The Liqun brand has a production history of nearly 50 years and has a wide market reputation. In 1995, "Liqun" successfully carried out a brand transformation of "old brand renovation", unique with its "melt and elegant" product style, gained market recognition, and won good reputation among consumers. Sales volume has been rising year by year, showing Strong development trend.

Zhejiang China Tobacco Industry Co., Ltd. is a wholly-owned subsidiary of China Tobacco Corporation with a registered capital of RMB 976 million and mainly engages in cigarette production and sales business. In July 2003, Zhejiang Tobacco implemented industrial and commercial division and established Zhejiang China Tobacco Industrial Company. In September 2006, the company and its subordinate Hangzhou Cigarette Factory and Ningbo Cigarette Factory implemented a joint reorganization within the province, changing from three legal persons to one legal person, and from an administrative management company to a market competitive enterprise. In November 2007, the company established a board of directors and officially changed its name to Zhejiang Zhongguang Industrial Co., Ltd. (hereinafter referred to as Zhejiang Zhongguang).

Zhejiang Zhongguang mainly promotes three major brands: "Liqun", "Big Red Eagle" and "Lion". While focusing on the domestic market, the company actively explores overseas markets, and brands such as "Modern" are sold to the Middle East, South America, Southeast Asia and other regions. Zhejiang China Tobacco currently has 18 departments, 2 cigarette factories in Hangzhou and Ningbo and 1 investment company, with 3,484 registered employees.

In recent years, Zhejiang Zhongguang has been based on the new development stage, implemented the new development concept, and built a new development pattern. It adheres to the general tone of work of seeking progress while maintaining stability, and is guided by Party building and the new development concept, focusing on "building excellent enterprises that are lean, efficient, smart, green and harmonious. "Vision, firmly build the "Liqun" brand into a high-structure brand that can be continuously upgraded, promote high-quality development, promote high-efficiency governance, create a high-quality team, and strive to make due contributions to the economic and social development of the industry and local areas.