JIAJIA
JIAJIA
Gaga Food Group Co., Ltd. was founded in 1996. It is a large-scale listed food company integrating R&D, production and marketing (stock code: 002650). It has 6 wholly-owned subsidiaries, with a total company of 3.1 billion yuan and a total operating income of 1.75 billion yuan in 2021. Its comprehensive strength ranks among the forefront of the domestic condiment industry.
The company implements the "1+1" brand strategy. "Gaga" focuses on condiments, with soy sauce as the core, and its products cover vinegar, chicken essence, oyster sauce, cooking wine, MSG, etc.; "On-trading meal" focuses on vegetable oil, and its products are mainly packaged oils such as peanut oil, tea seed oil, etc. The company takes the strategic single product "salt reduction and soy sauce" as its main focus. At the same time, it continues to promote the operation of two major single products, such as "original brewing" and "fresh noodles".
Gaga Food Group mainly adopts the distributor agency model, and has successively developed more than 1,800 general distributors across the country, forming three major production bases: Changsha, Hunan, Xinzheng, Henan, and Langzhong, Sichuan, and radiating across the country's sales network. While cultivating traditional channels, the company has also established five sales channels, including KA, catering, e-commerce, new retail and welfare materials, and established three-dimensional marketing with "distribution channels down, multi-channel development, and online and offline integration" pattern.
The company has successively won the honorary titles of "National Key Leading Enterprise for Agricultural Industrialization", "National Green Factory", "High-tech Enterprise", "National Soy Sauce Production Demonstration Enterprise", and "China Food Industry Intelligent Manufacturing Pilot Demonstration Enterprise". In 2020, Gaga Food Science and Technology Industrial Park passed the acceptance organized by the Ministry of Industry and Information Technology and won the titles of "Fermented Food (Soy Sauce) Digital Factory" and "Hunan Province Intelligent Manufacturing Demonstration Enterprise".
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