BreadTalk Food Group was officially established in Singapore in 2000, mainly investing in opening a boutique bread and cake chain. So far, BreadTalk's business has developed to countries and regions such as Indonesia, the Philippines, Kuwait, Malaysia, China, Hong Kong, Thailand, India, South Korea, Oman, Bahrain, Qatar, etc., and has won praise from all over the country. It is also well-known internationally and has continued to Winning multiple awards.

In 2003, BreadTalk was approved to be listed on the Singapore stock exchange, becoming the world's first listed company with the main business of operating bread. It landed in the Chinese market in December of the same year. Currently, BreadTalk chain stores have settled in more than 40 cities including Shanghai, Beijing, Guangzhou, Nanjing, Shenzhen, etc. The baked bread of "Talk" has brought different quality of life to consumers!

At present, the BreadTalk brand has been deeply rooted in the hearts of the people and has become popular throughout Singapore. It has set off a wave of boutique bread baking wherever it goes. Especially among young people, BreadTalk has become their way of pursuing fashionable life.

BreadTalk Group plans to invest in opening stores in Japan, the United States and other places within a few years to develop international brand strategies.

China Development:

At the end of 2003, it came to China, and its monthly turnover in top-notch and bustling areas such as Beijing and Shanghai has repeatedly exceeded one million yuan mark, even 10 times that of traditional bakeries in other brands. 200. The year is even more rapid for BreadTalk, with 171 franchise stores nationwide.

After 2003, you can buy a BreadTalk (stock code) stock on the Singapore Stock Exchange. Since its listing, the company's performance has increased tenfold, and the stock price has also risen.

This is not enough to show what's special about it. At the end of 2004, BreadTalk won the awards at the same time as Samsung and Sony. Not long ago, BreadTalk was awarded the "Five" of China by World Brand Lab in 2006 by World Brand Lab. Star Brands and Five-Star Diamond Awards have become the only baking cake operator to win this award...

Bread obviously doesn't speak, but from BreadTalk, you can easily hear words like "fashionable" and "vanguard", and people call it "Starbucks" of the bread industry.