Yantai Zhongya Zhibao Pharmaceutical Co., Ltd. is a traditional Chinese medicine enterprise with a long history in Yantai. It was formerly the Central Asia Pharmacy founded in 1931 by Mr. Qu Naiqian. It was originally located at No. 39, Caoshi Street, Yantai. At the beginning of its founding, there were about 30 Chinese patent medicines, including honey pills, water pills, black plasters, and powders. The "Central Asia" business was born and has been used as a trademark to this day. The traditional business model of the ancestors of Central Asia's previous stores and factories has started the development process of Central Asia in nearly a hundred years.

The development of Central Asia companies in the past century is a microcosm of the changes in the times of traditional Chinese medicine companies in China. In 1956, Central Asia Pharmacy changed its name to Yantai Zhongya Pharmaceutical Factory after its public-private partnership; it was successively renamed as Shandong Yantai Pharmaceutical Factory and Shandong Yantai Traditional Chinese Medicine Factory; it joined Yantai Zhangyu Group in 1998; in 2000, the company was changed to Yantai Zhongya Pharmaceutical Co., Ltd. Company; In September 2011, Yantai Zhongya Pharmaceutical Co., Ltd. and Zhangyu Health Wine Company were reorganized into Yantai Zhongya Pharmaceutical Health Wine Co., Ltd.; in June 2022, the company was renamed Yantai Zhongya Zhibao Pharmaceutical Co., Ltd.

The company's leading product, Central Asia brand Zhibao Sanbian Pill, was exported in 1959 and has been sold to more than 30 countries and regions including Hong Kong, Japan, Malaysia, Thailand, Europe and the United States. Because of its significant efficacy and the inner box is red packaging, it has been overseas. People hailed it as "the magical Chinese little red box".

In 1981, Zhibao Sanbian Pills won the National Quality Silver Award; in 1984, Zhibao Sanbian Pills' craftsmanship and formula were listed as a scientific and technological confidentiality project; in 1985, Zhibao Sanbian Wine won the National Quality Award Silver Medal, and in 1988, he won the Light Industry Excellence Gold medal for export products. In 1991, Zhibao Sanbian Pills won the "Great Wall International Gold Award" of the International Traditional Medicine Conference; in 1994, Zhibao Sanbian Pills was listed as a national traditional Chinese medicine protected variety; in 1995 and 2006, the company was recognized as a time-honored Chinese enterprise twice. In 2005, Zhibao Sanbian Wine was listed as a confidential formula by the Ministry of Science and Technology and the Bureau of Confidentiality. In 2009, Zhibao Sanbian Pills were listed as a "confidential variety" by the Ministry of Science and Technology; in 2016, the production skills of Zhibao Sanbian Pills were recognized as a provincial intangible cultural heritage. In 2017, the Central Asia Technology Center was rated as a provincial technology center. From 2020 to 2021, the company was successively rated as a specialized and specialized small and medium-sized enterprise in Shandong Province, a gazelle enterprise in Shandong Province, and a high-tech enterprise.

Now, Central Asia Company is taking the market as its guide, taking the inheritance of traditional traditional Chinese medicine culture as its mission, and takes the management of the enterprise as a noble cause to help the world and to repay the society. Under the overall operation framework of Zhangyu Group, the company focuses on the development and growth of the two major industrial sectors of traditional Chinese patent medicine and health wine, and is committed to the exploration and extension of the health care culture of Sanbian series products, with the precious reputation of a century-old brand and the quality of high-quality Chinese medicine. , create a new era in the field of medical and health care.