The "He" wine brand is the inheritance and innovation of China's traditional "He" culture for thousands of years. A simple word "He" condenses the gentle and intellectual character of rice wine; interprets the tradition of "harmony is the most important" . "Take wine and make true friends" expresses the mentality of modern people who desire communication, sincere feelings and high-quality life.

In the traditional "harmony" culture, "harmony" represents harmony and coordination. As the saying goes, harmony brings wealth, harmony brings good fortune, and harmony brings good fortune. The way people do things should be harmonious. Mutual tolerance can accommodate all rivers and achieve ideal heights of life. Just like wine, whether mellow or elegant, or sweet and fragrant, they all exude a warm personality, just like the harmonious relationship between people, which is also the essence of wine culture.

Shanghai Jinfeng Wine Industry Co., Ltd. is an important bearer of the wine industry development strategy of Guangming Food (Group). It is a yellow wine enterprise with a cross-regional layout in the Yangtze River Delta. It has diversified brewing bases in Jiangsu, Zhejiang and Shanghai, and has more than 80 years. History and rich brewing experience. In 1992, the predecessor of Jinfeng Wine Industry, Shanghai First Food Co., Ltd., was listed on the Shanghai Stock Exchange (stock code 600616); in 2008, the company implemented a reorganization through asset replacement and became a listed company with rice wine production and operation as its core business.

Jinfeng Wine Industry has multiple rice wine brands such as "Shikumen", "He", "Golden Years", "Jinfeng", "Nonghao", "Huiquan", "Xishan", and "White Tower". In 1982, the Chinese time-honored brand "Jinfeng" was born; in 1997, the "He" wine brand and the "Shikumen" brand were born.