ANTA
ANTA
Anta Group is a comprehensive, multi-brand sports goods group specializing in the design, production, and sales of sports shoes, clothing, accessories and other sports equipment. The company was founded in 1991 and was listed in Hong Kong, China in 2007. After nearly 30 years of development, Anta Group has transformed from a traditional private enterprise into a public company with a modern governance structure and international competitiveness.
Anta Group adheres to the development strategy of "single focus, multi-brand, and omni-channel". The group owns many Chinese and internationally renowned sports brands such as Anta ANTA (China), Fila (Italy), DiSant DESCENTE (Japan), KOLON (KORON), and fully meets the diversified needs of consumers. In March 2019, an investor consortium composed of Anta Sports, Fangyuan Capital, Anamered Investments and Tencent completed the acquisition of Amaphrod Sports Company, officially starting the process of globalization, and established the new Amaphrod Group in April this year. Board of Directors. The internationally renowned brands under Amafen Sports have also joined the Anta Group's multi-brand camp, including Salomon Salomon (France), Arc'teryx (Canada), Atomic (Austria), Will Win Wilson ( United States) and Peak Performance (Sweden), etc. These brands rank among the world's leading sports segments such as outdoor sports, skiing, ball and sports equipment, and have layouts in major world markets such as Europe, the United States and Asia Pacific. After the merger and acquisition of Anta Group and Amafin, it will become the world's third largest comprehensive sports goods group to serve global consumers.
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