
Xinliang

Xinliang
Xinxiang Liangrun All Grain Food Co., Ltd. (Liangrun Baking), registered in Xinxiang City, Henan Province. It is located in the Central Plains Economic Zone, known as the "Golden Corridor of Wheat" and the core area of the national food security strategy. It has unique industrial advantages and Location advantage.
Liangrun Baking was established in 2014. The company has 16 own brands and exclusive brands, including Liangrun, Xinliang, Bakeshi Shang, Xinerma, Maimi Baoba, Olympia, Maizhichun, and Youjiamai , Yi Xiaobee, etc. The company's development focuses on the home baking segment with the post-80s and post-90s as the main consumer groups, providing them with healthy, delicious and cost-effective products and services; sales channels are mainly Internet e-commerce, and are currently the main domestic ones. The three-party e-commerce platform has established flagship stores and franchise stores, and has gradually established its own social marketing system through new media such as Weibo and WeChat.
Liangrun Baking has 9 home baking flour production lines (tables), with an annual production of 20,000 tons of small-packaged flour from home baking. The main products include: cake flour, bread flour, Chinese pastry flour, pastry premix powder and more than 30 major categories. A product.
Liangrun Baking pays special attention to investment in R&D and technology development. It has institutions such as Henan Wheat Ready Mixed Powder Engineering Technology Center. It has established a home baking R&D technology center with 7 R&D technical teams. It has hired the Food College of China Agricultural University, Shaanxi Normal University Food College and Professors and doctors from Taiwan’s Institute of Valley Research and Development conducted research on products and processes, and the annual R&D expense (R&D) investment ratio reached more than 5%, providing strong guarantees for the continuous and rapid development of the market.
In the future, Liangrun Baking plans to join hands with several home baking brand companies to jointly build a Chinese Internet home baking ecosystem to provide consumers with better quality and healthy products and services, and to enable the home baking industry to embark on a healthy development path.
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