Carlton (Group) Co., Ltd.
Carlton (Group) Co., Ltd. launched the "Carlton" brand on August 23, 2014. The brand mainly produces baked products such as plant bread, Nagasaki cake, Hokkaido bread, Danish Chanson, etc. The brand is positioned as a "high-end baking market" and proposed the positioning concept of "30-90-day fresh-preserved baking". It aims to create a younger breakfast consumption scenario: trendy baking, nutritional trend, and breakfast trend. On August 23, 2014, Carlton Food's brand "Carlton" LOGO unveiled the veil. Fujian Carlton Food Co., Ltd. announced that the "Carlton" brand is positioned as the "high-end baking market" and proposed to be committed to "30" -90-day fresh-preserved baking" positioning concept. On August 23, 2015, the first anniversary of the release of the "Carlton" brand, Fujian Carlton Food Co., Ltd. released the view of "not only baking", interpreting the new brand concept system with a strategic height, and taking "short-term healthier" as Carl Product and marketing concept. August 23, 2016 - the 2nd anniversary of the release of the "Carlton" brand, Carlton Food Co., Ltd. proposed the concept of "building a trendy Chinese baking brand" at the Qiandaohu·High-end Industry Summit in Hangzhou, and proposed the three major "trendy baking" Definition: "light baking", "fresh baking", "fresh baking". Among them, "light baking" focuses on health and light processing, "fresh baking" emphasizes short-term healthier protection, while "new baking" is to lead a new baking trend.
Carlton (Group) Co., Ltd.
Carlton (Group) Co., Ltd. launched the "Carlton" brand on August 23, 2014. The brand mainly produces baked products such as plant bread, Nagasaki cake, Hokkaido bread, Danish Chanson, etc. The brand is positioned as a "high-end baking market" and proposed the positioning concept of "30-90-day fresh-preserved baking". It aims to create a younger breakfast consumption scenario: trendy baking, nutritional trend, and breakfast trend. On August 23, 2014, Carlton Food's brand "Carlton" LOGO unveiled the veil. Fujian Carlton Food Co., Ltd. announced that the "Carlton" brand is positioned as the "high-end baking market" and proposed to be committed to "30" -90-day fresh-preserved baking" positioning concept. On August 23, 2015, the first anniversary of the release of the "Carlton" brand, Fujian Carlton Food Co., Ltd. released the view of "not only baking", interpreting the new brand concept system with a strategic height, and taking "short-term healthier" as Carl Product and marketing concept. August 23, 2016 - the 2nd anniversary of the release of the "Carlton" brand, Carlton Food Co., Ltd. proposed the concept of "building a trendy Chinese baking brand" at the Qiandaohu·High-end Industry Summit in Hangzhou, and proposed the three major "trendy baking" Definition: "light baking", "fresh baking", "fresh baking". Among them, "light baking" focuses on health and light processing, "fresh baking" emphasizes short-term healthier protection, while "new baking" is to lead a new baking trend.
Zhengzhou Haoweizhi Trading Co., Ltd.
Zhengzhou Haoweizhi Trading Co., Ltd. (hereinafter referred to as the "Company") was established in March 2012 with a registered capital of 1,010,000 yuan. Since its establishment, the company has always been committed to product research and development, sales and brand operations in the field of family snack foods. The company currently has three major brands: Sheli, Loulan Silk Road and Kuliang Time. Among the three major brands, the "Shili" brand has developed particularly rapidly since its establishment in 2017, with an annual turnover of more than 320 million yuan. The light fat meal replacement product "rye bread" has jumped to the forefront of sales in online segments of Tmall and JD.com. , Egg yolk crispy, seaweed crispy, red dates and other products are also leading sales on Tmall and JD platforms. It has rich product categories and stable quality, and is highly praised by consumers in the market. It has a high reputation and influence in the market and industry. In 2020, in order to further strengthen supply chain control and better improve customer consumption experience, the company spent 120 million yuan to complete the upgrade of 20,000 square meters of central warehousing. At the same time, relying on the modern operation model to introduce outstanding talents, integrate upstream and downstream resources of the industry, and actively deploy and develop offline businesses. Growth channel. Under the guidance of the "culture + product + channel" brand strategy, the 020 business closed loop was gradually built, basically achieving the company's expected development layout. While developing stably, the company has not forgotten its original aspiration and has always adhered to the core values of "food safety, honest operation, and sustainable development", and has continuously explored the market, met the market and guided the market in the field of the family snack food industry. We will enjoy natural and healthy food for consumers and strive to be prosperous for the snack food industry. The company adheres to a sincere and open attitude and is willing to create and share with all the conscience partners of the industry, and to "become a food that is loved by consumers." The company is working hard.
Zhengzhou Haoweizhi Trading Co., Ltd.
Zhengzhou Haoweizhi Trading Co., Ltd. (hereinafter referred to as the "Company") was established in March 2012 with a registered capital of 1,010,000 yuan. Since its establishment, the company has always been committed to product research and development, sales and brand operations in the field of family snack foods. The company currently has three major brands: Sheli, Loulan Silk Road and Kuliang Time. Among the three major brands, the "Shili" brand has developed particularly rapidly since its establishment in 2017, with an annual turnover of more than 320 million yuan. The light fat meal replacement product "rye bread" has jumped to the forefront of sales in online segments of Tmall and JD.com. , Egg yolk crispy, seaweed crispy, red dates and other products are also leading sales on Tmall and JD platforms. It has rich product categories and stable quality, and is highly praised by consumers in the market. It has a high reputation and influence in the market and industry. In 2020, in order to further strengthen supply chain control and better improve customer consumption experience, the company spent 120 million yuan to complete the upgrade of 20,000 square meters of central warehousing. At the same time, relying on the modern operation model to introduce outstanding talents, integrate upstream and downstream resources of the industry, and actively deploy and develop offline businesses. Growth channel. Under the guidance of the "culture + product + channel" brand strategy, the 020 business closed loop was gradually built, basically achieving the company's expected development layout. While developing stably, the company has not forgotten its original aspiration and has always adhered to the core values of "food safety, honest operation, and sustainable development", and has continuously explored the market, met the market and guided the market in the field of the family snack food industry. We will enjoy natural and healthy food for consumers and strive to be prosperous for the snack food industry. The company adheres to a sincere and open attitude and is willing to create and share with all the conscience partners of the industry, and to "become a food that is loved by consumers." The company is working hard.
Shanghai Abenbrut Food Co., Ltd.
Founded in 2006, Aben Brut is a baking company born for health and pursues high quality and healthy original flavor. We already have a professional team integrating R&D, production, trade and distribution. The factory area is nearly 6,000 square meters. The chief baker Matthias comes from the 60-year-old Baking Family in Germany. He has been in the industry for more than 20 years and currently has more than 100 employees. He has a R&D team of 10 people. He has nearly 30 masters with more than 10 years of baking experience and more than 20 years. More than 10 baking experience masters. Bread cooperation brands - Hema Fresh, 7-11 Convenience Store, Benlai Life, Heder Bilingual School, German Chamber of Commerce, etc. Over the years, it has provided stable bread supply services to many international schools, German companies, internationally renowned five-star hotels, chain supermarkets, etc. Western pastry cooperative brands - (TimHortons, aramark, AstraZeneca, Roche, FUCHS, TC, LeTAO, VESTA), etc. Because of its rich variety and exquisite ingredients, the pastry products have won the favor of many well-known chain coffee and restaurant brands with their high quality, and maintained good and stable cooperation.
Shanghai Abenbrut Food Co., Ltd.
Founded in 2006, Aben Brut is a baking company born for health and pursues high quality and healthy original flavor. We already have a professional team integrating R&D, production, trade and distribution. The factory area is nearly 6,000 square meters. The chief baker Matthias comes from the 60-year-old Baking Family in Germany. He has been in the industry for more than 20 years and currently has more than 100 employees. He has a R&D team of 10 people. He has nearly 30 masters with more than 10 years of baking experience and more than 20 years. More than 10 baking experience masters. Bread cooperation brands - Hema Fresh, 7-11 Convenience Store, Benlai Life, Heder Bilingual School, German Chamber of Commerce, etc. Over the years, it has provided stable bread supply services to many international schools, German companies, internationally renowned five-star hotels, chain supermarkets, etc. Western pastry cooperative brands - (TimHortons, aramark, AstraZeneca, Roche, FUCHS, TC, LeTAO, VESTA), etc. Because of its rich variety and exquisite ingredients, the pastry products have won the favor of many well-known chain coffee and restaurant brands with their high quality, and maintained good and stable cooperation.
Xiamen Magic Horn Technology Co., Ltd.
The Blast Skin Unicorn Brand was established in Xiamen, Fujian Province. The brand focuses on the field of light food. It always insists on starting from the vision of allowing everyone to enjoy a healthy life easily. It is committed to creating a way for users to choose at will, eat with confidence, and have no abdominal burden. healthy food. It mainly sells more than 100 healthy foods in six categories: high-protein meat, slow-carbon staple food, belly-reducing snacks, light truck drinks, whole-wheat baking, and soul seasoning.
Xiamen Magic Horn Technology Co., Ltd.
The Blast Skin Unicorn Brand was established in Xiamen, Fujian Province. The brand focuses on the field of light food. It always insists on starting from the vision of allowing everyone to enjoy a healthy life easily. It is committed to creating a way for users to choose at will, eat with confidence, and have no abdominal burden. healthy food. It mainly sells more than 100 healthy foods in six categories: high-protein meat, slow-carbon staple food, belly-reducing snacks, light truck drinks, whole-wheat baking, and soul seasoning.
Taoli Bread Co., Ltd. (hereinafter referred to as the company) was predecessor of Shenyang Taoli Food Co., Ltd., which was established on January 23, 1997. The company mainly deals in bread, pastries and mooncakes. It is a comprehensive company dedicated to the production, processing and sales of baked goods. After years of hard work and accumulation, the Taoli brand used in the company's core products bread and pastries has grown into a nationally renowned bread brand across regions. Up to now, the company has 37 subsidiaries and has established more than 260,000 retail terminals in the national market. At present, the company has established stable cooperative relationships with many large supermarkets such as Yonghui, CR Vanguard, Carrefour, Walmart, RT-Mart, etc. With the company's expansion of the southern market, the company has established stable cooperative relationships with many large supermarket chains such as BBK in the region. , Renrenle, Xinhuadu, Jiashike, Jiarong Supermarket and others have established good cooperative relationships, which has laid a good foundation for the company to accelerate the expansion of the national market. According to the characteristics of Chinese consumers and market needs, the company adopts the "central factory + wholesale" model for production and sales. As of December 31, 2019, the company has established production bases in 18 regions across the country. Under this model, the company It has significant economies of scale advantages. In terms of bread sub-categorization, it focuses on the small but the finest, does not pursue the large number of varieties, and pursues the production and sales scale of single products. Large-scale production can reduce the company's unit production costs and sell them directly to the supermarket. Simply use terminals to significantly reduce the company's sales expenses. At the same time, the company's technical R&D personnel industry has rich technical experience and a stable team, which ensures the company's product quality and improves the company's product competitiveness.
Torry Bread Co., Ltd.
Taoli Bread Co., Ltd. (hereinafter referred to as the company) was predecessor of Shenyang Taoli Food Co., Ltd., which was established on January 23, 1997. The company mainly deals in bread, pastries and mooncakes. It is a comprehensive company dedicated to the production, processing and sales of baked goods. After years of hard work and accumulation, the Taoli brand used in the company's core products bread and pastries has grown into a nationally renowned bread brand across regions. Up to now, the company has 37 subsidiaries and has established more than 260,000 retail terminals in the national market. At present, the company has established stable cooperative relationships with many large supermarkets such as Yonghui, CR Vanguard, Carrefour, Walmart, RT-Mart, etc. With the company's expansion of the southern market, the company has established stable cooperative relationships with many large supermarket chains such as BBK in the region. , Renrenle, Xinhuadu, Jiashike, Jiarong Supermarket and others have established good cooperative relationships, which has laid a good foundation for the company to accelerate the expansion of the national market. According to the characteristics of Chinese consumers and market needs, the company adopts the "central factory + wholesale" model for production and sales. As of December 31, 2019, the company has established production bases in 18 regions across the country. Under this model, the company It has significant economies of scale advantages. In terms of bread sub-categorization, it focuses on the small but the finest, does not pursue the large number of varieties, and pursues the production and sales scale of single products. Large-scale production can reduce the company's unit production costs and sell them directly to the supermarket. Simply use terminals to significantly reduce the company's sales expenses. At the same time, the company's technical R&D personnel industry has rich technical experience and a stable team, which ensures the company's product quality and improves the company's product competitiveness.
Hangzhou Light Dietism Health Technology Co., Ltd.
Hangzhou Light Food Health Technology Co., Ltd., Pastoralism is its product brand. The wholly-owned subsidiary Nanyang Chuxin E-Commerce Co., Ltd. is responsible for product production, research and development, and distribution; the Hangzhou company is fully responsible for brand operation, channel expansion, and product marketing, and is responsible for the growth path and success or failure results of pastoral brands. Nanyang Chuxin E-Commerce Co., Ltd. is an innovative e-commerce company transformed from a traditional Internet e-commerce company. Shareholders and general managers are all from traditional Internet e-commerce companies, with an average industry experience of more than 10 years. The pastoralist brand is affiliated to Nanyang Chuxin E-Commerce Co., Ltd. and started project establishment in June 2018. After 10 months of product research and development and testing, target population research, online trial sales feedback, etc., it started on Taobao stores in April 2019. --Pastoralism Light Foodie officially opened trial business, applied for an e-commerce platform flagship store in July 2019, and the e-commerce platform store was officially launched in September 2019. The brand is positioned at a new generation of people who no longer pursue the "color, fragrance and taste" of food too much, but are gradually awakening new health awareness. Focusing on the product research and development direction of the new light foodism, we continue to provide innovative products and light life experiences based on 10 principles including light fat, light truck, low carb, low GI, low sugar, high protein, high fiber, balanced nutrition, deliciousness, and safety. share. The product focuses on light food staple foods (such as whole wheat bread) and is supplemented by meat protein and light food stew drinks. It uses differentiated needs as the design concept, gradually improving the product structure, enriching product types, and enhancing brand competitiveness.
Hangzhou Light Dietism Health Technology Co., Ltd.
Hangzhou Light Food Health Technology Co., Ltd., Pastoralism is its product brand. The wholly-owned subsidiary Nanyang Chuxin E-Commerce Co., Ltd. is responsible for product production, research and development, and distribution; the Hangzhou company is fully responsible for brand operation, channel expansion, and product marketing, and is responsible for the growth path and success or failure results of pastoral brands. Nanyang Chuxin E-Commerce Co., Ltd. is an innovative e-commerce company transformed from a traditional Internet e-commerce company. Shareholders and general managers are all from traditional Internet e-commerce companies, with an average industry experience of more than 10 years. The pastoralist brand is affiliated to Nanyang Chuxin E-Commerce Co., Ltd. and started project establishment in June 2018. After 10 months of product research and development and testing, target population research, online trial sales feedback, etc., it started on Taobao stores in April 2019. --Pastoralism Light Foodie officially opened trial business, applied for an e-commerce platform flagship store in July 2019, and the e-commerce platform store was officially launched in September 2019. The brand is positioned at a new generation of people who no longer pursue the "color, fragrance and taste" of food too much, but are gradually awakening new health awareness. Focusing on the product research and development direction of the new light foodism, we continue to provide innovative products and light life experiences based on 10 principles including light fat, light truck, low carb, low GI, low sugar, high protein, high fiber, balanced nutrition, deliciousness, and safety. share. The product focuses on light food staple foods (such as whole wheat bread) and is supplemented by meat protein and light food stew drinks. It uses differentiated needs as the design concept, gradually improving the product structure, enriching product types, and enhancing brand competitiveness.
BurgerFi (Shanghai) Management Co., Ltd.
FRESH KITCHEN is a private brand under Bakkavor China . BAKKAVOR Group is a world-leading supplier of fresh ready-to-eat foods. The global headquarters is located in London, UK and was listed on the London Stock Exchange in November 2017 (BAKK for short). The company currently has more than 5,500 products in 16 categories, mainly including salads, specialty breads, desserts, soup sauces, sandwiches, pasta, PIZZA and pre-made vegetables and other products, with excellent development and sales under their respective brands. Bakkavor regards the UK, China and the United States as core development regions around the world. In 2006, it has invested and established 8 factories in Beijing, Nantong, Guangzhou, Wuhan, Xianyang, Xiamen, Chengdu and Taicang. In recent years, its business has shown rapid development momentum, and its sales revenue doubled every three years, making it a fresh food in China. Leading with fresh cut food industry. Baikaver China mainly serves customers as one of the leading suppliers of catering, coffee and other new business channels. The main products are salads, sandwiches, specialty breads, fruit salads, pasta, imported desserts, soup sauces, and pre-made vegetables in Western restaurants.
BurgerFi (Shanghai) Management Co., Ltd.
FRESH KITCHEN is a private brand under Bakkavor China . BAKKAVOR Group is a world-leading supplier of fresh ready-to-eat foods. The global headquarters is located in London, UK and was listed on the London Stock Exchange in November 2017 (BAKK for short). The company currently has more than 5,500 products in 16 categories, mainly including salads, specialty breads, desserts, soup sauces, sandwiches, pasta, PIZZA and pre-made vegetables and other products, with excellent development and sales under their respective brands. Bakkavor regards the UK, China and the United States as core development regions around the world. In 2006, it has invested and established 8 factories in Beijing, Nantong, Guangzhou, Wuhan, Xianyang, Xiamen, Chengdu and Taicang. In recent years, its business has shown rapid development momentum, and its sales revenue doubled every three years, making it a fresh food in China. Leading with fresh cut food industry. Baikaver China mainly serves customers as one of the leading suppliers of catering, coffee and other new business channels. The main products are salads, sandwiches, specialty breads, fruit salads, pasta, imported desserts, soup sauces, and pre-made vegetables in Western restaurants.
Sara Lee is a global brand offering a wide range of baked products, including cakes, known for their consistent quality and delicious flavors.
Grupo Bimbo
Sara Lee is a global brand offering a wide range of baked products, including cakes, known for their consistent quality and delicious flavors.
Pepperidge Farm is renowned for its premium baked goods, including cakes and cookies, celebrated for their high-quality ingredients.
Campbell Soup Company
Pepperidge Farm is renowned for its premium baked goods, including cakes and cookies, celebrated for their high-quality ingredients.
Thomas' is a leading brand in the bagel industry, known for its wide variety of bagels, including plain, cinnamon raisin, and everything bagels.
Bimbo Bakeries USA
Thomas' is a leading brand in the bagel industry, known for its wide variety of bagels, including plain, cinnamon raisin, and everything bagels.
Lender's is a historic brand that popularized frozen bagels, making them accessible to households across the United States.
Kellogg Company
Lender's is a historic brand that popularized frozen bagels, making them accessible to households across the United States.
Einstein Bros. Bagels is a popular chain offering freshly baked bagels, sandwiches, and coffee, known for its innovative flavors.
Panera Bread Company
Einstein Bros. Bagels is a popular chain offering freshly baked bagels, sandwiches, and coffee, known for its innovative flavors.
Canyon Bakehouse offers gluten-free bagels, known for their taste and texture, appealing to gluten-sensitive consumers.
Canyon Bakehouse
Canyon Bakehouse offers gluten-free bagels, known for their taste and texture, appealing to gluten-sensitive consumers.
Panera Bread is a bakery-cafe chain offering fresh bread, soups, salads, and sandwiches with a focus on healthy options.
Panera Bread Company
Panera Bread is a bakery-cafe chain offering fresh bread, soups, salads, and sandwiches with a focus on healthy options.
Restaurant Brands International
Tim Hortons is a Canadian fast-food chain known for its coffee, donuts, and breakfast sandwiches, with a strong cultural presence in Canada.
Restaurant Brands International
Tim Hortons is a Canadian fast-food chain known for its coffee, donuts, and breakfast sandwiches, with a strong cultural presence in Canada.
Dunkin' Brands Group, Inc.
Dunkin' is known for its coffee, donuts, and breakfast sandwiches, with a strong presence in the United States and internationally.
Dunkin' Brands Group, Inc.
Dunkin' is known for its coffee, donuts, and breakfast sandwiches, with a strong presence in the United States and internationally.
A leading U.S. grocery store chain offering a variety of organic and natural products, including dried longan, known for its high standards.
Whole Foods Market, Inc.
A leading U.S. grocery store chain offering a variety of organic and natural products, including dried longan, known for its high standards.
A popular U.S. grocery store chain offering a variety of private-label products, including dried longan, known for its affordability and quality.
Trader Joe's Company
A popular U.S. grocery store chain offering a variety of private-label products, including dried longan, known for its affordability and quality.
Costco Wholesale Corporation
Costco is the largest chain of member-based warehouses in the United States. PriceClub was established in San Diego, California in 1976. Costco was established in Seattle, Washington seven years later. In 2009, it was the third largest in the United States and the ninth largest in the world. Big retailer. Costco is the founder of the membership warehouse wholesale club. Since its establishment, it has been committed to providing high-quality brand products to members at the lowest possible prices. The global enterprise is headquartered in Issaquah, Washington, and has a flagship store in neighboring Seattle. After more than ten years of successful operations, the two companies merged into PRICECOSTCO in October 1993, and officially renamed Costco Wholesale in July 1998. Currently, Costco operates more than 581 stores worldwide, distributed in eight countries, with an annual turnover of more than US$77.9 billion, providing the best services to more than 62 million members. There is no doubt that Costco is already a warehouse wholesale store leader. Costco is the largest chain membership chain warehouse wholesale store in the world. Since its establishment, it has been committed to providing high-quality brand products to members at the lowest possible price. Costco continues to introduce new and distinctive imported goods to increase the variability of goods, and at any time reflects the manufacturer's price reduction or the reduction of import tax rates to its members. Currently, Costco operates hundreds of stores around the world, with a wide variety of products, and has many special services and benefits for members. Everything it does is to keep customers happy when shopping.
Costco Wholesale Corporation
Costco is the largest chain of member-based warehouses in the United States. PriceClub was established in San Diego, California in 1976. Costco was established in Seattle, Washington seven years later. In 2009, it was the third largest in the United States and the ninth largest in the world. Big retailer. Costco is the founder of the membership warehouse wholesale club. Since its establishment, it has been committed to providing high-quality brand products to members at the lowest possible prices. The global enterprise is headquartered in Issaquah, Washington, and has a flagship store in neighboring Seattle. After more than ten years of successful operations, the two companies merged into PRICECOSTCO in October 1993, and officially renamed Costco Wholesale in July 1998. Currently, Costco operates more than 581 stores worldwide, distributed in eight countries, with an annual turnover of more than US$77.9 billion, providing the best services to more than 62 million members. There is no doubt that Costco is already a warehouse wholesale store leader. Costco is the largest chain membership chain warehouse wholesale store in the world. Since its establishment, it has been committed to providing high-quality brand products to members at the lowest possible price. Costco continues to introduce new and distinctive imported goods to increase the variability of goods, and at any time reflects the manufacturer's price reduction or the reduction of import tax rates to its members. Currently, Costco operates hundreds of stores around the world, with a wide variety of products, and has many special services and benefits for members. Everything it does is to keep customers happy when shopping.
Starbucks Coffee Trading (China) Co., Ltd.
Founded in 1971, Starbucks Coffee Company is a world-renowned retailer, roaster and brand owner of specialty coffees. Its retail products include more than 30 coffee beans, handmade espresso and a variety of hot and cold coffee drinks, fresh and delicious pastries and food, as well as a variety of coffee machines, coffee cups and other products. In addition, the company produces and sells Starbucks coffee and cream liqueurs in convenient places outside retail stores through marketing and distribution agreements through joint venture partners and continuously sells bottled Frappuccinos, ice-shaking double espresso and ice cream. Expand new products and brands such as Taishu Tea and Starbucks Music CD. In 1987, the current chairman, Mr. Howard Schultz, acquired Starbucks, led the company to cross several business development milestones. In June 1992, Starbucks was successfully listed as a professional coffee company, which quickly promoted the company's business growth and brand development. Currently, the company has more than 13,000 coffee shops and more than 145,000 employees in 39 countries along North America, Latin America, Europe, the Middle East and the Pacific coast. For a long time, the company has been committed to providing customers with high-quality coffee and services, creating a unique "Starbucks experience", and making Starbucks stores around the world a "third living space" where people can be warm and comfortable in addition to their workplaces and living residences. At the same time, the company continues to give back to society through various activities that reflect corporate social responsibility, improve the environment, and repay partners and farmers in coffee-producing areas. Starbucks in China In China, Starbucks is a well-deserved leader in coffee knowledge and coffee professional skills, and has always adhered to its traditions and characteristics to provide customers with good coffee products, as well as other high-quality beverages and food. Chinese people have a tradition of drinking tea, but Starbucks has created a good coffee culture in such a tea drinking society. The atmosphere of Starbucks store is quite similar to a traditional Chinese teahouse, a place to relax and have a chat and gather, and a public living room where you can chat with your relatives and friends. Starbucks' unique Starbucks experience, high-quality and humanized services and its "third space" concept have also resonated with Chinese consumers. Starbucks China’s partners are as enthusiastic, sincere, considerate, knowledgeable and passionate as partners around the world. They love Starbucks culture and actively participate in training. They are the bridge between Starbucks and customers, and they are also the carrier and embodiment of Starbucks' brand value. It is these partners who use their enthusiasm and professionalism to deliver Starbucks’ cultural and spiritual connotations to our customers while providing services to their customers. While providing consumers with a consistent and high-quality Starbucks experience, Starbucks has also been committed to improving and improving our customer experience. On the basis of striving for excellence in product quality and service, Starbucks emphasizes innovation, emphasizes the personalization of products and services, and emphasizes the continuous bringing pleasure and surprise to consumers. At the same time, Starbucks fully respects China's long-standing traditional culture and perfectly integrates local customs into Starbucks' experience in store design, local food and beverage supply. Since entering the Chinese market, it has successively launched a variety of beverages, foods and products with Chinese characteristics that are deeply loved by Chinese consumers. Including Starbucks mooncakes, Starbucks rice dumplings, Black Sesame Matcha Frappuccino, Chinese Starbucks tea, Fumanli Xiangmachito, Ruyi Peach Blossom Latte, Spicy Yiji Peach Scent Mocha and Zodiac Savings specially designed and produced for the Chinese Spring Festival and Mid-Autumn Festival Cans and companion cups, etc. At the same time, Starbucks has also incorporated more local elements in store design, such as Qianmen Store in Beijing, Kuanzhai Alley Store in Chengdu, and Sanfang Qixiang Store in Fuzhou, which have brought unique local characteristics to customers. Starbucks store experience.
Starbucks Coffee Trading (China) Co., Ltd.
Founded in 1971, Starbucks Coffee Company is a world-renowned retailer, roaster and brand owner of specialty coffees. Its retail products include more than 30 coffee beans, handmade espresso and a variety of hot and cold coffee drinks, fresh and delicious pastries and food, as well as a variety of coffee machines, coffee cups and other products. In addition, the company produces and sells Starbucks coffee and cream liqueurs in convenient places outside retail stores through marketing and distribution agreements through joint venture partners and continuously sells bottled Frappuccinos, ice-shaking double espresso and ice cream. Expand new products and brands such as Taishu Tea and Starbucks Music CD. In 1987, the current chairman, Mr. Howard Schultz, acquired Starbucks, led the company to cross several business development milestones. In June 1992, Starbucks was successfully listed as a professional coffee company, which quickly promoted the company's business growth and brand development. Currently, the company has more than 13,000 coffee shops and more than 145,000 employees in 39 countries along North America, Latin America, Europe, the Middle East and the Pacific coast. For a long time, the company has been committed to providing customers with high-quality coffee and services, creating a unique "Starbucks experience", and making Starbucks stores around the world a "third living space" where people can be warm and comfortable in addition to their workplaces and living residences. At the same time, the company continues to give back to society through various activities that reflect corporate social responsibility, improve the environment, and repay partners and farmers in coffee-producing areas. Starbucks in China In China, Starbucks is a well-deserved leader in coffee knowledge and coffee professional skills, and has always adhered to its traditions and characteristics to provide customers with good coffee products, as well as other high-quality beverages and food. Chinese people have a tradition of drinking tea, but Starbucks has created a good coffee culture in such a tea drinking society. The atmosphere of Starbucks store is quite similar to a traditional Chinese teahouse, a place to relax and have a chat and gather, and a public living room where you can chat with your relatives and friends. Starbucks' unique Starbucks experience, high-quality and humanized services and its "third space" concept have also resonated with Chinese consumers. Starbucks China’s partners are as enthusiastic, sincere, considerate, knowledgeable and passionate as partners around the world. They love Starbucks culture and actively participate in training. They are the bridge between Starbucks and customers, and they are also the carrier and embodiment of Starbucks' brand value. It is these partners who use their enthusiasm and professionalism to deliver Starbucks’ cultural and spiritual connotations to our customers while providing services to their customers. While providing consumers with a consistent and high-quality Starbucks experience, Starbucks has also been committed to improving and improving our customer experience. On the basis of striving for excellence in product quality and service, Starbucks emphasizes innovation, emphasizes the personalization of products and services, and emphasizes the continuous bringing pleasure and surprise to consumers. At the same time, Starbucks fully respects China's long-standing traditional culture and perfectly integrates local customs into Starbucks' experience in store design, local food and beverage supply. Since entering the Chinese market, it has successively launched a variety of beverages, foods and products with Chinese characteristics that are deeply loved by Chinese consumers. Including Starbucks mooncakes, Starbucks rice dumplings, Black Sesame Matcha Frappuccino, Chinese Starbucks tea, Fumanli Xiangmachito, Ruyi Peach Blossom Latte, Spicy Yiji Peach Scent Mocha and Zodiac Savings specially designed and produced for the Chinese Spring Festival and Mid-Autumn Festival Cans and companion cups, etc. At the same time, Starbucks has also incorporated more local elements in store design, such as Qianmen Store in Beijing, Kuanzhai Alley Store in Chengdu, and Sanfang Qixiang Store in Fuzhou, which have brought unique local characteristics to customers. Starbucks store experience.
