XTW Group Co., Ltd. is one of China's leading sports goods companies. It was founded in 1987 and founded the XTW brand in 2001. It was officially listed on the Hong Kong Stock Exchange on June 3, 2008 (1368.HK). In 2019, XP has acquired multiple international brands overseas, opening up a multi-brand and international development path.

After more than 30 years of development, XTrade has become China's leading sports goods enterprise. As a professional sports goods enterprise positioned at the public, while committed to the production of professional sports goods, XTB adheres to the unique positioning of "sports fashion". Through the differentiated marketing strategy of sports and entertainment, it provides consumers with both personality and equipment. Cost-effective sports goods.

The group owns the main brand Xtep and internationally renowned sports brands such as Saucony, Merrell, Gerva K-Swiss, and Paladin Palladium. While striving to develop, XP has not forgotten to give back to the society, continues to pay attention to the growth of the next generation of education, actively participates in poverty alleviation actions, fights the new crown epidemic, and actively participates in natural disaster donations. As of now, XP has a cumulative donation value of materials worth more than 500 million yuan.

Xtep has always been the mission of Chinese running leaders. Since 2007, Xtep has made frequent efforts in the field of running, and has joined hands with marathons in more than 20 cities including Beijing, Shanghai, Hong Kong, Taipei, Xiamen, Guangzhou, Wuhan, etc., becoming a sports brand with more marathon events in Greater China. The slogan "Love running, love Xsteps" is deeply rooted in people's hearts.

At the same time, as the promoter of the development and popularization of Chinese youth football, Xtep has sponsored national campus leagues, such as the National College Football League, the National College Football League, the National High School Campus Football League and other events, to plan campus football. Interact with young people to help Chinese football flourish. In 2010, Xtep signed with Birmingham Club in the Premier League and in 2011, the La Liga powerhouse Villarreal. In 2016, Xtep joined hands with internationally renowned star and Ukrainian "nuclear warhead" Andre Shevchenko to jointly create professional football products and successfully launch them to the market. In April 2016, Xtep also launched the football strategy "Strike Plan", which is based on planning and building the foundation of Chinese football. Through four major initiatives, including event plans, training plans, product plans and promotion plans, we hope to serve within 5 years. 5 million teenagers. In addition, XP sponsored the National Games for three consecutive years and once again became a partner of delegations such as Tianjin, Fujian, the People's Liberation Army, Jilin and Hong Kong, the host of the 13th National Games. In 2015, Xtep also became a sports goods partner at the Youth Games of the People's Republic of China.

In 2015, Xtep returned to the movement and proposed a "3+" strategy with consumer experience as the core. "Product +" upgrades products; "Sports +" integrates products and services; "Internet +" responds to lifestyle trends and fully interacts online and offline. While paying attention to professionalism, XP adheres to the dual-track system of "sports and entertainment marketing" to inherit and consolidate the brand's fashion tone.