Beijing Shengli Yulin Roast Duck Restaurant Co., Ltd. was established in 1993 and has been growing and growing in the fierce market competition for 30 years. It currently has two major brands: Yulin Roast Duck Restaurant and Yihua Yiye Cafe Restaurant, with 15 direct sales in Beijing. The business scale of restaurant chain.

Yulin Roast Duck Restaurant is positioned as "promoting Shandong cuisine culture and rooting in the people's service to the community" and aims to build a century-old Yulin store. Taking the product structure of Shandong cuisine as the core, shouldering the mission of revitalizing Shandong cuisine, with the purpose of "the dishes are exquisite and tasteful, the environment is beautiful and the shape is highlighted, the service is genuine and the emotion is moving, and the service is appropriate and the value is exceeded". Mr. Wang Yijun, a master of cooking, served as the technical consultant and formed a strong technical team as support, which made Yulin Roast Duck Restaurant a good reputation in the eyes of customers and received unanimous praise from industry associations and experts. Among them, many famous dishes, including fine roast duck, fried shrimp, chopped beef strips, stewed moutain egg soup, and sautéed fish fillets, were awarded the honor of "Famous Chinese Specialty Dishes" by the China Hotel Association.

Yulin Roast Duck has developed in full swing in recent years, and many media have conducted long-term follow-up reports. On July 30, 2016, CCTV's "Beyond" reporter conducted an hour-long TV interview with Zou Shengli, chairman of Yulin Roast Duck. Yulin opened several new stores in 2016 and 2017. Traditional media and new media such as the Chinese Cooking Magazine and Catering Association have successively given Chairman Zou Shengli many exclusive interviews to report on the grand opening and the successful experience of Yulin's development.

At the same time, Yulin has also carried out many large-scale international image displays and international cooperation activities. On August 4, 2016, on the occasion of Yulin Store Celebration Day, Times Square in the United States held a corporate culture display of "Take You Retrieve the Taste of Long Time". On June 1, 2016, the "China-Israel Famous Chef Cultural Exchange Conference" was grandly held at the Warwick Bridge Store of Yulin Roast Duck Restaurant. Mr. Eldad Hayet, Deputy Ambassador of Israel to China, Minister of Minister Eldad Hayet, Minister of Finance and Economics Ofer Peleg, Mrs. and many Israeli VIPs participated. Activity. On August 10, 2017, the "2017 Cultural China Tour - Overseas Chinese Cultural Center Outstanding Students' Group Visit to China" event was held at the Yulin Roast Duck Warwick Bridge Store. Hundreds of students from 26 countries tasted exquisite Shandong cuisine, including Sina.com Other media have given large reports.

While winning great honors, Yulin Roast Duck has not forgotten its original intention, giving back to the society, and demonstrating social responsibility. Yulin executives have led many award-winning chefs to come to Dandelion Middle School to create a loving lunch for the children of migrant workers and donate money. Walking with love and following the truth is the self-cultivation and destiny of catering people. The purpose of Yulin culture is to "use craftsmanship in the present and win the future with sincerity." The Yulin chain business is rising like a sun, with a grateful mood for customers, shouldering the heavy responsibility of revitalizing Shandong cuisine, inheriting classics, and only making progress without stopping, can achieve success with all your heart. The development goal of Yulin Roast Duck is to build the long-standing and profound Shandong cuisine culture into a shining Chinese dietary business card, making it a national dish and a spiritual heritage.