The "Ningxia Hong" brand was founded in 2000. After decades of innovative development, the company has formed a diversified product structure with wolfberry wine series, Chuanqi series, wolfberry distilled wine series, Shapotou wine series, wolfberry specialty series, food and beverage, Sai Shang Jiangnan (white wine) and other diversified product structures. . The products have been sold well in many provinces, cities, autonomous regions and prefecture-level cities in China, and have been exported to South Korea, Southeast Asia, France, the Czech Republic and other European countries. The production, operation and management of enterprises have entered a stage of stable development.

Ningxia Red relies on the "hometown of Chinese wolfberry" - Ningxia Zhongning (national wolfberry geographical indication area) to gain unique resources for origin of wolfberry, and improves and refines fresh wolfberry fruits through modern high-tech technology, innovates low-temperature fermentation technology for wolfberry fresh juice, and independently Advanced technologies and technologies such as fully automatic cleaning and juicing of fresh wolfberry fruits, nitrogen preservation of dried wolfberry fruits, sterile cold filling of wolfberry fruit wine, and wolfberry brandy technology have been developed, and have a complete independent intellectual property system.

In 2008, Ningxiahong's "Goodberry Fruit Wine Production Method" won the "China Patent Gold Award" jointly awarded by the World Intellectual Property Organization and the State Intellectual Property Office. At the same time, it has won dozens of awards including the "Government Quality Award" awarded by the Ningxia Autonomous Region Government. The company has successively passed IS09001 quality system certification, IS014001 environmental system certification, HACCP certification, QS quality and safety certification, GMP certification, and green food A-level certification, and has established a postdoctoral research workstation. Over the past 20 years, more than 130 trademarks, invention patent technologies and copyrights have been obtained. Especially since Ningxiahong has passed the technological innovation activities, the company has timely implemented transformation and upgrading, and the quality of the wolfberry dry red and wolfberry fruit wine series produced has been greatly improved, continuously meeting the needs of customers at different levels.

Ningxiahong has experienced many years of brand cultivation, product iteration, market tempering and value improvement, highlighting its distinctive local ethnic characteristics and differentiated market competitive advantages, and has quickly become a well-known Chinese brand. In recent years, Ningxiahong has continued to explore the brand's inherent influence and deepened its wolfberry industry chain. In 2019, the company planned to plant a standardized wolfberry planting base in Shilaba Village, Zhongning County. According to the concept of "organic, ecological, circular and safe", it will build an organic wolfberry planting base with high standards of "high, complete and green". .

In the future, Ningxia Hong will rely on the resource advantages of Ningxia wolfberry to continuously innovate the development model of the entire industrial chain, accelerate product iteration, actively expand the market, continuously inject new energy into the big health industry, promote the development of the national economy, and help the people to be happy and healthy.