Shandong Jimo Yellow Wine Factory Co., Ltd. is a liquor franchise company directly under Xinhuajin Group. It is a rice wine production and operation enterprise in northern China. It is famous at home and abroad for its production and operation of the "Jimo" brand Jimo old wine.

The traditional brewing process of Jimo old wine "Six Ancient Relics" inherited by Shandong Jimo Yellow Wine Factory Co., Ltd. is listed as a provincial intangible cultural heritage. It is the actual inheritor of this historical intangible cultural heritage. It was awarded the "Sincere" by the Ministry of Commerce in 2006. Chinese time-honored brand”.

Jimo Laojiu is loved by consumers for its slightly bitter and burnt flavor and has become a representative of northern China's rice wine. In 2002, with the approval of the State Administration for Industry and Commerce, the four words "Jimo Laojiu" became the registered trademark of Shandong Jimo Yellow Wine Factory Co., Ltd. (Registration No. 1711263).

Shandong Jimo Yellow Wine Factory Co., Ltd. is the executive director unit of the China Wine Industry Association, the vice chairman unit of the Yellow Wine Branch, the vice chairman unit of the Yellow Wine Society of China Food Science and Technology, and the president unit of the Jimo Yellow Wine Industry Association. The enterprise has built a "provincial enterprise internship training base" in Shandong Province, a "Excellent Engineer Education Training Program" engineering practice education base of China Ocean University, a Qingdao Jimo Laojiu Bioengineering Expert Workstation, a Jimo "Expert Workstation" and a Jimo Laojiu Museum. The company has passed the international standard management system such as ISO9001 and HACCP and the national integrity management system.