Anhui Lejinji Food Co., Ltd. was established in 2004 and is located at No. 6, Longcheng Road, Feidong County Economic Development Zone, Hefei City, Anhui Province.

As of the beginning of 2020, the company has nearly 1,000 employees and has recruited outstanding talents from all walks of life, including diligent front-line production personnel, professional technicians, sales elites, middle and senior professional managers, high-potential functional personnel. The wind and rain are full of meditation and the ambition is stronger, and the road to the first pass of the mountain is even longer. After years of hard work, the company and its "Le Jin Ji" brand have won many honors.

High-quality development of business, infrastructure is the key. 2020 is the most critical year for Le Kum Kee to implement the "Five-Year Plan" in Feidong. Looking back on the five years, thanks to the strong support and help from the county party committee and government and various administrative functional departments to Le Kum Kee and the efforts of the Le Kum Kee team, Le Kum Kee has developed rapidly. In terms of hardware configuration, Le Jinji invested more than 200 million yuan in early years to build a traditional pastry workshop, invested more than 30 million yuan in 2016 to promote a fully automatic bread production line, invested 150 million yuan in 2017 to build a new factory, and managed to Feidong Economic and Technological Development Zone in early 2018 in early 2018 The committee submitted a new land use requirement report, and the project was officially approved at the investment promotion pre-examination meeting in August 2018. The new project covers an area of ​​about 72 mu, with a total investment of more than 500 million yuan.

The company mainly engages in baked goods, traditional pastries, and snack foods, and is committed to the marketing concept of in-depth brand management across the entire block and all channels. For domestic purposes, the Le Jin Ke brand now covers 23 provinces, 4 municipalities and 3 autonomous regions across the country, and has nearly a thousand cooperative distributors! The company's products have now entered international stores Carrefour, Walmart, RT-Mart, Auchan, and CP Lotus; China Resources Vanguard, Century Hualian, Yonghui, Beijing Hualian, Wumart, etc.; Provincial supermarket chain supermarkets Anhui Top 100, Jiangsu Many regional leading retail terminals such as Suguo, Wuhan Zhongbai, Changsha Bubugao, Shandong Ginza, Henan Pangdonglai, Dennis, etc.! In 2017, the brand launched an international market layout and has now expanded to many overseas markets such as Europe, America, Southeast Asia, New Zealand, and Australia. It has also prepared an overseas marketing team in combination with domestic marketing models to build a deep brand based on overseas markets! Externally, the company has maintained strategic partnerships with many well-known brands such as Three Squirrels and Laiyifen.

Essential brand cultivation and respectful hometown have always been the value realization pursued by Le Jinji. While Le Kum Kee is gradually growing and growing, it is also brave enough to assume social responsibilities: to promote employee care activities domestically - assistance plans for employees with difficulties, psychological counseling mechanisms, family relief assistance, critical illness care mechanisms, etc. to form a good brand value ring ; Actively participate in various social activities to the outside world - donate to the construction of party and mass service halls, visit urban management and sanitation workers who are fighting on the front line, go deep into townships to find employment and poverty alleviation, rush to the province to jointly build red villages, and go with various schools, public welfare institutions, and elderly care institutions from outside the world Form a seamless assistance and docking, expand the brand value connotation, and inherit not only delicious food, but also love and happiness. Le Kum Kee is committed to becoming the most Chinese-style food brand enterprise with the most influential Chinese characteristics and influence. We know that corporate development and brand development cannot be separated from employees, and the efforts of nearly 1,000 employees day after day. Contributing to the harmonious construction of employees and the public in the industry is the only way for Le Jin Ke brand to develop.

A hundred boats compete for the current, and those who strive for the oar are the first. A big era requires great determination, and a big picture requires great responsibility. Le Kum Kee hopes to continue to innovate product, integrate management, standardized operation, employee care and optimize services, and adhere to the company's consistent philosophy: "Provide delicious food to the people, win development for employees, create profits for partners, and seek welfare for society." Gradually improve operational efficiency, enhance team cohesion, and enhance corporate strength, and strive to achieve the goal of becoming a first-class and internationally renowned pastry enterprise brand!