Fugui Bird” or “Company”, together with its subsidiaries, collectively referred to as the “Group”) is a strong major footwear manufacturer, seller and well-known business casual men’s clothing seller. The company is mainly engaged in the research, development, production and sales of men's and women's leather shoes, men's business casual wear and leather goods and other related accessories. The business scope covers multiple links of brand operation, design and research and development, procurement, production and sales. According to industry reports, based on retail revenue in 2012, the company is the third largest manufacturer of business casual shoe products in China and the sixth largest manufacturer of brand shoe products.

The company mainly manufactures and sells products under the famous Fugui Bird brand to create a diversified product portfolio. Fugui Bird” was founded in 1991, and began to produce men's leather shoes in 1995, and expanded its production line to women's shoes in 1997. On the basis of making full use of product advantages and brand awareness, the company began to sell suits and pants under the Fugui Bird brand in 2011. A variety of business and casual men's clothing such as jackets and shirts, as well as leather accessories such as belts, leather bags, suitcases and wallets. The diversified product portfolio makes the company stand out in the Chinese footwear and clothing market and occupy an advantageous position.

More than 20 years of brand management experience have created the company's professionalism. "AnyWalk" and "FGN" were successfully launched in 2010 and 2012 respectively. FGN brand products aim at consumers aged 25 to 40, providing mid-to-high-end men's and women's leather shoes; while "AnyWalk" brand products aim at fashion people aged 16 to 35, providing men and women's leather shoes. Fashionable casual shoes. Promoting a diversified product portfolio with different brands allows the company to target a wide range of customer bases and improve its market competitiveness.

The company's huge sales and distribution network covers more than 30 provinces, autonomous regions and municipalities in China. With the increase in the market demand for personalized products and the development of China's e-commerce business, the company also sells some products through large-scale group buying and third-party online shopping platforms. The company has always adhered to the business purpose of "innovation seeking development, quality seeking survival, and management creates benefits", and is constantly committed to improving product quality and design and R&D level, and maintaining brand honors. The company will work tirelessly to become an influential fashion brand enterprise in China.

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