Xifeng Wine began in the Shang Dynasty and flourished in the Tang and Song Dynasties. It has a history of more than 2,600 years. It has been listed as a treasure in the Tang Dynasty and is one of the famous wines in my country. Fengxiang is a place where the middle-class phoenixes are said to be in folklore, with stories such as phoenixes singing in Qishan and blowing the flute to attract phoenixes. After the Tang Dynasty, it was also the location of Xifutai, and was known as Xifu Fengxiang. The wine was therefore named. According to historical records, this wine was listed as a treasure in the Tang Dynasty with "melt and elegant, sweet and refreshing, harmonious flavors, and long-lasting tail". When Su Shi was in Fengxiang, he loved this wine. He once had the poem "Liulin Wine, Donghu Willow, Women's Hands (Handcrafts)" which later became a good story.

Xifeng Liquor, the company's leading product, is the representative of the founder of China's Fengxiang liquor. Xifeng wine is mellow and elegant, sweet and refreshing, with a harmonious flavor, a clean and long tail, and a unique style. Its "does not come to the head, does not dry your throat, and has a pleasant aftertaste" is called the "three wonders" by the world and is known as the "phoenix in wine".

In recent years, enterprises have adhered to market-oriented and consumer-centric, focused on promoting independent innovation, actively adjusted product structure, and on the basis of adhering to traditional exquisite winemaking technology, they have integrated and developed high-quality and rare series of new Xifeng wine, which has been the wine industry. Experts praised it as "Xinxifeng has achieved a revolutionary breakthrough in China's liquor craftsmanship." Now, Xifeng Liquor has formed more than 100 varieties of high, medium, low-end and high-end products with new style, new flavors and new image, meeting the needs of consumers in different regions, different flavors and different grades.

The company adheres to the scientific outlook on development as the overall guide, market-oriented, consumer-centric, innovates business ideas, implements brand strategies, and through independent innovation and strengthening management, the company's main economic indicators have maintained rapid growth of more than 40% for five consecutive years.

In recent years, the company has won the "China Time-honored Enterprise", "China's Top 100 Liquor Industry Enterprise", "National Advanced Enterprise for Excellent Performance in Light Industry", "National Quality AAA-level Enterprise", "National Outstanding Leading Food Enterprise for Food Industry", "National Top 100 Food Safety Units", "Integrity Business and Civilized Service Units", etc. Xifeng Liquor has successively won the "China Time-honored Brand", national protection products of the region of origin, the first batch of national wine product quality grade certification products, "China's most growth potential liquor brand", "National Geographical Indication Products", "National Excellent quality liquor", "the most competitive brand in China's liquor industry", "recognized brand in the Chinese market", "Hualun Cup China's excellent liquor brand for the 60th anniversary of the founding of the People's Republic of China", etc. At the same time, the traditional brewing skills of Xifeng Wine have been included in the list of "The First Batch of Intangible Cultural Heritage in Shaanxi Province". In September 2011, after evaluation by the China Liquor Brand Value Evaluation Organizing Committee, Xifeng's brand value was 14.148 billion yuan, ranking 6th in the China Liquor Brand Value Ranking and 9th in the China Liquor Brand Value Ranking. , ranks first in the value of wine brands in northern China.

In accordance with the requirements of the development strategic plan of the Baoji Municipal Party Committee and Municipal Government, combined with the good development trend of the liquor industry and Xifeng Liquor Enterprises, the company has formulated a strategic plan of 10 billion Xifeng, with its main goal of integrating the development of connotation and extrinsic expansion. Combined with the strategy, Xifeng Liquor Enterprises will be built into a large enterprise group with strong market competitiveness, good economic benefits, and annual sales revenue of over 10 billion yuan, thus advancing to the top four liquor industry in China.

In order to achieve the goal of 10 billion Xifeng and solve the production capacity bottleneck problem that restricts the development of enterprises, the company launched the construction of Xifeng Liquor expansion and technical transformation project, and planned to acquire about 1,000 mu of land in Liulin Town, Fengxiang County to carry out the production of Xifeng Liquor Filling Center and Quo and Raw Liquor The base project construction is implemented in two phases.

The first phase of the project has 524.46 mu of land acquired on the south and east sides of the factory area, and the technical transformation project of Xifeng Wine Filling Center has been implemented. Main construction: finished wine filling workshop, finished wine warehouse, blending center, boiler workshop, mechanical and electrical workshop, office building, Xifeng Liquor History Museum, as well as logistics center, wine storage tank group, environmental protection projects, greening projects and overall supporting projects. The total investment of the first phase project is 800 million yuan, and the construction period is from 2010 to 2012.

The second phase project is planned to acquire 500 mu of land on the east side of the factory area, and implement the technical transformation project of Xifeng Liquor koji and raw wine production base expansion and transformation, focusing on solving the problem of insufficient raw wine production capacity of the enterprise. The start time of the second phase project depends on the development of the enterprise.

At present, the main project A and B workshops, material warehouses, blending centers and other supporting projects in the first phase project are close to completion. They are expected to be completed and put into production in 2012. The winemaking workshop project was also on December 26, 2011. Construction will start every day. After the overall project is completed, the annual output of finished wine is expected to increase by 90,000-100,000 tons.

The people of Xifeng in the new century will take the scientific outlook on development to take the overall situation, take "accelerating development, coordinated development, and sustainable development" as the main theme of work, insist on giving equal importance to brand improvement and product sales, and carry out management innovation and production and operation at the same time, and continuously improve corporate governance. Structure, continue to maintain the good development trend of the enterprise and strive to achieve the grand strategic goal of 10 billion Xifeng.