Founded in Brazil in 1962, Havaianas is inspired by Japanese straw shoes with woven laces and straw woven soles. Havaianas replaces straw with high-quality Brazilian rubber, and the updated overall design looks more stylish! This is why Havaianas's soles have rice grain prints, which is one of many design details unique to Havaianas. Named Havaianas (meaning "Hawaiian" in Portuguese) to mark a charming resort with endless summer atmosphere.

1964: By 1964, almost every worker in Brazil was wearing a pair of Havaianas. The salesman drove the old Volkswagen Combi van directly and traveled around Brazil to sell Havaianas products!

1966: Havaianas invented rubber shoelaces in 1966, and in the same year, the parent company Alpargatas also registered this patent!

1969: At first, Havaianas only produced blue and white flip-flops. But in 1969, due to production errors, a batch of green flip-flops were accidentally produced, but they successfully seized the market opportunity and responded very enthusiastically! So start designing and launching more colorful colors!

1973: For decades, the market has been scrambling to imitate Havaianas. Therefore, in the 1970s, Havaianas planned a brand event with the goal of strengthening the quality benefits of brand image and product characteristics.

1980: Brazil sells millions of pairs of Havaianas products every year, so the Brazilian government formally recognized Havaianas as part of its integration into Brazilian lives in 1980.

Early 1990s - Mid-term: After observing market changes, Havaianas launched a monochrome style and launched a typographic style featuring hibiscus flowers. Later, more innovative printing designs and colorful color matching were launched one after another, and new shoes such as baby shoes were developed to increase the diversity and integrity of the product line.

1998: To celebrate the World Cup, Havaianas launched the Havaianas Brazilian series and designed the pattern of the Brazilian flag on the shoelaces. Although Brazil failed to win the championship in the end, its incorporation of Brazilian spirit makes this series still one of Havaianas' best-selling styles around the world.

1999: Havaianas began to fascinate the fashion industry after the French designer Paul Gautier's fashion show. Not long after, Havaianas began to cooperate with well-known brands and designers around the world to launch more co-branded styles.

Havaianas quickly expanded its territory around the world, initially only in Australia, Spain, Portugal, Italy, France, the United Kingdom, the United States, the Dominican Republic and Japan. Today, there are specialty stores in more than 100 countries around the world to provide purchasing services!

2000: The arrival of millennium means the transformation of generations. Havaianas has also been divided into the previous generation, launching the first pair of dark shoelaces in history to add brilliant and gorgeous designs to the dark shoelaces, blooming with eye-catching light!

2001: In order to create more popular styles, Havaianas launched a crystal series, which not only inlaid with crystal and metal materials on the shoelaces, but also hand-stitched by craftsmen in northeastern Brazil.

2006: Entering Havaianas Slim style! With thinner and more detailed shoelace designs, women everywhere immediately fell in love with this timeless style.

In Ivory Slo Beach, Western Australia, Havaianas holds the first world record, the event gathers more than 2,000 people to raise funds using Havaianas shoe-like floating boards for beach social projects. To this day, the record remains!

2011: Havaianas begins working with Disney and launches many products designed with Disney characters.

2012: Havaianas celebrates its 50th birthday! Limited-scale merchandise with commemorative style was produced, and sales revenue was donated to UNICEF.

2018: Havaianas made its debut at New York Fashion Week in 2018! With the exposure of Havaianas at the fashion show, it has led a new trend. Australian designer Dion Lee gave Havaianas to the stretch stage for the models as Soho showed off his 19th spring collection.

2019: Havaianas cooperates with French luxury giant Saint Laurent for the first time and jointly launches limited edition flip-flops.

2020: In 2020, Havaianas will return to the fundamental design of the new Tradi Zori to create the most perfect combination of the past and the future.

Havaianas collaborated with the Japanese Mastermind brand to create a unique mix of Brazil and Japan.