Carlton (Group) Co., Ltd. launched the "Carlton" brand on August 23, 2014. The brand mainly produces baked products such as plant bread, Nagasaki cake, Hokkaido bread, Danish Chanson, etc. The brand is positioned as a "high-end baking market" and proposed the positioning concept of "30-90-day fresh-preserved baking". It aims to create a younger breakfast consumption scenario: trendy baking, nutritional trend, and breakfast trend.

On August 23, 2014, Carlton Food's brand "Carlton" LOGO unveiled the veil. Fujian Carlton Food Co., Ltd. announced that the "Carlton" brand is positioned as the "high-end baking market" and proposed to be committed to "30" -90-day fresh-preserved baking" positioning concept.

On August 23, 2015, the first anniversary of the release of the "Carlton" brand, Fujian Carlton Food Co., Ltd. released the view of "not only baking", interpreting the new brand concept system with a strategic height, and taking "short-term healthier" as Carl Product and marketing concept.

August 23, 2016 - the 2nd anniversary of the release of the "Carlton" brand, Carlton Food Co., Ltd. proposed the concept of "building a trendy Chinese baking brand" at the Qiandaohu·High-end Industry Summit in Hangzhou, and proposed the three major "trendy baking" Definition: "light baking", "fresh baking", "fresh baking". Among them, "light baking" focuses on health and light processing, "fresh baking" emphasizes short-term healthier protection, while "new baking" is to lead a new baking trend.