Texhong Textile (China) Co., Ltd.
Tianhong Textile Group was founded in 1997 and is the founder of Mr. Hong Tianzhu. Tianhong Textile Group is one of the world's largest suppliers of core-encapsulated cotton textiles, specializing in the manufacturing and sales of high-value-added fashionable cotton textiles. It is a listed company on the main board of the Hong Kong Stock Exchange, with the stock code: HK.2678. Tianhong Textile Group has established a clear core value of "respect for heaven and love others, benefiting others," and takes "focusing on becoming a happy enterprise that continues to learn and grow, and creative and wonderful life" as its corporate vision and mission. Carry forward the corporate spirit of "professional and innovative", establish the development strategy of "specialization, scale, internationalization, leanness and differentiation", and abide by the action program of "honest cooperation and customer orientation". With the help of a diversified financing structure and an excellent human resources team, we will give full play to the group's core capabilities of innovation and rapid response, and use the professional experience of mergers and acquisitions, restructuring, industrial integration and management to make the company bigger and stronger. Tianhong Textile Group is headquartered in Shanghai, and its industrial layout is extended and developed with an international thinking and a global perspective. It is currently in Changzhou, Taizhou, Nantong (development zone, Rudong County), Xuzhou (development zone, Suining County, Feng County) in Jiangsu. , Huai'an (Hongze, Lianshui); Jining (Development Zone, Weishan County), Zibo in Shandong ; Pujiang in Zhejiang ; Zhuhai, Zhanjiang and Foshan in Guangdong ; Tongnai, Taiping and Guangning in Vietnam (Mang) ) ; Phnom Penh City in Cambodia ; Turkey, Mexico and Nicaragua have large industrial bases, with production capacity of 4.2 million spindles and 1,400 air jet looms, with a total investment of more than 15 billion yuan. The Group employs more than 40,000 domestic and foreign employees, has sales offices with full coverage of the Chinese market and major global markets, and has more than 3,000 high-quality customers at home and abroad. Since its establishment, Tianhong Textile Group has been focusing on creating differentiated products and constantly innovating, promoting industrial upgrading and transformation in the field of cotton textiles. It has now enjoyed a high reputation in the industry and attracted many internationally renowned fiber suppliers. attention and cooperation. Tianhong has adopted the patented Lycra spandex series of Invista, the American patented elastic yarn has been widely used in the fabrics of well-known brands of clothing. At the same time, Tianhong cooperated with Austrian Lanjing Company to use the Tennis fiber, modal fiber and viscose produced by it to make woven yarn, denim yarn and knitting yarn. In addition, Tianhong has also begun to use polyester with environmentally friendly concepts to produce blended yarns with other fibers, and strengthened its cooperation with Japan Toray Company to develop acrylic warm knitting yarns. The yarn developed by Tianhong Textile Group is also used simultaneously in the production of grey fabrics and fabrics of the Group. The application of new fabrics can also be closely combined with yarn research and development, quickly realizing industrial upgrading and building an international industrial chain platform.
Texhong Textile (China) Co., Ltd.
Tianhong Textile Group was founded in 1997 and is the founder of Mr. Hong Tianzhu. Tianhong Textile Group is one of the world's largest suppliers of core-encapsulated cotton textiles, specializing in the manufacturing and sales of high-value-added fashionable cotton textiles. It is a listed company on the main board of the Hong Kong Stock Exchange, with the stock code: HK.2678. Tianhong Textile Group has established a clear core value of "respect for heaven and love others, benefiting others," and takes "focusing on becoming a happy enterprise that continues to learn and grow, and creative and wonderful life" as its corporate vision and mission. Carry forward the corporate spirit of "professional and innovative", establish the development strategy of "specialization, scale, internationalization, leanness and differentiation", and abide by the action program of "honest cooperation and customer orientation". With the help of a diversified financing structure and an excellent human resources team, we will give full play to the group's core capabilities of innovation and rapid response, and use the professional experience of mergers and acquisitions, restructuring, industrial integration and management to make the company bigger and stronger. Tianhong Textile Group is headquartered in Shanghai, and its industrial layout is extended and developed with an international thinking and a global perspective. It is currently in Changzhou, Taizhou, Nantong (development zone, Rudong County), Xuzhou (development zone, Suining County, Feng County) in Jiangsu. , Huai'an (Hongze, Lianshui); Jining (Development Zone, Weishan County), Zibo in Shandong ; Pujiang in Zhejiang ; Zhuhai, Zhanjiang and Foshan in Guangdong ; Tongnai, Taiping and Guangning in Vietnam (Mang) ) ; Phnom Penh City in Cambodia ; Turkey, Mexico and Nicaragua have large industrial bases, with production capacity of 4.2 million spindles and 1,400 air jet looms, with a total investment of more than 15 billion yuan. The Group employs more than 40,000 domestic and foreign employees, has sales offices with full coverage of the Chinese market and major global markets, and has more than 3,000 high-quality customers at home and abroad. Since its establishment, Tianhong Textile Group has been focusing on creating differentiated products and constantly innovating, promoting industrial upgrading and transformation in the field of cotton textiles. It has now enjoyed a high reputation in the industry and attracted many internationally renowned fiber suppliers. attention and cooperation. Tianhong has adopted the patented Lycra spandex series of Invista, the American patented elastic yarn has been widely used in the fabrics of well-known brands of clothing. At the same time, Tianhong cooperated with Austrian Lanjing Company to use the Tennis fiber, modal fiber and viscose produced by it to make woven yarn, denim yarn and knitting yarn. In addition, Tianhong has also begun to use polyester with environmentally friendly concepts to produce blended yarns with other fibers, and strengthened its cooperation with Japan Toray Company to develop acrylic warm knitting yarns. The yarn developed by Tianhong Textile Group is also used simultaneously in the production of grey fabrics and fabrics of the Group. The application of new fabrics can also be closely combined with yarn research and development, quickly realizing industrial upgrading and building an international industrial chain platform.
Lululemon Trading (Shanghai) Co., Ltd.
Since its establishment in Vancouver's picturesque Kislano in 1998, lululemon has adhered to the original intention of conveying the "Red Khan Lifestyle Philosophy". Through various hot sweat forms other than yoga and yoga , real conversations with community members, sharing the core brand values and brand culture, helping people achieve more meaningful life goals. After more than 20 years of growth, lululemon has not only become the source of inspiration to inspire and inspire people to achieve a better life, but also shares the brand's philosophy of reshen life with more community partners to jointly open up a positive and healthy sports lifestyle and welcome the Surprises and infinite possibilities in life .
Lululemon Trading (Shanghai) Co., Ltd.
Since its establishment in Vancouver's picturesque Kislano in 1998, lululemon has adhered to the original intention of conveying the "Red Khan Lifestyle Philosophy". Through various hot sweat forms other than yoga and yoga , real conversations with community members, sharing the core brand values and brand culture, helping people achieve more meaningful life goals. After more than 20 years of growth, lululemon has not only become the source of inspiration to inspire and inspire people to achieve a better life, but also shares the brand's philosophy of reshen life with more community partners to jointly open up a positive and healthy sports lifestyle and welcome the Surprises and infinite possibilities in life .
XTW Group Co., Ltd. is one of China's leading sports goods companies. It was founded in 1987 and founded the XTW brand in 2001. It was officially listed on the Hong Kong Stock Exchange on June 3, 2008 (1368.HK). In 2019, XP has acquired multiple international brands overseas, opening up a multi-brand and international development path. After more than 30 years of development, XTrade has become China's leading sports goods enterprise. As a professional sports goods enterprise positioned at the public, while committed to the production of professional sports goods, XTB adheres to the unique positioning of "sports fashion". Through the differentiated marketing strategy of sports and entertainment, it provides consumers with both personality and equipment. Cost-effective sports goods. The group owns the main brand Xtep and internationally renowned sports brands such as Saucony, Merrell, Gerva K-Swiss, and Paladin Palladium. While striving to develop, XP has not forgotten to give back to the society, continues to pay attention to the growth of the next generation of education, actively participates in poverty alleviation actions, fights the new crown epidemic, and actively participates in natural disaster donations. As of now, XP has a cumulative donation value of materials worth more than 500 million yuan. Xtep has always been the mission of Chinese running leaders. Since 2007, Xtep has made frequent efforts in the field of running, and has joined hands with marathons in more than 20 cities including Beijing, Shanghai, Hong Kong, Taipei, Xiamen, Guangzhou, Wuhan, etc., becoming a sports brand with more marathon events in Greater China. The slogan "Love running, love Xsteps" is deeply rooted in people's hearts. At the same time, as the promoter of the development and popularization of Chinese youth football, Xtep has sponsored national campus leagues, such as the National College Football League, the National College Football League, the National High School Campus Football League and other events, to plan campus football. Interact with young people to help Chinese football flourish. In 2010, Xtep signed with Birmingham Club in the Premier League and in 2011, the La Liga powerhouse Villarreal. In 2016, Xtep joined hands with internationally renowned star and Ukrainian "nuclear warhead" Andre Shevchenko to jointly create professional football products and successfully launch them to the market. In April 2016, Xtep also launched the football strategy "Strike Plan", which is based on planning and building the foundation of Chinese football. Through four major initiatives, including event plans, training plans, product plans and promotion plans, we hope to serve within 5 years. 5 million teenagers. In addition, XP sponsored the National Games for three consecutive years and once again became a partner of delegations such as Tianjin, Fujian, the People's Liberation Army, Jilin and Hong Kong, the host of the 13th National Games. In 2015, Xtep also became a sports goods partner at the Youth Games of the People's Republic of China. In 2015, Xtep returned to the movement and proposed a "3+" strategy with consumer experience as the core. "Product +" upgrades products; "Sports +" integrates products and services; "Internet +" responds to lifestyle trends and fully interacts online and offline. While paying attention to professionalism, XP adheres to the dual-track system of "sports and entertainment marketing" to inherit and consolidate the brand's fashion tone.
Xtep (China) Co., Ltd.
XTW Group Co., Ltd. is one of China's leading sports goods companies. It was founded in 1987 and founded the XTW brand in 2001. It was officially listed on the Hong Kong Stock Exchange on June 3, 2008 (1368.HK). In 2019, XP has acquired multiple international brands overseas, opening up a multi-brand and international development path. After more than 30 years of development, XTrade has become China's leading sports goods enterprise. As a professional sports goods enterprise positioned at the public, while committed to the production of professional sports goods, XTB adheres to the unique positioning of "sports fashion". Through the differentiated marketing strategy of sports and entertainment, it provides consumers with both personality and equipment. Cost-effective sports goods. The group owns the main brand Xtep and internationally renowned sports brands such as Saucony, Merrell, Gerva K-Swiss, and Paladin Palladium. While striving to develop, XP has not forgotten to give back to the society, continues to pay attention to the growth of the next generation of education, actively participates in poverty alleviation actions, fights the new crown epidemic, and actively participates in natural disaster donations. As of now, XP has a cumulative donation value of materials worth more than 500 million yuan. Xtep has always been the mission of Chinese running leaders. Since 2007, Xtep has made frequent efforts in the field of running, and has joined hands with marathons in more than 20 cities including Beijing, Shanghai, Hong Kong, Taipei, Xiamen, Guangzhou, Wuhan, etc., becoming a sports brand with more marathon events in Greater China. The slogan "Love running, love Xsteps" is deeply rooted in people's hearts. At the same time, as the promoter of the development and popularization of Chinese youth football, Xtep has sponsored national campus leagues, such as the National College Football League, the National College Football League, the National High School Campus Football League and other events, to plan campus football. Interact with young people to help Chinese football flourish. In 2010, Xtep signed with Birmingham Club in the Premier League and in 2011, the La Liga powerhouse Villarreal. In 2016, Xtep joined hands with internationally renowned star and Ukrainian "nuclear warhead" Andre Shevchenko to jointly create professional football products and successfully launch them to the market. In April 2016, Xtep also launched the football strategy "Strike Plan", which is based on planning and building the foundation of Chinese football. Through four major initiatives, including event plans, training plans, product plans and promotion plans, we hope to serve within 5 years. 5 million teenagers. In addition, XP sponsored the National Games for three consecutive years and once again became a partner of delegations such as Tianjin, Fujian, the People's Liberation Army, Jilin and Hong Kong, the host of the 13th National Games. In 2015, Xtep also became a sports goods partner at the Youth Games of the People's Republic of China. In 2015, Xtep returned to the movement and proposed a "3+" strategy with consumer experience as the core. "Product +" upgrades products; "Sports +" integrates products and services; "Internet +" responds to lifestyle trends and fully interacts online and offline. While paying attention to professionalism, XP adheres to the dual-track system of "sports and entertainment marketing" to inherit and consolidate the brand's fashion tone.
Under Armour, a sports equipment brand in the United States. Under Armour (NYSE code-named UA) is headquartered in Baltimore, Maryland, and the company mainly produces sports equipment. UA mainly produces tight underwear worn in sports team uniforms (such as under basketball uniforms and baseball uniforms) or shoulder pads (such as shoulder pads for American football or hockey), but in addition, UA also produces sweatshirts, ordinary Tee, long Sport pants and so on. Under Armour leads the trend of producing tight sports equipment that uses sweat-absorbing polyester yarn (moisture-wicking) as its material. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. In June 2006, Under Armour released a football brand with the slogan "Click-Clack".
Co., Ltd.
Under Armour, a sports equipment brand in the United States. Under Armour (NYSE code-named UA) is headquartered in Baltimore, Maryland, and the company mainly produces sports equipment. UA mainly produces tight underwear worn in sports team uniforms (such as under basketball uniforms and baseball uniforms) or shoulder pads (such as shoulder pads for American football or hockey), but in addition, UA also produces sweatshirts, ordinary Tee, long Sport pants and so on. Under Armour leads the trend of producing tight sports equipment that uses sweat-absorbing polyester yarn (moisture-wicking) as its material. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. In June 2006, Under Armour released a football brand with the slogan "Click-Clack".
PUMA® is a world-renowned sports brand that designs, develops, sells and promotes a variety of footwear, clothing and accessories products. After more than 70 years of brilliant footprints, PUMA adheres to the brand philosophy of "Forever.Faster." and is committed to using the value concept of courage, confidence, firmness and pleasure to influence the sports industry and street fashion culture. PUMA offers sports products including football, running, training, basketball, golf and racing, and a sports-inspired life series. PUMA works hand in hand with world-renowned designers and brands to inject its influence in the sports world into the fields of street culture and fashion. The brands under the PUMA Group include: PUMA, Cobra Golf and Stichd. PUMA is headquartered in Herzogen, Germany. It has about 13,000 employees worldwide and its products are exported to more than 120 countries and regions.
Kering Group
PUMA® is a world-renowned sports brand that designs, develops, sells and promotes a variety of footwear, clothing and accessories products. After more than 70 years of brilliant footprints, PUMA adheres to the brand philosophy of "Forever.Faster." and is committed to using the value concept of courage, confidence, firmness and pleasure to influence the sports industry and street fashion culture. PUMA offers sports products including football, running, training, basketball, golf and racing, and a sports-inspired life series. PUMA works hand in hand with world-renowned designers and brands to inject its influence in the sports world into the fields of street culture and fashion. The brands under the PUMA Group include: PUMA, Cobra Golf and Stichd. PUMA is headquartered in Herzogen, Germany. It has about 13,000 employees worldwide and its products are exported to more than 120 countries and regions.
ERKE Sports Goods Co., Ltd.
In June 2000, Hongxingerke Industrial was established in Licheng District, Quanzhou City, Fujian Province. After more than 20 years of development, Hongxing Erke has now become a well-known comprehensive sports goods brand company in China. Since its establishment, Hongxing Erke has always adhered to the business philosophy of "down-to-earth and extraordinary interpretation". The brand spirit of "to be no.1" is deeply rooted in the hearts of the people. It advocates the tenacity, fighting spirit, and determination and courage to strive for the first place. Inspire and inspire ERKE people and the majority of users' desire and pursuit of success. The company has 1 operation center, 8 production bases, more than 30 branches, and currently has more than 21,300 employees. Including franchised retail stores, the group directly created nearly 80,000 jobs. Creating "new domestic products in science and technology" and helping the rise of domestic products is a path with its own characteristics explored by Hongxing Erke in years of development, and it is also an unswerving strategic direction in the future. Hongxingerke advocates a young, fashionable and sunny lifestyle and focuses on the sports goods market. The products cover clothing, shoes and accessories, and launched a series of children's sports goods in 2019. Hongxingerke has an extensive marketing network covering 32 provinces, cities, and autonomous regions, including first-, second-, third- and fourth-tier cities. So far, it has more than 6,500 stores at home and abroad. Overseas, the products are marketed in Europe, Southeast Asia, the Middle East, North and South America, Africa and other countries and regions, and have exclusive trademark rights in more than 100 countries around the world. As early as 2003, Hongxingerke set a development direction of leading technology and was committed to becoming the "Hongxingerke of Technology". Focus on technological innovation and use craftsmanship and intelligent manufacturing to promote continuous iteration and operation of products one after another. In 2007, Hongxing Erke established a laboratory in the sports goods industry that has obtained CNAS certification in China, committed to the research of sports science, aiming to improve the performance of Chinese athletes. In 2020, we conducted in-depth cooperation with the Sports Science Research Office of the General Administration of Sports of China and established the "Jike Future Laboratory" to continuously tap potential and make efforts in product scientific and technological innovation and enhance the core competitiveness of the product. Currently, we have nearly 300 invention patents related to shoes and clothing. With the accelerated iteration of technologies such as the Internet, big data and cloud computing. Based on the accumulation of information technology capabilities in ten years, Hongxing Erke has forged a professional information technology team. By cooperating with companies such as SAP and IBM, integrating the use of big data and artificial intelligence, Hongxing Erke is building its own core digital competitiveness. Through digital empowerment, digitalization can be used to upgrade user experience. Against the backdrop of the future dual carbon, Hongxingerke will adhere to the concept of green and low carbon sustainable development and use new materials and new processes to create greener, low-carbon and socially responsible products. In 2021, enthusiastic netizens put forward a series of constructive suggestions for Hongxingerke's brand development, product design, etc. With the help of netizens, Hongxingerke launched the "Youth Co-creation Plan" and used the Xingchuang concept store as the carrier of implementation. Create brands and products closely with users. In the future, Hongxing Erke will start a strategic upgrade, focus on creating value for users, take technological innovation as the core, and make efforts in brands, products and services, and continue to create a domestic brand with fashionable appearance, reliable quality and considerate service, so as not to let the times give Development opportunities and mission of domestic brands.
ERKE Sports Goods Co., Ltd.
In June 2000, Hongxingerke Industrial was established in Licheng District, Quanzhou City, Fujian Province. After more than 20 years of development, Hongxing Erke has now become a well-known comprehensive sports goods brand company in China. Since its establishment, Hongxing Erke has always adhered to the business philosophy of "down-to-earth and extraordinary interpretation". The brand spirit of "to be no.1" is deeply rooted in the hearts of the people. It advocates the tenacity, fighting spirit, and determination and courage to strive for the first place. Inspire and inspire ERKE people and the majority of users' desire and pursuit of success. The company has 1 operation center, 8 production bases, more than 30 branches, and currently has more than 21,300 employees. Including franchised retail stores, the group directly created nearly 80,000 jobs. Creating "new domestic products in science and technology" and helping the rise of domestic products is a path with its own characteristics explored by Hongxing Erke in years of development, and it is also an unswerving strategic direction in the future. Hongxingerke advocates a young, fashionable and sunny lifestyle and focuses on the sports goods market. The products cover clothing, shoes and accessories, and launched a series of children's sports goods in 2019. Hongxingerke has an extensive marketing network covering 32 provinces, cities, and autonomous regions, including first-, second-, third- and fourth-tier cities. So far, it has more than 6,500 stores at home and abroad. Overseas, the products are marketed in Europe, Southeast Asia, the Middle East, North and South America, Africa and other countries and regions, and have exclusive trademark rights in more than 100 countries around the world. As early as 2003, Hongxingerke set a development direction of leading technology and was committed to becoming the "Hongxingerke of Technology". Focus on technological innovation and use craftsmanship and intelligent manufacturing to promote continuous iteration and operation of products one after another. In 2007, Hongxing Erke established a laboratory in the sports goods industry that has obtained CNAS certification in China, committed to the research of sports science, aiming to improve the performance of Chinese athletes. In 2020, we conducted in-depth cooperation with the Sports Science Research Office of the General Administration of Sports of China and established the "Jike Future Laboratory" to continuously tap potential and make efforts in product scientific and technological innovation and enhance the core competitiveness of the product. Currently, we have nearly 300 invention patents related to shoes and clothing. With the accelerated iteration of technologies such as the Internet, big data and cloud computing. Based on the accumulation of information technology capabilities in ten years, Hongxing Erke has forged a professional information technology team. By cooperating with companies such as SAP and IBM, integrating the use of big data and artificial intelligence, Hongxing Erke is building its own core digital competitiveness. Through digital empowerment, digitalization can be used to upgrade user experience. Against the backdrop of the future dual carbon, Hongxingerke will adhere to the concept of green and low carbon sustainable development and use new materials and new processes to create greener, low-carbon and socially responsible products. In 2021, enthusiastic netizens put forward a series of constructive suggestions for Hongxingerke's brand development, product design, etc. With the help of netizens, Hongxingerke launched the "Youth Co-creation Plan" and used the Xingchuang concept store as the carrier of implementation. Create brands and products closely with users. In the future, Hongxing Erke will start a strategic upgrade, focus on creating value for users, take technological innovation as the core, and make efforts in brands, products and services, and continue to create a domestic brand with fashionable appearance, reliable quality and considerate service, so as not to let the times give Development opportunities and mission of domestic brands.
Hangzhou Honghui Technology Co., Ltd.
Hangzhou Huihong Technology Co., Ltd. is a new sports brand enterprise integrating R&D, manufacturing and sales. It includes multiple sports women's clothing brands, including "Rampage Loli", "Strange Girl", etc. It is precisely out of opposition to stereotypes and constancy that Huihong Technology insists on creating high-quality sports equipment with an eclectic design style and bright design language, aiming to provide a new generation of young women with personalized expressions. Starting from the attributes of Internet celebrities, fan communities, fashion trends, etc., in the environment of consumption upgrading, the large retail strategy of online as the entry point and omni-channel coverage has been fully implemented. This retail strategy has also helped the "Rampage Loli" win the top online sales of the sports women's clothing category for three consecutive years. Huihong Technology adheres to the corporate mission of "making sports more fashionable", focuses on creating a new retail benchmark enterprise for women's sportswear, and has become an international sports brand leading fashion.
Hangzhou Honghui Technology Co., Ltd.
Hangzhou Huihong Technology Co., Ltd. is a new sports brand enterprise integrating R&D, manufacturing and sales. It includes multiple sports women's clothing brands, including "Rampage Loli", "Strange Girl", etc. It is precisely out of opposition to stereotypes and constancy that Huihong Technology insists on creating high-quality sports equipment with an eclectic design style and bright design language, aiming to provide a new generation of young women with personalized expressions. Starting from the attributes of Internet celebrities, fan communities, fashion trends, etc., in the environment of consumption upgrading, the large retail strategy of online as the entry point and omni-channel coverage has been fully implemented. This retail strategy has also helped the "Rampage Loli" win the top online sales of the sports women's clothing category for three consecutive years. Huihong Technology adheres to the corporate mission of "making sports more fashionable", focuses on creating a new retail benchmark enterprise for women's sportswear, and has become an international sports brand leading fashion.
Columbia Sportswear Trading (Shanghai) Co., Ltd.
Founded in 1938, Columbia Sportswear originated from Portland, Oregon, USA. As a pioneer in outdoor clothing brand technology, the company's philosophy is Connect active people with their passwords. We are committed to conveying the essence of its brand through its products and through various original technologies, allowing consumers to enjoy the outdoor fun for a longer time. In the autumn and winter of 2015, Columbia promoted its brand to consumers worldwide under the new slogan "Tested Tough". It is not just an advertising slogan, it is the brand commitment of Columbia to every customer in the past 80 years since its establishment. After in-depth research on the main audience groups in the Chinese market, in the spring and summer of 2017, the new Chinese brand slogan "Tested Tough If You Want to Play" officially met with consumers. Columbia's consistent field testing culture ensures that the product is in a real outdoor environment. Countless tests have been conducted to ensure high quality of the product and the functions of keeping warm and waterproofing, allowing consumers to enjoy the outdoor fun for a longer time.
Columbia Sportswear Trading (Shanghai) Co., Ltd.
Founded in 1938, Columbia Sportswear originated from Portland, Oregon, USA. As a pioneer in outdoor clothing brand technology, the company's philosophy is Connect active people with their passwords. We are committed to conveying the essence of its brand through its products and through various original technologies, allowing consumers to enjoy the outdoor fun for a longer time. In the autumn and winter of 2015, Columbia promoted its brand to consumers worldwide under the new slogan "Tested Tough". It is not just an advertising slogan, it is the brand commitment of Columbia to every customer in the past 80 years since its establishment. After in-depth research on the main audience groups in the Chinese market, in the spring and summer of 2017, the new Chinese brand slogan "Tested Tough If You Want to Play" officially met with consumers. Columbia's consistent field testing culture ensures that the product is in a real outdoor environment. Countless tests have been conducted to ensure high quality of the product and the functions of keeping warm and waterproofing, allowing consumers to enjoy the outdoor fun for a longer time.
The world-famous fleece, rib down jacket and C-series functional underwear are from the American outdoor sports brand - PATAGONIA . Founder Yvon Chouinard began his business journey in the 1950s by designing, manufacturing and selling mountaineering equipment. He learned from French climbing technology and improved the icebreaker, which became the basis for the design of modern icebreaker. In 1973, he founded PATAGONIA Clothing Company, which has now developed into a comprehensive high-end brand including clothing, backpacks, and shoes. Patagonia is a brand with a high sense of social responsibility. During the production process, its products pay great attention to the use of various environmentally friendly materials including recyclable and recyclable fabrics. PATAGONIA insists on its original intention: "Use low damage to produce good products." No matter from any perspective, PATAGONIA is like a willful child in the business world.
Patagonia, Inc.
The world-famous fleece, rib down jacket and C-series functional underwear are from the American outdoor sports brand - PATAGONIA . Founder Yvon Chouinard began his business journey in the 1950s by designing, manufacturing and selling mountaineering equipment. He learned from French climbing technology and improved the icebreaker, which became the basis for the design of modern icebreaker. In 1973, he founded PATAGONIA Clothing Company, which has now developed into a comprehensive high-end brand including clothing, backpacks, and shoes. Patagonia is a brand with a high sense of social responsibility. During the production process, its products pay great attention to the use of various environmentally friendly materials including recyclable and recyclable fabrics. PATAGONIA insists on its original intention: "Use low damage to produce good products." No matter from any perspective, PATAGONIA is like a willful child in the business world.
Asics (China) Trading Co., Ltd.
ASICS is a running shoe sports brand founded by Japanese industrialist Kihachiro Onitsuka. The brand name comes from the acronym of the Latin motto "anima sana in corporate sano", which means "a sound spirit is contained in a strong body". ASICS brand adheres to high-tech and high-quality standards and has developed a number of patents. Its products represent Japan's exquisite and professional national culture, combining wearer injury and sports fun, laying the foundation for the global sports brand. status. The company has made great progress in indoor sports shoes and invented CUPSOLE to provide basketball players with footwear products with better performance. During the preparations for the 1956 Melbourne Olympics, ONITSUKA set the business philosophy of ASCIS: to develop products suitable for sports. The new rubber formula provides good cushioning performance. So the magic running shoes were born in 1960. This is every shoe with a ventilation system. Marathon legend ABEBEBIKILA chose TIGER shoes when she started wearing running shoes in 1961. In order to make the shoes more comfortable and fit the feet, TIGER measured the feet of no less than 20,000 people for technical reference. At the 1964 Tokyo Olympics, athletes wearing TIGER brand shoes won a total of 46 medals.
Asics (China) Trading Co., Ltd.
ASICS is a running shoe sports brand founded by Japanese industrialist Kihachiro Onitsuka. The brand name comes from the acronym of the Latin motto "anima sana in corporate sano", which means "a sound spirit is contained in a strong body". ASICS brand adheres to high-tech and high-quality standards and has developed a number of patents. Its products represent Japan's exquisite and professional national culture, combining wearer injury and sports fun, laying the foundation for the global sports brand. status. The company has made great progress in indoor sports shoes and invented CUPSOLE to provide basketball players with footwear products with better performance. During the preparations for the 1956 Melbourne Olympics, ONITSUKA set the business philosophy of ASCIS: to develop products suitable for sports. The new rubber formula provides good cushioning performance. So the magic running shoes were born in 1960. This is every shoe with a ventilation system. Marathon legend ABEBEBIKILA chose TIGER shoes when she started wearing running shoes in 1961. In order to make the shoes more comfortable and fit the feet, TIGER measured the feet of no less than 20,000 people for technical reference. At the 1964 Tokyo Olympics, athletes wearing TIGER brand shoes won a total of 46 medals.
Shanghai United Asia Business Co., Ltd.
Reebok, an internationally renowned sports and casual shoes and clothing brand, was established in the UK in 1958. Its predecessor was the Sports Shoes Co., Ltd. founded by Joseph Foster in Bolton, England in 1895. In March 2022, Reebok was merged into operation and manufacturing under the AuthenticBrands Group, a US brand management company. From leisure and fitness to street fashion, Reebok, an international sports brand that never follows the rules, has continuously brought the rebellious and sincere pioneer ICON to the younger generation and inherited the pioneer's fitness DNA and profound With the accumulation of street culture, Reebok encourages everyone to break through their own limits, embrace the unknown, fitness and exceptional lifestyle, and embrace their own future with a firm self-attitude. Reebok's powerful ICON products have inherited a profound cultural heritage and many cutting-edge technologies, including flagship shoes in the fitness field, FLOATRIDE series with cushioning technology, Pioneer design running shoes ZIG, and old INSTAPUMP FURY in the trend field, small The white shoes CLUBC and Classic Leather series together form the brand's solid product foundation.
Shanghai United Asia Business Co., Ltd.
Reebok, an internationally renowned sports and casual shoes and clothing brand, was established in the UK in 1958. Its predecessor was the Sports Shoes Co., Ltd. founded by Joseph Foster in Bolton, England in 1895. In March 2022, Reebok was merged into operation and manufacturing under the AuthenticBrands Group, a US brand management company. From leisure and fitness to street fashion, Reebok, an international sports brand that never follows the rules, has continuously brought the rebellious and sincere pioneer ICON to the younger generation and inherited the pioneer's fitness DNA and profound With the accumulation of street culture, Reebok encourages everyone to break through their own limits, embrace the unknown, fitness and exceptional lifestyle, and embrace their own future with a firm self-attitude. Reebok's powerful ICON products have inherited a profound cultural heritage and many cutting-edge technologies, including flagship shoes in the fitness field, FLOATRIDE series with cushioning technology, Pioneer design running shoes ZIG, and old INSTAPUMP FURY in the trend field, small The white shoes CLUBC and Classic Leather series together form the brand's solid product foundation.
Tommy Hilfiger (Shanghai) Apparel Co., Ltd.
Since its establishment in 1985, Tommy Hilfiger has been a highly recognizable international designer brand, constantly evolving traditions, creating diverse and individual lifestyles and classic cool trends. Tommy Hilfiger includes two brands: TOMMY HILFIGER and TOMMY JEANS, and is one of the widely recognized design and talk style groups in the world. Its focus is on designing and marketing high-quality custom clothing and sportswear for men; women's clothing and sportswear, children's clothing, denim series, underwear (including robes, pajamas and home clothing), footwear and accessories. Tommy Hilfiger also offers lifestyle products such as glasses, watches, perfumes, swimsuits, socks, small leather goods, household items and suitcases. TOMMY JEANS product line includes jeans and men's and women's shoes, accessories and perfumes. TOMMY HILFIGER and TOMMY JEANS offline stores, department stores, and Palace.com provide products and services to consumers around the world.
Tommy Hilfiger (Shanghai) Apparel Co., Ltd.
Since its establishment in 1985, Tommy Hilfiger has been a highly recognizable international designer brand, constantly evolving traditions, creating diverse and individual lifestyles and classic cool trends. Tommy Hilfiger includes two brands: TOMMY HILFIGER and TOMMY JEANS, and is one of the widely recognized design and talk style groups in the world. Its focus is on designing and marketing high-quality custom clothing and sportswear for men; women's clothing and sportswear, children's clothing, denim series, underwear (including robes, pajamas and home clothing), footwear and accessories. Tommy Hilfiger also offers lifestyle products such as glasses, watches, perfumes, swimsuits, socks, small leather goods, household items and suitcases. TOMMY JEANS product line includes jeans and men's and women's shoes, accessories and perfumes. TOMMY HILFIGER and TOMMY JEANS offline stores, department stores, and Palace.com provide products and services to consumers around the world.
Skechers Trading (Shanghai) Co., Ltd.
The Skecher brand was born in a small coastal city in California in 1992 and has grown from a small company with a single style to a more popular brand of footwear products in the world. Skecher's traditional brands - from leather boots to canvas boots to classic canvas slippers, are committed to constantly pursuing new looks, catering to trends and developing new varieties. Skecher's BOBS philosophy is that every time a pair of shoes is sold, a pair of shoes will be given to children in need. Whether it is shoes for charity, work shoes or weekend casual shoes, we have been exploring new elements to consolidate our core brands. In 2009, Skecher introduced the Shape-ups and the Slim-ups series to the United States to enter the fitness market. In 2010, Skecher promoted these two series worldwide; then the Resistance Runner series was launched, which was the first technically stylish men's and women's running shoes for Skecher. Since then, Skecher's fitness shoe series has begun to develop rapidly. The collection includes specialized body shape shoes (shape-ups) for a variety of occasions, such as sports shoes, hiking shoes, training shoes and labor protection shoes. Skecher's Tone-ups also cover a variety of shoe styles, such as boots, sandals and sports and casual shoe brands. In addition, there are specialized lightweight slim shoes, running shoes and model running training shoes.
Skechers Trading (Shanghai) Co., Ltd.
The Skecher brand was born in a small coastal city in California in 1992 and has grown from a small company with a single style to a more popular brand of footwear products in the world. Skecher's traditional brands - from leather boots to canvas boots to classic canvas slippers, are committed to constantly pursuing new looks, catering to trends and developing new varieties. Skecher's BOBS philosophy is that every time a pair of shoes is sold, a pair of shoes will be given to children in need. Whether it is shoes for charity, work shoes or weekend casual shoes, we have been exploring new elements to consolidate our core brands. In 2009, Skecher introduced the Shape-ups and the Slim-ups series to the United States to enter the fitness market. In 2010, Skecher promoted these two series worldwide; then the Resistance Runner series was launched, which was the first technically stylish men's and women's running shoes for Skecher. Since then, Skecher's fitness shoe series has begun to develop rapidly. The collection includes specialized body shape shoes (shape-ups) for a variety of occasions, such as sports shoes, hiking shoes, training shoes and labor protection shoes. Skecher's Tone-ups also cover a variety of shoe styles, such as boots, sandals and sports and casual shoe brands. In addition, there are specialized lightweight slim shoes, running shoes and model running training shoes.
Founded in 1853, Levi Strauss & Co. is known for its iconic blue jeans and other casual wear. The company has been a pioneer in the industry, creating the first riveted jeans and continuously innovating in denim technology.
Levi Strauss & Co.
Founded in 1853, Levi Strauss & Co. is known for its iconic blue jeans and other casual wear. The company has been a pioneer in the industry, creating the first riveted jeans and continuously innovating in denim technology.
Anta Sports Products Limited
The century-old sports fashion brand FILA was founded in the small town of Biella in Italy in 1911. It is a textile and knitted clothing company founded by the FILA brothers. In the 1970s, in order to cooperate with diversified development, FILA turned to sports clothing and developed series such as tennis, golf, fitness, skiing, mountaineering, basketball. FILA products are currently sold in more than 30 countries including Italy, the United Kingdom, Germany, France, the United States, China, Japan, South Korea, Brazil, Russia, etc. In 1982, FILA brothers successfully registered the FILA trademark in China. In 2009, Anta Group acquired the trademark operation rights of the FILA brand in mainland China, Hong Kong, and Macau (only commercial negotiation results, excluding Taiwan, hereinafter referred to as FILA China), and Acquisition of trademark operating rights in Singapore in 2017. After the acquisition, FILA products, sales, celebrities and other resources insist on independent operation, combining sports, life and fashion, and focusing on fashion sports. Positioned in high-end sports fashion, FILA China adheres to the brand concept of "LIVE YOUR ELEGANCE, the body is happy and elegant", subverts the traditional sports image, and conveys the unchanging enthusiasm and vitality with Italian elegant style. In addition, FILA China adheres to an international perspective operation strategy, maintains close contact with FILA's global operation team, and has multiple overseas design centers around the world, integrating high-quality global design resources. At the same time, it also imports FILA's best-selling products from abroad every year to meet the needs of FILA's globally. Domestic consumer demand. In terms of product quality control, FILA has established a strict internal control quality management system according to national industry standards, and has improved the entire process management from supplier management, design and development quality management, production quality management, storage and transportation quality management, and sales quality management. Meet the ever-increasing consumer experience needs.
Anta Sports Products Limited
The century-old sports fashion brand FILA was founded in the small town of Biella in Italy in 1911. It is a textile and knitted clothing company founded by the FILA brothers. In the 1970s, in order to cooperate with diversified development, FILA turned to sports clothing and developed series such as tennis, golf, fitness, skiing, mountaineering, basketball. FILA products are currently sold in more than 30 countries including Italy, the United Kingdom, Germany, France, the United States, China, Japan, South Korea, Brazil, Russia, etc. In 1982, FILA brothers successfully registered the FILA trademark in China. In 2009, Anta Group acquired the trademark operation rights of the FILA brand in mainland China, Hong Kong, and Macau (only commercial negotiation results, excluding Taiwan, hereinafter referred to as FILA China), and Acquisition of trademark operating rights in Singapore in 2017. After the acquisition, FILA products, sales, celebrities and other resources insist on independent operation, combining sports, life and fashion, and focusing on fashion sports. Positioned in high-end sports fashion, FILA China adheres to the brand concept of "LIVE YOUR ELEGANCE, the body is happy and elegant", subverts the traditional sports image, and conveys the unchanging enthusiasm and vitality with Italian elegant style. In addition, FILA China adheres to an international perspective operation strategy, maintains close contact with FILA's global operation team, and has multiple overseas design centers around the world, integrating high-quality global design resources. At the same time, it also imports FILA's best-selling products from abroad every year to meet the needs of FILA's globally. Domestic consumer demand. In terms of product quality control, FILA has established a strict internal control quality management system according to national industry standards, and has improved the entire process management from supplier management, design and development quality management, production quality management, storage and transportation quality management, and sales quality management. Meet the ever-increasing consumer experience needs.
Decathlon (Shanghai) Sporting Goods Co., Ltd.
Decathlon is a sporting goods retail group from Europe. Decathlon accurately positions the mass sports market and is committed to gathering mass sports under one roof. It currently conducts retail business in more than 20 countries and regions around the world. Innovation is Decathlon's genes. The group has a R&D center in Europe, which meets users' sports needs and designs products that enhance sports experience. About 3,000 new products are on the market every year. Decathlon integrates sports products design, research and development, production, logistics, branding and retail, and uses innovative concepts and full industrial chain business model to ensure that it provides the public with cost-effective products.
Decathlon (Shanghai) Sporting Goods Co., Ltd.
Decathlon is a sporting goods retail group from Europe. Decathlon accurately positions the mass sports market and is committed to gathering mass sports under one roof. It currently conducts retail business in more than 20 countries and regions around the world. Innovation is Decathlon's genes. The group has a R&D center in Europe, which meets users' sports needs and designs products that enhance sports experience. About 3,000 new products are on the market every year. Decathlon integrates sports products design, research and development, production, logistics, branding and retail, and uses innovative concepts and full industrial chain business model to ensure that it provides the public with cost-effective products.
Nike Commercial (China) Co., Ltd.
NIKE is headquartered in Portland, Oregon, USA. The company produces sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-renowned sports brand. It originally means the Greek goddess of victory in English and translated as Nike in Chinese. Nike is a sporting goods manufacturer. The Nike trademark pattern is a small hook, with a simple and powerful shape, as fast as lightning. At a glance, people think of the speed and explosive power generated after using Nike sports goods. In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with trend experts from all walks of life to launch joint limited editions. In the United States, up to 70 % of teenagers dream of having a pair of Nike shoes . "Sports" is Nike's language Nike has always regarded inspiring every athlete in the world and offering good products to it as a glorious task. Nike's language is the language of sports. Nike has invested a lot of manpower and material resources in the development and development of new products. Nike's first air cushion technology has brought a revolution to the sports world. Sports shoes made using this technology can protect athletes' bodies, especially their ankles and knees, prevent them from spraining during intense exercise, and reduce impact and wear on the knees. Sports shoes with air cushion technology became very popular once they were launched. In 2001, after developing the air cushion technology, Nike launched a new shock-proof technology called Shox. Sports shoes produced using this technology are also very popular, with sales rising steadily. In addition to sports shoes, Nike's clothing is also innovative. For example: High-performance textiles manufactured using FIT technology can effectively help athletes train and compete in any weather conditions. Other sports goods manufactured by Nike, such as watches, glasses, etc., are the crystallization of high technology. Just do it In 1988, Dan Wieden, founder of Wieden+Kennedy advertising company, created the loud slogan of " Just Do It " for Nike's new round of advertising. Sign Meaning The name NIKE is very auspicious in the eyes of Westerners, and is easy to read and remember, and can be very famous. The Nike trademark symbolizes the feathers of the Greek goddess of victory, representing speed, and also representing dynamic and gentleness. Nike's Nike trademark has a small hook with a simple and powerful shape, as fast as lightning. It reminds people of the speed and explosive power generated after using Nike sports goods. The sneakers named after "Nike" have square convex soles to enhance stability, and there are knife-shaped curved hooks on both sides of the shoe body, symbolizing the goddess' wings.
Nike Commercial (China) Co., Ltd.
NIKE is headquartered in Portland, Oregon, USA. The company produces sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-renowned sports brand. It originally means the Greek goddess of victory in English and translated as Nike in Chinese. Nike is a sporting goods manufacturer. The Nike trademark pattern is a small hook, with a simple and powerful shape, as fast as lightning. At a glance, people think of the speed and explosive power generated after using Nike sports goods. In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with trend experts from all walks of life to launch joint limited editions. In the United States, up to 70 % of teenagers dream of having a pair of Nike shoes . "Sports" is Nike's language Nike has always regarded inspiring every athlete in the world and offering good products to it as a glorious task. Nike's language is the language of sports. Nike has invested a lot of manpower and material resources in the development and development of new products. Nike's first air cushion technology has brought a revolution to the sports world. Sports shoes made using this technology can protect athletes' bodies, especially their ankles and knees, prevent them from spraining during intense exercise, and reduce impact and wear on the knees. Sports shoes with air cushion technology became very popular once they were launched. In 2001, after developing the air cushion technology, Nike launched a new shock-proof technology called Shox. Sports shoes produced using this technology are also very popular, with sales rising steadily. In addition to sports shoes, Nike's clothing is also innovative. For example: High-performance textiles manufactured using FIT technology can effectively help athletes train and compete in any weather conditions. Other sports goods manufactured by Nike, such as watches, glasses, etc., are the crystallization of high technology. Just do it In 1988, Dan Wieden, founder of Wieden+Kennedy advertising company, created the loud slogan of " Just Do It " for Nike's new round of advertising. Sign Meaning The name NIKE is very auspicious in the eyes of Westerners, and is easy to read and remember, and can be very famous. The Nike trademark symbolizes the feathers of the Greek goddess of victory, representing speed, and also representing dynamic and gentleness. Nike's Nike trademark has a small hook with a simple and powerful shape, as fast as lightning. It reminds people of the speed and explosive power generated after using Nike sports goods. The sneakers named after "Nike" have square convex soles to enhance stability, and there are knife-shaped curved hooks on both sides of the shoe body, symbolizing the goddess' wings.
adidas Sports (China) Co., Ltd.
adidas is a sports goods manufacturer. Named after its founder Adolf Adi Dassler, Adidas began producing footwear products in 1920 in Herzogenaurach , near Nuremberg. Registered on August 18, 1949 under the name adidas AG. Adidas' clothing and sneaker design usually shows 3 parallel strips, which can also be seen on its logo. The 3 strips are the characteristics of Adidas. In the world of sports goods, adidas has always represented a special status symbol, which some people call "the three lines of victory." Since its establishment in 1948, adidas has helped countless athletes achieve great achievements and achieved many great achievements. Therefore, adidas can also be said to be a model that brings together trust and respect to everyone. Adidas is the initiator of many technological breakthroughs, and has obtained more than 700 patents in total. Adidas's screw-in studs in particular are a very revolutionary concept, and people even think that it made great contributions to the German football team's World Cup in 1954. In addition, since the 1970 World Cup, Adidas has become the official FIFA ball sponsor and provides game balls for each subsequent World Cup. Adidas also sponsors many sports teams, such as some football teams, rugby teams and the NBA league. The national football teams designed by Adidas include China , Hong Kong, Nigeria , Argentina, France, Spain, Japan, etc. Adidas sponsors football league teams include Chelsea, Germany, Benfica, Bayern Munich, Schalke 04, Marseille, AC Milan, Liverpool, and our domestic Dalian Shide, Beijing Hyundai, etc. Today, adidas still adheres to the concept of Adi Dassler shoes, constantly exchanging experiences and needs with athletes and coaches. After a series of repeated tests and tests, it has developed various ergonomic products, which can not only help all kinds of athletes. Improve sports performance and better meet the needs of general market consumers for high-quality sports products. In recent years, adidas not only has new breakthroughs in design and function, but also the representative three-line design concept has set off another trend in the fashion trend, sweeping the young generation today to form a new fashion style, leading global sports products toward More diversified vision. Adidas sports goods have never lacked excellent high-tech products, because Adidas has always regarded "sports technology" as the original driving force and foundation of brand development, which is also an important reason why the Adidas brand resisted the war of war sports goods market. Just like the application of a3, T-MAC3, Y-3 and other technologies developed by the brand in recent years. At the same time, Adidas is accustomed to constantly updating product technology and improving product design capabilities. For example: In 2004, Adidas launched the a3 shoe model based on the concept of shock absorption, guidance and transmission, using the concept of "three-in-one energy management" of shock absorption, guidance and transmission, and once again revolutionized the "a3 ULTRA with wear resistance, temperature resistance and shock absorption. RIDE running shoes.” In the same year, the Adidas "ClimaCool" series of 360-degree breathable sports shoes were launched. Adidas new and old logo In 1972, adidas adopted the trademark "Three Leaf Crocodile". "Three-leaf clover" represents the Olympic spirit and is also the goal that athletes have always pursued - higher, faster and stronger. Many people think that the design of "Three Leaf Crocodile" represents a blooming flower. In fact, it originally represented a world map, connecting three continental plates together, which also symbolizes Adidas founder Adidas, in sports shoes. Three straps sewn on it. In 1996, adidas chose to begin the 100th anniversary of the birth of the Modern Olympics to commemorate and celebrate the great achievements made in the past and look forward to the future. "Three-leaf clover" will only appear on the classic series of products, and all other products are replaced by the new "Three-leaf" trademark, representing the brand's high-quality connotation and future prospects.
adidas Sports (China) Co., Ltd.
adidas is a sports goods manufacturer. Named after its founder Adolf Adi Dassler, Adidas began producing footwear products in 1920 in Herzogenaurach , near Nuremberg. Registered on August 18, 1949 under the name adidas AG. Adidas' clothing and sneaker design usually shows 3 parallel strips, which can also be seen on its logo. The 3 strips are the characteristics of Adidas. In the world of sports goods, adidas has always represented a special status symbol, which some people call "the three lines of victory." Since its establishment in 1948, adidas has helped countless athletes achieve great achievements and achieved many great achievements. Therefore, adidas can also be said to be a model that brings together trust and respect to everyone. Adidas is the initiator of many technological breakthroughs, and has obtained more than 700 patents in total. Adidas's screw-in studs in particular are a very revolutionary concept, and people even think that it made great contributions to the German football team's World Cup in 1954. In addition, since the 1970 World Cup, Adidas has become the official FIFA ball sponsor and provides game balls for each subsequent World Cup. Adidas also sponsors many sports teams, such as some football teams, rugby teams and the NBA league. The national football teams designed by Adidas include China , Hong Kong, Nigeria , Argentina, France, Spain, Japan, etc. Adidas sponsors football league teams include Chelsea, Germany, Benfica, Bayern Munich, Schalke 04, Marseille, AC Milan, Liverpool, and our domestic Dalian Shide, Beijing Hyundai, etc. Today, adidas still adheres to the concept of Adi Dassler shoes, constantly exchanging experiences and needs with athletes and coaches. After a series of repeated tests and tests, it has developed various ergonomic products, which can not only help all kinds of athletes. Improve sports performance and better meet the needs of general market consumers for high-quality sports products. In recent years, adidas not only has new breakthroughs in design and function, but also the representative three-line design concept has set off another trend in the fashion trend, sweeping the young generation today to form a new fashion style, leading global sports products toward More diversified vision. Adidas sports goods have never lacked excellent high-tech products, because Adidas has always regarded "sports technology" as the original driving force and foundation of brand development, which is also an important reason why the Adidas brand resisted the war of war sports goods market. Just like the application of a3, T-MAC3, Y-3 and other technologies developed by the brand in recent years. At the same time, Adidas is accustomed to constantly updating product technology and improving product design capabilities. For example: In 2004, Adidas launched the a3 shoe model based on the concept of shock absorption, guidance and transmission, using the concept of "three-in-one energy management" of shock absorption, guidance and transmission, and once again revolutionized the "a3 ULTRA with wear resistance, temperature resistance and shock absorption. RIDE running shoes.” In the same year, the Adidas "ClimaCool" series of 360-degree breathable sports shoes were launched. Adidas new and old logo In 1972, adidas adopted the trademark "Three Leaf Crocodile". "Three-leaf clover" represents the Olympic spirit and is also the goal that athletes have always pursued - higher, faster and stronger. Many people think that the design of "Three Leaf Crocodile" represents a blooming flower. In fact, it originally represented a world map, connecting three continental plates together, which also symbolizes Adidas founder Adidas, in sports shoes. Three straps sewn on it. In 1996, adidas chose to begin the 100th anniversary of the birth of the Modern Olympics to commemorate and celebrate the great achievements made in the past and look forward to the future. "Three-leaf clover" will only appear on the classic series of products, and all other products are replaced by the new "Three-leaf" trademark, representing the brand's high-quality connotation and future prospects.
Fast Retailing (China) Trading Co., Ltd.
UNIQLO is a powerful core brand under the FAST RETAILING Group. We insist on providing modern, simple, natural, high-quality and easy-to-match products to consumers around the world. The "versatile" concept advocated is also well known to the world. The full name of UNIQLO is UNIQUE CLOTHING WAREHOUSE. Its inherent meaning refers to providing the products that customers want at reasonable and credible prices by abandoning unnecessary decoration warehouse-type stores and adopting supermarket-type self-service shopping methods. UNIQLO brand Fast Retailing Company was established in 1963 and was a small clothing store selling suits. The company's current chairman and general manager, Tada Yanai graduated from Waseda University in his early years. He joined Fast Sales Company in August 1972 and became the company's chairman and general manager in September 1984. In 1982, Yanai, who was already a specialized director of the company, was in the United States when he was in the United States. Inspired by the warehousing-style sales methods on American university campuses, he proposed to try to sell clothing in a clothing store in a storage-style self-service shopping method, and introduced it. The hypermarket-style clothing sales method achieves low cost in store operations through a unique product planning, development and sales system. In June 1984, UNIQLO storage clothing store officially opened in Hiroshima, Japan. At that time, when the Japanese economy was in a recession, UNIQLO's business strategy was to provide fashionable casual clothing to all consumers at low prices. In order to gather popularity and attract customers, when the business was first opened, UNIQLO also provided a free breakfast to customers who came to shop: bread and milk. This trick really attracted a large number of customers. Every morning, there are always many people gather in front of UNIQLO's store, line up to get breakfast, and then go to the store to choose. In 1991, the company quickly began to launch chain business and proposed the development plan to establish 1,000 branches to realize the UNIQLO chainization. Stores such as Limited and GAP in the United States, which have their own characteristics, have become a model for UNIQLO expansion; in 1994, UNIQLO was in Hiroshima. It was listed on the stock exchange and then listed on the Tokyo Stock Exchange; in 1998, UNIQLO Harajuku store opened, and the wool sweater promotion was successful, and the era of "casual clothing is directly for consumers". The so-called "casual clothing is directly for consumers" is to correct business processes such as planning, production, circulation, and sales, and strive to establish a business model suitable for consumers. The key is to mass production according to consumers' needs. In this way, relying on its uniqueness. UNIQLO has developed its business philosophy and business model.
Fast Retailing (China) Trading Co., Ltd.
UNIQLO is a powerful core brand under the FAST RETAILING Group. We insist on providing modern, simple, natural, high-quality and easy-to-match products to consumers around the world. The "versatile" concept advocated is also well known to the world. The full name of UNIQLO is UNIQUE CLOTHING WAREHOUSE. Its inherent meaning refers to providing the products that customers want at reasonable and credible prices by abandoning unnecessary decoration warehouse-type stores and adopting supermarket-type self-service shopping methods. UNIQLO brand Fast Retailing Company was established in 1963 and was a small clothing store selling suits. The company's current chairman and general manager, Tada Yanai graduated from Waseda University in his early years. He joined Fast Sales Company in August 1972 and became the company's chairman and general manager in September 1984. In 1982, Yanai, who was already a specialized director of the company, was in the United States when he was in the United States. Inspired by the warehousing-style sales methods on American university campuses, he proposed to try to sell clothing in a clothing store in a storage-style self-service shopping method, and introduced it. The hypermarket-style clothing sales method achieves low cost in store operations through a unique product planning, development and sales system. In June 1984, UNIQLO storage clothing store officially opened in Hiroshima, Japan. At that time, when the Japanese economy was in a recession, UNIQLO's business strategy was to provide fashionable casual clothing to all consumers at low prices. In order to gather popularity and attract customers, when the business was first opened, UNIQLO also provided a free breakfast to customers who came to shop: bread and milk. This trick really attracted a large number of customers. Every morning, there are always many people gather in front of UNIQLO's store, line up to get breakfast, and then go to the store to choose. In 1991, the company quickly began to launch chain business and proposed the development plan to establish 1,000 branches to realize the UNIQLO chainization. Stores such as Limited and GAP in the United States, which have their own characteristics, have become a model for UNIQLO expansion; in 1994, UNIQLO was in Hiroshima. It was listed on the stock exchange and then listed on the Tokyo Stock Exchange; in 1998, UNIQLO Harajuku store opened, and the wool sweater promotion was successful, and the era of "casual clothing is directly for consumers". The so-called "casual clothing is directly for consumers" is to correct business processes such as planning, production, circulation, and sales, and strive to establish a business model suitable for consumers. The key is to mass production according to consumers' needs. In this way, relying on its uniqueness. UNIQLO has developed its business philosophy and business model.
VF Apparel (China) Co., Ltd.
Founded in 1966, The North Face® is an important member of the VF Group, a listed American company. It is headquartered in a LEED Platinum-Certified Energy-saving and Environmental Protection Industrial Park in California, USA. It is committed to every time for outdoor athletes. Severe adventures provide professional equipment. As the world's leading outdoor sports brand today, The North Face® helps the world explore and challenge the limits of human potential with products that have been tested and explored by athletes and adapted to various outdoor needs. At the same time, the brand has always been committed to protecting the outdoor environment and reducing the impact of human beings on the natural environment to a lower level through various sustainable development projects.
VF Apparel (China) Co., Ltd.
Founded in 1966, The North Face® is an important member of the VF Group, a listed American company. It is headquartered in a LEED Platinum-Certified Energy-saving and Environmental Protection Industrial Park in California, USA. It is committed to every time for outdoor athletes. Severe adventures provide professional equipment. As the world's leading outdoor sports brand today, The North Face® helps the world explore and challenge the limits of human potential with products that have been tested and explored by athletes and adapted to various outdoor needs. At the same time, the brand has always been committed to protecting the outdoor environment and reducing the impact of human beings on the natural environment to a lower level through various sustainable development projects.
