In June 2000, Hongxingerke Industrial was established in Licheng District, Quanzhou City, Fujian Province. After more than 20 years of development, Hongxing Erke has now become a well-known comprehensive sports goods brand company in China. Since its establishment, Hongxing Erke has always adhered to the business philosophy of "down-to-earth and extraordinary interpretation". The brand spirit of "to be no.1" is deeply rooted in the hearts of the people. It advocates the tenacity, fighting spirit, and determination and courage to strive for the first place. Inspire and inspire ERKE people and the majority of users' desire and pursuit of success.

The company has 1 operation center, 8 production bases, more than 30 branches, and currently has more than 21,300 employees. Including franchised retail stores, the group directly created nearly 80,000 jobs. Creating "new domestic products in science and technology" and helping the rise of domestic products is a path with its own characteristics explored by Hongxing Erke in years of development, and it is also an unswerving strategic direction in the future.

Hongxingerke advocates a young, fashionable and sunny lifestyle and focuses on the sports goods market. The products cover clothing, shoes and accessories, and launched a series of children's sports goods in 2019. Hongxingerke has an extensive marketing network covering 32 provinces, cities, and autonomous regions, including first-, second-, third- and fourth-tier cities. So far, it has more than 6,500 stores at home and abroad. Overseas, the products are marketed in Europe, Southeast Asia, the Middle East, North and South America, Africa and other countries and regions, and have exclusive trademark rights in more than 100 countries around the world.

As early as 2003, Hongxingerke set a development direction of leading technology and was committed to becoming the "Hongxingerke of Technology". Focus on technological innovation and use craftsmanship and intelligent manufacturing to promote continuous iteration and operation of products one after another. In 2007, Hongxing Erke established a laboratory in the sports goods industry that has obtained CNAS certification in China, committed to the research of sports science, aiming to improve the performance of Chinese athletes. In 2020, we conducted in-depth cooperation with the Sports Science Research Office of the General Administration of Sports of China and established the "Jike Future Laboratory" to continuously tap potential and make efforts in product scientific and technological innovation and enhance the core competitiveness of the product. Currently, we have nearly 300 invention patents related to shoes and clothing.

With the accelerated iteration of technologies such as the Internet, big data and cloud computing. Based on the accumulation of information technology capabilities in ten years, Hongxing Erke has forged a professional information technology team. By cooperating with companies such as SAP and IBM, integrating the use of big data and artificial intelligence, Hongxing Erke is building its own core digital competitiveness. Through digital empowerment, digitalization can be used to upgrade user experience. Against the backdrop of the future dual carbon, Hongxingerke will adhere to the concept of green and low carbon sustainable development and use new materials and new processes to create greener, low-carbon and socially responsible products.

In 2021, enthusiastic netizens put forward a series of constructive suggestions for Hongxingerke's brand development, product design, etc. With the help of netizens, Hongxingerke launched the "Youth Co-creation Plan" and used the Xingchuang concept store as the carrier of implementation. Create brands and products closely with users. In the future, Hongxing Erke will start a strategic upgrade, focus on creating value for users, take technological innovation as the core, and make efforts in brands, products and services, and continue to create a domestic brand with fashionable appearance, reliable quality and considerate service, so as not to let the times give Development opportunities and mission of domestic brands.