
Brand mutual assistance

Brand mutual assistance
Qinghai Huzhu Tianyoude Barley Wine Co., Ltd. is mainly engaged in the research, development, production and sales of barley wine. It mainly engages in the "Tianyoude, Huzhu, Yongqinghe, Shiyide" and other brands of barley wine, as well as the "Maxway" brand wine , the company has a total assets of 3.223 billion yuan and more than 2,000 employees. The company is a leading enterprise in the barley wine industry and is known as the "source of Chinese barley wine". It was listed on the Shenzhen Stock Exchange on December 22, 2011. On January 27, 2022, the securities abbreviation was renamed "Tianyoude Wine", and the securities code "002646" remained unchanged.
Tianyoude Barley Wine has a long brewing history, which can be traced back to Tianyoude Wine House in the northwest during the Hongwu period of the Ming Dynasty. It was founded in 1373. The Mutual Tu people have continuously improved their brewing technology. After years of precipitation, they have gradually formed strong winemaking workshops such as Tianyoude, Yongqinghe, and Shiyide. In 1952, the People's Government of Huzhu County integrated eight workshops and established the state-owned Huzhu Barley Wine Factory at the address of the larger Tianyoude Wine Workshop at that time, and gradually transformed it into today's Qinghai Huzhu Tianyoude Barley Wine Co., Ltd.
The company's high-quality barley wine products are brewed as raw materials. The barley is mainly grown in high-altitude areas such as Tibet, Qinghai and Gansu in my country. The unique planting zone allows barley to grow basically in a pollution-free environment and has pure, natural, green and organic qualities. The company has nearly 100,000 mu of organic barley planting base, and has been recognized by China's organic products to ensure that product quality is effectively controlled from the source. The underground well water used for brewing comes from the ice and snow melting water of the Qinghai-Tibet Plateau, known as the "Asian Water Tower". According to laboratory tests, this water belongs to the Ca Group C (carbonate) Type II, with moderate softness and hardness, and no pollution. , is the "prime water" for brewing wine (excerpted from "Qinghai Fengwu Zhi").
In June 2021, the traditional brewing technique of distilled barley wine, namely the traditional brewing technique of Qinghai barley wine, was successfully selected as a national intangible cultural heritage. The traditional brewing technology of Qinghai barley wine refers to the "steaming and boiling four times" brewing process, namely, the four-time cleaning operation process of steaming raw materials, steaming auxiliary materials, fermenting fermentation of fermentation of fermentation of fermentation of fermentation of wine, and fermenting with granite cellars. This process combines winemaking technology from multiple ethnic groups and regions, and has a 600-year history of inheritance. The company has an independent R&D and testing system. The liquor testing center has been recognized by China CNAS National Laboratory (registration number L8508). It has the ability to undertake first-party and third-party testing services for liquor and whiskey testing and issues data reports to the public. qualifications.
The long brewing history, natural pollution-free raw materials, unique brewing technology and advanced testing technology have created the excellent quality of Tianyoude Barley Wine. Tianyoude highland barley wine products won the grand prize in the Los Angeles International Spirits Competition and the Hong Kong International Wine and Spirits Competition that they participated in in recent years. The company's products have been approved by the General Administration of Quality Supervision, Inspection and Quarantine as "geographical indication protection products". Since 2011, the company has made positive contributions to promoting local economic development.
In recent years, the company has entered the imported wine market by acquiring the U.S. Napa Wine Winery, and complements the existing offline marketing channels through the acquisition of the China Wine Network e-commerce platform. In line with market changes, the company has successively developed new products such as oak barley wine, organic barley wine, and low-alt barley wine, gradually forming a market pattern with barley wine as the core, operating in multiple categories, and diversified development. In addition, the company's high barley liquor has passed the TTB certification of the American spirits market and is allowed to enter the American spirits market for sale.
In the future, the company will take "healthy and sustainable, global brand" as its corporate goal, adhere to the principle of pure grain brewing, market-oriented, and consumption upgrade as an opportunity to provide consumers with safe, high-quality, cost-effective barley as raw material. A variety of alcohol products.
SHAOXING BAITA BREW BEER CO., LTD.
Brand: Baita
Main Products: Rice Wine , Cooking Wine , Huadiao Wine , Yellow Wine , Shaoxing Rice Wine , White Cooking Wine
SHAOXING BAITA BREW BEER CO., LTD.
Brand: Baita
Main Products: Rice Wine , Cooking Wine , Huadiao Wine , Yellow Wine , Shaoxing Rice Wine , White Cooking Wine