Li Ning is a professional sports goods brand founded in 1990 by Mr. Li Ning, the "Prince of Gymnastics". Lining Company has complete R&D, design, manufacturing, marketing, brand marketing, distribution and retail operation capabilities. It mainly operates the professional and casual sports shoes, clothing, equipment and accessories products of Lining brand, and has established a leading omni-channel sales network and A perfect supply chain management system and continue to make arrangements and breakthroughs in the fields of e-commerce ecology and digitalization. The company was successfully listed in Hong Kong in June 2004 (Stock No.: 02331.HK) and is a mainland Chinese sports goods company listed on the Hong Kong stock market. In October 2020, Li Ning's market value exceeded HK$100 billion.

The innate sports gene and the brand spirit of "everything is possible" have always been throughout the development process of Li Ning's brand. Li Ning brand takes "igniting passion with sports" as its mission, adhering to "serving the public with sports spirit", "only surpassing oneself to win the competition", "win-win for individuals and teams", "fairness and transparency are the principles of competition and the principles of enterprises", " The core brand value of employees, enterprises, society, nature and harmonious development" is committed to becoming a fashionable international professional sports brand originated from China and recognized by the world.

Li Ning Company adopts the development strategy of "single brand, multi-category, multi-channel", focusing on five core categories of running, basketball, sports life, fitness and badminton, and creating "Li Ning-style experience value" around product experience, sports experience and purchasing experience.

Innovation is the foundation of Li Ning's development and the key to continuously improving the "Li Ning-style experience value". In more than 30 years of development, Li Ning has always pursued breakthroughs and innovations in the field of sports technology, incorporated new materials and new technologies into its products, and continuously promoted product upgrades with technological upgrades. While being widely used in professional competitions, it also gained benefits. It has high recognition from domestic and foreign athletes and demonstrates the brand's strong strength to empower professional sports performance. In the field of sports life, Li Ning brand pioneered the understanding of Chinese culture and trends from a sports perspective, actively demonstrated its creative brand image, and used joint cooperation to inspire cross-border collision sparks and bring consumers a sense of success. The new choice of sports lifestyle brings many surprises to the market.

Since its establishment, Li Ning Company has worked hard to give back to the society, actually implement the responsible corporate citizen attitude at all levels of the company's development, promote the development of sports charity for young people, pay attention to charitable donations for public emergencies, and practice the concept of sustainable development. As a strategic partner of the China Women's Development Foundation, the company actively participates in public welfare projects such as women's poverty alleviation, women's health, and women's entrepreneurship to promote the development of women and women's causes.

In addition to the core brand Li Ning brand, Li Ning also produces, develops, promotes, distributes and sells sports products from multiple other brands, including Hongshuangxi table tennis products, AIGLE outdoor sports products, Danskin dance and yoga fashion fitness. Products, Kason badminton products.