Jinpai Co., Ltd. is a health product enterprise, founded in Daye, Hubei in 1953. After 70 years of steady development, it has grown from a county-level winery to a company with business covering more than 20 countries and regions.

Jinpai Company has always been positioned as a brand of "healthy humans and never ending" corporate purpose and "innovation of herbal technology and creating a healthy life". By providing healthy products and services, it will always improve consumers' physical fitness and quality of life. As the mission of the enterprise, we are committed to becoming a world-class health product enterprise.

Jinpai Company has three major business segments: "Health Wine, Herbal Liquor, and Chinese Medicine", focusing on the research, development, production and sales of health products, and has created three core product brands: "China Jinjiu, Maopu Liquor, and Jizhengtang". , insist that all products and services must have healthy connotations and healthy value.

Focusing on the core values ​​of "health, technology, quality, and responsibility", Jinpai Company empowers the health connotation of products through innovative herbal technology, and is the first to apply scientific extraction technology and Chinese medicine fingerprint technology to product production. At present, Jinpai Company has more than 380 professional and technical R&D personnel, and has carried out a number of scientific research work with more than 20 scientific research institutions (institutions) at home and abroad. It has 106 invention patent authorizations, of which 21 scientific and technological achievements have been authorized by state authoritative institutions. It was identified as reaching the "international leading (advanced) level" and has successively won 21 national and provincial science and technology awards.

Jinpai Company adheres to the product philosophy of "good but different, pursuing the ultimate" and creates a healthy life for consumers through the excellence of product quality. At present, the brewing bases of clear, concentrated and soy sauce-sweet original wine have been built in Huangshi, Hubei, Yibin, Sichuan, and Maotai Town in Kweichow, respectively, and has more than 130 direct production areas for traditional Chinese medicinal materials.

Jinpai Company adheres to the social concept of "benevolence and do good deeds, coexist and prosper", actively fulfills corporate social responsibilities, and is enthusiastic about public welfare and charity. As of December 2022, Jinpai Company's cumulative charity donations over the years reached 2.637 billion yuan. He has won the "China Charity Award" (four times), "National Civilized Unit" (four times), the National "Ten Thousand Enterprises Help Ten Thousand Villages" Targeted Poverty Alleviation Action Advanced Private Enterprise Award, "Green Factory", and "National Advanced Collective for Poverty Alleviation" More than a hundred honors have been included.