Guizhou Laimao Liquor Industry Co., Ltd., as a legal operating enterprise of Laimao trademark, was jointly established by a joint venture between Kweichow Moutai Liquor Co., Ltd. and Sinopec Easy Sales Co., Ltd., relying on the strong brand strength of Moutai Group and the production and operation capabilities of liquor. , and Sinopec Easy Sales Co., Ltd. has deployed a strong national channel and promotion network. As one of the important national strategic brands supported and cultivated by Moutai Group, Lai Mao Liquor will continue to write as a pioneer of Moutai's "big soy sauce-flavored" strategy. The glory of the new era.

In the future, the company will set sail again. The legendary sauce fragrance has been intoxicated by the world for a hundred years, and the classic inheritance has been passed down from generation to generation.

In 1941, Lai Yongchu renamed the burned house to "Hengxing burned house" and expanded its business. With sufficient funds and large sales, we compete with "Chengyi" for the market, use holidays to advertise in newspapers and magazines, and use the "buy one get one get one" sales method to expand sales. At the same time, Lai Yongchu changed the Moutai trademark produced by "Hengxing Shaofang" to "Lai Mao" and printed 200,000 to 300,000 sets in Shanghai.

In 1988, in the open era, the orthodox sauce fragrance was established; Kweichow Moutai Distillery registered and applied for the "Lai Mao" trademark and was approved for registration, enjoying the exclusive right to the trademark, and Lai Mao Zhengtong was clear;

In 2014, the Laimao trademark returned to Moutai, and Kweichow Moutai Liquor Co., Ltd. and Sinopec Easy Sales Co., Ltd. joined forces to restart the Laimao brand and embark on the Laimao new journey;

In 2015, the "First China Volkswagen Sauce Liquor Leader Development Forum and Lai Mao Return to Listing Press Conference" was successfully held in Chengdu. Lai Mao officially returned to public life with a new attitude;

In 2016, the Laimao brand strategy press conference and new product launch promotion conference were held in Beijing. Moutai and Sinopec Easyjie released the Laimao brand new national sauce fragrance strategy, and determined that Laimao is one of the important national strategic brands cultivated by Moutai. Lai Mao’s new product priced at 100 yuan – Lai Mao Duanqu and Lai Mao Chuanxi are launched simultaneously.

In 2020, the "Lai Mao·Ai Yu Growth" Children's Badminton Development Public Welfare Fund was established to help the healthy development of quality education for young people and more fully demonstrate Lai Mao's social responsibility and corporate responsibility.