Peak Group is an enterprise with the purpose of "creating an international brand and becoming a century-old enterprise". It was founded in 1989. It is mainly engaged in the design, development, manufacturing, distribution and promotion of the sports products of the "PEAK Peak" brand, including sports shoes, clothing and Accessories have a history of more than 30 years.

In 2005, Peak accelerated its "brand internationalization" strategy, and successively sponsored top-notch international events such as the European Basketball All-Star Game and the Stankovic Cup Intercontinental Basketball Game, and joined hands with NBA teams such as the Houston Rockets, Miami Heat, and San Antonio Spurs. Affiliate with international event organizations such as FIBA, NBA, and WTA, and sign contracts with more than 20 NBA stars such as Howard and Parker, as well as 21 tennis stars such as Gwatersova, and support more than 10 national teams such as Slovenia and New Zealand and the National Olympic Committee. Become an international sports brand with rich international resources among Chinese sports brands.

As of the end of 2018, Peak had more than 5,000 retail outlets in China, and had established a mature brand operation system that combines production and sales. Its export business covers five continents, Europe, the United States, Asia, Africa and Australia, and its sales outlets reached more than 1,500. In addition, Peak has established four international design and R&D centers in Beijing, Xiamen, Quanzhou, China and Los Angeles, USA. In April 2019, Peak Global New Materials Innovation Center settled in Xi'an, marking Peak becoming a sports brand with a global new material research team. The establishment of Peak's American subsidiary and the opening of its flagship store have taken a landmark step in the internationalization of Peak's market. From China to the world, from "product export" to "brand output", Peak has achieved remarkable results and has occupied a place in the fiercely competitive international market. In recent years, Peak's overseas sales revenue accounts for more than 20% of the total sales, making it a Chinese sports brand with a high proportion of sales in the international market.

In 2012, Peak proposed the "three hundred goals", namely, Peak's trademark was registered in 100 countries, Peak's products were sold in 100 countries and regions, and overseas sales revenue reached 10 billion yuan within ten years. Under the guidance of the tactic of "guaranteeing the outside and pulling the inside from outside", Peak's dream journey of "Global Voyage" is progressing steadily, and sales reports in the domestic and international markets are frequently reported.

Adhering to the Peak spirit of "unity, practicality, effectiveness, and creation", Peak will continue to focus on basketball and running, expand tennis, football, volleyball, bicycle and other fields, extend its product line and industrial chain, and continuously improve the sports industry. The ecosystem has achieved a leap from a single sports goods company to a comprehensive sports industry group.